Top 25 voices on LinkedIn

27/11/2018

LinkedIn has revealed its fourth annual UK Top Voices list, which celebrates the standout professionals making an impact on the platform within their industries.

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Individuals honoured in the list are identified using a combination of LinkedIn insights and editorial signals, designed to capture the voices making a mark in their industries in each region and country.

To compile the list, the social network’s editors partnered with the LinkedIn Flagship Relevance team to uncover today’s most engaged – and engaging – members around the world in key segments.

It’s no easy task, considering the competition: over 2 million posts, videos and articles a day and tens of thousands of comments every hour – all generating tens of millions more shares and likes.

To find standout voices, we use a combination of data and editorial signals. We screen for engagement among professionals sharing in their area of expertise, looking at what kind of conversations – measured by engagement, including comments and re-shares – their original content is creating. We track relative follower growth, too: are these professionals attracting dedicated fans in their particular sector? Finally, we emphasize quality and diversity; the list should reflect the world we work in. All activity measured took place over a 12-month period, from mid-September 2017 to mid-September 2018, and as with all LinkedIn Lists, we excluded LinkedIn and Microsoft employees from consideration.

LinkedIn’s 25 Top Voices in the UK in 2018:

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