Digital Intelligence

January 2019 archives | Track topics, trends and brands


<< December 2018 archives  |  February 2019 archives >>

Unilever develops cross media measurement model for brands

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

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31/01/2019  |  Full story...

Does AI really boost ROI? Half of marketers say they’ve seen proof

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.

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31/01/2019  |  Full story...

Facebook 'paid children to install spy software on their phones'- report

Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors' apps, according to a new report.

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31/01/2019  |  Full story...

International Advertising Association UK Chapter appoints Executive Director

The International Advertising Association (IAA) UK Chapter has announced the appointment of Kirsty Giordani as Executive Director, following Angus Grieve’s decision to step down.

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31/01/2019  |  Full story...

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’

As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.

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30/01/2019  |  Full story...

ContentSquare gets £45m funding boosts for AI-powered analytics

London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.

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30/01/2019  |  Full story...

Advertisers still missing the mark with gender stereotypes- survey

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

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30/01/2019  |  Full story...

Dropbox to acquire HelloSign

Dropbox is to acquire HelloSign, an eSignature and document workflow platform with more than 80,000 customers.

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30/01/2019  |  Full story...

6 ways to engage with worldwide audiences in 2019

Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.

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29/01/2019  |  Full story...

Pinterest boosts beauty searches with ‘skin tone’ criteria

Pinterest has launched a new ‘skin tone’ feature that lets people discover personalised makeup and hair ideas on the go with better search parameters.

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29/01/2019  |  Full story...

UK ad spend rises 5.1% as mobile soars

The amount spent on advertising in the UK rose 5.1% year-on-year to reach £5.6bn during the third quarter of 2018, according to new data.

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29/01/2019  |  Full story...

Amazon’s cute new robot ‘Scout’ delivers parcels on its own

Amazon has launched its own six-wheeled delivery robot, called ‘Scout’, to take parcels straight to doorsteps in America.

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28/01/2019  |  Full story...

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

Google’s love video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.

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28/01/2019  |  Full story...

Marketers ‘are underestimating customer brand loyalty’

UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.

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28/01/2019  |  Full story...

Facebook to connect WhatsApp, Instagram and Messenger users to each other- report

Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.

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25/01/2019  |  Full story...

Consumer trust becoming key to brand success- report

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research.

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25/01/2019  |  Full story...

IAB UK runs ‘transparency initiative’ to help brands assess suppliers

IAB UK, the trade body for the online advertising industry, has launched of the ‘Transparency FAQS’, a tool to help aid advertiser understanding of the value they derive from companies within the digital advertising value chain.

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25/01/2019  |  Full story...

Comcast expands blockchain-powered TV ad software with major new partners

Comcast has announced the next phase of its Blockgraph initiative – blockchain-enabled software that allows the secure use and sharing of data for advanced TV advertising.

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25/01/2019  |  Full story...

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

Scientists have discovered it's possible to create a 95% accurate profile of non-users on social media using their friends' data, leading to so-called ‘shadow profiles’.

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24/01/2019  |  Full story...

Social media stars and celebs pledge to be more transparent over paid posts

A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.

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24/01/2019  |  Full story...

Amazon ahead of Google and Apple as World’s most valuable brand

Amazon is still in the top position as the world’s most valuable brand following 25% growth to US$187.9 billion, with Apple and Google placed second and third, according to a new report.

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24/01/2019  |  Full story...

Poor website UX is damaging a quarter of B2B commerce

Forget product availability or price point, it’s poor website usability that is losing valuable trade for ecommerce businesses.

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24/01/2019  |  Full story...

Traditional TV advertising value ‘will collapse by 2023’- report

A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.

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24/01/2019  |  Full story...

WhatsApp fights fake news with message forwarding restrictions

WhatsApp is limiting the number of times a message can be forwarded on in a bid to combat the spread of fake news.

24/01/2019  |  Full story...

Google forced to pay €50m GDPR fine by French data regulator

Google has been served with a €50m (£44.1m) fine by the French data regulator for breaching the EU's rules on consumer data protection, representing the largest fine yet under GDPR.

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22/01/2019  |  Full story...

IAB UK shakes up team with first ever marketing and partnerships heads

IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.

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22/01/2019  |  Full story...

The state of mobile in 2019: App spend ‘worth double box office market’

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.

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22/01/2019  |  Full story...

Netflix ‘would lose 57% of their subscribers if they added commercials’

The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.

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22/01/2019  |  Full story...

The rise of ‘in-housing’: Brands shifting away from agencies

The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.

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22/01/2019  |  Full story...

Amazon named consumers’ favourite brand

Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned, according to new research.

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22/01/2019  |  Full story...

Generation Z dominates YouTube (while other generations prefer Facebook)

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.

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21/01/2019  |  Full story...

Urban Airship boosts mobile engagement tools with Accengage purchase

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

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21/01/2019  |  Full story...

Social media trends: What are people posting on their timeline?

Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.

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21/01/2019  |  Full story...

Kingston rolls out eSports gaming campaign with Post Malone

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

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21/01/2019  |  Full story...

US court forces Domino's Pizza to make app accessible to blind people

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

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21/01/2019  |  Full story...

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

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21/01/2019  |  Full story...

PrettyLittleThing boosts ‘next purchase’ with loyalty platform

PrettyLittleThing has partnered with Narvar, a technology company helping retail brands deliver premium post-purchase experiences.

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17/01/2019  |  Full story...

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

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17/01/2019  |  Full story...

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

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17/01/2019  |  Full story...

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...

Video advertising trends: Live ads, personalisation and programmatic to shape 2019

The video advertising industry will see four key changes in OTT, traditional TV, online video, data activation, and transparency, according to a new report released this week.

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16/01/2019  |  Full story...

Student social network links with global ID card scheme for tailored adverts

The non-profit organisation behind the International Student Identity Card (The ISIC Association) has partnered with Campus Society, a social network for UK students, to offer tailored experiences, offers and services to the global student population.

16/01/2019  |  Full story...

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’

What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.

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15/01/2019  |  Full story...

Boohoo bucks ASOS trend with strong Christmas revenues

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.

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15/01/2019  |  Full story...

Can multisensory retail save the high-street in 2019?

Sensory experiences are driving 9 in 10 shoppers back into stores, with an enjoyable atmosphere a key factor for choosing the high street over online, according to new research.

15/01/2019  |  Full story...

Google adds activity cards to users’ browsing history

Google is making it easier for users to continue their old searches by adding activity cards.

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14/01/2019  |  Full story...

Stan and Ollie film gets print and OOH campaign with digital twist

The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.

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14/01/2019  |  Full story...

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars

The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird…

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14/01/2019  |  Full story...

Verizon Media and Microsoft strike global native advertising deal

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

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11/01/2019  |  Full story...

Decline in online customer experience ‘will leave UK retailers struggling'

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report.

11/01/2019  |  Full story...

Nearly 15% of job seekers use social media to land a new job

Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.

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11/01/2019  |  Full story...

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

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11/01/2019  |  Full story...

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates

Twitter is launching new tools designed to encourage healthy debate the platform, including an ‘Ice Breaker’ function, as the social network looks to tackle abuse on the platform.

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10/01/2019  |  Full story...

Shutterstock woos ad agencies with first campaign in 6 years

Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.

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10/01/2019  |  Full story...

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’

Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.

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10/01/2019  |  Full story...

Top countries for mobile commerce: Sweden, Norway and Japan lead the way

The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.

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10/01/2019  |  Full story...

Corporate social responsibility ‘influences buying decisions more than price’

People prioritise environmental and human-focused causes over price, according to a new survey from Clutch.

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09/01/2019  |  Full story...

Slowdown in grocery growth at Christmas despite supermarket rise

Growth this Christmas slowed to almost half that of previous year, with shoppers spending less per visit on groceries in December, according to new data from Neilsen.

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09/01/2019  |  Full story...

New ad certification sees 94% drop in fraud across Europe

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.

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09/01/2019  |  Full story...

Brits ‘more interested in Love Island than Brexit’

Love Island generated more interest online than Brexit, the Royal Wedding and the World Cup during 2018, according to new data.

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09/01/2019  |  Full story...

Content marketing trends: Engagement still seen as less important than traditional brand measures

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

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09/01/2019  |  Full story...

Top 20 marketing 'nightmares': What keeps CMOs and brand managers up at night?

Return on media investment, big data and brand trust are among the top concerns that bother Chief Marketing Officers at major firms, according to new research.

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08/01/2019  |  Full story...

Microsoft takes on Amazon Go with Kroger 'smart supermarket'

Microsoft has partnered with supermarket chain Kroger to create a hi-tech store, using cloud computing to combine elements of online shopping with a high street store.

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08/01/2019  |  Full story...

Secrets for digital marketing success in the travel sector

A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.

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07/01/2019  |  Full story...

Paid search ad trends: What gets people clicking?

Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research.

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07/01/2019  |  Full story...

Just 1 in 10 have plan for online presence after they die

Only 1 in 10 have accounted for all of their online assets, and nearly half (47%) haven't accounted for any at all, according to new research.

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04/01/2019  |  Full story...

Tom Ford most popular luxury brand for European online shoppers

Fashion designer and American icon Tom Ford has been crowned as Europe’s most popular luxury brand, according to independent research conducted by Kelkoo, the largest pan-European ecommerce advertising and shopping comparison service.

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03/01/2019  |  Full story...

Apple makes shock sales warning as US-China trade war hits

Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.

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03/01/2019  |  Full story...

2018 in images: Shutterstock reveals most search for photos

With 2018 now at an end, Shutterstock looks back on the year's most searched for names and events around the globe.

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03/01/2019  |  Full story...

Angry Birds goes VR with ‘Isle of Pigs’ game

Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.

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03/01/2019  |  Full story...

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