Digital Intelligence

January 2019 archives | Track topics, trends and brands


<< December 2018 archives  |  

PrettyLittleThing boosts ‘next purchase’ with loyalty platform

PrettyLittleThing has partnered with Narvar, a technology company helping retail brands deliver premium post-purchase experiences.

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17/01/2019  |  Full story...

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

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17/01/2019  |  Full story...

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

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17/01/2019  |  Full story...

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...

Video advertising trends: Live ads, personalisation and programmatic to shape 2019

The video advertising industry will see four key changes in OTT, traditional TV, online video, data activation, and transparency, according to a new report released this week.

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16/01/2019  |  Full story...

Student social network links with global ID card scheme for tailored adverts

The non-profit organisation behind the International Student Identity Card (The ISIC Association) has partnered with Campus Society, a social network for UK students, to offer tailored experiences, offers and services to the global student population.

16/01/2019  |  Full story...

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’

What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.

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15/01/2019  |  Full story...

Boohoo bucks ASOS trend with strong Christmas revenues

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.

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15/01/2019  |  Full story...

Can multisensory retail save the high-street in 2019?

Sensory experiences are driving 9 in 10 shoppers back into stores, with an enjoyable atmosphere a key factor for choosing the high street over online, according to new research.

15/01/2019  |  Full story...

Google adds activity cards to users’ browsing history

Google is making it easier for users to continue their old searches by adding activity cards.

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14/01/2019  |  Full story...

Stan and Ollie film gets print and OOH campaign with digital twist

The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.

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14/01/2019  |  Full story...

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars

The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird…

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14/01/2019  |  Full story...

Verizon Media and Microsoft strike global native advertising deal

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

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11/01/2019  |  Full story...

Decline in online customer experience ‘will leave UK retailers struggling'

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report.

11/01/2019  |  Full story...

Nearly 15% of job seekers use social media to land a new job

Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.

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11/01/2019  |  Full story...

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

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11/01/2019  |  Full story...

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates

Twitter is launching new tools designed to encourage healthy debate the platform, including an ‘Ice Breaker’ function, as the social network looks to tackle abuse on the platform.

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10/01/2019  |  Full story...

Shutterstock woos ad agencies with first campaign in 6 years

Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.

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10/01/2019  |  Full story...

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’

Netflix is aggressively ramping up global productions, particularly in Europe and Asia according to the latest report from Ampere Analysis.

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10/01/2019  |  Full story...

Top countries for mobile commerce: Sweden, Norway and Japan lead the way

The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.

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10/01/2019  |  Full story...

Corporate social responsibility ‘influences buying decisions more than price’

People prioritise environmental and human-focused causes over price, according to a new survey from Clutch.

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09/01/2019  |  Full story...

Slowdown in grocery growth at Christmas despite supermarket rise

Growth this Christmas slowed to almost half that of previous year, with shoppers spending less per visit on groceries in December, according to new data from Neilsen.

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09/01/2019  |  Full story...

New ad certification sees 94% drop in fraud across Europe

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.

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09/01/2019  |  Full story...

Brits ‘more interested in Love Island than Brexit’

Love Island generated more interest online than Brexit, the Royal Wedding and the World Cup during 2018, according to new data.

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09/01/2019  |  Full story...

Content marketing trends: Engagement still seen as less important than traditional brand measures

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

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09/01/2019  |  Full story...

Top 20 marketing 'nightmares': What keeps CMOs and brand managers up at night?

Return on media investment, big data and brand trust are among the top concerns that bother Chief Marketing Officers at major firms, according to new research.

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08/01/2019  |  Full story...

Microsoft takes on Amazon Go with Kroger 'smart supermarket'

Microsoft has partnered with supermarket chain Kroger to create a hi-tech store, using cloud computing to combine elements of online shopping with a high street store.

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08/01/2019  |  Full story...

Secrets for digital marketing success in the travel sector

A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.

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07/01/2019  |  Full story...

Paid search ad trends: What gets people clicking?

Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research.

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07/01/2019  |  Full story...

Just 1 in 10 have plan for online presence after they die

Only 1 in 10 have accounted for all of their online assets, and nearly half (47%) haven't accounted for any at all, according to new research.

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04/01/2019  |  Full story...

Tom Ford most popular luxury brand for European online shoppers

Fashion designer and American icon Tom Ford has been crowned as Europe’s most popular luxury brand, according to independent research conducted by Kelkoo, the largest pan-European ecommerce advertising and shopping comparison service.

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03/01/2019  |  Full story...

Apple makes shock sales warning as US-China trade war hits

Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.

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03/01/2019  |  Full story...

2018 in images: Shutterstock reveals most search for photos

With 2018 now at an end, Shutterstock looks back on the year's most searched for names and events around the globe.

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03/01/2019  |  Full story...

Angry Birds goes VR with ‘Isle of Pigs’ game

Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.

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03/01/2019  |  Full story...

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