Student social network links with global ID card scheme for tailored adverts


The non-profit organisation behind the International Student Identity Card (The ISIC Association) has partnered with Campus Society, a social network for UK students, to offer tailored experiences, offers and services to the global student population.

The partnership will let brands affiliated with ISIC to be smarter and more targeted with their marketing – promoting their offers and services on bespoke, local country versions of Campus Society.

Campus Society connects like-minded students with companies and others who share common interests, and therefore brands can feel confident that their content, experiences and offers will reach an appropriate and already engaged audience.

ISIC is the only globally accepted proof of full-time student status, and today’s partnership means that over 150,000 benefits, discounts and services will be advertised to the student population via Campus Society’s unique social media platform.

The partnership will result in local versions of Campus Society, integrating ISIC’s international network of verified students and exclusive offers, in selected territories.

Brands affiliated with ISIC will be able to promote offers to students via bespoke channels of the platform, based on each user’s location and preferences, to ensure content, features and offers are exactly aligned with the audience.

In each market, Campus Society will provide students with benefits to enhance their university experience, enabling them to connect and share information with fellow students, get access to exclusive deals and relevant content, read their text books online and receive career advice and exclusive job listings.

Matt East, Chairman of The ISIC Association said: “Every year, millions of students around the world use their ISIC to prove their official student status and access thousands of student discounts, offers and services worldwide. We’re in the business of benefitting students, and the platform technology pioneered by Campus Society is the next step in our evolution. It enables us to deliver real value to students via a bespoke social network that is completely tailored to those within our verified, international community of students.”

Rashid Ajami, CEO and Founder of Campus Society adds: “We’ve a student population that is, understandably, concerned about future opportunities and international mobility, and often cynical towards establishing relationships with brands. We believe students want to be part of a community of like-minded people, benefitting from meaningful relationships with other students and organisations they interact with. Established social networks don’t provide a means of connection designed specifically for students; this partnership with The ISIC is a significant step towards addressing this on a global basis. We are thrilled to be working with The ISIC for our global expansion.”

Endorsed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) since 1968, the ISIC is the only globally accepted proof of full-time student status, and has since supported over 120 million students worldwide. In addition to proof of identity, it provides access to over 150,000 benefits, discounts and services, helping make student life more affordable and encouraging students to maximise their student experience.

Campus Society is a social network for the global student community, organised around shared interests, exclusive content and services to enrich the university experience outside the classroom. Removing physical borders between students, it’s a digital platform for students to collaborate, share knowledge and connect – between themselves and with relevant organisations.

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