Digital Intelligence

February 2019 archives | Track topics, trends and brands


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Marketers shifting budgets: Holiday travelers and online gamers become top priority

Households without children are no longer a top target for EMEA marketers, instead focusing budgets on reaching gamers and holiday planners, according to new research.

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28/02/2019  |  Full story...

Spotify finally comes to India after legal battle

Spotify has launched in India after a years delay over legal issues.

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28/02/2019  |  Full story...

BBC and ITV take on Netflix to expand ‘Britbox’ streaming service in UK

BBC and ITV have teamed up to launch BritBox, a video streaming service offering "an unrivalled collection of British boxsets and original series".

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28/02/2019  |  Full story...

Merkle unveils dedicated Northern hub in Edinburgh

Ad tech firm Merkle has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England.

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27/02/2019  |  Full story...

Hands-free future: 80% of consumers believe voice control will soon become part of daily life

Nearly 80% of consumers believe that voice control will soon become part of daily life, with 70% of people under the age of 35 choosing voice regularly, according to new research.

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27/02/2019  |  Full story...

Yext partners with Chinese apps for tourism targeting

Digital Knowledge Management platform Yext has teamed up with Baidu Map, Fliggy, CK Map, and PIRT to offer brands ways of reaching Chinese tourists in a region where Google fails to reach.

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27/02/2019  |  Full story...

Move over Waitrose? M&S in talks to buy Ocado

Marks & Spencer is in talks with Ocado over the launch of a food delivery service, in a move that suggests Waitrose could be parting company with the online shopping delivery firm.

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26/02/2019  |  Full story...

UK holders to lose dot EU domain names after Brexit

UK-based businesses and people will be unable to hold onto their .eu domains after Brexit, even if there is a Withdrawl Agreement in place, according to new plans outlined by the European Commission.

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26/02/2019  |  Full story...

New technologies and biometrics drive conversations on payments

People now expect their ability to pay to match that same “always on” mindset, according to social media conversations identified in the 2019 edition of the Mastercard Digital Payments Study.

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26/02/2019  |  Full story...

QVC UK debuts social commerce platform with Curalate

QVC UK is introducing social commerce to create a discovery-led shopping experience.

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26/02/2019  |  Full story...

Over half of Brits shop online whilst watching TV

Brits shopped in bed, splurging on escapes, takeaways, and regrettable fashion purchases, according to new research.

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26/02/2019  |  Full story...

Google updates ‘Test My Site’ with new features for brands

Google has updated its Test My Site tool, which is designed to make it easier for businesses to both measure their mobile site speed and take specific actions to improve it.

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26/02/2019  |  Full story...

Influencer marketing stars earning less (but brands paying more overall)

Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.

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25/02/2019  |  Full story...

Over 70% of users recognise Google Shopping results as adverts

Over 1,000 respondents an image of Google Shopping Listings and asked them “Did you know that these Google Shopping products and images that show in the Google search results are paid adverts?”

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25/02/2019  |  Full story...

Samsung reveals foldable phone and 5G Galaxy model

Samsung has unveiled its much-hyped Galaxy Fold, a smartphone with a second flexible display that opens out to offer a tablet-sized device, for a hefty price.

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21/02/2019  |  Full story...

Linguistics and AI: Helping marketers get over the language barrier to go global

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL's Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and tackle this issue.

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21/02/2019  |  Full story...

Top 7 smart tech: Laundry folding robots and recipe suggesting fridges among most wanted

Smart thermostat which automatically adjusts based on an individual’s body temperature, is the smart technology Brits would most like to have in their home, according to new research.

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21/02/2019  |  Full story...

Oscars and the Netflix effect: Roma helps VOD come of age

As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.

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20/02/2019  |  Full story...

Fake news report: UK investigation concludes Facebook is a "digital gangster"

A UK parliamentary committee has published its findings after an 18-month investigation into fake news, accusing Facebook of obstructing its inquiry and "intentionally and knowingly" violating data privacy laws.

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19/02/2019  |  Full story...

Oscars: Black Panther is fan favourite on YouTube

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

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19/02/2019  |  Full story...

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...

How broadcasters are embracing programmatic for TV

Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.

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19/02/2019  |  Full story...

GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’

An astounding 1,768 dark web tags were found on websites belonging to companies in the Fortune 100, causing a total average website latency of 5.2 seconds, with the 20 worst performing sites showing a total website latency of 11.1 seconds, according to new research.

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19/02/2019  |  Full story...

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...

IAB calls out ‘clickheads’ in anti-click-through rate day

IAB UK, the trade association for the digital advertising industry, this week celebrated the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.

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18/02/2019  |  Full story...

Social media ad trends: Instagram Stories taking bigger slice of budgets

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.

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15/02/2019  |  Full story...

TechCrunch expands into subscriptions with start-up advice platform

Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.

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15/02/2019  |  Full story...

Snapchat showcases VR ‘Lego wear’ in pop-up shop

This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.

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15/02/2019  |  Full story...

Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

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15/02/2019  |  Full story...

Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life

Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.

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14/02/2019  |  Full story...

Harrods or Greggs? What your dating app says about you

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

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14/02/2019  |  Full story...

Continued transparency concerns “will influence digital ad spend in 2019”

Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.

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13/02/2019  |  Full story...

London ‘top European hub for global tech talent’

London is the number one destination in Europe for international technology workers, according to latest figures from LinkedIn and Stack Overflow.

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13/02/2019  |  Full story...

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

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13/02/2019  |  Full story...

CSR: Expectation higher for Tech, food and fashion sectors to show they care

People are more aware of how their buying decisions impact the world around them and want all industries to commit to corporate social responsibility, especially the technology, food, and fashion industries.

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11/02/2019  |  Full story...

Bigger than splitting the atom? $219bn ‘already invested in AI’

In 2018 global AI spend by businesses hit $219bn with US businesses investing $91bn and the UK lagging behind at $12bn, according to new research.

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11/02/2019  |  Full story...

Twitter comeback continues as it reveals ‘daily user’ numbers for first time

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

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08/02/2019  |  Full story...

Snapchat comeback: Chat app beats estimates and stems decline in users

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

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08/02/2019  |  Full story...

Spotify revenues soar 30% as paid subscribers hit 96m

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

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08/02/2019  |  Full story...

Spotify revenues soar 30% as paid subscribers hit 96m

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

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08/02/2019  |  Full story...

Unilever buys healthy snack brand Graze

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

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07/02/2019  |  Full story...

Spotify buys two podcast giants

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

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07/02/2019  |  Full story...

Top hotel booking sites halt 'misleading' tactics and hidden charges after investigation

Six leading hotel booking sites have all agreed to make changes to their websites after an investigation uncovered ‘misleading’ sales tactics designed to boost bookings.

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07/02/2019  |  Full story...

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

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07/02/2019  |  Full story...

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

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05/02/2019  |  Full story...

Americans now see as many Super Bowl ads on YouTube as on live TV

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

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05/02/2019  |  Full story...

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

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04/02/2019  |  Full story...

Google shopping search trends: Amazon and Etsy big winners in US

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

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04/02/2019  |  Full story...

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...

Facebook profits hit record high (despite year of scandals)

Facebook's increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

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01/02/2019  |  Full story...

Burger King under fire for ‘exploiting’ influencers in marketing stunt

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

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01/02/2019  |  Full story...

Six Nations enjoys World Cup bump as sponsors set for ad scrum

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

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01/02/2019  |  Full story...

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

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01/02/2019  |  Full story...

The power of a single customer view: 4 tips for better analytics

In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.

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01/02/2019  |  Full story...

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