Digital Intelligence

March 2019 archives | Track topics, trends and brands


<< February 2019 archives  |  

Brands ‘not ready’ to deal with crisis linked to their values

Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.

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25/03/2019  |  Full story...

Instagram debuts in-app shopping feature

Instagram has launched an in-app checkout feature for a limited number of brands, making it possible for users to purchase products without leaving the app.

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25/03/2019  |  Full story...

Customer service trends: Facebook and webchat lead way as email and Twitter lag behind

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to new research.

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25/03/2019  |  Full story...

Winners and losers of Google's search update: ‘User Signals’ and trusted brands grow in importance

The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.

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22/03/2019  |  Full story...

Skoda app lets couriers deliver shopping to car boots

Skoda is testing a new scheme that lets users choose their car as a delivery address when they shop online, avoiding the hassle of having to wait in for parcels.

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22/03/2019  |  Full story...

Tech workers ‘more likely to turn whistleblowers following scandals’

The UK’s tech professionals are now more likely to blow the whistle on an employer’s misbehaviour in the wake of scandals in the sector, according to exclusive new research.

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21/03/2019  |  Full story...

Consumers pay more attention to ‘creatively consistent’ digital campaigns

Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.

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21/03/2019  |  Full story...

Google fined €1.49bn by EU for restricting rivals' search ads

European Union regulators have fined Google with a €1.49bn fine for abusing its dominant role in online advertising via the AdSense platform.

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21/03/2019  |  Full story...

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...

End of consoles? Google launches streaming gaming platform Stadia

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

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20/03/2019  |  Full story...

ASA bans No Deal Brexit banner ad for encouraging 'stockpiling'

The Advertising Standards Authority (ASA) has banned an online ad from the loan company Peachy for encouraging consumers to stockpile food as Brexit uncertainty heightens.

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20/03/2019  |  Full story...

Spotify accuses Apple of 'stifling app competition'

Spotify has accused Apple of anti-competitive practices by charging a 30% "tax" , leading to an investigation by the European Union's competition watchdog.

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19/03/2019  |  Full story...

Most SME’s ‘do not have SEO strategy in place'

Fewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.

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19/03/2019  |  Full story...

Instagram beats Facebook as UK Gen Z’s favourite social media platform

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

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19/03/2019  |  Full story...

Walled gardens ‘are marketer's biggest peeve’

Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.

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19/03/2019  |  Full story...

Uber plans '$120bn' IPO next month following rival Lyft

Ride-hailing firm Uber is planning to kick off its initial public offering in April, following smaller rival Lyft.

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18/03/2019  |  Full story...

Driverless cars and trust: Consumers reveal top self-driving brands

Apple, Hyundai, Volvo and Tesla are the most trusted brands when it comes to driverless cars, according to new research.

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18/03/2019  |  Full story...

Keep it simple: The secret to effective creative lies in low cognitive load

Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.

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18/03/2019  |  Full story...

Instagram overtakes YouTube as top for influencer content

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

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18/03/2019  |  Full story...

Tech giants should ‘open up their customer data to others’ says UK Govt report

A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.

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15/03/2019  |  Full story...

Ad targeting trends: personalisation strategies ‘help marketers exceed revenue targets’

Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.

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15/03/2019  |  Full story...

Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest

From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.

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14/03/2019  |  Full story...

IBM under fire for using Flickr photos for facial-recognition project

IBM has been accused of using Flickr photos for a facial-recognition project, without the permission of people in the images.

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14/03/2019  |  Full story...

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

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13/03/2019  |  Full story...

Tech giants should ‘open up their customer data to others’ says UK Govt report

A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.

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13/03/2019  |  Full story...

Top 5 benefits of a cashless society for small businesses

What will payments look like in the future? As cash makes way for mobile wallets and cards, a new study looks at the key benefits of being a cashless society.

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13/03/2019  |  Full story...

Move over millennials: The most influential demographic is ‘mass market women’

The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.

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13/03/2019  |  Full story...

“Iron Net Curtain’: Thousands protest Russia’s new internet restrictions

Thousands of people in Moscow and two other Russian cities gathered to march against their government's new internet restriction laws on Sunday.

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12/03/2019  |  Full story...

Facebook removes over 100 ‘hate’ accounts in the UK

Facebook has discovered and taken down dozens of fake accounts used to spread hate in UK.

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12/03/2019  |  Full story...

Two-thirds of small businesses use social media to monitor online reputation

A small business’s online reputation impacts its overall success, which is why 88% of small businesses monitor their online reputation at least quarterly. Two-thirds of small businesses (66%) use social media to accomplish this task.

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11/03/2019  |  Full story...

The Queen makes her first Instagram post

The Queen has posted her first message on Instagram at a new Science Museum exhibition in London.

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11/03/2019  |  Full story...

‘F The Stereotype’: Women in the UK lead world as content creators

To mark International Women's Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.

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08/03/2019  |  Full story...

LinkedIn’s ad focuses on role of community in job hunt

LinkedIn has revealed the latest iteration of its integrated marketing campaign, “In It Together”, which focuses on how LinkedIn’s diverse community of professionals help each other to find the right job.

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08/03/2019  |  Full story...

Amazon closes all pop up shops ahead of major supermarket rollout

Amazon will close all its retail pop-up stores by the end of April, but will also open dozens of new grocery outlets, a precursor to moves which could see it build as many as 3,000 Amazon Go outlets, the company announced.

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08/03/2019  |  Full story...

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals

Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.

07/03/2019  |  Full story...

Your round? Young’s pubs launches app payments (with option to split tab)

App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.

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07/03/2019  |  Full story...

Tech a ‘headache’ not a help for marketers- report

More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

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07/03/2019  |  Full story...

Linking data and success: Companies failing to back up objectives with stats

The majority of customer data strategies do not support the achievement of key business objectives, according to new research.

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07/03/2019  |  Full story...

UK ad industry outlines 5 step plan to rebuild trust

Trust in advertising has from around 50% favourable in the early ’90s to just 25% in 2018. A new report from the Advertising Association outlined the key problems and new actions that can be taken to reverse the trend.

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06/03/2019  |  Full story...

Volvo unveils large scale autonomous bus in Singapore

Volvo has completed testing of an automated bus service in Singapore with plans for a large scale public rollout.

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06/03/2019  |  Full story...

Kantar Marketplace goes live: Online store for customised market research

Kantar has launched a new platform that lets brands buy custom surveys and market research.

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06/03/2019  |  Full story...

Mobile World Congress review: Foldable phones, tiny terabytes and Google Fi goes 5G

Mobile World Congress is one of the biggest tech events in the digital calendar, and this year was even bigger, with foldable phones, next-gen smartwatches and super-fast connectivity dominating the agenda. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for new gadgets to be unveiled.

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05/03/2019  |  Full story...

The weirdest tech from Mobile World Congress

Among the latest phones and networks, Mobile World Congress is also a great place to discover some more unconventional uses of technology. Here, we round up 7 of the strangest inventions on display at this year’s event.

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04/03/2019  |  Full story...

Pinterest launches ‘Catalogs’ and extra shopping ad inventory

Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences.

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04/03/2019  |  Full story...

Millennials ‘more likely to advertise on traditional mediums than older generations’

Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.

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04/03/2019  |  Full story...

B2B ecommerce lagging behind B2C for customer experience

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report.

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04/03/2019  |  Full story...

Global search trends: Wikipedia and YouTube dominate Google results

Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France, according to new research.

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01/03/2019  |  Full story...

Time to ditch the demographics? Brands 'must rethink targeting to embrace personalisation'

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

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01/03/2019  |  Full story...

Video viral of the week: Google Assistant fixes films at the Oscars

The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments. See why it’s our video viral of the week below…

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01/03/2019  |  Full story...

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