Digital Intelligence

April 2019 archives | Track topics, trends and brands


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Digital drives UK ad spend to record levels: VOD, social and search lead way

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

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30/04/2019  |  Full story...

Alphabet revenue disappoints as YouTube ad sales fall

Google's parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

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30/04/2019  |  Full story...

Purina interactive posters in France 'encourage dogs to pee on them'

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

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30/04/2019  |  Full story...

TabMo uses Blockchain to boost programmatic marketing transparency

TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency.

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30/04/2019  |  Full story...

Battle of the translation assistants [INFOGRAPHIC]

How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look…

Battle of the translation assistants [INFOGRAPHIC]

29/04/2019  |  Full story...

Amazon growth beats expectations, revamps 1-day Prime delivery

Amazon posted a record quarterly profit of $3.6bn, more than doubling from $1.6 billion in the year prior, while its ad revenue growth slowed to a still impressive 34%.

Amazon growth beats expectations, revamps 1-day Prime delivery

29/04/2019  |  Full story...

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

26/04/2019  |  Full story...

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

26/04/2019  |  Full story...

GDPR one year on: IAB offers new privacy guidelines for advertisers

Trade body IAB has updated its technical specifications for a GDPR-related framework aimed at helping advertisers, brands and technology providers comply with the European Union’s privacy laws, introduced last year.

GDPR one year on: IAB offers new privacy guidelines for advertisers

26/04/2019  |  Full story...

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

Despite the recent hype surrounding influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

26/04/2019  |  Full story...

Diversity in the tech sector: 24% feel discriminated against

The technology sector is currently expanding 2.5 times faster than any other in the UK, but while it can attract a more diverse talent pool, many from minority groups feel stress and discrimination, according to a new report.

Diversity in the tech sector: 24% feel discriminated against

25/04/2019  |  Full story...

Facebook beats revenue estimates despite data scandals

Facebook has exceeded revenue expectations and matched estimates for its daily active user growth.

Facebook beats revenue estimates despite data scandals

25/04/2019  |  Full story...

Marketing through gaming: Anzu expands into programmatic advertising for consoles

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles, offering a new channel for marketing through gaming.

Anzu expands into programmatic advertising for consoles

25/04/2019  |  Full story...

Rise of ‘Anxiety Economy’ leading to new consumer trends- report

A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe, according to new research.

Rise of ‘Anxiety Economy’ leading to new consume trends- report

25/04/2019  |  Full story...

Smartphone now accounts for half of all UK digital ad spend

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Smartphone now accounts for half of all UK digital ad spend

24/04/2019  |  Full story...

Twitter comeback continues with stronger user growth

Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers.

Twitter comeback continues with stronger user growth

24/04/2019  |  Full story...

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

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24/04/2019  |  Full story...

Safety, cybersecurity and cost delaying mass deployment of autonomous cars

The biggest hurdle in turning prototype autonomous vehicles into mass market models is how to cut production costs, but the area energizing engineers most is how to tackle functional safety and cybersecurity, according to a Forrester survey of 54 automotive industry experts. Robert Day, Director of Automotive Solutions & Platforms, Arm, takes a look at why current self-driving prototypes are at least ten years away from mass distribution.

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24/04/2019  |  Full story...

Pinterest valued at $12.7 bn in IPO

Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn.

Pinterest valued at $12.7 bn in IPO

23/04/2019  |  Full story...

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

18/04/2019  |  Full story...

Sports fans spend 5 times more on streaming than Netflix subscribers

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Sports fans spend 5 times more on streaming than Netflix subscribers

18/04/2019  |  Full story...

UK ad budgets show surprise comeback amid Brexit crisis

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

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18/04/2019  |  Full story...

Amazon ‘swamped by fake 5 star reviews’

Amazon is flooded with thousands of fake five-star reviews, an investigation published by consumer rights watchdog Which? has claimed.

Amazon ‘swamped by fake 5 star reviews’

17/04/2019  |  Full story...

Premium ad views up 22%: Live content and smart TVs drive growth

There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research.

Premium ad views up 22%: Live content and smart TVs drive growth

17/04/2019  |  Full story...

Social media regulation: UK Govt proposes ‘like’ and ‘streak’ limits for children

Facebook and Instagram ‘likes’ may get shut down for children under new safety plans proposed by the UK.

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17/04/2019  |  Full story...

Shutterstock launches “View in Room” augmented reality for mobile

Shutterstock has launched a virtual reality experience that lets iOS app users visualize how an image from Shutterstock’s collection would look in real life.

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17/04/2019  |  Full story...

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

16/04/2019  |  Full story...

EU officially passes controversial copyright law

The EU's new online copyright laws have passed their final hurdle by receiving approval from member states.

EU officially passes controversial copyright law

16/04/2019  |  Full story...

Publicis buys Epsilon to boost data marketing for clients

French ad giant Publicis has bought marketing services company Epsilon for around $4.4bn, in a move that will help its clients better personalise their advertising.

Publicis buys Epsilon to boost data marketing for clients

16/04/2019  |  Full story...

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores and meet advisors, L’Oreal realised that digital channels could overcome the bottleneck.

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

15/04/2019  |  Full story...

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” - pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

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15/04/2019  |  Full story...

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” - pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

The Netflix effect: Majority of US now streaming ‘Over The Top’ content


15/04/2019  |  Full story...

Customer experience trends: Building customer trust more important than big budget ads

Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down.

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15/04/2019  |  Full story...

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics.

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

15/04/2019  |  Full story...

Ecommerce trends: Nearly 80% of people use shopping apps at home

People use ecommerce apps to increase the convenience and value of their shopping experience. Mass merchant (81%) and pure online retailer apps (77%) from stores like Target, WalMart, and Amazon are the most popular types of shopping apps, according to a new survey.

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15/04/2019  |  Full story...

Walmart buys ad tech startup Polymorph

Walmart is buying San Francisco-based ad tech startup Polymorph Labs as it looks to compete with online rival Amazon in targeting shoppers online.

Walmart buys ad tech startup Polymorph

12/04/2019  |  Full story...

Disney takes on Netflix with streaming service

Disney has revealed its much anticipated streaming service including every Pixar film ever released, all the Star Wars films and every episode of the Simpsons.

Disney takes on Netflix with streaming service

12/04/2019  |  Full story...

Gameloft picks PubMatic for programmatic in-app ads

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

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12/04/2019  |  Full story...

Who’s tracking you? New tool shows what popular sites know about users

Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.

Who’s tracking you? New tool shows what popular sites know about users

12/04/2019  |  Full story...

Most small firms now confident in SEO (but it may be misplaced)

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Most small firms now confident in SEO (but it may be misplaced)

12/04/2019  |  Full story...

Google Maps opens to ads: more sponsored listings and 'suggested locations'

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Google Maps opens to ads: more sponsored listings and 'suggested locations'

11/04/2019  |  Full story...

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

Less than 1 in 10 marketers (9%) will be focusing on Digital PR in 2019, despite over three quarters (76%) stating brand awareness is a key performance indicator for them, according to new research.

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

11/04/2019  |  Full story...

Facebook plans to scan people’s photos into their own ads

Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.

Facebook plans to scan people’s photos into their own ads

11/04/2019  |  Full story...

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

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11/04/2019  |  Full story...

Lush shuts social media channels: “We’re tired of fighting algorithms”

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.

Lush shuts social media channels: “We’re tired of fighting algorithms”

11/04/2019  |  Full story...

Web developer trends: Python beats Java as code of choice

Over half of web developers have written their first line of code by the time they were sixteen, and Python is now the most popular programming language, according to a new global survey.

Web developer trends: Python beats Java as code of choice

11/04/2019  |  Full story...

Burger King removes ‘racist’ chopsticks ad after social media outcry

Fast food chain Burger King has been forced to remove an advert in New Zealand after it was branded 'racist'.

Burger King removes ‘racist’ chopsticks ad after social media outcry

10/04/2019  |  Full story...

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?

Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.

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10/04/2019  |  Full story...

Poor branding putting companies at risk of losing customers

51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.

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10/04/2019  |  Full story...

Online video needs “fundamental rethink”

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

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10/04/2019  |  Full story...

Top 20 ‘Superbrands’: Amazon gaining most relevance

Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.

Top 20 ‘Superbrands’: Amazon gaining most relevance

10/04/2019  |  Full story...

Latin American content giant Globo gets worldwide revamp

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it's brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.

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09/04/2019  |  Full story...

Snapchat unveils gaming and AR platform

Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram.

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09/04/2019  |  Full story...

ASOS clamps down on ‘serial returners’ with new customer policy

Online retail giant Asos has changed its returns policy to tackle ‘serial returners’ threatening to investigate and “take action” if it notices any “unusual” return patterns.

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09/04/2019  |  Full story...

Most Americans think social media divides country more than it unites

A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.

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08/04/2019  |  Full story...

Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)

Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.

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08/04/2019  |  Full story...

Snapchat Stories comes to Tinder and Netflix

Snapchat users will now be able to share their stories directly to popular dating app Tinder and linked up to Netflix letting them share the latest shows they are watching with their friends.

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08/04/2019  |  Full story...

UK cracks down on social media with fines over 'online harms'

Social media firms will be legally required to protect users, with bosses potentially held personally liable if they do not comply, under new UK government plans.

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08/04/2019  |  Full story...

New Facebook data breach: 540 million user records uploaded to public cloud

Personal Facebook data, including account names, comments and likes, was publicly accessible on the internet, the company has been forced to admit.

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05/04/2019  |  Full story...

Vodafone turns on first 5G train station at Birmingham New Street

Vodafone has turned on 5G connectivity at Birmingham New Street, making it the UK’s first train station to trial the superfast technology.

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05/04/2019  |  Full story...

A third of the UK’s largest online retailers ignore customers during shipping

Only four of the UK’s 100 largest online retailers provide customers with personalised information about the status of their orders, with 27% not communicating with shoppers at all during the delivery period.

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05/04/2019  |  Full story...

Out of home marketing trends: A programmatic future

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.

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05/04/2019  |  Full story...

Is ROI dead? New report shows rise in Customer Lifetime value metric

Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.

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04/04/2019  |  Full story...

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

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04/04/2019  |  Full story...

Most marketers using AI believe it will drive ‘double digit growth’ in 2 years

The vast majority (84%) of marketers currently using Artificial Intelligence believe it will yield big results within two years, with the majority already employing ‘data scientists’, according to new research.

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03/04/2019  |  Full story...

Boots sponsors all GB women’s national football teams

MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

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03/04/2019  |  Full story...

The rise of voice: 22% speaking to their video devices

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

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03/04/2019  |  Full story...

UK programmatic ads outperform direct buys for the first time

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

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02/04/2019  |  Full story...

Young’s debuts hyper-targeted second screen TV ad campaign

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

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02/04/2019  |  Full story...

Hotels.com gives pets post-Brexit ‘Fakeations’

With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.

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02/04/2019  |  Full story...

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

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01/04/2019  |  Full story...

Facebook sheds light on News Feed and advertising algorithm secrets

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

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01/04/2019  |  Full story...

Facebook asks governments for help policing internet

Facebook boss Mark Zuckerberg has asked governments and regulators to play "a more active role" in policing the internet and the standards of big online companies.

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01/04/2019  |  Full story...

UK consumer goods trends: Top 25 product breakthroughs

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

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01/04/2019  |  Full story...

Comcast’s Freewheel launches ‘Drive’: OTT video ad solution

FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.

01/04/2019  |  Full story...

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