Comcast’s Freewheel launches ‘Drive’: OTT video ad solution

01/04/2019

FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.

Drive lets marketers to plan, buy, deliver and evaluate precisely targeted messages across the OTT, STB VOD, CTV and digital space, so they can maximise campaign reach and engagement with high-quality audiences.

It also provides them with access to a single store of premium quality inventory from top TV networks and OTT pure-players.

Originally launched in the US with partner Nielsen’s capabilities, FreeWheel will announce further major OTT measurement partnerships for the European market before the end of the year.

Using the solution, marketers will be able to:

• Plan, buy, deliver and evaluate precisely targeted messages across the OTT, STB VOD, CTV and digital space
• Maximise campaign reach and engagement with high-quality audiences,
• Access a single store of premium quality inventory from top TV networks and OTT pure-players

“One of the key challenges for advertisers to date has been reaching consumers at scale and assessing overall TV reach across linear and digital viewing,” commented Massimo de Magistris, VP, Head of FreeWheel Markets International. “With new TV viewing options now open to consumers and more innovative ways to deliver targeted ads, FreeWheel, powering nearly every major publisher’s and MVPD’s digital video advertising, is perfectly positioned to offer smarter solutions to connect marketers more intelligently with audiences.”

www.freewheel.tv/DRIVE

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