Most small firms now confident in SEO (but it may be misplaced)


78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Most small firms now confident in SEO (but it may be misplaced)

A new survey from The Manifest, found this confidence may be misplaced based on the resources and services small businesses rely on for SEO, the report concludes.

More than half (54%) of small businesses rely mostly on in-house staff for their SEO strategies, instead of seeking outside expertise. In addition, social media marketing (63%) is the most common small business SEO activity, though it has no proven impact on SEO.

Additional findings from the report include:

• More than one-third of small businesses (36%) have an SEO strategy. An additional 23% plan to create an SEO strategy in 2019.
• Twenty-eight percent (28%) of small businesses hire an SEO agency for help with their SEO strategies.
• Half or more of small businesses that hire an SEO agency include content marketing (55%), on-site optimization (54%), keyword research (54%), and local search optimization (50%) as part of their SEO strategies.
• More than three-fourths of small businesses (77%) that partner with an SEO agency invest in PPC advertising.

Read the full report here

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