Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

18/04/2019

Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

An early pioneer in mobile push notifications, Airship now allows businesses to precisely target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets and other emerging channels.

Today Airship’s digital customer engagement solutions are at the center of many of the most disruptive brands and digital transformation strategies.

Clients include AccuWeather, AMC Theatres, American Eagle Outfitters, BBC and Vodafone Group.

“From 5G to internet-of-things and connected cars, Vodafone is focused on enabling a digital-first society. But where our mission really starts is with our hundreds of millions of customers, and ensuring superior experiences through highly relevant and personalized communications on the digital channels they prefer,” said Tanja Richter, director consumer products & services in technology, Vodafone Group. “Airship has played a key role in this digital orchestration for the past two years, and just recently proved its flexibility by powering some of our first RCS campaigns through its Open Channels API. These rich campaigns saw 40 percent click-through rates and also used fallback to SMS if the consumer couldn’t receive RCS.”

Aside from unveiling its new look, the company released a completely new website, highlighting how innovative customer experiences can drive growth throughout the customer lifecycle — providing a proven blueprint for customer-centric digital transformation.

“We’ve had the extraordinary experience of working with hundreds of the world’s leading brands for nearly a decade,” said Brett Caine, CEO and president, Airship, Inc. “We’ve kept our clients out in front of emerging consumer trends, connected to the newest digital channels and ahead of their competition. Now we’re racing ahead as the premier and proven customer engagement solution for the enterprise with a new name and identity that conveys our performance, expertise and innovation.”

Airship has delivered nearly three trillion messages including digital interactions that have enabled shoe brands to build communities of hundreds of millions of customers, and allowed hotel guests to skip frontdesk check-in and unlock room doors with their phones. Airship ushered in some of the first mobile pre-order and mobile payment experiences, all while ensuring baristas got their tips. And each year, Airship eliminates anxiety for 250 million travelers by streamlining day-of experiences with digital boarding passes and real-time travel updates.

“For media organizations, the speed and relevancy of mobile messaging at massive scale is paramount to our audience and our brand. It’s the quickest path to get people the information they want, and to drive greater online engagement and broadcast viewership,” said Mark Sheldon, head of product, personalisation, participation and data services, BBC. “After a competitive tender process, Airship was awarded the contract for BBC News, BBC Sport and Children’s BBC, which has enabled us to scale up audience engagement and gain award-winning recognition for customer-centric messaging.”

https://www.airship.com/

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