Digital Intelligence

May 2019 archives | Track topics, trends and brands


<< April 2019 archives  |  

VR film helping people with dementia wins new D&AD award

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The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.

24/05/2019  |  Full story...

Third of large UK firms still non-compliant for GDPR personal information requests

A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.

Third of large UK firms still non-compliant for GDPR personal information requests

24/05/2019  |  Full story...

Sportwear brand Champion boosts conversions with BounceX partnership

Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.

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24/05/2019  |  Full story...

Cognism integrates App marketplace with Salesforce

Cognism has launched Cognism for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways.

Cognism integrates App marketplace with Salesforce

24/05/2019  |  Full story...

Smart cities traffic solutions to more than double revenue in four year’s time- report

Smart city traffic technology solutions deployed to ease chronic congestion in cities will generate $4.4 billion in revenue in 2023, up from $2 billion in 2019, according to new research.

Smart cities traffic solutions to more than double revenue in four year’s time- report

23/05/2019  |  Full story...

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

23/05/2019  |  Full story...

GDPR one year on: 67% of people opting in to privacy messages

GDPR one year on: 67% of people opting in to privacy messages

One year on from the introduction of stricter EU privacy laws, marketers mail lists have been reduced but mobile app lists have grown, with firms sending more notifications to customers than before, according to new global research.

23/05/2019  |  Full story...

Peach expands adtech in Americas with A+V investment

Peach expands adtech in Americas with A+V investment

Adtech firm Peach has invested in Chilean adtech leader A+V, who are the market leader in Chile, Brazil, Mexico, Colombia, Peru and Ecuador.


23/05/2019  |  Full story...

Klarna ‘pop-up’ store to showcase online fashion brands

Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.

Klarna ‘pop-up’ store to showcase online fashion brands

22/05/2019  |  Full story...

Honor takes on Apple and Samsung with high-spec phone for under £600

Honor takes on Apple and Samsung with high-spec phone for under £600

Huawei's Honor brand has launched its latest phone series, the Honor 20, with high spec for a lower price, flying in the face of the current US blockade.

22/05/2019  |  Full story...

Youngsters 'want greater control of the adverts they see'

Youngsters 'want greater control of the adverts they see'

Young adults (18-24-year olds) in Great Britain want to have greater control over the adverts they see online, with half concerned that they will still be targeted with invasive and intrusive forms of advertising in the future.

22/05/2019  |  Full story...

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

Fashion accessory retailer Lulu Guinness links social media to its ecommerce store

Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.


22/05/2019  |  Full story...

TV remains largest UK advertising channel for automotive brands

TV remains largest UK advertising channel for automotive brands

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

21/05/2019  |  Full story...

What sales managers want: better auditing and the right resources to close leads

What sales managers want: better auditing and the right resources to close leads


Nearly two thirds (65%) of sales and marketing professionals believe the key challenges they face in closing sales are lack of time, resources and ready access to the right content, according to a new survey.

21/05/2019  |  Full story...

Google hits Huawei: Cuts off Android licence for future phones

Google hits Huawei: Cuts off Android licence for future phones

Google is set to revoke Huawei's access to its Android mobile operating system, dealing the Chinese company a major blow in accordance with US sanctions.

21/05/2019  |  Full story...

Google helps fashion brands monitor supply chain for sustainability

Google helps fashion brands monitor supply chain for sustainability

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

20/05/2019  |  Full story...

Game of Thrones finale: IKEA claims the TV ad Throne

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.

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20/05/2019  |  Full story...

30% of UK retailers’ ecommerce work 'offers no value'

30% of UK retailers’ ecommerce work 'offers no value'

Retailers in the UK expect 30% of all their eCommerce work to give them back no value, according to a new study.

17/05/2019  |  Full story...

SEO trends: Page speed and new web tech boosts Google rankings

SEO trends: Page speed and new web tech boosts Google rankings

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

17/05/2019  |  Full story...

Instagram shuts down direct messaging app

Instagram shuts down direct messaging app

Instagram is closing down its standalone Direct messaging app within the next month.

17/05/2019  |  Full story...

eBay brings its Retail Revival programme to UK

eBay brings its Retail Revival programme to UK

Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally.

17/05/2019  |  Full story...

Huawei barred in the US: Trump declares 'national emergency' over IT threats

US president Donald Trump has signed an order barring US firms from using telecoms equipment made by companies who pose a national security risk.

Huawei barred in the US: Trump declares 'national emergency' over IT threats

16/05/2019  |  Full story...

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

16/05/2019  |  Full story...

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...

Google offers retailers tips and stats with ‘Grow My Store’

Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’

15/05/2019  |  Full story...

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

15/05/2019  |  Full story...

YouTube uses AI to help advertisers edit video for short form content

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

YouTube uses AI to help advertisers edit video for short form content

15/05/2019  |  Full story...

Narvar works with ASICS to boost ‘post purchase experience’

Narvar works with ASICS to boost ‘post purchase experience’

Sportswear brand ASICS is working with customer engagement platform Narvar, using its post purchase technology to boost customer retention.

14/05/2019  |  Full story...

Heetch raises $38m in funding for ridesharing platform

Paris-based high-growth ride-sharing platform Heetch has raised $38m in a Series B funding round as it looks to expand in French-speaking countries.

Heetch raises $38m in funding for ridesharing platform

14/05/2019  |  Full story...

Internet users don’t trust what they see online (especially influencers) -study

Internet users don’t trust what they see online (especially influencers) -study

The vast majority of internet users lack any confidence in what they see and read online, especially from celebrities and vloggers, according to new research.


14/05/2019  |  Full story...

Uber shares flop on stock market debut

Uber floated on the stock market on Friday, falling 7% below its IPO price amid concerns about whether such companies are able to turn a profit.

Uber shares flop on stock market debut

13/05/2019  |  Full story...

Alibaba takes on Amazon with ecommerce overhaul

Alibaba takes on Amazon with ecommerce overhaul

Chinese online retail giant Alibaba is revamping ts business model to compete with Amazon on a global scale.

13/05/2019  |  Full story...

Ad blocking rates at three-year low (but revenue lost continues to increase)

Ad blocking rates at three-year low (but revenue lost continues to increase)

Publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates, according to new data.

13/05/2019  |  Full story...

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing spending is on the rise with the average campaign spend nearly 3 times higher than in 2017, according to new research.

13/05/2019  |  Full story...

Less than half of small businesses proactively manage their online reputation

Less than half of small businesses proactively manage their online reputation

More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.


10/05/2019  |  Full story...

Bitcoin bounceback? Wealthy look to increase cryptocurrency exposure

More than two-thirds of high-net-worth individuals will be invested in cryptocurrencies in the next three years, reveals a new global poll.

Bitcoin bounceback? Wealthy look to increase cryptocurrency exposure

10/05/2019  |  Full story...

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football's biggest final.

10/05/2019  |  Full story...

Top retailers failing to capitalise on growing social media influence’

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Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.

10/05/2019  |  Full story...

Voice search trends: 17% shop using Echo or Google Home

Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.

Voice search trends: 17% shop using Echo or Google Home

09/05/2019  |  Full story...

Hertz multimedia campaign pushes new Premium Fleet

Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.

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09/05/2019  |  Full story...

AOP offers new data guidelines for publishers

The Association for Online Publishing (AOP) has announced the launch of the AOP Protocol that aims to reduce risk and create greater transparency in the age of GDPR.

AOP offers new data guidelines for publishers

09/05/2019  |  Full story...

How much should SMEs spend on branding?

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

How much should SMEs spend on branding?

08/05/2019  |  Full story...

Forget spell check: Microsoft Word uses AI to improve writing style

Microsoft is taking on rival Grammarly with a new feature in its Word software, using AI to suggest writing improvements beyond simple grammar and spelling corrections.

Forget spell check: Microsoft Word uses AI to improve writing style

08/05/2019  |  Full story...

High street missing a trick with alternative to paper reciepts

Just 50% of high street retailers are offering alternatives to printed, paper receipts according to new research.

High street missing a trick with alternative to paper reciepts

08/05/2019  |  Full story...

Mozilla launches EU Elections Toolkit

Mozilla has launched a Firefox EU Elections toolkit to help promote online transparency.

Mozilla launches EU Elections Toolkit

08/05/2019  |  Full story...

Three out of ten CMOs haven’t invested in customer experience

One in three CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% believing that a focused CX programme would yield long-term customer loyalty and increased sales over time, according to new research.

Three out of ten CMOs haven’t invested in customer experience

08/05/2019  |  Full story...

YouTube Originals to go free with ads

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

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07/05/2019  |  Full story...

23% of global domains targeted by cyber-attacks

Almost one-quarter of brands have had their domain targeted by cyber criminals with brands taking a siloed approach to domain security and management, according to new research.

23% of global domains targeted by cyber-attacks

07/05/2019  |  Full story...

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’

Digital commerce accelerator Overdose Digital has bought ecommerce consultancy 5xThinking.

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’

07/05/2019  |  Full story...

Missguided uses technology to analyse customer emotion

Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.

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07/05/2019  |  Full story...

Female ecommerce revolution: Rise in women designers turning their creativity into revenue

Hanne Dinkel, Chief Customer Delivery Officer, Spreadshirt, looks at how women are using an ecommerce platform to turn a side-hustle into a business.

Female ecommerce revolution: Rise in women designers turning their creativity into revenue

03/05/2019  |  Full story...

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

03/05/2019  |  Full story...

IT skills gap: The 6 types of tech workers

Two-thirds of tech workers would leave their jobs over poor work-life balance, according to new research looking into six tech ‘personalities’ in the workplace to help address the IT skills gap.

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03/05/2019  |  Full story...

SEOmonitor launches free keyword insights tool

A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.

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03/05/2019  |  Full story...

Avengers snaps away movie competition on social media

Following Avengers: End Game’s box office smash opening weekend, new data from Socialbakers has found that the film has also smashed the competition on social media.

Avengers snaps away movie competition on social media

02/05/2019  |  Full story...

Government unveils new cybersecurity laws for IoT devices

The UK government is introducing new laws to ensure connected devices are better protected from cyber attacks.

Government unveils new cybersecurity laws for IoT devices

02/05/2019  |  Full story...

Live and Breathe teams up with The Virtual Influencer Agency

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Live and Breathe teams up with The Virtual Influencer Agency

02/05/2019  |  Full story...

Facebook F8 round-up: new dating, shopping and group chat features

Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.

Facebook F8 round-up: new dating, shopping and group chat features


02/05/2019  |  Full story...

Euronews hires Sublime for programmatic private marketplace

Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).

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01/05/2019  |  Full story...

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...

Shopify ties with Snapchat to integrate ecommerce ads

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.

Shopify ties with Snapchat to integrate ecommerce ads

01/05/2019  |  Full story...

Location Sciences partners with SITO Mobile to boost geo-targeting accuracy

Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data.

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01/05/2019  |  Full story...

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