Euronews hires Sublime for programmatic private marketplace


Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).


The integration will offer Euronews’ advertisers, agencies, and trading desks access to Sublime’s high-impact, non-intrusive, and creative ad units – including Video Skinz and Classic Skinz – in an automated and simplified way, via deal ID.

Combined with Sublime’s technology and partnership with supply side platform, Smart, Euronews will be able to harness the innovative Programmatic Guaranteed model, which allows buyers and publishers to agree on predetermined criteria, with the buyer agreeing to pay a fixed price and the seller agreeing to meet the buyer’s audience needs.

Andrew Buckman, COO at Sublime said: “We are thrilled to be providing premium publisher Euronews with our industry-leading technology. Sublime’s Programmatic Guaranteed model grants greater control over purchases, while providing high-impact, quality campaigns at scale. Through Euronews, partner advertisers and agencies will have access to Sublime’s engaging and creative ad units in the confidence they are buying in a transparent and brand-safe environment, free of fraud.”

Zsofia Toth, Programmatic Manager at Euronews adds: “I have had the pleasure of working with Sublime for almost five years, two of which have been at Euronews. Sublime’s technology is innovative, programmatic demand is consistent, and leading multi-device brand formats have made it a successful partnership. We look forward to growing our relationship with Sublime by being able to offer this outstanding service and capabilities to our clients.”

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