Klarna ‘pop-up’ store to showcase online fashion brands

22/05/2019

Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.

Klarna ‘pop-up’ store to showcase online fashion brands

Klarna’s store will open to the public on 5th June 2019 for a week of daily-themed, fashion and lifestyle events — including free refreshments and entertainment.

The double storey pop-up will showcase a mix of fashion, beauty, sports, interiors and technology and feature brands such as ASOS, Beauty Bay, Cambridge Satchel Company, Finery, Schuh and Swoon.

The Klarna pop-up features many brands and products previously only available online. There will aslo be styling by industry experts, free beauty treatments and exclusive ticketed events in collaboration with some of the UK’s biggest brands. Tickets will be available free of charge in the week prior to the event.

Explaining the pop-up rationale, Luke Griffiths, GM of Klarna UK, says, “Anyone who knows Klarna, knows we like to do things differently. Whilst we believe payments should be smoooth, we also believe the overall shopping experience should be inspiring, so consumers can put together creative looks that are fun and affordable.

“With retailers facing increasing pressure to acquire, retain and convert customers, we wanted to show how creating positive consumer experiences is the real secret to success and building loyalty. Happy and engaged visitors will come back, bring their friends and share their experience through social. We’re delighted to be able to create this unique and collaborative space, bringing together some really cool brands to demonstrate what’s possible with a little imagination and lots of passion!"

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