Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’


Digital commerce accelerator Overdose Digital has bought ecommerce consultancy 5xThinking.

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’

The acquisition will spearhead Overdose Digital’s growth in the EMEA marketplace, building on its successful offices in Auckland, Sydney, Melbourne and Singapore.

5XThinking’s CEO, Simon Hall, will now become Overdose Digital’s Managing Director for EMEA, and will work alongside the existing leadership team to drive further growth for the organisation, as well as continue to deliver ecommerce strategies.

The acquisition forms part of a wider growth strategy for Overdose Digital, including plans for further European acquisitions, as well as the opening of a US office later in the year. Overdose Digital works with a vast array of clients including Arcteryx, Wilson, Barkers Menswear and Trilogy, helping them to map their business goals and produce tangible outcomes through disruptive digital commerce strategies.

Commenting on the acquisition, Todd Welling, Group CEO and Founder of Overdose Digital, says: “We’re delighted to add to the Overdose Digital family, especially with an organisation that so closely reflects our passions and ethos. These are exciting times for the business as we continue to grow and win with our clients. We’re especially looking forward to bringing our ‘anti-agency’ approach to EMEA. This has seen us reject the old agency model of delivering siloed solutions, instead we work in immersive relationships with clients, acting as true, technology agnostic partners, to produce real business outcomes.”

Simon Hall, Managing Director, EMEA at Overdose Digital adds: “With its strategic insight, creativity and quality execution that focuses on delivering against a set of clear business goals, Overdose Digital is breaking new ground in digital commerce. I could not be happier to be joining the team and am looking forward to working together to achieve our aim of becoming the premier commerce acceleration agency for mid sized brands globally.”

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