Digital Intelligence

June 2019 archives | Track topics, trends and brands


<< May 2019 archives  |  

Global marketing body WFA launches ‘Voice Coalition’

The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.

echo%20family.png

19/06/2019  |  Full story...

Cannes Lions 2019: Brand trust becoming essential says Edelman

Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.

trust.png

19/06/2019  |  Full story...

The science of the influencer: A primer for TV and social ads?

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

influencer%20marketing.jpg

19/06/2019  |  Full story...

Cannes Lions: Hollywood star Robin Wright calls for industry to learn from each other

Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.

robin%20wright.png

19/06/2019  |  Full story...

Top 50 most ‘patriotic’ American Brands: Jeep, Disney, Ford and Coke lead the way

There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.

patriotic.png

18/06/2019  |  Full story...

Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’

On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a fragmented and inconsistent brand experience.

adobe-admar.png

18/06/2019  |  Full story...

Pinterest boosts shopping partners amid international expansion

Pinterest is expanding and rebranding its third-party partner program to enable more shopping experiences on the platform and create an inclusive global ecosystem.

pinterest-partners.png

18/06/2019  |  Full story...

Ecommerce trends: Are user generated images the key to reducing return rates?

Marketers are failing to adopt user generated content into their marketing strategies despite its role in reducing return rates, according to new research.

retail%20social%20proof.png

17/06/2019  |  Full story...

Car buying trends: Location data key to converting browsers into buyers

There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.

Car buying trends: Location data key to converting browsers into buyers

17/06/2019  |  Full story...

53% of marketers claim ‘you can never have too much data’ (but many don't know what to do with it)

More than half of marketers (53%) claim ‘you can never have too much data’ on customers, but one in three don’t know what to do with the data they’re collecting, according to new research.

data%20world.png

17/06/2019  |  Full story...

Gender stereotypes banned in UK ads

Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.

17/06/2019  |  Full story...

Onefootball hires SpotX for global video ad partnership

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

onefootball.png

14/06/2019  |  Full story...

Customer loyalty trends: Digital channels key to shoppers clicking with brands

Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customer loyalty, according to new research.

14/06/2019  |  Full story...

Video viral of the week: Momondo unites 61 strangers to form connecting tattoo

Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.

momondo.png

14/06/2019  |  Full story...

Is Fortnite becoming the next big social network?

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

fortnite1.png

14/06/2019  |  Full story...

Customer experience trends: Loyalty top priority for brands

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

customer-experience22.png

13/06/2019  |  Full story...

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

top102019.png

13/06/2019  |  Full story...

Sustainable fashion: New opportunities for online retailers

Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.

nostot-future.png

13/06/2019  |  Full story...

Disruption causing 82% of C-Suite execs to plan to reskill in next 3 years

While reskilling employees is frequently discussed, reskilling the C-suite is often overlooked. Amid complex business problems with increased stakeholder consequences, the C-suite faces fresh challenges that require a new response from leaders.

brainm.png

13/06/2019  |  Full story...

Customer experience trends: Loyalty top priority for brands

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

12/06/2019  |  Full story...

9 in 10 Companies see ‘Self-Service’ as the future for customers

88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.

unbabel.png

12/06/2019  |  Full story...

Nike sells digital trainers exclusively via Fortnite

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

fortnike.png

12/06/2019  |  Full story...

Retailers ‘missing out on £1.7bn’ by neglecting publishing opportunities

Retailers could be earning more in advertising by taking on more of a role as publisher, offering tips and boosting loyalty from customers, according to new research.

media%20revenue%201.png

12/06/2019  |  Full story...

Global shopping trends: Japan biggest spenders while Americans shop most frequently

UK shoppers are ahead of their European counterparts but still lag behind US shoppers when it comes to volumes of online shopping, according to new research.

shopify%20commerce.png

12/06/2019  |  Full story...

Most British retailers ‘still have no Brexit plan’

Despite three years passing since the EU referendum, over half (57%) of British retailers still have no plans in place for Brexit, according to a new survey.

brexit-parliament.jpg

11/06/2019  |  Full story...

Crowdfunding trends: Blockchain and video games most popular projects

Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.

lending-landscape-2.png

11/06/2019  |  Full story...

UK vs Germany: Which provides the best online delivery experience?

Some 27% of UK retailers and 53% of German retailers fail to provide the customer with any communication during the delivery period, according to new research.

ukger.png

11/06/2019  |  Full story...

London ‘top tech hub for overseas expansion’

London is the top destination for international tech companies looking to expand or setup an operation outside of their own country, according to new research.

london-ai.jpg

11/06/2019  |  Full story...

The Love Island effect: Influencer ROI ‘is more theatre than reality’

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

live-island-2019.png

10/06/2019  |  Full story...

Yahoo streams new Football Show 24/7 for World Cup

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.

yahoo-football-show.jpg

10/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

lionesses.png

10/06/2019  |  Full story...

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

iab-europe21.jpg

10/06/2019  |  Full story...

Yext offers ‘Brand Verified Answers’ in search listings

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

yext%20answers.png

07/06/2019  |  Full story...

Amazon plans 10 pop-up shops on UK high street

Amazon is to open 10 pop-up shops in a pilot programme designed to give online businesses a bricks-and-mortar presence, following on from its purchase of Wholefoods in 2017.

ckciks%20and%20mortatr.png

07/06/2019  |  Full story...

Whitepaper: The rise of data enabled TV advertising

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

blockgrapha.png

07/06/2019  |  Full story...

UK hit by ‘biggest decline on retail sales on record’

UK retail sales in May have seen “the biggest decline on record”, dropping 2.7% in May 2019, according to the latest BRC-KPMG Retail Sales Monitor.

shopping%20pic.jpg

07/06/2019  |  Full story...

Amazon plans to deliver by drone within months

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

amazon%20drone%20new.png

06/06/2019  |  Full story...

Amazon plans to deliver by drone within months

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

amazon%20drone%20new.png

06/06/2019  |  Full story...

'Sign in with Apple': A new hurdle for location services?

Apple has launched a new "sign in with Apple" tool similar to those offered by Facebook and Google.

sing%20in%20with%20apple.png

06/06/2019  |  Full story...

Apple splits iTunes into three parts

Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.

itub%3Dnes%20rip.png

06/06/2019  |  Full story...

D&AD winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

dream%20crazy.png

05/06/2019  |  Full story...

D&AD winner: Microsoft adaptive controller brings gaming to everyone

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious D&AD award.

xbox%20adaptive.png

05/06/2019  |  Full story...

D&AD winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

viva%20la%20vulva.png

03/06/2019  |  Full story...

D&AD winner: ALS Association gives people back their voice with tech

BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.

project%20revoice.png

03/06/2019  |  Full story...

NBC launches streaming news channel

NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.

03/06/2019  |  Full story...

NBC launches streaming news channel

NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.

nbc%20news%20now.png

03/06/2019  |  Full story...

Office space: Staff want flexi-time (but not flexi-desks)

The perfect office space is open plan, has lots of natural light, a café, comfy chairs, fixed desks and free snacks, according to a new research.

Office space: Staff want flexi-time (but not flexi-desks)

03/06/2019  |  Full story...

Mail.ru unveils gaming brand My.Games

Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.

Mail.ru unveils gaming brand My.Games

03/06/2019  |  Full story...

Pet decision making: Greenies ad shows pet dilemmas

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

greenies.png

03/06/2019  |  Full story...

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy