Digital Intelligence

June 2019 archives | Track topics, trends and brands


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iPhone designer Jony Ive to leave Apple after 30 years

Jony Ive, the UK designer behind the original iPod, Mac and iPhone, is leaving Apple after nearly three decades, saying it is a "natural" time to go.

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28/06/2019  |  Full story...

TV ad report: most viewers have second screen nearby

Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.

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28/06/2019  |  Full story...

Digital natives ‘value brick and mortar stores more than their parents or grandparents’

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.

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28/06/2019  |  Full story...

ITV joins up audience data on mobile and smart TVs with Meetrics

ITV has partnered with European ad verification company to become the first broadcaster in the world to make use of the IAB Open Measurement SDK, which is considered the most rigorous standard for In-App viewability measurement.

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28/06/2019  |  Full story...

Diversity in Advertising report: UK lags behind US for representation

With digital advertising soon to turn 25, Adobe conducted a global survey of over 2000 consumers in the US and UK across generations, gender, ethnicity and sexual orientation to understand what progress is being made when it comes to diversity representation.

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27/06/2019  |  Full story...

Ecommerce and Gen Z: Amazon lacks loyalty among younger customers

Amazon’s dominance amongst the younger generation may be dwindling, despite attracting more than a third of all online retail spend internationally (36%).

27/06/2019  |  Full story...

Formula 1 hires Inskin Media for global advertising drive

Inskin Media has won a global advertising partnership with Formula 1, delivering Pageskin ad formats across Formula1.com.

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27/06/2019  |  Full story...

The rise of TikTok: Bytedance breaks billion monthly users across apps

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.

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27/06/2019  |  Full story...

Disney works with 8 brands to promote Toy Story 4 movie release

Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.

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26/06/2019  |  Full story...

Prime Day: How retailers can capitalise on Amazon's two-day sale

With Amazon Prime Day set over two days this year, on 15th and 16th July, Jason Woosley, Vice President, Commerce Product & Platform at Adobe has pulled together his top tips for e-retailers in the lead up to the event.

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26/06/2019  |  Full story...

Cannes Lions 2019 round-up: Social activism takes centre stage

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

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25/06/2019  |  Full story...

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

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25/06/2019  |  Full story...

Cannes Lions Winner: Black & Abroad 'Go back to Africa' scoops top data prize

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

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25/06/2019  |  Full story...

Cannes Lions Winner: Carrefour 'Black Supermarket' wins Creative Effectiveness

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below..

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25/06/2019  |  Full story...

"What went wrong with online ads?" KFC, Unilever and Deloitte reflect on Cannes Lions

With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.

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25/06/2019  |  Full story...

The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes

On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.

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24/06/2019  |  Full story...

Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

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23/06/2019  |  Full story...

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

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21/06/2019  |  Full story...

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

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21/06/2019  |  Full story...

The big Cannes debate: Pepsi, Microsoft, EcoAge and Ogilvy talk brand purpose

Ogilvy's Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, including plastics pollution and 'doing good by stealth'.

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21/06/2019  |  Full story...

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

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21/06/2019  |  Full story...

The shopper of the future: brands failing to match customer’s needs

Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, according to new research.

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21/06/2019  |  Full story...

Cannes Lions: ASICS, Adobe, AB InBev discuss social responsibility of brands

Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.

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21/06/2019  |  Full story...

Cannes Lions winner: Virtual clothing app wins Digital Craft prize

Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment.

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20/06/2019  |  Full story...

Cannes Lions: Twitter stats show most popular campaigns

With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.

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20/06/2019  |  Full story...

Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company's furniture and goods accessible to those with disabilities.

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20/06/2019  |  Full story...

Facebook to launch Libra cryptocurrency ecosystem in 2020

Facebook is to launch its own digital currency within the next year, saying its plans will deliver an "inclusive and open" financial ecosystem.

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20/06/2019  |  Full story...

Global marketing body WFA launches ‘Voice Coalition’

The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.

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19/06/2019  |  Full story...

Cannes Lions 2019: Brand trust becoming essential says Edelman

Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.

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19/06/2019  |  Full story...

The science of the influencer: A primer for TV and social ads?

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

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19/06/2019  |  Full story...

Cannes Lions: Hollywood star Robin Wright calls for industry to learn from each other

Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.

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19/06/2019  |  Full story...

Top 50 most ‘patriotic’ American Brands: Jeep, Disney, Ford and Coke lead the way

There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.

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18/06/2019  |  Full story...

Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’

On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a fragmented and inconsistent brand experience.

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18/06/2019  |  Full story...

Pinterest boosts shopping partners amid international expansion

Pinterest is expanding and rebranding its third-party partner program to enable more shopping experiences on the platform and create an inclusive global ecosystem.

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18/06/2019  |  Full story...

Ecommerce trends: Are user generated images the key to reducing return rates?

Marketers are failing to adopt user generated content into their marketing strategies despite its role in reducing return rates, according to new research.

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17/06/2019  |  Full story...

Car buying trends: Location data key to converting browsers into buyers

There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.

Car buying trends: Location data key to converting browsers into buyers

17/06/2019  |  Full story...

53% of marketers claim ‘you can never have too much data’ (but many don't know what to do with it)

More than half of marketers (53%) claim ‘you can never have too much data’ on customers, but one in three don’t know what to do with the data they’re collecting, according to new research.

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17/06/2019  |  Full story...

Gender stereotypes banned in UK ads

Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.

17/06/2019  |  Full story...

Onefootball hires SpotX for global video ad partnership

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

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14/06/2019  |  Full story...

Customer loyalty trends: Digital channels key to shoppers clicking with brands

Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customer loyalty, according to new research.

14/06/2019  |  Full story...

Video viral of the week: Momondo unites 61 strangers to form connecting tattoo

Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.

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14/06/2019  |  Full story...

Is Fortnite becoming the next big social network?

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

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14/06/2019  |  Full story...

Customer experience trends: Loyalty top priority for brands

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

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13/06/2019  |  Full story...

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

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13/06/2019  |  Full story...

Sustainable fashion: New opportunities for online retailers

Over half of consumers in the UK and US want the fashion industry to become more sustainable, calling for reduced packaging and fair pay for workers among their top demands.

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13/06/2019  |  Full story...

Disruption causing 82% of C-Suite execs to plan to reskill in next 3 years

While reskilling employees is frequently discussed, reskilling the C-suite is often overlooked. Amid complex business problems with increased stakeholder consequences, the C-suite faces fresh challenges that require a new response from leaders.

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13/06/2019  |  Full story...

Customer experience trends: Loyalty top priority for brands

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

12/06/2019  |  Full story...

9 in 10 Companies see ‘Self-Service’ as the future for customers

88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.

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12/06/2019  |  Full story...

Nike sells digital trainers exclusively via Fortnite

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

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12/06/2019  |  Full story...

Retailers ‘missing out on £1.7bn’ by neglecting publishing opportunities

Retailers could be earning more in advertising by taking on more of a role as publisher, offering tips and boosting loyalty from customers, according to new research.

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12/06/2019  |  Full story...

Global shopping trends: Japan biggest spenders while Americans shop most frequently

UK shoppers are ahead of their European counterparts but still lag behind US shoppers when it comes to volumes of online shopping, according to new research.

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12/06/2019  |  Full story...

Most British retailers ‘still have no Brexit plan’

Despite three years passing since the EU referendum, over half (57%) of British retailers still have no plans in place for Brexit, according to a new survey.

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11/06/2019  |  Full story...

Crowdfunding trends: Blockchain and video games most popular projects

Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.

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11/06/2019  |  Full story...

UK vs Germany: Which provides the best online delivery experience?

Some 27% of UK retailers and 53% of German retailers fail to provide the customer with any communication during the delivery period, according to new research.

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11/06/2019  |  Full story...

London ‘top tech hub for overseas expansion’

London is the top destination for international tech companies looking to expand or setup an operation outside of their own country, according to new research.

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11/06/2019  |  Full story...

The Love Island effect: Influencer ROI ‘is more theatre than reality’

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

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10/06/2019  |  Full story...

Yahoo streams new Football Show 24/7 for World Cup

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.

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10/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

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10/06/2019  |  Full story...

Yext offers ‘Brand Verified Answers’ in search listings

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

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07/06/2019  |  Full story...

Amazon plans 10 pop-up shops on UK high street

Amazon is to open 10 pop-up shops in a pilot programme designed to give online businesses a bricks-and-mortar presence, following on from its purchase of Wholefoods in 2017.

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07/06/2019  |  Full story...

Whitepaper: The rise of data enabled TV advertising

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

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07/06/2019  |  Full story...

UK hit by ‘biggest decline on retail sales on record’

UK retail sales in May have seen “the biggest decline on record”, dropping 2.7% in May 2019, according to the latest BRC-KPMG Retail Sales Monitor.

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07/06/2019  |  Full story...

Amazon plans to deliver by drone within months

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

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06/06/2019  |  Full story...

Amazon plans to deliver by drone within months

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

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06/06/2019  |  Full story...

'Sign in with Apple': A new hurdle for location services?

Apple has launched a new "sign in with Apple" tool similar to those offered by Facebook and Google.

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06/06/2019  |  Full story...

Apple splits iTunes into three parts

Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.

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06/06/2019  |  Full story...

D&AD winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

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05/06/2019  |  Full story...

D&AD winner: Microsoft adaptive controller brings gaming to everyone

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious D&AD award.

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05/06/2019  |  Full story...

D&AD winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

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03/06/2019  |  Full story...

D&AD winner: ALS Association gives people back their voice with tech

BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.

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03/06/2019  |  Full story...

NBC launches streaming news channel

NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.

03/06/2019  |  Full story...

NBC launches streaming news channel

NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.

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03/06/2019  |  Full story...

Office space: Staff want flexi-time (but not flexi-desks)

The perfect office space is open plan, has lots of natural light, a café, comfy chairs, fixed desks and free snacks, according to a new research.

Office space: Staff want flexi-time (but not flexi-desks)

03/06/2019  |  Full story...

Mail.ru unveils gaming brand My.Games

Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.

Mail.ru unveils gaming brand My.Games

03/06/2019  |  Full story...

Pet decision making: Greenies ad shows pet dilemmas

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

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03/06/2019  |  Full story...

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