Cannes Lions: Twitter stats show most popular campaigns


With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.


These reports include data on follower growth, interactions, engagement rates, and highlight posts, and reveal insights about the social media standing of the nominated campaigns.

For example:

• On Instagram, @AdidasTennis got an average of 5,500 interactions per post since the start of 2018, and have gained 125,000 new followers in that time

• @Bodyform meanwhile only gained 6,400 new followers and an average of 372 interactions per post since last June

• Tommy Hilfiger gained 5.4 million new Instagram followers, with an average of 52,500 interactions per post – making them a very popular nominee on social media

By assessing the number of posts using campaign hashtags on Instagram, Socialbakers puts Bodyform’s #VivaLaVulva campaign in pole position, with Adidas’ #CreatorsUnite campaign in close second and Tommy Hilfiger’s #TommyAdaptive in third, despite their number one spot in terms of followers and interactions.


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