Cannes Lions: Twitter stats show most popular campaigns

20/06/2019

With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.

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These reports include data on follower growth, interactions, engagement rates, and highlight posts, and reveal insights about the social media standing of the nominated campaigns.

For example:

• On Instagram, @AdidasTennis got an average of 5,500 interactions per post since the start of 2018, and have gained 125,000 new followers in that time

• @Bodyform meanwhile only gained 6,400 new followers and an average of 372 interactions per post since last June

• Tommy Hilfiger gained 5.4 million new Instagram followers, with an average of 52,500 interactions per post – making them a very popular nominee on social media

By assessing the number of posts using campaign hashtags on Instagram, Socialbakers puts Bodyform’s #VivaLaVulva campaign in pole position, with Adidas’ #CreatorsUnite campaign in close second and Tommy Hilfiger’s #TommyAdaptive in third, despite their number one spot in terms of followers and interactions.

Source: www.socialbakers.com

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