Digital Intelligence

July 2019 archives | Track topics, trends and brands


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Fiverr matches up freelancers with virtual agency platform ‘Studios’

Fiverr has launched Studios, a new platform that lets freelancers collaborate with each other to offer full service agency work to clients.

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31/07/2019  |  Full story...

Pinterest debuts mobile ad tools

Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device.

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31/07/2019  |  Full story...

UK ad spend hits £6bn in Q1 2019 as podcasting soars

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

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31/07/2019  |  Full story...

TikTok owner working on own-brand smartphone

ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.

TikTok owner working on own-brand smartphone

31/07/2019  |  Full story...

Twitter surge continues: revenues and user numbers increase

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in "spammy or malicious behaviour".

Twitter surge continues: revenues and user numbers increase

31/07/2019  |  Full story...

TV analytics trends: Advertisers now opting for daytime slots over primetime

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

TV analytics trends: Advertisers now opting for daytime slots over primetime

31/07/2019  |  Full story...

Shutterstock adds cinematic effects for film makers and brands

Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.

Shutterstock adds cinematic effects for film makers and brands

30/07/2019  |  Full story...

Fortnite World Cup: Teenager wins $3m prize as brands cash in

A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.

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30/07/2019  |  Full story...

Facebook extends search ad test to more brands

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

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30/07/2019  |  Full story...

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

29/07/2019  |  Full story...

The social CTO: C-suite tech buyers’ psychological motivations and true social media behaviour

Chief Technology Officers and Chief Information Officers are much bigger users of social media than their other top level counterparts within companies, according to new research.

The social CTO: C-suite tech buyers’ psychological motivations and true social media behaviour

29/07/2019  |  Full story...

The new political battleground? Boris Johnson's team tests hundreds of Facebook campaign ads

The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.

The new political battleground? Boris Johnson's team tests hundreds of Facebook campaign ads

26/07/2019  |  Full story...

Environmental footprint would deter two-thirds of consumers from making a purchase

Eco-conscious consumerism is here for the long-haul, and with fashion stalwarts such as Zara making a promise to sell only sustainable clothing by 2025, it’s clear that sustainability is now an essential element in the purchase decision process.

Environmental footprint would deter two-thirds of consumers from making a purchase

26/07/2019  |  Full story...

Digital audio ad spend ‘set to grow significantly’

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.

Digital audio ad spend ‘set to grow significantly’

26/07/2019  |  Full story...

Mozilla exposes 12 major bugs in Facebook's transparency API

Mozilla has publicly documented 12 major bugs in Facebook's transparency API - a tool that Facebook has now rolled out globally following the EU elections.

Mozilla exposes 12 major bugs in Facebook's transparency API

26/07/2019  |  Full story...

Rebels with a cause: Are young people being misrepresented by media?

Young people feel disenfranchised and misrepresented according to new research by media agency UM.

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25/07/2019  |  Full story...

Advertising campaigns viewed within ‘quality journalism’ sites get better results

Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.

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25/07/2019  |  Full story...

Vodafone teams with Mencap for connected living project

Vodafone Business Ventures and Mencap are launching Connected Living, a scheme that aims to use internet of things (IoT) technology and connectivity to enhance the quality of life for people with a learning disability through bespoke software adapted to meet the unique needs of its users.

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25/07/2019  |  Full story...

Majority of senior decision makers more likely to believe stories ‘if backed by facts ‘

Recent research reveals that 80% of senior decision makers are more likely to a believe story if it has proper data and statistics in it.

25/07/2019  |  Full story...

Mobile to acquire 3Cinteractive to boost mobile engagement for clients

IMImobile has conditionally agreed to acquire US-based mobile engagement and RCS Business Messaging leader 3Cinteractive.

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24/07/2019  |  Full story...

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

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24/07/2019  |  Full story...

Consumer confidence remains low as companies look to provide a human touch

Consumer confidence remains flat in Q2 amid continued economic uncertainty, according to new research.

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24/07/2019  |  Full story...

Most Innovative Tech Brands of 2019: Amazon, CVS and Slack top list

Amazon, CVS Health, and Slack are considered the most innovative brands, with Peloton, Duolingo, Oatly, Shopify, and Intuit amonsg the fastest risers, according to new research.

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24/07/2019  |  Full story...

Google launches shopping platform to take on Amazon

Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.

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23/07/2019  |  Full story...

The biggest stars on Instagram: Kyle Jenner’s followers now ‘twice as big as UK population’

The world’s biggest Instagram stars are now racking up huge follower counts, with Lionel Messi getting double the population of Italy alone. New research looks at how follower count compares to the world’s most populated countries.

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23/07/2019  |  Full story...

Apollo 11 anniversary: Which Astronauts are winning the social media race?

As the world marks the Apollo 11’s 50th anniversary of landing on the moon, new data looks at which astronauts are most talked about on social media today.

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23/07/2019  |  Full story...

Instagram tests hiding likes to remove pressure

Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to "remove pressure" on users.

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22/07/2019  |  Full story...

ITV and BBC take Netflix-rival Britbox live

ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.

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22/07/2019  |  Full story...

Brexit Tweets get 60% more interactions on Twitter

Brexit-related tweets outperform other posts on interactions by over 60% in the UK on some occasions – particularly at times when major Brexit news hit, according to new research.

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22/07/2019  |  Full story...

New study reveals countries most addicted to their screens

New research by BusinessFibre.co.uk reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.

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22/07/2019  |  Full story...

Ecommerce trends: 3 key trends shaping Gen Z shopper behaviour

Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.

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19/07/2019  |  Full story...

Mergers and Acquisitions: private groups lead way despite huge Publicis aquisition

M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the list of most active buyers.

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19/07/2019  |  Full story...

IPA Bellwether: UK ad budgets flatline amid political uncertainly

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

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18/07/2019  |  Full story...

Amazon Prime Day sales beat Cyber Monday and Black Friday combined

Amazon declared Prime Day its biggest shopping event in history, with sales surpassing those of Black Friday and Cyber Monday combined.

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18/07/2019  |  Full story...

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.

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18/07/2019  |  Full story...

High quality environment 'boosts perception of mobile ads'

Ads viewed in high-quality mobile web environment are perceived 74% more favourably than the same advertisements seen in low-quality environments, according to a new study.

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17/07/2019  |  Full story...

Patak’s owner hires e.fundamentals for online sales push

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

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17/07/2019  |  Full story...

Majority of marketers want to spend more on programmatic audio

The majority of marketers want to spend more on programmatic audio, but its full potential is not yet being realised within Europe.

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17/07/2019  |  Full story...

Interview: BBC quizzes creative leaders on how to build a strong studio culture

In this video documentary, Code Computerlove joined forces with the BBC’s user experience and design (UX&D) team to delve deeper into how other major players in the design industry are tackling the topic of ‘studio culture’, gathering secrets, tips and top advice from agencies including AKQA, Co-op Digital, Google, and ustwo.

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17/07/2019  |  Full story...

Facebook debuts 'scam ad' reporting tool with Martin Lewis and Citizens Advice

Facebook has launched a scam ad reporting tool that lets people ads they believe to be misleading or scams on Facebook.

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16/07/2019  |  Full story...

Disney Vs. Netflix: Most Brits unaware of incoming streaming service

With The Lion King set to launch in cinemas and a new Netflix streaming rival coing soon, new research looks at how Brits view the Disney brand.

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16/07/2019  |  Full story...

'Blazing rows and bedroom chatter': Google smart speaker recordings leaked

Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.

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15/07/2019  |  Full story...

US to fine Facebook $5bn for Cambridge Analytica user data scandal- report

The US Federal Trade Commission has voted to approve a fine of about $5bn for Facebook over privacy violations, according to a report.

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15/07/2019  |  Full story...

France angers Trump with 3% tax on large digital firms

The French government has proposed a new tax in the country, that would charge large internet companies including Google, Apple, Amazon and Facebook a 3% levy on their revenues, drawing ire from the US as a result.

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12/07/2019  |  Full story...

Cheetah Digital buys Wayin to boost personalised marketing

Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation.

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12/07/2019  |  Full story...

What do Gen Z shoppers want? Quality and style still beats environmentally-friendly and ethical products

Gen Z students consistently rank pragmatic issues like style and product quality over ethical concerns like environmental impact, according to new research.

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12/07/2019  |  Full story...

Battle of the translators: Google Assistant beats Siri

Google Assistant is the world’s top performing real time voice translator, ahead of Siri and Skype, according to new research.

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12/07/2019  |  Full story...

GDPR bites: Marriot fined $99m for data breach

The Information Commissioner’s Office (ICO) has issued a second fine this week to hotel chain Marriott for more than £99 million under the GDPR.

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11/07/2019  |  Full story...

Third of SME workers say leadership team too slow to keep up with workforce technology needs

Nearly a third (31%) of SME decision makers say their leadership team is not moving fast enough to keep up with employees’ changing technology requirements.

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11/07/2019  |  Full story...

Vauxhall launches Apple Business Chat with IMImobile

Car manufacturer Vauxhaull is using Apple Business Chat to provide customer support and book test drives for new car models.

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11/07/2019  |  Full story...

Online retail sales to overtake High Steet 'within a decade'

Online sales will overtake the high street in the next decade, expected to account for 53% of retail sales by 20208, according to new research.

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10/07/2019  |  Full story...

Dr Amazon: Alexa to answer health questions via NHS partnership

Amazon has stuck a deal with the NHS in the UK to give users health advice and diagnose their problems via the Alexa voice app.

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10/07/2019  |  Full story...

African telecoms trends: Mauritius still leads but Algeria and South Africa growing

Mauritius leads the telecoms market in Africa, with Algeria and South Africa now in the top three after overtaking Ghana and Tunisia, according to new data.

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10/07/2019  |  Full story...

Global mobile ad trends: 9 in 10 UK users find targeted marketing messages annoying

Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.

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10/07/2019  |  Full story...

Breaking into the Chinese market: European brands have high hopes but low confidence

China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk - with brands committing big spend to the market. 

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09/07/2019  |  Full story...

Biggest GDPR fine yet: British Airways to pay £183m for data breach

British Airways is facing a record fine of £183m for last year's breach of its security systems, which lead to the theft of customer data from the airlines website.

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09/07/2019  |  Full story...

Google takes Chrome ad filter worldwide: brands need to conform or be blocked

Google is rolling out its Chrome ad filter to global markets on July 9th, a tool built in to the browser that automatically blocks ads that are not compliant with the Better Ads Standards initiative.

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09/07/2019  |  Full story...

Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

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09/07/2019  |  Full story...

Budweiser promotes all LGBT+ group flags for Pride Month

Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

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08/07/2019  |  Full story...

Peek into the Matrix? Facebook outage reveals AI tags of user photos

Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.

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08/07/2019  |  Full story...

Glastonbury and Pride spike marketer interest in sustainability and inclusivity

As the sun sets on the most sustainable Glastonbury Festival ever and Pride vibes skyrocketing across the world, research from email service provider Mailjet reveals a peak in UK and US marketers interest in executing values-based campaigns, from environmental impact to inclusivity.

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08/07/2019  |  Full story...

Click and Collect Cars? 27% of Brits would buy car online without test drive

Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.

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08/07/2019  |  Full story...

Vlogger interview: Fashion brands’ approach to social media influencers is changing

Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.

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05/07/2019  |  Full story...

18-30 year olds ‘turning backs on social media giants’

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.

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05/07/2019  |  Full story...

Celebrities reveal their YouTube watch history in new Google series

YouTube is launching a new campaign aimed at the advertising industry, giving people a  glimpse into celebrity’s favourite  videos and subscriptions.

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04/07/2019  |  Full story...

Cannes Lions winner: Vovlo brings car safety for all with EVA Intitiative

To improve gender equality in all cars, Forsman & Bodenfors launched a global campaign called The EVA Initiative together with Volvo Cars, in which 40 years of research was shared with the world, winning the Cannes Lion Grand Prix for Creative Strategy in 2019.

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04/07/2019  |  Full story...

The rise of audio ads: 85% of UK advertisers to boost investment

Investment across digital audio is set to grow significantly in the next 12 months and beyond, according to new research.

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04/07/2019  |  Full story...

Doconomy’s pollution cutting credit card wins Cannes Grand Prix

The Do Black card is a radical solution to expanding carbon footprints- a credit card that won’t let you buy anything else after you’ve hit your annual carbon limit.

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04/07/2019  |  Full story...

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

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03/07/2019  |  Full story...

Four trends shaping consumer behaviours online: Social good, retro tastes, local inspiration and new styles

Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.

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03/07/2019  |  Full story...

Contentsquare buys Clicktale to boost digital experience analytics for clients

Analytics firm Contentsquare has purchased Israel's Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.

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03/07/2019  |  Full story...

Kantar announces global partnership with Special Olympics

Kantar has today announced its partnership with Special Olympics, the world's largest sports organisation for children and adults with intellectual disabilities and physical disabilities.

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02/07/2019  |  Full story...

Brexit 'the biggest concern for UK tech workforce'

Despite an encouraging optimism in the UK tech industry, the impact of Brexit is causing the most concern for IT professionals, according to a new report.

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02/07/2019  |  Full story...

River Island boosts social shopping to align social shopping experiences

River Island has partnered with Curalate to align social shopping experiences on and away from its website.

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01/07/2019  |  Full story...

Most consumers fail to recall brands from ads deemed "viewable" by the industry

Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.

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01/07/2019  |  Full story...

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