Pinterest debuts mobile ad tools

31/07/2019

Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device.

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Mobile ad tools makes it easier for SMBs to create Pinterest ad campaigns.

This feature can be used with all business accounts in the US on the Pinterest app on iPhone and Android, not mobile web, and is starting to roll out globally.

Leather goods company, FOUNT, started advertising on Pinterest by testing Mobile ad tools and saw a 4430% increase in daily engagement with their Pins since using Mobile Ad Tools to promote their business.

“We are seeing a drastic increase in engagement when Pins are promoted, up to 4,430%. Pinterest is bringing more traffic to our site than Facebook and Instagram, where we also run ads. People find us through Pinterest, we are able to reach new customers,” Said Phillip Wachter, co-founder and CEO, FOUNT.

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