Digital Intelligence

August 2019 archives | Track topics, trends and brands


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SmartSearch picks Epiphany to manage PPC and SEO activity

Anti-money laundering (AML) pioneers SmartSearch has appointed Epiphany, a Jaywing agency, to manage and grow their SEO and PPC activity.

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30/08/2019  |  Full story...

Smartphone eye tracking study: high-impact ad formats drive exponentially higher attention

Inskin Media has partnered with Lumen Research in the first study of its kind, providing unique insight into mobile ad viewing behaviour through eye-tracking using just the smartphone camera.

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30/08/2019  |  Full story...

School and technology: Young Brits want social media lessons and smartphone limits

Ahead of the new academic year next week, young Brits are calling for tighter rules and awareness around the use of smartphones and social media in schools, according to new research.

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30/08/2019  |  Full story...

Is GDPR changing data buying? Brands ditching third party data adoption

Are data privacy regulations and the demand for transparency effecting how brands buy data? New research suggests there has been a huge 1,200% increase in second-party data adoption.

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30/08/2019  |  Full story...

Huawei told it can't use Google apps on new phones

Huawei’s next generation of smartphones will not be able to use Google apps and services under the current US trade ban, Google has said.

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29/08/2019  |  Full story...

Bazaarvoice boosts user reviews with Influenster buy

Bazaarvoice has bought Influenster, a product discovery and reviews platform, to give brands a single partner to help them build relationships with new and existing customers.

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29/08/2019  |  Full story...

Fake news confusion: ‘Inconsistent approach hampers fight against disinformation’

There are significant variations in the approaches taken by governments across the world to dealing with disinformation, often referred to as ‘fake news’ in popular verbatim, according to a new report.

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29/08/2019  |  Full story...

The rise of the international shopper: Global consumers look overseas for online bargains

58% of global consumers stating they would purchase more international products online if they were made aware of the brands, according to new research.

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29/08/2019  |  Full story...

Gaming for grades: eSports booming in education sector

Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.

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28/08/2019  |  Full story...

Airship buys Apptimize to boost mobile testing for clients

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.

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28/08/2019  |  Full story...

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.

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28/08/2019  |  Full story...

Snapchat opens ‘Lens Studio’ to creators

Snapchat has announced new updates to Lens Studio, a free desktop app that allows anyone to build AR for Snapchat.

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28/08/2019  |  Full story...

BBC to launch Alexa rival 'Beeb' next year

The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims.

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27/08/2019  |  Full story...

Kerry Foods launches £3m marketing campaign

FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.

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27/08/2019  |  Full story...

Beauty retailer Feelunique partners with Contentsquare to boost insight

Online beauty retailer Feelunique has partnered with Contentsquare, to deliver improved ecommerce functionality, and increased conversion rates and revenue, for a replatforming of its online presence.

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27/08/2019  |  Full story...

Start-up slump: Economic fears and legislation 'biggest barriers to business owners today'

With 40% fewer businesses opening now than five years ago, a new study by Safestore uncovers the biggest issues facing business growth by industry, the best countries in the UK for start-ups, and the top priorities for CEOs looking to grow their business.

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27/08/2019  |  Full story...

Apple launches new credit card (but don't keep it in your wallet)

Apple has launched a new credit card this week, but the tech giant has warned that the high tech Apple Card may be permanently discoloured by some fabrics found in wallets and jeans.

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23/08/2019  |  Full story...

Video streaming emerges as the killer app for 5G in the US

The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.

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23/08/2019  |  Full story...

Interview: How the drinks industry is pushing back against outdated stereotypes

Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo. In this interview, Syl, who presides over an annual ad budget of more than $2 billion, making her one of the most influential CMOs in the world, talks about changing outdated stereotypes in ads and discussed the biggest marketing issues the industry currently faces.

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23/08/2019  |  Full story...

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

23/08/2019  |  Full story...

North-South divide: London tech job demand 'bigger than 10 other cities combined'

There is still a significant north-south divide, with more jobs in emerging technologies being advertised in the capital than in any other city and over a third of tech professionals calling London home, according to new research.

North-South divide: London tech job demand 'bigger than 10 other cities combined'

22/08/2019  |  Full story...

Bidstack launches in-game ads plugin with Unreal Engine

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.

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22/08/2019  |  Full story...

'Worrying lack of forecasting support' for SEOs

One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.

'Worrying lack of forecasting support' for SEOs

22/08/2019  |  Full story...

Twitter’s new video bidding platform only charges for completed viewings

Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.

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22/08/2019  |  Full story...

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.

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21/08/2019  |  Full story...

3 Gen Z shopping trends: Digital natives want to ‘buy into better’

There is a noticeable desire amongst the younger generation generation ‘to buy into better’ than their older counterparts, according to new research.

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21/08/2019  |  Full story...

Pulicis buys Rauxa to boost data creativity for clients

Marketing agency Rauxa has been acquired by Publicis Groupe, as the French ad giant continues on its data marketing buying spree.

Pulicis buys Rauxa to boost data creativity for clients

21/08/2019  |  Full story...

Facebook lets users see and control ‘off-site’ ad tracking with new privacy tool

Facebook has launched a new privacy tool "Off-Facebook Activity" in a bid to win back the trust of its users after the Cambridge Analytica data scandal last year.

Facebook lets users see and control ‘off-site’ ad tracking with new privacy tool

21/08/2019  |  Full story...

HR leaders struggling to get started with people analytics

Almost half of HR decision makers (*45 percent) say their people data could be used more effectively and **35 per cent cannot progress with analytics because of a lack of skills, according to new research.

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20/08/2019  |  Full story...

Facebook losing younger users in Germany and France

eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms.

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20/08/2019  |  Full story...

Twitter sparks controversy over sponsored anti-protest ads for China government

Twitter is reportedly running ads from China's state-backed media outlet Xinhua attacking the Hong Kong protesters.

Twitter sparks controversy over sponsored anti-protest ads for China government

20/08/2019  |  Full story...

Adform debuts cross-device targeting solution

Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices.

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19/08/2019  |  Full story...

Ogilvy UK partners Takumi to boost global influencers

Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.

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19/08/2019  |  Full story...

The State Of Work: Apps taking greater role in daily B2B tasks

Nearly two-thirds (64%) of workers spend at least 30 minutes per day switching between apps, with 'streamlined information' key to effeciant meetings and emails within business-to-business firms, according to new research.

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19/08/2019  |  Full story...

Holiday search trends: What Brits look for before they book

Brits take the equivalent of 1.5 working days researching their next holiday, and Millennials take the longest to plan, according to new research.

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19/08/2019  |  Full story...

Brands experiencing 'unintended consequences of GDPR and Brexit'

Brands are experiencing unintended consequences of regulation such as GDPR and Brexit, including impacts on the way they approach domain management and security, according to new research.

Brands experiencing 'unintended consequences of GDPR and Brexit'

16/08/2019  |  Full story...

Beyond Ginsters: Samworth Brothers launches website for new food-to-go service

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.

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16/08/2019  |  Full story...

Teenager uses smart fridge to tweet after mother confiscates her phone

A tweet from a teenager has gone viral after she apparently used her smart fridge to post on Twitter after her mother confiscated her phone, giving the electronics brand LG a social media buzz in the process.

Teenager uses smart fridge to tweet after mother confiscates her phone

15/08/2019  |  Full story...

Huge bank of people's biometric data found open on the internet

More than one million fingerprints and a host of usernames and passwords have been exposed on an unsecured database hosted by a security platform that lists the Metropolitan Police among its clients.

Huge bank of people's biometric data found open on the internet


15/08/2019  |  Full story...

Facebook paid workers to transcribe Messenger conversations

Facebook has been paying hundreds of outside contractors to transcribe voice chats carried out using the company's Messenger app, according to a news report.

Facebook paid workers to transcribe Messenger conversations

15/08/2019  |  Full story...

Esports revenue 'to grow five-fold by 2024'

Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.

Esports revenue 'to grow five-fold by 2024'

15/08/2019  |  Full story...

Paid for or natural? Amazon quizzed by US Senators over 'Choice' label

Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

Paid for or natural? Amazon quizzed by US Senators over 'Choice' label
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14/08/2019  |  Full story...

Politics and data: Connected TV ' key for reaching undecided voters for 2020 US election'

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research.

Politics and data: Connected TV ' key for reaching undecided voters for 2020 US election'

14/08/2019  |  Full story...

4C launches 'Bring Your Own Data’ (BYOD) solution for marketers

Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.

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14/08/2019  |  Full story...

Verizon sells Tumblr to WordPress for 'less than $3m'

Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.

Verizon sells Tumblr to WordPress for 'less than $3m'

14/08/2019  |  Full story...

Absolute Radio and Kiss boost digital audio ad platform

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

Absolute Radio and Kiss boost digital audio ad platform

13/08/2019  |  Full story...

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

13/08/2019  |  Full story...

Over half of over 65s now shop online – ONS

Older people are increasingly chosing ecommerce over the high street, with more than half of British adults aged 65 and over now shoppuing online, according to new research.

Over half of over 65s now shop online – ONS

13/08/2019  |  Full story...

King's Cross developers defend using facial recognition cameras

Developers in King's Cross have defended using facial recognition cameras across its 67-acre central London site, saying there are "sophisticated systems in place to protect" the public's privacy.

King's Cross developers defend using facial recognition cameras

13/08/2019  |  Full story...

Over half of UK staff 'do not have essential digital skills'

Employers struggle to fill about one-third of vacancies due to a lack of the right digital skills amongst applicants, according to new research.

Over half of UK staff 'do not have essential digital skills'

12/08/2019  |  Full story...

Huawei reveals own operating system HarmonyOS ahead of Android ban

Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android.

Huawei reveals own operating system HarmonyOS ahead of Android ban

12/08/2019  |  Full story...

Instagram bans ad partner for 'secretly tracking user data and locations' - report

Instagram has banned marketing company Hyp3r as an ad partner after allegedly scraping public data about users' locations which would normally have been deleted within 24 hours, according to a news report.

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12/08/2019  |  Full story...

Uber shares tumble on massive $5.2bn quarterly loss

Uber has seen its share price slump after the ride hailing unveiled profit figures that failed to live up to expectations, while rival Lyft beat forecasts.

Uber shares tumble on massive $5.2bn quarterly loss

12/08/2019  |  Full story...

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.

Facebook influences buying decisions ‘7 times more than other social platforms combined’

09/08/2019  |  Full story...

Twinings picks e.fundamentals to boost ecommerce analytics

Tea brand Twinings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

Twinings picks e.fundamentals to boost ecommerce analytics

09/08/2019  |  Full story...

Third of UK smart speaker owners ‘engaging with brands’

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

Third of UK smart speaker owners ‘engaging with brands’

09/08/2019  |  Full story...

NHS gets £250m boost for AI lab

The NHS is planning to invest £250m in the creation of an AI lab to create better technologies and solutions for patients.

NHS gets £250m boost for AI lab

09/08/2019  |  Full story...

Two thirds of UK adults worried artificial intelligence will take people’s jobs

Artificial intelligence (AI) think tank Fountech.ai has commissioned an independent survey among more than 2,000 UK adults to uncover the nation’s sentiments towards AI technologies.

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08/08/2019  |  Full story...

Casual dining trends: Birmingham tops UK for Wowcher deals

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

Casual dining trends: Birmingham tops UK for Wowcher deals

08/08/2019  |  Full story...

Content agency nets big win for local pub

A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.

Content agency nets big win for local pub

08/08/2019  |  Full story...

Brits 'spend 32 hours on phones during a weeks holiday'

People from the UK spend more than half an hour each day using tech for work while on holiday and over a third of people say they get anxious if they don’t have access to the internet on holiday, according to new research.

Brits 'spend 32 hours on phones during a weeks holiday'

08/08/2019  |  Full story...

Peak time TV viewing falls as half of UK households now pay for streaming

The UK's viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

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07/08/2019  |  Full story...

Facebook urged to shut down fake Amazon review groups

Facebook is still failing to shut down groups on its social network where fake Amazon reviews are bought and sold, according to a new report.

Facebook urged to shut down fake Amazon review groups

07/08/2019  |  Full story...

Rakuten leads $35m funding boost for event marketing network Fever

Ecommerce giant Rakuten is leading a $35m round in Fever, a data-led entertainment and experience company.

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07/08/2019  |  Full story...

AOP teams up with Fenestra for programmatic transparency drive

The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.

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07/08/2019  |  Full story...

In-house marketing ‘costing firms lost productivity and creativity’

Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.

In-house marketing ‘costing firms lost productivity and creativity’

06/08/2019  |  Full story...

Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.

 Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

06/08/2019  |  Full story...

ASOS and Klarna expand global payments partnership into the US

Payments provider Klarna has expanded its partnership with fashion giant ASOS, to include the US.

ASOS and Klarna expand global payments partnership into the US

06/08/2019  |  Full story...

Apple and Google stop employees from playing back voice recordings

Google and Apple are suspending some of their voice data-review practices, after it was revealed that both firms allow humans to listen to private conversations on smart speakers and voice apps.

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06/08/2019  |  Full story...

Wine brand Böen rolls out NFC-enabled wine bottles

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

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05/08/2019  |  Full story...

Sizmek sells Peer39 to group of industry veterans

Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.

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05/08/2019  |  Full story...

The rise of the smart site: How web design is driving business growth

A new white paper from Kayo demonstrates how web design and development can drive business growth.

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05/08/2019  |  Full story...

In-game ad firm Bidstack buys Pubguard to boost ad quality

In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.

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05/08/2019  |  Full story...

The rise of esports: a billion dollar industry [INFOGRAPHIC]

Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.

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02/08/2019  |  Full story...

Pinterest smashes sales expectations as user reach 300 million

Pinterest now attracts 300 million monthly users for the first time during the quarter ending in June, a 30% increase from the same period a year earlier.

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02/08/2019  |  Full story...

Intelligent flighting strategies maximise ROI on digital campaigns

Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.

Intelligent flighting strategies maximise ROI on digital campaigns

02/08/2019  |  Full story...

Marketers switching on to cross channel video advertising

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

Marketers switching on to cross channel video advertising

02/08/2019  |  Full story...

40% ad spend increase recorded in ecommerce advertising

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

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02/08/2019  |  Full story...

Influencer fraud ‘costing brands over £1 billion’

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Influencer fraud ‘costing brands over £1 billion’

01/08/2019  |  Full story...

Video marketing trends for 2019: Most firms now making ‘explainer videos’

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

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01/08/2019  |  Full story...

US online vs offline shopping habits [INFOGRAPHIC]

50% of Americans order online at least 4 times a month, with books and media top items shoppers preferred to purchase online, followed by video games and electronics, according to new research.

US online vs online shopping habits [INFOGRAPHIC]

01/08/2019  |  Full story...

Christmas in July? Shopping search trends reveal windows of opportunity for brands

Monday marks the beginning of Christmas shopping season, according to new insights released by eBay Advertising, kickstarting a fruitful five months for brands.

Christmas in July? Shopping search trends reveal windows of opportunity for brands

01/08/2019  |  Full story...

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