Digital Intelligence

There is still a significant north-south divide, with more jobs in emerging technologies being advertised in the capital than in any other city and over a third of tech professionals calling London home, according to new research.

22/08/2019  |  Full story...

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.

22/08/2019  |  Full story...

One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.

22/08/2019  |  Full story...

Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.

22/08/2019  |  Full story...

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.

21/08/2019  |  Full story...

There is a noticeable desire amongst the younger generation generation ‘to buy into better’ than their older counterparts, according to new research.

21/08/2019  |  Full story...

Marketing agency Rauxa has been acquired by Publicis Groupe, as the French ad giant continues on its data marketing buying spree.

21/08/2019  |  Full story...

Facebook has launched a new privacy tool "Off-Facebook Activity" in a bid to win back the trust of its users after the Cambridge Analytica data scandal last year.

21/08/2019  |  Full story...

Almost half of HR decision makers (*45 percent) say their people data could be used more effectively and **35 per cent cannot progress with analytics because of a lack of skills, according to new research.

20/08/2019  |  Full story...

eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms.

20/08/2019  |  Full story...

Twitter is reportedly running ads from China's state-backed media outlet Xinhua attacking the Hong Kong protesters.

20/08/2019  |  Full story...

Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices.

19/08/2019  |  Full story...

Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.

19/08/2019  |  Full story...

Nearly two-thirds (64%) of workers spend at least 30 minutes per day switching between apps, with 'streamlined information' key to effeciant meetings and emails within business-to-business firms, according to new research.

19/08/2019  |  Full story...

Brits take the equivalent of 1.5 working days researching their next holiday, and Millennials take the longest to plan, according to new research.

19/08/2019  |  Full story...

Brands are experiencing unintended consequences of regulation such as GDPR and Brexit, including impacts on the way they approach domain management and security, according to new research.

16/08/2019  |  Full story...

UK food manufacturer, Samworth Brothers, has launched a food-to-go initiative with the launch of its website for new retail food brand, Fresh Food for Now Company.

16/08/2019  |  Full story...

A tweet from a teenager has gone viral after she apparently used her smart fridge to post on Twitter after her mother confiscated her phone, giving the electronics brand LG a social media buzz in the process.

15/08/2019  |  Full story...

More than one million fingerprints and a host of usernames and passwords have been exposed on an unsecured database hosted by a security platform that lists the Metropolitan Police among its clients.

15/08/2019  |  Full story...

Facebook has been paying hundreds of outside contractors to transcribe voice chats carried out using the company's Messenger app, according to a news report.

15/08/2019  |  Full story...

Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.

15/08/2019  |  Full story...

Two US senators have asked Amazon Chief Executive Jeff Bezos how the “Amazon’s Choice” badge on certain products is determined and whether the mark deceives consumers into purchasing “products of inferior quality.”

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14/08/2019  |  Full story...

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research.

14/08/2019  |  Full story...

Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.

14/08/2019  |  Full story...

Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.

14/08/2019  |  Full story...

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

13/08/2019  |  Full story...

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.

13/08/2019  |  Full story...

Older people are increasingly chosing ecommerce over the high street, with more than half of British adults aged 65 and over now shoppuing online, according to new research.

13/08/2019  |  Full story...

Developers in King's Cross have defended using facial recognition cameras across its 67-acre central London site, saying there are "sophisticated systems in place to protect" the public's privacy.

13/08/2019  |  Full story...

Employers struggle to fill about one-third of vacancies due to a lack of the right digital skills amongst applicants, according to new research.

12/08/2019  |  Full story...

Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android.

12/08/2019  |  Full story...

Instagram has banned marketing company Hyp3r as an ad partner after allegedly scraping public data about users' locations which would normally have been deleted within 24 hours, according to a news report.

12/08/2019  |  Full story...

Uber has seen its share price slump after the ride hailing unveiled profit figures that failed to live up to expectations, while rival Lyft beat forecasts.

12/08/2019  |  Full story...

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.

09/08/2019  |  Full story...

Tea brand Twinings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

09/08/2019  |  Full story...

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

09/08/2019  |  Full story...

The NHS is planning to invest £250m in the creation of an AI lab to create better technologies and solutions for patients.

09/08/2019  |  Full story...

Artificial intelligence (AI) think tank Fountech.ai has commissioned an independent survey among more than 2,000 UK adults to uncover the nation’s sentiments towards AI technologies.

08/08/2019  |  Full story...

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

08/08/2019  |  Full story...

A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.

08/08/2019  |  Full story...

People from the UK spend more than half an hour each day using tech for work while on holiday and over a third of people say they get anxious if they don’t have access to the internet on holiday, according to new research.

08/08/2019  |  Full story...

The UK's viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

07/08/2019  |  Full story...

Facebook is still failing to shut down groups on its social network where fake Amazon reviews are bought and sold, according to a new report.

07/08/2019  |  Full story...

Ecommerce giant Rakuten is leading a $35m round in Fever, a data-led entertainment and experience company.

07/08/2019  |  Full story...

The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.

07/08/2019  |  Full story...

Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.

06/08/2019  |  Full story...

The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.

06/08/2019  |  Full story...

Payments provider Klarna has expanded its partnership with fashion giant ASOS, to include the US.

06/08/2019  |  Full story...

Google and Apple are suspending some of their voice data-review practices, after it was revealed that both firms allow humans to listen to private conversations on smart speakers and voice apps.

06/08/2019  |  Full story...

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

05/08/2019  |  Full story...

Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.

05/08/2019  |  Full story...

A new white paper from Kayo demonstrates how web design and development can drive business growth.

05/08/2019  |  Full story...

In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.

05/08/2019  |  Full story...

Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.

02/08/2019  |  Full story...

Pinterest now attracts 300 million monthly users for the first time during the quarter ending in June, a 30% increase from the same period a year earlier.

02/08/2019  |  Full story...

Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.

02/08/2019  |  Full story...

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

02/08/2019  |  Full story...

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

02/08/2019  |  Full story...

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

01/08/2019  |  Full story...

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

01/08/2019  |  Full story...

50% of Americans order online at least 4 times a month, with books and media top items shoppers preferred to purchase online, followed by video games and electronics, according to new research.

01/08/2019  |  Full story...

Monday marks the beginning of Christmas shopping season, according to new insights released by eBay Advertising, kickstarting a fruitful five months for brands.

01/08/2019  |  Full story...