US online vs offline shopping habits [INFOGRAPHIC]


50% of Americans order online at least 4 times a month, with books and media top items shoppers preferred to purchase online, followed by video games and electronics, according to new research.

US online vs online shopping habits [INFOGRAPHIC]

The recent study conducted by Signs asked nearly 1,000 Americans about their purchasing habits and shopping preferences.

Though 85% of Americans prefer to shop for groceries in-store, the study finds that products that are not daily necessities are mostly shopped online.

Notable Findings:

• Millennials Got Social! The Millennial generation is twice as likely as Baby Boomers to use daily deals websites and social media marketplaces
• Pinterest and Facebook have a chance -- nearly 1 in 5 Americans admit to using a social media marketplace as their preferred method of shopping
• Nearly 70% of people shop online to save time and money, perhaps social media marketplaces can use this to their advantage when stepping into e-commerce?

View the full study here: How America Shops in the Digital Age

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