Digital Intelligence

September 2019 archives | Track topics, trends and brands

<< August 2019 archives  |  

Facebook to launch oversight board to judge controversial content

Facebook has revealed a board of 40 people who will come up with the rules to govern controversial content on the social network, with powers to overrule even CEO and founder Mark Zuckerberg himself.


18/09/2019  |  Full story...

Instagram now matches Facebook on audience size for brands

The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.


18/09/2019  |  Full story...

Online retail trends: Brits show more loyalty than average global consumer

UK online retailers are providing better customer experience than the rest of the world, but consumers only actually use three online retailers with regularity, according to new research.


17/09/2019  |  Full story...

Location Sciences strikes deal with African premium ad network Vicinity Media

Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa's first premium location-based ad network.


17/09/2019  |  Full story...

Facebook and Instagram awarded JICWEBS Brand Safety Certification

Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.


17/09/2019  |  Full story...

The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’

Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research.


17/09/2019  |  Full story...

Salesforce links field reps with stores with new CRM tool

Salesforce has launched Consumer Goods Cloud, a new industry product that lets consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.


17/09/2019  |  Full story...

Morrisons expands same day Amazon delivery deal

Morrisons has signed up to a new multi-year agreement with online giant Amazon in a bid to push further into the wholesale market.


17/09/2019  |  Full story...

Global Halloween trends: Pop culture (and local culture) drives purchases

Halloween is becoming a bigger event around the world each year, opening up plenty of opportunities for marketers. New research from Pinterest identifies how pop culture and local culture can influence buying trends in the spookiest time of year.


16/09/2019  |  Full story...

Two-thirds of organisations have no dedicated data function

More than two thirds of organisations have no dedicated analytics or data science function, according to 1,000 respondents in an MHR Analytics poll.


16/09/2019  |  Full story...

Shoppers ‘avoid retailers that don’t offer returns’

More than half (53%) of shoppers are avoiding retailers that don’t offer free returns and more than a third (34%) of shoppers avoid shopping with retailers with no clear returns or exchange policy.


13/09/2019  |  Full story...

Socialbakers adds Paid Analytics to platform to boost transparency and control across multiple ad accounts

Marketing platform Socialbakers is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers’ Paid Analytics.


13/09/2019  |  Full story...

UK PM's plans 'to collect data on users' sparks investigation

The UK Prime Minister has reportedly asked civil servants to collect "targeted and personalised" data on users of the government website, sparking an investigation from the UK communications watchdog.

13/09/2019  |  Full story...

Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns

2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.


13/09/2019  |  Full story...

Uber to cut 435 tech jobs amid more financial losses

Uber has laid off 265 engineers and 170 members of its product teams as the ride-hailing app and tech firm looks to save costs following heavy losses.


12/09/2019  |  Full story...

Uber rival Kapten offers free ride when reunited with driver

Ride-hailing app Kapten is rewarding passengers with a free ride when they’re reunited with a driver they’ve previously used.


12/09/2019  |  Full story...

Menkind snaps up online gift retailer Qwerkity

UK gifts and gadgets retailer Menkind has announced today it has completed the acquisition of Qwerkity, a mail order and online gift business from its previous owners, The Book People.


12/09/2019  |  Full story...

UK consumers excited by arrival of 5G (but fearful of driverless cars and AI)

Biometrics, 5G and wearable tech top the list of modern technologies UK consumers are most excited about, according to new research.


12/09/2019  |  Full story...

Investment in UK AI companies hits all-time high

Investment in UK-based artificial intelligence (AI) companies has reached record levels after the first six months of 2019 saw more investment than the entirety of last year, according to new data.


12/09/2019  |  Full story...

Apple event: Video streaming and gaming platform coming soon

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.


11/09/2019  |  Full story...

Hitachi launches hand gesture biometrics technology for computer security

Hitachi has announced a first-of-its-kind biometric technology that allows users to unlock their computer by simply raising their hand.


11/09/2019  |  Full story...

Three quarters of IT teams 'don’t understand marketing buzzwords'

Over three quarters (77%) of IT teams don’t understand marketing buzzwords, according to new research.


11/09/2019  |  Full story...

Top 75 UK brands: Deliveroo, Costa Coffee and BrewDog fastest growing as Vodafone stays top

Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ Top 75 Most Valuable UK Brands, according to new data.


11/09/2019  |  Full story...

Marie Claire shuts UK print magazine to focus on digital

Iconic fashion and beauty magazine Marie Claire will stop publishing in the UK after 31 years, the magazine's owner has said.


11/09/2019  |  Full story...

FreeWheel debuts one-stop ad management platform for ‘New TV’ landscape

FreeWheel has announced details of its integrated ad management platform for publishers in Europe as well as the extension of its partnership with measurement company Nielsen into the region.


10/09/2019  |  Full story...

Post purchase marketing: Direct messages to recent customers boosts loyalty

Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research.


10/09/2019  |  Full story...

Snap, Facebook and MTV run workshops to inspire young digital pioneers

Snap, Facebook, MTV Breaks and more digital brands are coming together to support this year’s Digital Disruptors programme, aimed at inspiring the younger generation in the digital industry.


10/09/2019  |  Full story...

Fashion ecommerce trends: 63% of shoppers turn to user-generated reviews for sizing guide

Reviews and social proof could prove key in reversing the issue of fashion returns, according to new research.


09/09/2019  |  Full story...

Ad fraud risk unseen by 2 in 5 marketers despite fears new ad formats will drive a surge

Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.


09/09/2019  |  Full story...

Brits increasingly prefer bots to humans for customer service

Consumers increasingly prefer to interact with bots rather than humans with nearly 70% of Brits saying they will progressively replace visits to a store or bank with their voice assistant within three years’ time, according to new research.


09/09/2019  |  Full story...

Marketers waste 21 cents per media dollar due to poor data quality

While marketers spend a staggering 32% of their time managing data quality, these efforts aren’t enough to prevent significant waste, resulting in inaccurate targeting and lost customers, according to new research.


06/09/2019  |  Full story...

Digital ad trends: UK viewability reaches over 70% for the first time

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research.


06/09/2019  |  Full story...

Trade body IAA launches new marketing committee

The UK Chapter of the International Advertising Association (IAA) has created a new marketing committee with leading industry executives, to raise awareness of key initiatives.


06/09/2019  |  Full story...

Retail trends: Youngest shoppers most likely to buy in-store as seasonal purchases begin

Europe is the leader in mobile shopping, with 67% of traffic coming from this channel during the holiday season, while younger shoppers are more likely to buy in store, according to new research.


06/09/2019  |  Full story...

Fiverr offers one-stop ecommerce ‘Industry Store’ for brands

Online marketplace for freelancers Fiverr has launched its second industry store, this one focused on ecommerce to help the growing number of businesses that are selling online.


05/09/2019  |  Full story...

HubSpot boosts analytics with Supermetrics partnership

Marketing software firm HubSpot has partnered with Supermetrics to expand its reporting options for clients.


05/09/2019  |  Full story...

A nation on pause: UK firms holding back on technological investments

UK organisations are not innovating fast enough, and business leaders cite public nervousness as their main barrier to adopting emerging tech, according to new research.


05/09/2019  |  Full story...

Firms wising up to digital transformation projects (but many fail to launch)

Despite rising optimism in digital transformation, the vast majority of organizations are still suffering failure, delays or scaled back expectations from digital transformation projects, according to a new study.


05/09/2019  |  Full story...

Rugby World Cup: Early morning matches presents marketing catch-up challenge

With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.


05/09/2019  |  Full story...

Facebook halts facial recognition by default to tag photos

Facebook will stop using facial recognition technology to automatically tag people in photos unless the user has opted in.


04/09/2019  |  Full story...

YouTube to phase out exact subscriber numbers for large channels

YouTube is phasing out exact counts for public facing channels from this week.


04/09/2019  |  Full story...

GlobalWebIndex plans further growth with new Chief Commercial Officer from Groupon

Market research firm GlobalWebIndex has appointed Groupon veteran, James Scott to the newly created position of Chief Commercial Officer, where he will be in charge of the growth and scalability of the business.


04/09/2019  |  Full story...

Become the star of your own ad: Chinese Deepfake app ZAO goes viral

Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.


03/09/2019  |  Full story...

British shoppers ‘may avoid buying from brands outside of the UK post-Brexit’

Brexit confusion over tax increases, delivery times and data ownership could stop British consumers making international purchases after 31st October 2019, according to new research.


03/09/2019  |  Full story...

Marketing energy drinks: Healthier products key to growth

The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.


03/09/2019  |  Full story...

Google debuts first ever B2B search campaign with ‘Find What Matters’ ads

Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.


03/09/2019  |  Full story...

Nike reveals trainers with voice control and self-tying laces

Nike has developed 'Back To The Future'-style trainers with a lacing system that uses a motor to tighten or loosen its trainers with additional voice control.


02/09/2019  |  Full story...

Twitter founder account hacked with racist tweets posted

Twitter founder Jack Dorsey has had his own Twitter account hacked, sending our a bombardment of racist and offensive messages.


02/09/2019  |  Full story...

Bidstack takes in-game advertising programmatic with Trade Desk partnership

Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.


02/09/2019  |  Full story...

The best (and worst) days for email marketing

Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.


02/09/2019  |  Full story...

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