Become the star of your own ad: Chinese Deepfake app ZAO goes viral

03/09/2019

Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.

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Zao, created by popular Chinese app developer Momo, uses Deepfake technology to allow people to plaster their own faces on top of any character they want after a scan that takes just a few seconds.

The app is only officially available in China, though a few Westerners have already been able to get in on the program.

Zao allows users to insert themselves into any television show or movie using a single selfie by using artificial intelligence to superimpose their face onto that of a celebrity.

According to a post from the app makers on the Chinese social media platform Weibo, Zao’s servers nearly crashed due to the surge in traffic over the weekend.

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