Socialbakers adds Paid Analytics to platform to boost transparency and control across multiple ad accounts

13/09/2019

Marketing platform Socialbakers is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers’ Paid Analytics.

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As brands are shifting more budget to social media advertising, it becomes paramount that budget owners gain a clear understanding of their advertising investment.

Currently, the process is plagued with inefficiencies – from the lack of insight into multiple ad accounts, managed across regions and teams, to the lack of security in data being stored and shared between stakeholders.

“Lack of clarity, transparency, and no oversight of budget allocation across channels or results are currently costing marketers their budgets,” said Yuval Ben-Itzhak, CEO, Socialbakers. “Digital spending will continue to skyrocket, while the marketing teams that are unable to properly manage their spend will see their costs rise – and results diminish. It’s a critical time, and we're committed to helping brands overcome this challenge.”

More information can be found here


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