Kibo buys Monetate to boost retail personalisation

14/10/2019

Kibo Commerce is buying personalisation firm Monetate, offering clients more options such as A/B, multivariate testing and audience targeting for retailers looking to curate customer experiences across all their sales channels.

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The addition of Monetate to Kibo’s commerce cloud offerings means its retailers and brands will be better equipped to curate, test, and optimise customer experiences intelligently and consistently wherever they occur.

Kibo, a leader in cloud commerce, today announced it has entered into an agreement to acquire leading testing and optimisation provider, Monetate. The acquisition will expand Kibo’s personalisation capabilities and will not only complement its best-in-class Certona solution but will also extend the reach of Kibo’s end-to-end cloud commerce platform. The combined solution set will deliver an unparalleled, best-in-class unified cloud commerce platform that will provide consumers with a robust, personalied omnichannel commerce experience.

As the market becomes more dynamic, the future of commerce is centered around the customer, and the key to creating a competitive advantage relies on personalisation. The most successful retailers and brands understand their customers and realise they must go beyond disjointed point solutions and fully commit to a holistic, personalised customer journey. The addition of Monetate to Kibo’s commerce cloud offerings means its retailers and brands will be better equipped to curate, test, and optimise customer experiences intelligently and consistently wherever they occur — online, in-store, through mobile apps, via AI assistants, and more.

The addition of Monetate will enable Kibo to offer A/B & multivariate testing, content personalisation, and audience building & targeting with an intuitive, self-serve user interface designed for merchandisers and marketers. Certona is the #1 Personalisation Provider and Monetate is the #2 Personalisation Provider according to the Internet Retailer Top 1000. Both Certona and Monetate were named Leaders in the 2019 Gartner Magic Quadrant for Personalisation Engines, anchoring on their respective strengths of recommendations and testing. Clients of Monetate will continue to enjoy the exceptional service and support that they have come to expect while also having access to Kibo’s Order Management, eCommerce, and Certona personalisation recommendations and search solutions.

“Providing a personalised customer journey is vital to brands and retailers in today’s competitive marketplace,” said David Post, CEO of Kibo. “Consequently, we’re going to heavily invest in personalisation as part of our commerce cloud to outpace our competitors in providing both innovation and a holistic suite of solutions. With Monetate, we recognised the opportunity to acquire a market leader in discovery, segmentation, testing, measurement, and optimisation. Through the combination of Certona and Monetate, we’ve created the leading personalisation engine in the market, which will enable retailers to make the most of customer intent-driven data, deliver exceptional content experiences, and measure incrementality to optimise customer lifetime value at scale.”

“Monetate continues to be committed to providing our clients with capabilities to deliver the best experiences for their customers in every interaction over time. Our clients have leveraged our solution to deploy successful personalisation strategies to drive growth and conversion”, said Stephen Collins, CEO of Monetate. “The opportunity to become part of a larger commerce platform with complementary products is exciting for both our clients and employees.”

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