‘Synergy’ voted the most annoying marketing buzzword of 2019

24/10/2019

‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.

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A new poll conducted by ‘straight-talking’ CMS provider Magnolia has identified the top ten buzzwords that marketers can’t stand to hear. The poll, which surveyed 100 marketers at the Technology for Marketing (TFM) tradeshow, found that a third of respondents (32%) identified synergy as their most annoying marketing jargon from 2019.

Marketers’ top ten buzzwords
1. Synergy
2. Disruption
3. Paradigm shift
4. Low-hanging fruit
5. Snackable content
6. Actionable
7. Ecosystem
8. Growth hacking
9. Advertainment
10. SoLoMo (Social, Local, Mobile)

The poll follows the launch of Magnolia’s ‘Straight-talking content management’ report, which examines the communication breakdown between marketing and IT, and the role of content management systems in bridging this divide.

Commenting on the findings, Darren Hitchcock, General Manager at Magnolia said, “We’re all guilty of overusing buzzwords, and it’s good to see that marketers are happy to laugh at some of their own, more out there, terminology. But there is also a serious point to be made here.

“When building a great online experience, brands need to ensure that both their marketing and IT departments are working towards the same goals. Buzzwords confuse this process and make it easier for silos to form. As marketing technology providers, it’s vital that we don't fall into the trap of talking in buzzwords and adding to this disconnect. The point of a content management system (CMS) is that it should make things simpler — providing an interface that bridges that gap between marketing and IT.”

To find out more about how buzzwords are damaging the digital experience, download Magnolia’s ‘Straight-talking content marketing’ report.

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