Digital Intelligence

November 2019 archives | Track topics, trends and brands

<< October 2019 archives  |  

IAB Europe: First ad compliance test to boost trust in industry

Trade body IAB Europe has announced the first round of tests for compliance with the TCF Policies and technical specifications, aimed at increasing trust throughout the digital advertising value chain.


22/11/2019  |  Full story...

L’Oreal hires Salesforce in global digital push

Cosmetic firm L’Oreal is using Salesforce to make it easier for consumers to discover, share and buy beauty products online.


22/11/2019  |  Full story...

Hitachi and Barclays launch next-generation finger vein scanner

Barclays has unveiled their enhanced finger vein scanner, developed in collaboration with Hitachi using VeinID infra-red technology.


21/11/2019  |  Full story...

Online publishing trends: Digital ad revenues in decline (but non-advertising revenues are increasing)

Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.


21/11/2019  |  Full story...

Help for Heroes kick off influencer strategy with top British rugby players

British armed forces charity Help for Heroes is running a new influencer marketing drive with rugby starts including Mike Tindall and Chris Robshaw.


21/11/2019  |  Full story...

Nike pulls products from Amazon to focus on ‘direct personal relationships’

Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on "more direct, personal relationships" with customers.


21/11/2019  |  Full story...

Shutterstock launches music subscriptions for content creators

Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.


21/11/2019  |  Full story...

Analytics skills essential for business survival in ‘data decade’

Professionals will need to learn data science skills to do their jobs and help their companies thrive in the next decade, say business leaders.


21/11/2019  |  Full story...

UK election: Twitter warns Conservatives after fake fact check account

The UK Conservative party has come under criticism and received a warning from Twitter for misleading the public for renaming its social media account "factcheckUK" during the leaders' debate.


20/11/2019  |  Full story...

Angry Birds launches 'venting machine' stunt in New York for 10th anniversary

Mobile games maker Rovio is marking the countdown to the official 10th anniversary of Angry Birds on 11 December 2019 with a 'venting machine' in New York Times Square, turning people's 'anger' into prizes.


20/11/2019  |  Full story...

Most grocery retailers 'missing out on monetising data'

The vast majority (85%) of grocery retailers lack the capabilities, technology, people and processes to use insights to monetise their data and drive customer experience and are losing out on $200 million in revenue, according to new research.


20/11/2019  |  Full story...

Top 10 Christmas ads 2019: Very beats John Lewis for emotional engagement

UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research.


19/11/2019  |  Full story...

Wednesday 'marks the start of growing Black Friday bonanza'

Black Friday is set to be bigger than ever, and could start as soon as this Wednesday - as last year searches for ‘Black Friday’ on shot up by 73% overnight on Wednesday 14th November, just under a week and a half ahead of the official occasion.


19/11/2019  |  Full story...

Real-time customer intelligence 'top priority for 2020'

Half of UK business leaders say their biggest priority for 2020 is gaining access to real-time customer intelligence (46%) in order to deliver engaging, personalised experiences for their customers, according to new research.


19/11/2019  |  Full story...

What are shoppers planning for Black Friday? [INFOGRAPHIC]

With Black Friday soon approaching on 29th November, what can advertisers and retailers expect from shoppers this year, as they grow more savvy to the sale? New research uncovers some surpsing trends,


19/11/2019  |  Full story...

Consumers '35 times more likely to open mobile messages than emails'

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.


19/11/2019  |  Full story...

Instagram hides likes from some users as test goes global

Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can "remove pressure" on users.


18/11/2019  |  Full story...

Consumers want brand leadership in tackling climate crisis and social issues

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.


18/11/2019  |  Full story...

Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts

Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to new research.


18/11/2019  |  Full story...

Basket abandonment email reminders: Conversion rate ‘4 times higher on Black Friday’

Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.


18/11/2019  |  Full story...

Generating new customers ‘biggest concern for UK SMEs’

A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.


15/11/2019  |  Full story...

Best paid creative jobs in the UK: How does your salary compare?

From brand managers to graphic designers, there are a variety of jobs within the creative sector that require a range of different skills and talents. New research has analysed the average salary of 50 of the most common creative jobs in the UK to compare average salaries.


15/11/2019  |  Full story...

Yext and Nextdoor team up for verified business listings

Yext has announced a new global integration with Nextdoor, a social network for neighbourhoods, to enable businesses using Yext to publish facts about themselves to their Nextdoor Business Pages.


15/11/2019  |  Full story...

SMP launches Amazon e-commerce agency Melody

Shopper marketing specialist firm SMP is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon.


15/11/2019  |  Full story...

Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon

John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.


14/11/2019  |  Full story...

Costcutter uses local audio messaging to drive in-store visits with TabMo

Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.


14/11/2019  |  Full story...

eSports hits cinemas worldwide with CineLeague initiative

Cinema is about to get interactive with the launch of CineLeague - an international esports tournament hosted, broadcast and centred around movie theatres.


14/11/2019  |  Full story...

PrettyLittleThing appoints Journey Further to drive digital performance

Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.


14/11/2019  |  Full story...

JICWEBS adds big names to Blockchain ad transparency scheme

Jicwebs Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.


14/11/2019  |  Full story...

Instagram takes on TikTok with Reels

Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China's TikTok.


13/11/2019  |  Full story...

UK businesses plan to adopt more AI in next 12 months

60% of UK companies are already using artificial intelligence (AI), or plan to start using it in the next 12 months, according to new research.


13/11/2019  |  Full story...

Angry Birds turns 10: social campaign to turn anger into good causes

With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.


13/11/2019  |  Full story...

Google to label slow websites in Chrome browser?

Websites that load slowly because they are poorly coded could soon be flagged by Google's Chrome browser.


13/11/2019  |  Full story...

‘Uber for graduates’: Toptask launches graduate recruitment platform for employers

Toptask, an online platform connecting employers and university students, has launched a new recruitment service.


12/11/2019  |  Full story...

Alibaba breaks records with $30bn sales on Singles Day

Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.


12/11/2019  |  Full story...

Ad placement trends: 91% of Brits want to see ads placed next to high-quality content

Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.


12/11/2019  |  Full story...

More than half of British small and medium businesses have changed CRM supplier

More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to new research.


12/11/2019  |  Full story...

AudienceProject launches audience building tool

AudienceProject has launched AudienceHub, a new tool designed to help publishers to develop a more sustainable business model by leveraging their own assets to build first-party audiences.


12/11/2019  |  Full story...

Digital posts disappearing as firms embrace agile work structures

Big global multinationals are turning to new marketing structures as part of their transformation, moving away from traditional functional and hierarchical approaches in favour of organising around the customer experience and the customer journey.


12/11/2019  |  Full story...

Watching ads for charity: Unilever expands ethical ad tech to Instagram

Unilever is taking its ethical ad tech’ experiment to Instagram, donating half its ad revenue to a viewers’ charity of choice.


11/11/2019  |  Full story...

The battle for web TV: Can Disney and Apple topple YouTube and Netflix?

The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.


11/11/2019  |  Full story...

Singles Day spreads to UK as festive shopping period gets longer

As we approach Singles Day this Monday the 11th November shopping behaviours are changing and that China’s Singles Day is now but part of a wider “Golden Quarter of increased sales starting from October and running until the end of the year.


11/11/2019  |  Full story...

GlobalWebIndex launches TV reach and frequency tool

Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.


11/11/2019  |  Full story...

The productivity puzzle: Workforce transformation ‘key to business success’

Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.


11/11/2019  |  Full story...

UK broadcasters unite to take on Netflix with ‘BritBox’

UK streaming service BritBox has launched, offering programming from BBC, ITV, Channel 4 and Channel 5, for £5.99 a month.


08/11/2019  |  Full story...

Bidstack sponsors Christian Fuchs’ esports FIFA team NFG

Bidstack is sponsoring Leicester City defender Christian Fuchs’ esports team, NFG, for the FIFA 20 season.


08/11/2019  |  Full story...

DoubleVerify buys data platform for publishers Ad-Juster

Analytics firm DoubleVerify has bought Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.


08/11/2019  |  Full story...

Secret office shoppers: Employees admit to often shopping online during work hours

Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.


08/11/2019  |  Full story...

Most IT teams ‘believe that marketing doesn’t appreciate their work’

Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research.


07/11/2019  |  Full story...

Content marketing trends: ‘brand activism’ on the rise

Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.


07/11/2019  |  Full story...

UK eSports trends: Gaming audience open to brand ads

The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.


07/11/2019  |  Full story...

Slow loading webpages lose customers in just 10 seconds

Slow loading webpages lose shoppers in just 10 seconds, with nearly half (47%) of shoppers not being prepared to wait for more than 10 seconds before giving up on a purchase, according to new research.


07/11/2019  |  Full story...

YouTube shopping ads expand to mobile app

Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.


06/11/2019  |  Full story...

Location ad trends: Just 14% of proximity adverts use high-quality signals

Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.


06/11/2019  |  Full story...

Brexit bots: UK Govt refuses to release Russian interference report before election

A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.


05/11/2019  |  Full story...

Craft Gin hires Philip F***ing Schofield for Christmas campaign

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.


05/11/2019  |  Full story...

Nielsen launches influencer campaign measurement tool

Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.


05/11/2019  |  Full story...

UK brands soar in popularity among international holiday shoppers

Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.


04/11/2019  |  Full story...

Unilever vows no more ads on Pornhub after Dollar Shave Club controversy

Consumer goods giant Unilever has promised to stop its brands running adverts on porn sites, after its men's grooming range Dollar Shave Club ran a campaign on the website Pornhub.


04/11/2019  |  Full story...

Apple TV goes live: Can it take on Netflix?

Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.


04/11/2019  |  Full story...

Google buys Fitbit for $2.1bn (but vows not to use health data for ads)

Google has bought fitness device maker Fitbit for $2.1bn (£1.6bn), but the tech giant is seeking to calm fears by insisting health data will not be used for Google ads.


04/11/2019  |  Full story...

Weetabix hires e.fundamentals to boost ecommerce analytics

Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.


01/11/2019  |  Full story...

Analytics for a cookieless world: InfoSum debuts first-party data platform Discovery

InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.


01/11/2019  |  Full story...

Facebook fights off criticism to beat profit expectations

Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.


01/11/2019  |  Full story...

Uber for freelancers: Fiverr launches store for PR experts

Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.


01/11/2019  |  Full story...

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