Digital Intelligence

December 2019 archives | Track topics, trends and brands


<< November 2019 archives  |  

Top 17 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott

From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, we have assembled 17 standout virals from around the world for your viewing pleasure...

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09/12/2019  |  Full story...

Britvic hires Jaywing for digital marketing push

Following a competitive tender process, Jaywing has been appointed as digital agency for Britvic, handling activity across seven brands; Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.

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09/12/2019  |  Full story...

“Bold, brave & innovative”: Jack Brodie and Brodie Childs win Gold in DMA Breakthrough Award

One of the most prestigious awards for young talent trying to get a foothold in the data and marketing industry has been won by Jack Brodie and Brodie Childs from Edinburgh Napier University.

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09/12/2019  |  Full story...

Adform partners Broadsign to boost programmatic ads for clients

Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.

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09/12/2019  |  Full story...

Forget John Lewis: £100 Christmas ad for local DIY shop melts hearts

An independent hardware shop in wales might just have made the best Christmas advert of 2019 - and it cost less than £100 to make.

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09/12/2019  |  Full story...

Ad fail: Peloton under fire for ‘sexist’ Christmas advert

Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.

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09/12/2019  |  Full story...

DMA Awards: Mondelez ‘White Crème Egg’ campaign takes top prize

ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.

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06/12/2019  |  Full story...

Top Reddit trends of 2019: Bill Gates and Cookie Monster host most popular Q&As

Politics, technology and gaming were the most popular trends on the online community Reddit this year, with Microsoft co-founder Bill Gates' Reddit AMA (ask me anything) post the most upvoted in 2019.

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05/12/2019  |  Full story...

Search marketing trends in the finance sector: Agile customer experience secret to success

With digital transformation of the finance sector continuing to take form, consumer demand for more intuitive, highly-customied online experiences is at an all-time high.

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05/12/2019  |  Full story...

UK online retail sales growth at record lows

Online retail sales rebounded in October, but still recorded the lowest ever growth for that month, according to new research.

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05/12/2019  |  Full story...

First Direct and Nationwide named top retail banks for customer experience

First Direct and Nationwide top the UK’s first retail banking customer experience (CX) index published today by Kantar, the world’s leading data, insights and consulting firm.

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05/12/2019  |  Full story...

Data siloes ‘holding marketers back’

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.

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05/12/2019  |  Full story...

Oasis gets 175% increase in campaign revenue through targeted video marketing

High street fashion retailers Oasis saw a massive 175% increase in its campaign revenues by integrating embedded, targeted videos into its marketing communications, through its work with video marketing specialist Playable and AI marketing platform Emarsys.

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05/12/2019  |  Full story...

Male workers ‘less careful with sensitive information’ in office

Male office workers are less careful with confidential company information, according to a new survey commissioned by information security company Shred-it.

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05/12/2019  |  Full story...

Google co-founders Larry Page and Sergey Brin step down

Google co-founders Larry Page and Sergey Brin are stepping down from their roles within parent company Alphabet.

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04/12/2019  |  Full story...

Code Computerlove co-creates BBC digital wellbeing app

The BBC has created a new app designed to help young people using mobile phones make smart choices, feel more confident and access advice tailored to how they’re feeling.

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04/12/2019  |  Full story...

Top trending colours worldwide: Designers opting for fire and ice in 2020

Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.

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03/12/2019  |  Full story...

Facebook lets users upload all photos to Google

Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.

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03/12/2019  |  Full story...

Black Friday sees 6% year-over-year improvement of in-store shopper traffic

Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.

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03/12/2019  |  Full story...

Top Pinterest UK Campaigns for 2019”

Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019. Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019.

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03/12/2019  |  Full story...

Companies hire 'potential over experience' as skills shortage hits UK

Almost two thirds of employers (58%) hire staff based on potential, rather than experience or qualification, as demand for skills outstrips supply in the UK.

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02/12/2019  |  Full story...

Marketers reveal their top CMS priorities for 2020

Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.

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02/12/2019  |  Full story...

eBay, Gumtree and Motors.co.uk launch eBay Motors Group to enhance dealer offering

eBay Motors, Gumtree Motors and Motors.co.uk have today announced they are launching a combined platform for automotive dealers under a new B2B brand - eBay Motors Group.

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02/12/2019  |  Full story...

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