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Digital Intelligence August 2014

Digital Strategy data - Digital Intelligence August 2014

Big developments in social and mobile are shaping the digital media landscape as brands gear up for their end-of-year media spend.

- Facebook's ad frequency: How will consumers react to a doubling in newsfeeds?
- Ice Bucket Challenge: A meme and its tipping point
- Social fail? Retailer Gregg's spins a social fail into success
- Mobile ad spend: How Google is winning your budgets

Email us for how our strategists can help sharpen your digital strategy buy applying these latest trends.

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28/08/2014  |  More about: advertising Android China Colgate digital intelligence ecommerce Facebook FMCG global google Mobile Samsung search Snapchat Twitter UK USA viral marketing

Digital Intelligence July 2014

Digital Strategy data - Digital Intelligence July 2014

Big trends this month

- Media buying gets smarter and better value with 'programmatic' ads
- SEO: More changes from Google are discovered
- Facebook and Snapchat plan 'buy' buttons in their ads
- Why people only have five 'best friend brands' online
- And we interview Google's leadership team for how real time ad bidding changes the market.

Videos, research and case studies on click through - and strategy development support available to help you apply these in your business.

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01/08/2014  |  More about: advertising digital intelligence ecommerce Facebook Germany global google Mobile search Snapchat Twitter UK USA viral marketing

Digital Intelligence June 2014

Digital Strategy data - Digital Intelligence June 2014

Digital strategies needs to be strong and flexible - and this month's round-up of the big stories reminds you why:

- Facebook's ad targeting: How the cookie got (even) smarter
- "Internet of Things": Latest acquisition and launches as Apple attacks Google
- How much are you worth? Google and Facebook's latest revenue per user numbers
- Programmatic ad buying: Why P&G are now at 70% and saving media costs

Training workshops are available on all these topics, as well as programmes to sharpen your 2015 digital strategy.

Advanced training deep dives are available in all topics, as well as complete digital marketing skills training. Digital strategists are also now helping teams create their Digital Roadmaps for 2015 - simply contact the team to find out more.

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01/07/2014  |  More about: advertising Android Apple BBC Cannes Lions Coca Cola Dove eBay ecommerce Facebook games Google Instagram Internet of Things mobile and tablets mobile marketing P and G regulation search social media and social networking Twitter Unilever viral marketing

Digital Intelligence May 2014

Digital Strategy data - Digital Intelligence May 2014

3bn consumers are now online - another landmark moment in the development of the internet.

As digital becomes the lead media channel for many firms, strategies have become more sophisticated, embracing the full digital ecosystem.

That's why we're launching a series of new special reports to keep you up to date with each topic. Whether you're creating the strategy for Twitter or Facebook, content marketing or search, China or Russia, UK or USA, these new reports give you a weekly summary of what matters most.

And if you need support from a specialist, then simply email our team.

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30/05/2014

Digital Intelligence April 2014

Digital Strategy data - Digital Intelligence April 2014

Another milestone in digital development: the month when online ad revenues overtook broadcast TV for the first time. Latest research from the US shows the shape of things to come in dozens more markets as the media mix continues to evolve.

In the same month 'traditional media' giants continued to build their digital portfolios with Disney buying Maker Studios, the largest channel on YouTube.

- Facebook: Profits triple as mobile now accounts for a staggering 60% of its ad revenue
- Google: Links online and offline behaviour with a new in-store mobile shopping trials
- Amazon: Latest PR activity turns kitchens into shopping carts with a digital wand to scans barcodes at home

Full research, case studies and videos on click through. If your team are replanning brand activity mid-year, need inputs for 2015 plans, then simply email us to connect with one of the digital strategists for your market.

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30/04/2014  |  More about: Android Australia Disney Facebook Google LinkedIn Microsoft New Zealand Snapchat Tesco Twitter UK USA WhatsApp YouTube

Digital Intelligence March 2014

Digital Strategy data - Digital Intelligence March 2014

As the web celebrates its 25th birthday, Tim Berners-Lee shares his thoughts about what's to come. To give you a window into the near future, Matt Cutts explains how Google voice search will remove keyboards, and wearable computers get another step closer.

New research this month showed that 1/5 of all ad spend globally now goes online. Facebook is trying to push that further, continuing to remove the free organic audiences brands enjoyed in the past, as they force companies to switch ad dollars to promote their posts.

This month's case studies that impressed us include Samsung's big win at the Oscars, McDonald's testing SnapChat and Garnier's social tactics in China.

The research is grouped in the sections matching digital channel strategies and training courses.

Need more about the implications of any of this research on the digital aspects of your marketing plan? Simply email us back.

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27/03/2014  |  More about: Alibaba Apple Candy Crush China Facebook global Google McDonalds mobile and tablets mobile marketing mobile phones Pepsi regulation Samsung social media and social networking Tesco viral marketing WhatsApp YouTube

Digital Intelligence February 2014

Digital Strategy data - Digital Intelligence February 2014

Twitter's financial losses: look out for them chasing advertising dollars, and the traffic on your brand's Twitter page starting to erode. It will be Facebook's 'Edgerank' all over again.

Facebook buys WhatsApp, Comcast buys Time Warner: more digital media companies unlocking greater economies of scale, and a reminder that all young dotcoms like WhatsApp will in time become far more commercial.

Yahoo leverages Tumblr, in a smart way that will help brands through native advertising options, and Google opens a new set of ad exchange opportunities to target your media budgets.

And following requests from digital strategy clients, we now have new special research reports in place on Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Germany, India, Latin America, Mexico, Peru, Philippines, Russia and South Africa.

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Digital Intelligence January 2014

Digital Strategy data - Digital Intelligence January 2014

If you're planning 2014 digital strategies for your brands, here's the latest inputs from our strategists:

- Long term trends: The 'Internet of Things' (physical objects getting connected) came closer with Google buying smart thermostat maker Nest and strengthening their 'Android for cars' scheme
- Ecommerce innovation: Drive-to-shelf is growing with tools such as Apple's iBeacon - which US retailers are rolling out to offer discounts and product information
- Media buying: Internet-style personalised targeting is going mainstream with Sky pioneering the new "AdSmart" format

If your brand needs a digital strategy healthcheck before the 2014 campaigns launch, then email us back Hello@DigitalStrategyConsulting.com. A strategist will be in touch with practical brand-specific advice on where to focus.

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Digital Intelligence December 2013

Digital Strategy data - Digital Intelligence December 2013

As digital advertising moves beyond measuring clicks, this month saw the big players ramp up their display tools. Google reduced the value of adverts that are not seen by humans - potentially giving advertisers a better return on their display ad investment. Meanwhile Twitter now matches ads to users' browser history. Not to be outdone, Facebook was revealed to be working on artificial intelligence to mine its vast amount of user data.

Following its 'SEO apocalypse' - hiding all keyword data earlier this year - Google is now making email marketing analytics a little harder too, as Gmail starts caching images. This means major segment of consumers will 'disappear' from marketers stats. This month we look at what this means for email ads - and how to work around it.

With WhatsApp and Snapchat amongst the digital success stories of 2013, we also look at the 10 biggest instant messaging apps in the world and examine the implication of the Internet of Things' will have on marketing in the years to come.

Finally, gaze into the future with Amazon's flying delivery drones and Google's super-fast military robots. As digital and the real world merge, the next decade holds some exiting (and slightly scary) implications for us all...

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Digital Intelligence November 2013

Digital Strategy data - Digital Intelligence November 2013

Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour.

What does it mean for your brand or market in 2014? Simply contact us with your questions to get practical tips from the digital strategists.

The digital channel mix changed massively in 2013, leaving many businesses using outmoded approaches in paid, owned and earned media. We can help keep you on track.

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29/11/2013  |  More about: advertising Android BlackBerry British Airways Digital Intelligence ecommerce email publishing Facebook games Google Instagram John Lewis Pinterest Playstation regulation search Snapchat social media and social networking Sony Tesco Twitter viral marketing Xbox Yahoo

Digital Intelligence October 2013

Digital Strategy data - Digital Intelligence October 2013

New global research shows brand leaders see the switch to digital marketing now "a matter of survival", and reputation management (thanks to attacks through social media) now more of a risk to brands than an unstable economy or competitors.

Google created more controversy this month, with its new "endorsement ads" placing people's faces next to products they have '+1'ed, and breaking an 8-year promise with huge banner ads appearing on its search results.

In ecommerce, Amazon tested its own PayPal-style buttons, as battles with eBay heat up. And if you're looking for the best value paid media, new data suggests Facebook ads could be 18 times more effective on iPhones than Androids.

Need more research, training support or strategy creation? Simply email us back.

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Digital Intelligence September 2013

Digital Strategy data - Digital Intelligence September 2013

The digital skills gap is back in the spotlight after a US study showed most marketers lacked knowledge and confidence - a massive gap that confirms new platforms and approaches are putting budgets at risk.

Several big changes came from Google as they push brands towards paid search by removing some of the free insights. We can show you the workarounds, but marketing with organic search will take a bit more thinking time from now on.

- Mobile: New iPhones, fingerprint ID, Android partners with Kit Kat, and former mobile kings Nokia and Blackberry get sold as the market restructures - big implications for mobile strategies for content and services.

- Social: Pinterest and Instagram begin their first forays into paid ad space, and Twitter announced its long-awaited flotation plans after buying MoPub (we're expecting a mobile ad exchange announcement next).

- Consumers: Think power is shifting to the giants? Then look at our story about one unhappy BA passenger who used 'Promoted Tweets' to complain about his service on a flight!

What does this mean for your marketing and digital strategies? What training do teams need to win in this space? Simply mail us back with your questions.

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02/10/2013  |  More about: Airbnb Apple Argos Asia Pacific BlackBerry China eBay Europe Facebook Google heineken Instagram Latin America McDonalds Microsoft Middle East and Africa Nokia Pinterest Samsung social media and social networking Twitter UK USA Virgin

Digital Intelligence August 2013

Digital Strategy data - Digital Intelligence August 2013

Most social strategies are no longer working. Facebook's filtering of posts has switched the platform to a paid channel, and now investigations in the UK reveal the extent of fake fans. Viral marketing is failing to travel without paid promotion, and although the audiences of YouTube and Facebook look massive, most businesses find real engagement with their content is tiny.

From China to the USA, Russia to South Africa - our strategists have seen the same patterns everywhere this month as we strengthen the digital strategies of global brands. Other stories we've been tracking:

- Path to purchase: New research on how digital impacts sales
- Digital ad budgets: P&G's big switch in the US
- New production tools: Why the DoubleClick tool for publishing rich media ads should cut agency costs

New advanced training courses are now in place for all main digital disciplines, so if your teams need a recap, then simply mail us back.

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30/08/2013  |  More about: advertising Apple apps Digital Intelligence Facebook Germany global Google Ikea mobile and tablets mobile marketing P and G regulation Samsung search SEO Twitter UK viral marketing WhatsApp WPP Yahoo

Digital Intelligence July 2013

Digital Strategy data - Digital Intelligence July 2013

Looking for smart brands with strong digital ecosystems? Look at how the arrival of a royal baby in the UK became a media event for Oreo, Pampers and many more. With a strong always-on digital strategy, it's easy to unlock extra reach and cut-through.

This month's update also covers the latest mobile milestones: Samsung overtaking Apple in traffic, Smartphone growth leaping and global mobile ad revenue boosts.

For media strategists there's a summary of Facebook's mobile platform, Graph Search going live (with more ad targeting tools), and Twitter's new ad targeting.

If you're adapting your plans based on these trends then our digital strategists can support you, and if your team need new skills to be able to lead in this space then our Digital Training Academy in-company courses cover all these areas. Simply mail us back for more.

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Digital Intelligence June 2013

Digital Strategy data - Digital Intelligence June 2013

In this month's round-up, we look at advertising: Facebook's new ad formats, Amazon overtaking Twitter in ad revenue, and Google's new 'enhanced' campaigns. The continued evolution of these 3 media properties is covered in our Digital Acceleration training, so email us back if you need more.

For consumer marketers, new research on brand equity shows which brands are the winners among Generation Y, the digitally native 16-34 year-olds that are so tough to reach effectively. And there's more from Cannes, plus the latest online films that are driving the "earned" media many marketers are searching for. Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.

If you'd like quick tips about what these mean for your team's plans, then simply reply back to this email for a digital strategist to send you extra advice. And with advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills.

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28/06/2013  |  More about: advertising Amazon Apple Coca Cola Digital Intelligence Facebook Google Klout Microsoft mobile and tablets mobile marketing regulation Russia search SEO South Africa Twitter UK viral marketing Xbox Yahoo Yandex YouTube

Digital Intelligence May 2013

Digital Strategy data - Digital Intelligence May 2013

With smartphones bridging the gap between physical and digital worlds, this month we take an in-depth look at how marketers can ensure their offline calls-to-action drive maximum mobile interaction.

As mobile habits change, marketers have to pick their channels wisely. Android is now catching Apple in terms of user engagement, while chat apps are now more popular than texts as people switch to WhatsApp, iMessage and BBM to avoid hefty mobile bills.

In the display sector, Yahoo's new army of Tumblr bloggers gives it an extra 120 million daily impressions to sell targeted interest-based ads through its network- time for Google to be worried?

May also saw Facebook muscle in on YouTube's territory with plans for video ads, while Twitter's Vine videos are getting people sharing in droves- with savvy brands making smart use of the 6-second format.

Alongside a myriad of product launches at its developer conference, Google got tough on search spam with Penguin 2.0, while a 5-year feud between Interflora and M&S ended with a landmark ruling against bidding on trademarked terms in AdWords.

To round off the month, we have a special video report featuring Harper Reed, the genius behind the Obama 2012 campaign, and what marketers can learn from his 'micro-listening' techniques that helped win the US election.

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31/05/2013  |  More about: AdMob Android Dove Facebook Google Latin America Microsoft Russia search Tumblr USA viral marketing WhatsApp Xbox Yahoo

Digital Intelligence April 2013

Digital Strategy data - Digital Intelligence April 2013

Mobile ad spend leaps, taking 10% of all digital spend in the UK - one of the world's laboratory markets for digital. Smartphones outsold feature phones globally for the first time - and Facebook's 'Home' software for Android saw the social network declare the mobile gateway as their single biggest priority.

For brands, the key to successful engagement is still in having brilliant conversation and content ideas, but as the landscape changes expect Facebook, Google and Apple to all try squeezing more paid media budgets out of the marketing plan. Good news for brands as competition in the app store sector grows with Google's "Play" store rapidly catching up to Apple. Meanwhile Twitter lands a multi-agency deal that unlocks hundreds of millions of dollars of ad space, blurring the divisions between social paid, owned and earned media.

To support your always-on digital learning, we've also launched:
- New weekly microsites for all the sections below
- New advanced training for brands
- Deep dive workshops in content marketing

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03/05/2013  |  More about: advertising Android Angry Birds Apple BlackBerry eBay ecommerce Facebook games Google mobile and tablets mobile internet mobile marketing regulation search social media social media and social networking Twitter USA viral marketing

Digital Intelligence March 2013

Digital Strategy data - Digital Intelligence March 2013

Traffic to websites by tablet users is overtaking smartphone traffic, 50% of mobile searches get actioned within an hour, and Nielsen shows where consumers are located when they're searching categories like 'food' or 'shopping' - all this just in the mobile section of this month's research round-up.

To keep you updated on how the digital markets are evolving, our strategists have included dozens of infographics, charts and research reports - as well as the top 100 full stories from our blogs and the DigiAcademy Twitter feed: https://twitter.com/DigiAcademy.

Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.

If you'd like quick tips about what these mean for your team's plans in 2013, simply get in touch to have a digital strategist send you some extra advice. With advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills.

Read March 2013

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31/03/2013  |  More about: Android Apple apps blogging Channel 4 China digital data Digital Intelligence eBay Facebook Firefox France Germany iPhone iPod and iTunes Italy mobile and tablets mobile marketing Samsung search Spain Twitter UK USA viral marketing YouTube Zynga

Digital Intelligence February 2013

Digital Strategy data - Digital Intelligence February 2013

This month we see the growing global tide of smartphone adoption shift to the East as for the first time the number of Chinese users is due to overtake US users. And with rapidly increasing smartphone adoption the volume of mobile video and mobile video advertising consumed on-the-go grows.

The rise of the smartphone has also had an impact on Google's Paid Search offering which this month was updated to offer 'Enhanced campaigns' - allowing marketers to target by situation and context (related to mobile devices) for the first time.

Evidence that high street retailers can no longer afford not to offer fully integrated, multi-channel offering came to light this month with John Lewis planning to cut in-store staff to focus on online channels and Marks & Spencer launching a 'Digital Lab' to become more 'omni-channel'.

Google begins first public trial of its augmented reality googles, Google Glass. And rumours abound that Apple is working on an 'iWatch'.

And the Superbowl blackout provides an opportunity for quick-witted marketers to capitalise with clever Twitter messages.

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Digital Intelligence January 2013

Digital Strategy data - Digital Intelligence January 2013

The beginning of 2013 saw more evidence of the death of the high street as consumers increasingly flocked to the web for their shopping needs. In particular the shift from buying entertainment in solid-state form to digital form was put into sharp focus as the closure of the HMV and Blockbuster were announced alongside the record numbers of digital downloads.

The power of social media to instigate and amplify bad press was brought into sharp relief yet again with the tale of two retailers - Sellitonline.com and Tesco - who both suffered at the hands of online consumers.

Facebook launched their 'Graph Search' as their first major step into social search as well as continuing its evolution into a mobile service.

Sony launched their latest Xperia to compete in the smartphone marketplace. While Apple's share price fell sharply on disappointing iPhone sales.

And the annual CES show in Vegas was abuzz with automatic cars, new TV formats and gaming innovations.

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Digital Intelligence December 2012

Digital Strategy data - Digital Intelligence December 2012

To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value of online businesses and the growing regulation to manage the digital economy. The stories show big rewards for getting the strategy right - and brutal realities of failing to innovate.

As the digital sector has grown, this year we’re examining the big stories of 2012 across a 9 different sectors, including search, social, mobile and advertising.

We’ve also collected our favourite viral videos of the year, and taken an irreverent look back at some of the stranger stories and biggest blunders of the year. Enjoy!

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Digital Intelligence November 2012

Digital Strategy data - Digital Intelligence November 2012

As we come towards the end of 2012, research shows that this year really has been the year of the smartphone. According to Gartner, global sales have risen 47% year-on-year, much to the benefit of Samsung and the Android platform primarily. But Apple has still managed to capture more of the investment in mobile advertising. Indeed, mobile advertising is looking increasingly attractive as research shows that viewer ad recall is much higher on the handheld device than on TV or the web. A great benefit as more consumer start to research and purchase physical goods through the mobile channel.

And as the developed world equip themselves with the latest devices for the poorer developing markets Google is starting to offer a simple Free Zone mobile service to capture the 'next billion' Internet users.

It also looks like Facebook has weathered the potential storm of its third stage of share sales with a rising stock and increasingly healthy looking business as the year draws to an end.

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Digital Intelligence October 2012

Digital Strategy data - Digital Intelligence October 2012

After its IPO woes, Facebook finally turned a corner this month - but at what price to advertisers? Reports suggest that the social network is lowering the reach of 'likes' in favour of paid-for advertising such as newsfeed ads and an upcoming 'want' button. Shares in Facebook rose on the back of increased revenues and new ad schemes, but brands are left once again pondering the true value of their 'likes'.

As Christmas looms, mini-tablets look set to be the gift of choice, with the iPad mini unveiled (albeit with a hefty price tag) meaning tablet-friendly sites will become more essential in 2013. As desktop and laptop use wanes, Microsoft's newly-launched Windows 8 is the company's biggest gamble yet, as the software giant looks to challenge Apple and Google in the mobile OS market.

Worst mistake of the month goes to Google, which saw nearly $20bn wiped off its market value in minutes, after Q3 earnings figures released prematurely by mistake revealed a surprise drop in profit growth. Larry Page can take some solace in YouTube's revenues, which are now rivalling US TV networks.

Our video viral highlight of the month is Bodyform's spoof CEO response to a Facebook posting. A master class in viral marketing, the video was created within days and attracted over 3 million views within a week. Scroll to the bottom of this newsletter for more examples of 'digital done right' in our viral videos section.

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Digital Intelligence September 2012

Digital Strategy data - Digital Intelligence September 2012

Apple's high-profile iPhone 5 launch was marred by problems with its mapping technology and a hactivist leak of 1 million Apple IDs. Despite negative press, Apple once again broke records, selling 7m handsets over the opening weekend alone- evidence of the growing importance of smartphones in the consumer journey, and hinting that the market is becoming a 2 horse race between Apple and Google.

September was also a big month for Twitter, as it expanded its ad targeting offering, put restrictions on its use of APIs, revamped its profile page design to allow Facebook-style header photos and proved to be more successful than Facebook in its ability to generate mobile ad revenues.

In an eye-opening report, Gartner revealed that marketers are increasingly trying to game the social media system by paying for positive reviews.

This month also saw video ads entering the print world, with Marie Claire's media first of incorporating video into the printed magazine.

After years on the sidelines in digital, it seems grocery ecommerce looks like it has a bright future, with consumers willing to try it, but etailers need to minimise the abandoned shopper baskets.

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Digital Intelligence August 2012

Digital Strategy data - Digital Intelligence August 2012

What's a 'like' really worth? About 24% more than non-fans, according to Play.com. With Facebook under pressure to turn clicks into cash, Play's data certainly help Zuckerberg make his case that 'likes' equal high-value customers.

It's been another tough month for the Facebook founder, with an Australian judge ruling that fan comments are now ads, while plans to run newsfeed ads for non-fans met further user grumbles. News that nearly 9% of Facebook profiles 'could be fake' also set alarm bells ringing with advertisers.

The challenge of preserving user's privacy in an increasingly commercial Internet space reared its head again this month. Google was whacked with a record fine for misrepresenting their use of Safari users' data, Facebook had its knuckles wrapped by a judge for using personal photos in ads, and Microsoft caused a stir with advertisers by setting 'Do Not Track' to default in their latest version of IE.

Also this month:
- Mobile: Paypal tests McDonalds mobile payments
- Social: Pinterest opens registration, the top 20 Twitter countries, and a review of the first 'social Olympics'
- Video: YouTube is removed from Apple devices
- Search: How search keyphrases are getting longer and SEO tips from Google on 5 biggest mistakes in SEO

Key data this month reveals that search keyphrases are getting longer, the Top 20 Twitter countries and a look back at how brands fared in the 'social Olympics'. As a bonus, we've also got SEO tips from Google on 5 biggest mistakes in SEO (and 6 good ideas!).

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Monthly email editions - Digital marketing research and news archives

Digital Intelligence July 2012 - 03/08/2012

Digital Intelligence special report: Latin America digital marketing - 18/07/2012

Digital Intelligence June 2012 - 27/06/2012

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Digital Intelligence: Mobile - 21/01/2011

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Digital Intelligence: Online video special report - 20/12/2010

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Digital Intelligence: Google special report - 22/10/2010

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Digital Intelligence online advertising US and worldwide special report - 12/08/2009

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