Mobile ad spend leaps, taking 10% of all digital spend in the UK - one of the world's laboratory markets for digital. Smartphones outsold feature phones globally for the first time - and Facebook's 'Home' software for Android saw the social network declare the mobile gateway as their single biggest priority.
For brands, the key to successful engagement is still in having brilliant conversation and content ideas, but as the landscape changes expect Facebook, Google and Apple to all try squeezing more paid media budgets out of the marketing plan. Good news for brands as competition in the app store sector grows with Google's "Play" store rapidly catching up to Apple. Meanwhile Twitter lands a multi-agency deal that unlocks hundreds of millions of dollars of ad space, blurring the divisions between social paid, owned and earned media.
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03/05/2013 | Related stories: advertising Android Angry Birds Apple BlackBerry eBay ecommerce Facebook games Google mobile and tablets mobile internet mobile marketing regulation search social media social media and social networking Twitter USA viral marketing
