Argentina digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Argentina

A digital marketing strategy should include all the channels in which target consumers interact. Argentina is the third most highly engaged social networking market worldwide and therefore marketers need to ensure that they have an excellent knowledge of the local digital world. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

In order to ensure that marketing strategies are successful it’s important to understand the shift of the media landscape.
Argentina

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Millennial trends: 16-24s mobile use ‘to overtake all other media combined’

The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.

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14/08/2017  |  Full story...  |  More about: China demographics Digital Intelligence digital marketing digital trends internet use Ireland Japan mobile marketing time spent online

Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

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14/02/2017  |  Full story...  |  More about: brands Brazil Digital Intelligence digital marketing digital trends FMCG Latin America

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Latin America Middle East and Africa North America Russia UK USA

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Latin America has fastest-growing ad market in world

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.

18/09/2015  |  Full story...  |  More about: Argentina Brazil Chile Colombia Digital Intelligence digital marketing Latin America Mexico South America

Apple iAds come to Latin America for first time

Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).

20/01/2015  |  Full story...  |  More about: Apple apps Argentina Brazil Digital Intelligence digital marketing iAds Latin America mobile marketing

Global ad trends: Digital ‘to account for third of all revenue by 2018’

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.

04/06/2014  |  Full story...  |  More about: adspend Argentina China Digital Intelligence digital marketing global India Japan Mexico Pricewaterhouse Coopers Russia South Africa South America Turkey UK video

AT&T buys DirecTV for $50bn to create TV giant

In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn).

19/05/2014  |  Full story...  |  More about: Argentina ATT Brazil comcast digital companies Digital Intelligence DirectTV Group Latin America media Mexico South America Time Warner USA video

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

Global mobile broadband penetration: 2014. This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

13/03/2014  |  Full story...  |  More about: Asia Asia Pacific Australia broadband digital companies digital data Digital Intelligence digital marketing digital trends Europe Global Latin America Middle East and Africa mobile internet North America South America UK USA

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question "Which of the following services have you used/contributed to in the last month?". Facebook proved to be popular across all regions, with 55% of North American users posting or contributing every month. Interestingly Middle East and African respodents posted to professional social network Linkedln more than any other region (18%).

Active use of social media platforms by region. This chart shows the active users for the top 10 social networks by region. Respondents were asked the question

10/03/2014  |  Full story...  |  More about: Asia Asia Pacific Australia digital companies digital data Digital Intelligence digital marketing digital trends Europe Facebook Global Google Plus Instagram Latin America LinkedIn Middle East and Africa MySpace North America Orkut Pinterest social media and social networking South America Tumblr Twitter UK USA YouTube

Global web consumer trends: Study reveals what makes each country click

Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare.

20/08/2013  |  Full story...  |  More about: Argentina Australia Chile China Digital Intelligence digital marketing digital trends Germany global India Japan Mexico Peru Poland Portugal Russia Singapore South Korea Spain Sweden UK USA

Global ecommerce penetration by country: 2013

This chart shows the percentage of each country's internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe's online population is very engaged in terms on online purchases, but countries in the Asia Pacific have significant room for growth in coming years.

Global ecommerce penetration by country: 2013. This chart shows the percentage of each country's internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe's online population is very engaged in terms on online purchases, but countries in the Asia Pacific have significant room for growth in coming years.

06/08/2013  |  Full story...  |  More about: Argentina Asia Pacific Australia Brazil Canada China digital companies digital data Digital Intelligence digital marketing digital trends ecommerce Europe France global India Italy Latin America Mexico Netherlands North America retail Russia South Korea Spain Sweden time spent online UK USA

Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region

The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research.

18/06/2013  |  Full story...  |  More about: Argentina Brazil Chile Colombia digital companies Digital Intelligence digital marketing digital trends ecommerce Latin America Mexico mobile marketing Peru Search social media and social networking video

WPP’s Xasis brings audience buying platform to Latin America

Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.

12/06/2013  |  Full story...  |  More about: advertising advertising networks Argentina Brazil Chile Colombia digital companies Digital Intelligence digital marketing Latin America Mexico mobile marketing Peru social media and social networking South America video WPP

Half global population ‘will be web connected by 2017’ (video)

Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco.

Watch this video from Cisco, featuring key highlights of the report below:

11/06/2013  |  Full story...  |  More about: Asia Asia Pacific Australia broadband demographics digital companies Digital Intelligence digital marketing digital trends Europe global internet Latin America Middle East and Africa mobile internet North America South America UK USA

Latin America online shopping trends: Clothing and electronics top categories for web shoppers

Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study.

03/06/2013  |  Full story...  |  More about: Argentina Brazil Chile Clothing Colombia Digital Intelligence digital marketing digital trends ecommerce food and beverages Latin America Mexico Peru Privacy retail South America

Online video trends in Latin America: Chile leads the way

More than 9 in 10 Chilean web users tuned into online video in August, with YouTube by far the most popular site across the Latin American territories, according to data from comScore.

30/05/2013  |  Full story...  |  More about: Argentina Brazil Chile Colombia digital companies digital marketing digital trends internet use Latin America Mexico Peru South America time spent online video

Top 20 social networks in Latin America

Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social network Orkut lost over 20 million users during the year.

Top 20 social networks in Latin America. Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social network Orkut lost over 20 million users during the year.

29/05/2013  |  Full story...  |  More about: Argentina Ask Ask Network Brazil Colombia digital companies Digital Intelligence digital marketing digital trends Facebook Latin America Mexico Orkut Peru social media and social networking South America Tumblr Twitter

Top 10 countries for social media engagement: Time spent

The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5 hours.

Top 10 countries for social media engagement: Time spent. The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5 hours.

29/05/2013  |  Full story...  |  More about: Argentina Brazil Canada Chile digital companies digital data Digital Intelligence digital marketing digital trends Facebook Israel Latin America Mexico Peru Russia social media and social networking South America Thailand time spent online Turkey Twitter

Top 10 countries for social media engagement: Argentina and Brazil lead the way

Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study.

22/05/2013  |  Full story...  |  More about: Argentina Brazil comScore digital companies Digital Intelligence digital marketing digital trends Facebook internet use Latin America LinkedIn social media and social networking South America time spent online Twitter

Top 20 social networks in Latin America

Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.

22/05/2013  |  Full story...  |  More about: Argentina Ask Brazil Chile digital companies Digital Intelligence digital marketing digital trends Facebook Latin America Mexico Peru Pinterest social media and social networking Tumblr Twitter

Digital ad spend in Latin America: Brazil to lead growth

Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research.

08/05/2013  |  Full story...  |  More about: adspend Argentina Brazil Chile Colombia Digital Intelligence digital marketing digital trends eMarketer Latin America Mexico Peru South America

Digital Intelligence special report: Latin America digital marketing

Digital Strategy data - Digital Intelligence - Special report: Latin America

Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix.

This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape, identify priority digital channels and apply 'tipping point' thinking...

It all starts with understanding the channel mix of your consumers and reading the landscape correctly.

Read the Digital Intelligence Latin America special report

Recent editions of Digital Intelligence

18/07/2012  |  More about: Argentina Brazil Chile Colombia digital data Digital Intelligence digital trends direct marketing Latin America Mexico Peru South America

Mobile trends in Argentina- Smartphones and tablets taking bigger share of web use

Mobile use in Argentina is on the rise, with Android accounting for the largest share of mobile webpage views, while iPads lead the tablet market, according to new research. The study, from comScore, looked at connected device usage in Argentina from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile phones drove 70.4 percent of traffic, while tablets accounted for 25.2 percent.

13/07/2012  |  Full story...  |  More about: Android Argentina Digital Intelligence digital trends iPad Latin America mobile devices and tablets mobile internet mobile marketing South America

Argentina digital marketing - Research, tips and news for marketers archives

Digital marketing in Latin America- a snapshot of the world's most 'social' region - 02/07/2012

Website design in Latin America? Tips from our digital strategists - 02/07/2012

Social marketing in Latin America? Tips from our digital strategists - 02/07/2012

Mobile marketing in Latin America? Tips from our digital strategists - 02/07/2012

Internet users and local penetration: South America - 02/07/2012

Top search engine destination sites: Latin America - 02/07/2012

Growth in search query volume, 2010- 2011: Latin America - 02/07/2012

Case study: ‘The man who gave everything away’- social media stunt gets retailer 54% sales increase - 01/07/2012

Social media case study: Copa Airlines uses Facebook page to increase brand engagement and sales - 01/07/2012

Facebook case study: Patio Batel donates books for ‘likes’ to create awareness and engage - 01/07/2012

Global Facebook audience growth over past 5 years- Latin America leads the way - 19/06/2012

Latin America most Socially-Engaged global region- report - 18/06/2012

Argentina online ad spend up 117% in 2011 - 13/06/2012

Young, Mobile and Growing: The State of US Hispanic Consumers - 30/04/2012

Infographic: Twitter and Flickr activity mapped across the world - 19/10/2011

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