Digital Knowledge Centre - Digital Intelligence

Stats from September 2008

2008-09-30T14:43:17Z

Here are the latest stats and figures from the past month.

Monthly internet usage statistics for Germany, August 2008

Source: Nielsen/NetRatings Home/Work Panel monthly statistics
Nielsen Online: http://www.nielsen-online.com

Monthly top ten German parent companies for August 2008

Source: Nielsen/NetRatings Home/Work Panel monthly statistics
Nielsen Online: http://www.nielsen-online.com

Top 10 popular websites in the UK, August 2008

This list features the most popular websites based on UK Internet usage for August 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, August 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

Worldwide Active Internet Home Users, July 2008

Source: Nielsen/NetRatings
Nielsen Online: http://www.nielsen-online.com

Brits head online to weather credit crunch

2008-09-30T13:41:01Z

New research from Hitwise has tracked how the behaviour of British internet users has changed since the onset of the credit crunch, writes Netimperative. Firstly consumers are heading online to save money: traffic to price comparison websites was up 20% year-on-year in July 2008, while searches for summer sales were three times higher this year than last. In addition traffic to discount voucher websites has grown 130%.
Secondly, traffic to property websites has fallen from 0.85% of all UK internet visits to 0.55%. Searches for property sales were also down 53.1% year-on-year in August 2008. In contrast visits to Hitwise's House and Gardens category rose from 0.49% to 0.59% during the same period as consumers chose to focus on DIY improvements and new home furnishings.
Finally, online searches for energy efficiency terms such as "loft insulation" have more than doubled during the past year. Traffic to energy suppliers has also doubled in the last 12 months as consumers look to switch to cheaper deals.
From Netimperative: http://www.netimperative.com, 30/09/2008
Ofcom: http://www.ofcom.org.uk

MySpace Music service goes live

2008-09-25T11:22:54Z

MySpace has launched its new MySpace Music service with content from Sony BMG, EMI, Warner and Universal, writes Brand Republic. The service allows users to listen to free streamed content, buy MP3s and create music playlists. Users can search for music by artist, album or track title - songs are then played through an ad-supported online music player which also provides links to buy tracks through Amazon's mp3 music store. Future developments will include links to merchandise and concert tickets as the service expands to offer a one-stop shop for music fans. The initial launch integrates four major sponsors: McDonald's, Sony Pictures, Toyota and State Farm and currently features over 5m major, independent and unsigned artists.
Earlier this month MySpace also announced that it is working with Research In Motion to develop a Blackberry version of the social networking site.
From Brand Republic: http://www.brandrepublic.com, 25/09/2008
MySpace Music: http://music.myspace.com

Worldwide recorded music spending, by segment 2006-2011

Source: eMarketer, November 2007
eMarketer: http://www.emarketer.com

Sony Ericsson launches PlayNow plus

2008-09-24T11:14:59Z

Sony Ericsson are launching their own version of an all you can eat mobile phone music download service, writes Telecoms.com. The new service, dubbed PlayNow plus, will go live in Q4 and will be based on the firm's current PlayNow music store. The service includes a social aspect with subscribers able to recommend music to other users. Users will also have access to a free PC music player letting them listen to all their tracks via computer. Finally, subscribers will be allowed to keep up to 300 of their most-played tracks DRM-free once their subscriptions have ended. Sony Ericsson have signed up all four major record labels as part of the deal.
From Telecoms.com: http://www.telecoms.com, 24/09/2008
Sony Ericsson: http://www.sonyericsson.com

78% of UK web users viewed online videos in June 2008

2008-09-17T13:34:16Z

New figures from comScore Video Metrix show that over 27.4m UK internet users (or 78% of the UK's internet population) watched 3.2bn videos during June, writes Netimperative. The average British online viewer saw 117.7 videos during the month - the highest figure of any country tracked by comScore Video Metrix (including the US, Canada, France and Germany).
Google sites (including YouTube) dominated UK online video views, accounting for nearly 50% of all videos watched, followed by BBC sites (1.4%) and Microsoft sites (0.8%). YouTube served 1.4bn videos during the month. The average online video lasted 3.0 minutes.
From Netimperative: http://www.netimperative.com, 17/09/2008
comScore: http://www.comscore.com

Top UK Online Video Properties* Ranked by Videos Viewed - June 2008

Total UK - Age 15+, Home & Work Locations**

* Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

** Excludes videos viewed from public computers such as Internet cafes or access from mobile phones or PDAs.

Source: comScore Video Metrix
comScore: http://www.comscore.com

Top UK Online Video Properties* Ranked by Total Unique Viewers - June 2008

Total UK - Age 15+, Home & Work Locations**

Source: comScore Video Metrix
comScore: http://www.comscore.com

User generated content to generate mobile revenues of $7bn

2008-09-16T10:51:58Z

New research from Juniper Research has predicts that total revenues from mobile user generated content (UGC) will reach over $7.3bn (£4.1bn) in 2013 from $1.1bn (£617.5m) in 2008, writes Telecoms.com. Social networking will become the leading mobile UGC revenue generator (ahead of dating and personal content delivery) as the number of active mobile users of social networking sites grows to nearly 730m in 2012 (from 54m in 2008). Advertising will represent nearly one third of all UGC revenues and over 50% of all mobile social networking revenues.
From Telecoms.com: http://www.telecoms.com, 16/09/2008
Juniper Research: http://www.juniperresearch.com

Affluent users spend more time online

2008-09-16T10:44:47Z

A new study by Ipsos Mendelsohn in the US has found that the average number of hours spent online increases with income, writes eMarketer. The study surveyed affluent heads of household and found that users in the highest earning tier (above $250,000) spent nearly 6 hours more online each week than those with incomes between $100,000 and $150,000. Affluent internet users who used PCs went online 25.9 times/week on average.
From eMarketer: http://www.emarketer.com, 16/09/2008
Ipsos Mendelsohn: http://www.mmrsurveys.com

Average time spent with select media according to US affluents, by household income

Source: Ipsos Mendelsohn
Ipsos Mendelsohn: http://www.mmrsurveys.com

Average weekly time spent with media by adult internet users in select countries

Source: Illuminas
Illuminas: http://www.illuminas-global.com/

BBC iPlayer comes to Nokia

2008-09-08T10:20:34Z

The BBC has announced that it is about to launch a version of its iPlayer service for Nokia N96 mobile phones. This will be the first mobile version of the service which will allow users to download and not just stream programmes, unlike the iPhone and iPlayer versions. The BBC now plans to roll the service out to other models of mobile phone.
The Corporation has also been busy on other fronts with the launch of a specific EastEnders YouTube channel featuring clips from the entire 23-year history of the show. The news follows the launch of the BBC's Top Gear channel on YouTube in August.
Finally, results are in from the Olympics with the BBC reporting that it served around 50m sport video streams during the event. Daily averages were around 3m streams/day but the service peaked at 5.5m streams on Tuesday 19th August.
From BBC news: http://news.bbc.co.uk, 08/09/2008
BBC iPlayer: http://www.bbc.co.uk/iplayer

Yahoo! re-launches ad network

2008-09-08T09:29:04Z

Yahoo! has re-launched its online advertising network, and now claims to be able to reach 80% of web users in the UK and Ireland, writes The Guardian. The renamed Yahoo! Network now provides access to a combined audience of over 29m unique users/month and includes inventory with Bebo, British Telecom, Loot and Channel Five in addition to Yahoo's own in-house products (including Yahoo! email, news and Flickr). The firm can also provide ad placements on the UK's five major mobile networks: Orange, O2, Vodafone, T-Mobile and 3.
From The Guardian: http://www.guardian.co.uk, 08/09/2008
Yahoo! Network: http://uk.media.yahoo.com/yahoonetwork

Amazon moves into video-on-demand

2008-09-04T11:43:13Z

Online retailer Amazon US has launched its new Amazon Video On Demand service, writes The Financial Times. The service replaces its digital download service Amazon Unbox which launched in 2006. The new service focuses on paid-for instant streaming of advertising-free films and TV shows, without the need for downloading. Streamed content can be watched through web browsers, internet-equipped Sony TVs, Tivo digital recorders and Xbox 360 consoles.
Amazon has also announced that its subsidiary website IMDB will be making over 6,000 films and TV episodes available for free. Content will include new episodes of TV shows such as "30 Rock" available to view prior to their first TV broadcast.
From The Financial Times: http://www.ft.com, 04/09/2008
Amazon Video On Demand: http://www.amazon.com/Video-On-Demand/

Nokia set to launch Comes With Music

2008-09-02T11:27:53Z

Nokia is close to launching its Comes With Music subscription service, with Carphone Warehouse already taking pre-orders for phones with the platform pre-loaded, writes Telecoms.com. The service was first mooted at the end of 2007 and will launch in the UK on October 16, with the US following in 2009. Nokia has now signed deals with all four major record labels in addition to many significant independent labels. A one-year subscription gives unlimited access to music from the Nokia Music Store and allows users to keep tracks they have downloaded after their subscription has ended.
From Telecoms.com: http://www.telecoms.com, 02/09/2008
Nokia: http://www.nokia.com

Google launches new browser

2008-09-02T10:04:24Z

Google celebrated its ten year anniversary this month with the beta launch of a new browser in 100 countries, writes Brand Republic. Google Chrome will be competing with Microsoft's dominant Internet Explorer (which claims 72% of installed browsers) and Firefox (with 20% of the market). The browser is open source and designed to be fast and designed for rich media. Mac and Linux versions are still to come.
The firm had other cause for celebration with the news that it had joined Interbrand's top ten list of the most valuable global brands. The survey put the firms brand value up 43% at $25.59bn (£14.57bn), from last year's figure of $17.8bn (£10.18bn).

From Brand Republic: http://www.brandrepublic.com, 02/09/2008
Google Chrome: http://www.google.com/chrome

Top ten brands

Source: Interbrand
Interbrand: http://www.interbrand.com

WARC: UK online adspend to remain strong

2008-09-01T12:56:06Z

A new study from the World Advertising Research Centre (WARC) remains confident that the UK online advertising market will remain strong in the face of the global economic slow-down. The firm predicts that internet advertising will grow 17.6% during 2008 and 12% in 2009. Online is expected to show growth in all advertising categories other than financial services during 2009, as budgets in traditional media are redirected online.
WARC report (PDF): http://www.warc.com

Share change by medium post the dotcom boom

Winners: Internet, television, outdoor

Losers: Radio, print, direct mail

Source: WARC Online (Constant price figures before 1988 are adjusted by the Retail Prices Index; from 1988 onwards by the Consumer
Prices Index)
WARC: http://www.warc.com

Who will be hit?

Source: WARC Online/Nielsen (Constant prices)
WARC: http://www.warc.com

August 2008

2008-08-30T14:24:03Z

In this summer's edition we track why rain on the high street accelerated the growth of online retail, how China emerged as the country with the largest internet population, Russia as Europe's fastest growing digital nation, and the BBC iPlayer continued to enjoy success as it crosses tipping points in new markets with new features.

The team here at Digital for years have said 2009 would be the year mobile advertising really takes off, and several new forecasts are aligning with us: we're expecting to see big rises from the acceleration now underway. And if you ever thought you were spending too much time online, then spare a thought for "extreme gamers" who according to new research are clocking up more than 45 hours on the web every week.
Read August 2008

Stats from August 2008

2008-08-30T09:08:01Z

Here are the latest stats and figures from the past month.

Monthly internet usage statistics for France, March 2008

Source: Nielsen/NetRatings Home/Work Panel monthly statistics
Nielsen Online: http://www.nielsen-online.com

Monthly top ten French parent companies for March 2008

Source: Nielsen/NetRatings Home/Work Panel monthly statistics
Nielsen Online: http://www.nielsen-online.com

Top 10 popular websites in the UK, July 2008

Note: This list features the most popular websites based on UK Internet usage for July 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, July 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

Active Home Internet Users by Country, June 2008

Source: Nielsen/NetRatings
Nielsen Online: http://www.nielsen-online.com