Australia and New Zealand digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Australia and New Zealand

Digital marketing has changed the marketing mix across Australia and New Zealand - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing in Australia and New Zealand, here are some key developments and trends we've identified.
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Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video

Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…

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14/07/2017  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing New Zealand Travel video viral marketing

Facebook denies targeting "insecure teens" to boost ad clicks

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.

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02/05/2017  |  Full story...  |  More about: Australia behavioural targeting Digital Intelligence digital marketing Facebook New Zealand Regulation social media and social networking

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Unilever revamps Jif brand with “End BBQ Neglect” campaign

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.

25/01/2017  |  Full story...  |  More about: Australia content Digital Intelligence digital marketing FMCG Unilever video viral marketing

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.


10/11/2016  |  Full story...  |  More about: Australia Digital Intelligence digital marketing games video viral marketing

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Dominos Pizza tests flying delivery drones

Domino's has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world.

26/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Dominos ecommerce food and beverages Internet of Things mobile marketing New Zealand

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

McDonald’s fail: Name your own burger site attracts tasteless creations

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site.

21/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing food and beverages McDonalds New Zealand social media and social networking user generated content

Uber sends 15,000 email print outs via horse and cart in Australia protest

Uber has gone back in time in a publicity stunt protest over a a raft of new regulations in Australia.

04/05/2016  |  Full story...  |  More about: advertising Asia Pacific Australia Digital Intelligence email Regulation social media and social networking Uber viral marketing

Digital advertising in Australia: The engagement paradox [INFOGRAPHIC]

Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data.

18/03/2016  |  Full story...  |  More about: adspend Australia digital companies Digital Intelligence digital marketing infographic

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...  |  More about: Brazil China Digital Intelligence digital marketing digital trends France Germany global Latin America mobile marketing UK USA

The most effective ad campaigns: Australia and India win at engagement

More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.

02/03/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends global video viral marketing WARC

Qantas crew wears All Blacks rugby kit after losing Twitter bet

Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday.

03/11/2015  |  Full story...  |  More about: Australia Digital Intelligence digital marketing New Zealand social media and social networking sport Transport Travel Twitter video viral marketing

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

23/09/2015  |  Full story...  |  More about: advertising Australia Digital Intelligence digital marketing digital trends Europe global Latin America Middle East and Africa North America USA

News Corp buys Unruly for $176m to boost ad tech

News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.

17/09/2015  |  Full story...  |  More about: advertising analytics Australia digital marketing News Corp newspapers social media and social networking UK USA video viral marketing

Heineken winning Rugby World Cup sponsorship battle

Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.


16/09/2015  |  Full story...  |  More about: Australia Digital Intelligence digital marketing digital trends heineken New Zealand social media and social networking sport

New Zealand beats England in Rugby World Cup (social media) final

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.

15/09/2015  |  Full story...  |  More about: Digital Intelligence digital marketing New Zealand social media and social networking sport UK

Kellogg's turns cereal boxes into virtual reality players

Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.


11/09/2015  |  Full story...  |  More about: Australia Digital Intelligence digital marketing games mobile marketing New Zealand

Cricket fans going mobile: 1 in 3 to watch Ashes on the move

Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research.

09/07/2015  |  Full story...  |  More about: Australia Digital Intelligence digital trends mobile marketing sport UK

Video viral of the week: Medibank stops pre-roll ad-skipping with clever YouTube ad

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

23/06/2015  |  Full story...  |  More about: advertising Australia Digital Intelligence digital marketing financial services video viral marketing YouTube

How to handle a marketing fail: Mobile bug wakes up Australians an hour early

Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food.

19/01/2015  |  Full story...  |  More about: Australia Digital Intelligence digital marketing mobile internet mobile marketing social media and social networking Twitter

Elf and safety: Air New Zealand gets into the Hobbit for epic viral video

Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’.

The video will be progressively rolled out across Air New Zealand’s fleet from this week. View it in full below:

24/10/2014  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing New Zealand Transport Travel video viral marketing

Video viral of the week: Street stunt sees Sydney ravaged by augmented reality tornado

To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below…

03/09/2014  |  Full story...  |  More about: advertising Australia Digital Intelligence digital marketing Entertainment film video viral marketing

New Zealand social trends: What brands are succeeding on Facebook?

Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen.

26/08/2014  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing digital trends Facebook New Zealand social media and social networking

Australia and New Zealand digital marketing - Research, tips and news for marketers archives

Australians adopting second screens and TV usage rises - 12/08/2014

New Zealand ecommerce trends: More than half now shop online - 08/07/2014

Instagram rolls out ads to UK, Canada, and Australia - 10/06/2014

Top digital marketing data and case studies this week - 05/06/2014

Australian digital marketers 'most confident in the world' - 04/06/2014

Global smartphone wars: Apple regains market share as Windows stumbles - 30/04/2014

Most marketers ‘don’t know how to calculate ROI from their campaigns' - 22/04/2014

Video ad spend: Australia and New Zealand - 08/04/2014

Digital ad spend: Australia and New Zealand - 08/04/2014

Mobile ad spend: Australia and New Zealand - 08/04/2014

April Fools' round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge - 01/04/2014

Mega founder Kim Dotcom launches political party - 31/03/2014

Digital talent – why it’s tough to find good people - 14/03/2014

Global mobile broadband penetration: 2014 - 13/03/2014

Active use of social media platforms by region - 10/03/2014

Online ad spend in Australia surpasses $1bn - 21/02/2014

Online advertising revenues in New Zealand hits $400m - 21/02/2014

In an Internet hour: How Australia spends its time on the web - 21/02/2014

Who uses social media in New Zealand? - 21/02/2014

Global internet population by region: 2014 - 13/02/2014

Apple smartphone market share down in 2013, despite 5S boost - 07/01/2014

Digital trends in Australia (infographic) - 03/01/2014

UK marketers ‘getting more confident with content marketing’ - 12/12/2013

Mobile advertising effectiveness measurement in Australia: New industry partnership strengthens online currency - 05/12/2013

Asia Pacific demographics: One region, many audiences - 18/11/2013

Asia-Pacific demographics: One region, many audiences - 13/11/2013

Global smartphone trends: Windows ‘now accounts for 1 in 10 devices’ across Europe - 06/11/2013

Top 10 ad markets: 2015 - 28/10/2013

Top 10 ad markets: 2012 - 28/10/2013

Global digital ad spend 'to overtake newspapers' by 2015 - 01/10/2013

Global web consumer trends: Study reveals what makes each country click - 20/08/2013

Australia ad spend: Online ‘now worth more than TV’ - 12/08/2013

Global ecommerce penetration by country: 2013 - 06/08/2013

Case study: V Energy ‘robbery’ game gets 12% increase in sales - 25/07/2013

Global smartphone trends: Android gets 70% market share - 02/07/2013

Cannes Lions 2013 winners: ‘Dumb Ways to Die’ scoops top awards - 24/06/2013

Facebook fatigue? Millions of UK and US users desert social network - 29/04/2013

Men more likely than women to shop via their mobiles - 23/04/2013

Video viral of the week: Durex helps relationships go the distance with ‘Fundawear’ - 22/04/2013

Nielsen takes audience measurement to Australia, Canada, Germany and Italy - 04/04/2013

Rise of the second screen: 83% of tablet owners ‘use device while watching TV’ - 02/04/2013

Australian digital ad trends: Mobile surge pushes spend past $3.3bn - 13/03/2013

Viral of the week: McDonald's app tracks origin of food - 13/02/2013

Social media fail: Retailer faces backlash after trading bush fire donations for ‘likes’ - 15/01/2013

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