Brazil digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Brazil

Whatever market your business is working in, understanding your customers is key. The growth of internet use in Brazil is attracting the focus of global brands, as well as changing the way national firms market themselves. The changes have been fast, and today to reach upmarket and professional audiences the internet has to be a core part of the strategy.
Brazil

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Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

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14/02/2017  |  Full story...  |  More about: brands Brazil Digital Intelligence digital marketing digital trends FMCG Latin America

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.

09/11/2016  |  Full story...  |  More about: Brazil charity Digital Intelligence digital marketing video viral marketing YouTube

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Latin America Middle East and Africa North America Russia UK USA

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Half of brands Olympics sponsorship “will go unnoticed by consumers" this summer

Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.

05/08/2016  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing digital trends McDonalds Olympics sport

Global apps index: Brazilians ‘most active demographic’ [INFOGRAPHIC]

Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.

24/05/2016  |  Full story...  |  More about: apps Brazil Canada Digital Intelligence digital marketing digital trends global infographic internet use mobile marketing time spent online UK USA

Brazil bans WhatsApp for 72 hours

Brazil’s five major operators have been asked by a judge in the state of Sergpipe to block WhatsApp for 72 hours because it did not hand over information in a criminal investigation.

04/05/2016  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing Facebook social media and social networking WhatsApp

Snapchat goes to the Olympics: NBC to broadcast Live Stories to sports fans

Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience.


03/05/2016  |  Full story...  |  More about: Brazil digital marketing mobile marketing Snapchat social media and social networking sport

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...  |  More about: Brazil China Digital Intelligence digital marketing digital trends France Germany global Latin America mobile marketing UK USA

Global ad spend trends: Internet to overtake TV by end of 2018

TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.

07/12/2015  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends global media mobile marketing

Brazil’s first social commerce platform goes live

Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform

05/11/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Latin America retail social media and social networking

Latin America has fastest-growing ad market in world

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.

18/09/2015  |  Full story...  |  More about: Argentina Brazil Chile Colombia Digital Intelligence digital marketing Latin America Mexico South America

Axe tells ’personalised’ Romeo and Juliet story to Brazillians

Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.

AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo.


28/08/2015  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing FMCG Latin America Pharmaceutical and healthcare Unilever

Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…


10/06/2015  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing FMCG Latin America Pharmaceutical and healthcare video viral marketing

Apple iAds come to Latin America for first time

Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).

20/01/2015  |  Full story...  |  More about: Apple apps Argentina Brazil Digital Intelligence digital marketing iAds Latin America mobile marketing

Emerging markets to lead new growth for app publishers

Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research.

30/10/2014  |  Full story...  |  More about: Android Apple apps Brazil Digital Intelligence digital marketing digital trends games India Indonesia mobile marketing Turkey

Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...  |  More about: Asia Pacific China Digital Intelligence digital trends Europe France Germany global India internet use Latin America mobile marketing Netherlands North America Poland time spent online UK USA

Mexico retains ‘Social World Cup’ as USA rises

The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research.

18/07/2014  |  Full story...  |  More about: Brazil Digital Intelligence digital trends Germany Mexico social media and social networking sport UK

Mobile World Cup trends: Asia and Africa lead way for consumption

With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.

10/07/2014  |  Full story...  |  More about: Asia Pacific Brazil Digital Intelligence digital trends Europe Latin America Middle East and Africa mobile marketing North America South America sport USA

World Cup marketing trends: Brands react to Germany thrashing Brazil

Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.

This YouTube ad for a German Radio station summed up the night:


09/07/2014  |  Full story...  |  More about: automotive brands digital companies Digital Intelligence digital marketing digital trends FMCG Germany social media and social networking sport Twitter viral marketing YouTube

Google to close first social network Orkut after ten years

Google's first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead.

01/07/2014  |  Full story...  |  More about: blogging Brazil digital companies Digital Intelligence digital marketing Google Google Plus India Orkut social media and social networking YouTube

Amazon smartphone: The emerging market challenge

Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to the arena and likely brings Amazon’s services to the fore of the user experience. While these are interesting developments, will Amazon gain any market share from the hardware giants Apple and Samsung? Is it the right move for Amazon to target the West where it already has success?

19/06/2014  |  Full story...  |  More about: Amazon Apple Brazil China Digital Intelligence digital trends ecommerce Google Latin America mobile devices and tablets mobile marketing Samsung

Mexico ‘most socially active World Cup team’

The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK

13/06/2014  |  Full story...  |  More about: Brazil Digital Intelligence digital trends Mexico social media and social networking sport

Brazil digital marketing - Research, tips and news for marketers archives

Global ad trends: Digital ‘to account for third of all revenue by 2018’ - 04/06/2014

AT&T buys DirecTV for $50bn to create TV giant - 19/05/2014

World’s biggest media owners: Google leads as China’s CCTV and Baidu grow - 12/05/2014

Global mobile broadband penetration: 2014 - 13/03/2014

Active use of social media platforms by region - 10/03/2014

Mobile 3.0: A look at the new era of smartphones (infographic) - 08/01/2014

Why brands need to think globally (infographic) - 21/08/2013

Global web consumer trends: Study reveals what makes each country click - 20/08/2013

Global ecommerce penetration by country: 2013 - 06/08/2013

Unilever Brazil hires E-Tale for ‘Buy It Now’ retail ads - 10/07/2013

Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region - 18/06/2013

WPP’s Xasis brings audience buying platform to Latin America - 12/06/2013

Half global population ‘will be web connected by 2017’ (video) - 11/06/2013

Latin America online shopping trends: Clothing and electronics top categories for web shoppers - 03/06/2013

Online video trends in Latin America: Chile leads the way - 30/05/2013

Top 20 social networks in Latin America - 29/05/2013

Top 10 countries for social media engagement: Time spent - 29/05/2013

Top 10 countries for social media engagement: Argentina and Brazil lead the way - 22/05/2013

Top 20 social networks in Latin America - 22/05/2013

A snapshot of digital Brazil: Portals and social media reap biggest ad revenues - 15/05/2013

Huggies ‘TweetPee’ app tells parents to change baby’s diaper - 10/05/2013

Digital ad spend in Latin America: Brazil to lead growth - 08/05/2013

Brazilians turn to web for travel plans - 08/05/2013

Video viral of the week: Budweiser 'Buddy Cup' makes Facebook friends a toast away - 30/04/2013

Internet use in Brazil and the development of the Brazilian online markets - 27/10/2012

Digital Intelligence special report: Latin America digital marketing - 18/07/2012

Digital marketing in Latin America- a snapshot of the world's most 'social' region - 02/07/2012

Website design in Latin America? Tips from our digital strategists - 02/07/2012

Social marketing in Latin America? Tips from our digital strategists - 02/07/2012

Mobile marketing in Latin America? Tips from our digital strategists - 02/07/2012

Internet users and local penetration: South America - 02/07/2012

Facebook engagement by age: Brazil - 02/07/2012

Growth in social network users, 2010-2011: Brazil - 02/07/2012

Top search engine destination sites: Latin America - 02/07/2012

Growth in search query volume, 2010- 2011: Latin America - 02/07/2012

Case study: ‘The man who gave everything away’- social media stunt gets retailer 54% sales increase - 01/07/2012

Social media case study: Copa Airlines uses Facebook page to increase brand engagement and sales - 01/07/2012

Facebook case study: Patio Batel donates books for ‘likes’ to create awareness and engage - 01/07/2012

Digital case study: Ace uses soap-opera style mystery to create awareness and triple sales - 01/07/2012

Gamification case study: Allianz uses popular game to create awareness about insurance - 01/07/2012

Global Facebook audience growth over past 5 years- Latin America leads the way - 19/06/2012

Latin America most Socially-Engaged global region- report - 18/06/2012

Brazil online ad spend to increase 40% in 2012 - 12/06/2012

Top 5 display advertisers in Brazil - 31/05/2012

Top 12 countries in terms of Facebook reach - 21/05/2012

Top global brands on Facebook- Fan engagement highest in emerging markets (infographic) - 16/05/2012

Young, Mobile and Growing: The State of US Hispanic Consumers - 30/04/2012

Citizen journalism – Latin America takes the lead - 11/04/2012

Developing markets 'to deliver half global adspend growth' - 20/12/2011

Brazil: Understanding the scale of change of online audiences and digital media in Brazil - 27/10/2011

 

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