Brazil digital marketing - Research, tips and news for marketers

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it's brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.

09/04/2019  |  Full story...  |  More about: advertising Argentina brands Brazil Digital Intelligence digital marketing Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

14/02/2017  |  Full story...  |  More about: brands Brazil Digital Intelligence digital marketing digital trends FMCG Latin America

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.

09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.

09/11/2016  |  Full story...  |  More about: Brazil charity Digital Intelligence digital marketing video viral marketing YouTube

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Influencer Marketing Latin America Middle East and Africa North America Russia UK USA

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.

05/08/2016  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing digital trends McDonalds Olympics sport

Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.

24/05/2016  |  Full story...  |  More about: apps Brazil Canada Digital Intelligence digital marketing digital trends global infographic internet use mobile marketing time spent online UK USA

Brazil’s five major operators have been asked by a judge in the state of Sergpipe to block WhatsApp for 72 hours because it did not hand over information in a criminal investigation.

04/05/2016  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing Facebook social media and social networking WhatsApp

Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience.

03/05/2016  |  Full story...  |  More about: Brazil digital marketing mobile marketing Snapchat social media and social networking sport

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...  |  More about: Brazil China Digital Intelligence digital marketing digital trends France Germany global Latin America mobile marketing UK USA

TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.

07/12/2015  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends global media mobile marketing

Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform

05/11/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Latin America retail social media and social networking

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.

18/09/2015  |  Full story...  |  More about: Argentina Brazil Chile Colombia Digital Intelligence digital marketing Latin America Mexico South America

Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.

AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo.

28/08/2015  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing FMCG Latin America Pharmaceutical and healthcare Unilever

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…

10/06/2015  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing FMCG Latin America Pharmaceutical and healthcare video viral marketing

Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).

20/01/2015  |  Full story...  |  More about: Apple apps Argentina Brazil Digital Intelligence digital marketing iAds Latin America mobile marketing

Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research.

30/10/2014  |  Full story...  |  More about: Android Apple apps Brazil Digital Intelligence digital marketing digital trends games India Indonesia Influencer Marketing mobile marketing Turkey

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...  |  More about: Asia Pacific China Digital Intelligence digital trends Europe France Germany global India internet use Latin America mobile marketing Netherlands North America Poland time spent online UK USA

The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research.

18/07/2014  |  Full story...  |  More about: Brazil Digital Intelligence digital trends Germany Mexico social media and social networking sport UK

With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.

10/07/2014  |  Full story...  |  More about: Asia Pacific Brazil Digital Intelligence digital trends Europe Latin America Middle East and Africa mobile marketing North America South America sport USA

Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.

This YouTube ad for a German Radio station summed up the night:

09/07/2014  |  Full story...  |  More about: automotive brands digital companies Digital Intelligence digital marketing digital trends FMCG Germany social media and social networking sport Twitter viral marketing YouTube

Google's first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead.

01/07/2014  |  Full story...  |  More about: blogging Brazil digital companies Digital Intelligence digital marketing Google Google Plus India Orkut social media and social networking YouTube

Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to the arena and likely brings Amazon’s services to the fore of the user experience. While these are interesting developments, will Amazon gain any market share from the hardware giants Apple and Samsung? Is it the right move for Amazon to target the West where it already has success?

19/06/2014  |  Full story...  |  More about: Amazon Apple Brazil China Digital Intelligence digital trends ecommerce Google Latin America mobile devices and tablets mobile marketing Samsung