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Top 10 brands in Latin America
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.
14/02/2017 | Full story... | More about: brands Brazil Digital Intelligence digital marketing digital trends FMCG Latin America
Global digital trends in 2017: Half the world now owns a smartphone
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.
09/02/2017 | Full story... | More about: Digital Intelligence digital marketing digital trends global mobile marketing
Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.
09/11/2016 | Full story... | More about: Brazil charity Digital Intelligence digital marketing video viral marketing YouTube
Global mobile ad revenue soared to €37bn last year
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.
23/09/2016 | Full story... | More about: adspend Digital Intelligence digital marketing global mobile marketing
Global ad spend: North America and Russia drive 4.4% growth for 2016
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.
09/09/2016 | Full story... | More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Influencer Marketing Latin America Middle East and Africa North America Russia UK USA
Emerging markets power smartphone sales
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.
23/08/2016 | Full story... | More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK
Half of brands Olympics sponsorship “will go unnoticed by consumers" this summer
Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.
05/08/2016 | Full story... | More about: Coca Cola Digital Intelligence digital marketing digital trends McDonalds Olympics sport
Global apps index: Brazilians ‘most active demographic’ [INFOGRAPHIC]
Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.
24/05/2016 | Full story... | More about: apps Brazil Canada Digital Intelligence digital marketing digital trends global infographic internet use mobile marketing time spent online UK USA
Brazil bans WhatsApp for 72 hours
Brazil’s five major operators have been asked by a judge in the state of Sergpipe to block WhatsApp for 72 hours because it did not hand over information in a criminal investigation.
04/05/2016 | Full story... | More about: Brazil Digital Intelligence digital marketing Facebook social media and social networking WhatsApp
Snapchat goes to the Olympics: NBC to broadcast Live Stories to sports fans
Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience.
03/05/2016 | Full story... | More about: Brazil digital marketing mobile marketing Snapchat social media and social networking sport
Global smartphone sales: China soars as Latin America stalls
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.
07/03/2016 | Full story... | More about: Brazil China Digital Intelligence digital marketing digital trends France Germany global Latin America mobile marketing UK USA
Global ad spend trends: Internet to overtake TV by end of 2018
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.
07/12/2015 | Full story... | More about: adspend Digital Intelligence digital marketing digital trends global media mobile marketing
Brazil’s first social commerce platform goes live
Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform
05/11/2015 | Full story... | More about: Digital Intelligence digital marketing ecommerce Latin America retail social media and social networking
Latin America has fastest-growing ad market in world
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.
18/09/2015 | Full story... | More about: Argentina Brazil Chile Colombia Digital Intelligence digital marketing Latin America Mexico South America
Axe tells ’personalised’ Romeo and Juliet story to Brazillians
Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.
AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo.
28/08/2015 | Full story... | More about: Brazil Digital Intelligence digital marketing FMCG Latin America Pharmaceutical and healthcare Unilever
Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…
10/06/2015 | Full story... | More about: Brazil Digital Intelligence digital marketing FMCG Latin America Pharmaceutical and healthcare video viral marketing
Apple iAds come to Latin America for first time
Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).
20/01/2015 | Full story... | More about: Apple apps Argentina Brazil Digital Intelligence digital marketing iAds Latin America mobile marketing
Emerging markets to lead new growth for app publishers
Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research.
30/10/2014 | Full story... | More about: Android Apple apps Brazil Digital Intelligence digital marketing digital trends games India Indonesia Influencer Marketing mobile marketing Turkey
Global web trends 2014: Consumers ditching traditional media for digital
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.
21/08/2014 | Full story... | More about: Asia Pacific China Digital Intelligence digital trends Europe France Germany global India internet use Latin America mobile marketing Netherlands North America Poland time spent online UK USA
Mexico retains ‘Social World Cup’ as USA rises
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research.
18/07/2014 | Full story... | More about: Brazil Digital Intelligence digital trends Germany Mexico social media and social networking sport UK
Mobile World Cup trends: Asia and Africa lead way for consumption
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.
10/07/2014 | Full story... | More about: Asia Pacific Brazil Digital Intelligence digital trends Europe Latin America Middle East and Africa mobile marketing North America South America sport USA
World Cup marketing trends: Brands react to Germany thrashing Brazil
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.
This YouTube ad for a German Radio station summed up the night:
09/07/2014 | Full story... | More about: automotive brands digital companies Digital Intelligence digital marketing digital trends FMCG Germany social media and social networking sport Twitter viral marketing YouTube
Google to close first social network Orkut after ten years
Google's first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead.
01/07/2014 | Full story... | More about: blogging Brazil digital companies Digital Intelligence digital marketing Google Google Plus India Orkut social media and social networking YouTube
Amazon smartphone: The emerging market challenge
Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to the arena and likely brings Amazon’s services to the fore of the user experience. While these are interesting developments, will Amazon gain any market share from the hardware giants Apple and Samsung? Is it the right move for Amazon to target the West where it already has success?
19/06/2014 | Full story... | More about: Amazon Apple Brazil China Digital Intelligence digital trends ecommerce Google Latin America mobile devices and tablets mobile marketing Samsung
Mexico ‘most socially active World Cup team’
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK
13/06/2014 | Full story... | More about: Brazil Digital Intelligence digital trends Mexico social media and social networking sport
Brazil digital marketing - Research, tips and news for marketers archives
AT&T buys DirecTV for $50bn to create TV giant - 19/05/2014
Global mobile broadband penetration: 2014 - 13/03/2014
Active use of social media platforms by region - 10/03/2014
Why brands need to think globally (infographic) - 21/08/2013
Global ecommerce penetration by country: 2013 - 06/08/2013
Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region - 18/06/2013
Latin America online shopping trends: Clothing and electronics top categories for web shoppers - 03/06/2013
Top 20 social networks in Latin America - 29/05/2013
Top 20 social networks in Latin America - 22/05/2013
Brazilians turn to web for travel plans - 08/05/2013
Internet users and local penetration: South America - 02/07/2012
Facebook engagement by age: Brazil - 02/07/2012
Growth in social network users, 2010-2011: Brazil - 02/07/2012
Top search engine destination sites: Latin America - 02/07/2012
Case study: ‘The man who gave everything away’- social media stunt gets retailer 54% sales increase - 01/07/2012
Social media case study: Copa Airlines uses Facebook page to increase brand engagement and sales - 01/07/2012
Facebook case study: Patio Batel donates books for ‘likes’ to create awareness and engage - 01/07/2012
Digital case study: Ace uses soap-opera style mystery to create awareness and triple sales - 01/07/2012
Brazil online ad spend to increase 40% in 2012 - 12/06/2012
Top 5 display advertisers in Brazil - 31/05/2012
Top 12 countries in terms of Facebook reach - 21/05/2012
Top global brands on Facebook- Fan engagement highest in emerging markets (infographic) - 16/05/2012
Citizen journalism – Latin America takes the lead - 11/04/2012
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