Chile digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Chile

As the volume of digital traffic increases in Chile, marketers are changing the way they communicate with consumers. Digital marketing has changed the marketing mix across Chile and now successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues to shift.

To keep you on top of how digital marketing is changing in Chile, here are some key developments and trends we've identified.
Chile

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Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

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14/02/2017  |  Full story...  |  More about: brands Brazil Digital Intelligence digital marketing digital trends FMCG Latin America

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Latin America has fastest-growing ad market in world

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.

18/09/2015  |  Full story...  |  More about: Argentina Brazil Chile Colombia Digital Intelligence digital marketing Latin America Mexico South America

Apple iAds come to Latin America for first time

Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).

20/01/2015  |  Full story...  |  More about: Apple apps Argentina Brazil Digital Intelligence digital marketing iAds Latin America mobile marketing

AT&T buys DirecTV for $50bn to create TV giant

In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn).

19/05/2014  |  Full story...  |  More about: Argentina ATT Brazil comcast digital companies Digital Intelligence DirectTV Group Latin America media Mexico South America Time Warner USA video

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

Global mobile broadband penetration: 2014. This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

13/03/2014  |  Full story...  |  More about: Asia Asia Pacific Australia broadband digital companies digital data Digital Intelligence digital marketing digital trends Europe Global Latin America Middle East and Africa mobile internet North America South America UK USA

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question "Which of the following services have you used/contributed to in the last month?". Facebook proved to be popular across all regions, with 55% of North American users posting or contributing every month. Interestingly Middle East and African respodents posted to professional social network Linkedln more than any other region (18%).

Active use of social media platforms by region. This chart shows the active users for the top 10 social networks by region. Respondents were asked the question

10/03/2014  |  Full story...  |  More about: Asia Asia Pacific Australia digital companies digital data Digital Intelligence digital marketing digital trends Europe Facebook Global Google Plus Instagram Latin America LinkedIn Middle East and Africa MySpace North America Orkut Pinterest social media and social networking South America Tumblr Twitter UK USA YouTube

Global web consumer trends: Study reveals what makes each country click

Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare.

20/08/2013  |  Full story...  |  More about: Argentina Australia Chile China Digital Intelligence digital marketing digital trends Germany global India Japan Mexico Peru Poland Portugal Russia Singapore South Korea Spain Sweden UK USA

Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region

The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research.

18/06/2013  |  Full story...  |  More about: Argentina Brazil Chile Colombia digital companies Digital Intelligence digital marketing digital trends ecommerce Latin America Mexico mobile marketing Peru Search social media and social networking video

WPP’s Xasis brings audience buying platform to Latin America

Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.

12/06/2013  |  Full story...  |  More about: advertising advertising networks Argentina Brazil Chile Colombia digital companies Digital Intelligence digital marketing Latin America Mexico mobile marketing Peru social media and social networking South America video WPP

Half global population ‘will be web connected by 2017’ (video)

Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco.

Watch this video from Cisco, featuring key highlights of the report below:

11/06/2013  |  Full story...  |  More about: Asia Asia Pacific Australia broadband demographics digital companies Digital Intelligence digital marketing digital trends Europe global internet Latin America Middle East and Africa mobile internet North America South America UK USA

Latin America online shopping trends: Clothing and electronics top categories for web shoppers

Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study.

03/06/2013  |  Full story...  |  More about: Argentina Brazil Chile Clothing Colombia Digital Intelligence digital marketing digital trends ecommerce food and beverages Latin America Mexico Peru Privacy retail South America

Online video trends in Latin America: Chile leads the way

More than 9 in 10 Chilean web users tuned into online video in August, with YouTube by far the most popular site across the Latin American territories, according to data from comScore.

30/05/2013  |  Full story...  |  More about: Argentina Brazil Chile Colombia digital companies digital marketing digital trends internet use Latin America Mexico Peru South America time spent online video

Top 20 social networks in Latin America

Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social network Orkut lost over 20 million users during the year.

Top 20 social networks in Latin America. Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social network Orkut lost over 20 million users during the year.

29/05/2013  |  Full story...  |  More about: Argentina Ask Ask Network Brazil Colombia digital companies Digital Intelligence digital marketing digital trends Facebook Latin America Mexico Orkut Peru social media and social networking South America Tumblr Twitter

Top 10 countries for social media engagement: Time spent

The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5 hours.

Top 10 countries for social media engagement: Time spent. The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5 hours.

29/05/2013  |  Full story...  |  More about: Argentina Brazil Canada Chile digital companies digital data Digital Intelligence digital marketing digital trends Facebook Israel Latin America Mexico Peru Russia social media and social networking South America Thailand time spent online Turkey Twitter

Top 20 social networks in Latin America

Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.

22/05/2013  |  Full story...  |  More about: Argentina Ask Brazil Chile digital companies Digital Intelligence digital marketing digital trends Facebook Latin America Mexico Peru Pinterest social media and social networking Tumblr Twitter

Digital ad spend in Latin America: Brazil to lead growth

Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research.

08/05/2013  |  Full story...  |  More about: adspend Argentina Brazil Chile Colombia Digital Intelligence digital marketing digital trends eMarketer Latin America Mexico Peru South America

Global mobile trends: Fastest growing iOS and Android markets

This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.

Global mobile trends: Fastest growing iOS and Android markets. This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.

13/03/2013  |  Full story...  |  More about: Android Apple Chile China Colombia digital companies digital data Digital Intelligence digital marketing digital trends Egypt global India iPhone iPod and iTunes mobile devices and tablets mobile internet mobile marketing Philippines smartphones South Africa Thailand Turkey Ukraine Venuzuela Vietnam

Case study: Sodimac uses ‘Skip Ad’ button as part of message

Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.

05/02/2013  |  Full story...  |  More about: agencies Chile digital companies Digital Intelligence digital marketing Latin America retail South America video YouTube

Video viral of the week: Coke turns commuters into 007 in race for tickets

Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. See why it’s out video viral of the week below...


05/11/2012  |  Full story...  |  More about: Coca Cola digital companies Digital Intelligence digital marketing film video YouTube

Internet use in Chile: 90% of internet users in Chile watched online video in May

A new study from comScore has found that Chile ranked as the most engaged online video market in Latin America with viewers watching an average of 176 videos per viewer during May 2012, an increase of 60% from the previous year.

“Online video consumption in Chile has grown immensely in the past year, fuelled by an increase in content options available to consumers,” said Rodrigo Daie, comScore country manager for Chile. “In recent years, we have seen online video evolve from a purely user-generated content venue to a channel where professionally produced, long-form content is now widely available. This expansion of video content brings tremendous potential to advertisers that are looking to reach their key audiences during this highly-engaging online activity."

25/07/2012  |  Full story...  |  More about: Chile Digital Intelligence digital trends Latin America video

Digital Intelligence special report: Latin America digital marketing

Digital Strategy data - Digital Intelligence - Special report: Latin America

Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix.

This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape, identify priority digital channels and apply 'tipping point' thinking...

It all starts with understanding the channel mix of your consumers and reading the landscape correctly.

Read the Digital Intelligence Latin America special report

Recent editions of Digital Intelligence

18/07/2012  |  More about: Argentina Brazil Chile Colombia digital data Digital Intelligence digital trends direct marketing Latin America Mexico Peru South America

Digital marketing in Latin America- a snapshot of the world's most 'social' region

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Latin America represents a huge opportunity for digital marketers, with the world’s fastest growing online population, hungry for social, video and mobile content. The region is home to five of the most engaged social networking markets worldwide, with an online audience that is fast embracing video and mobile advertising.

According to research firm comScore, Latin America’s online population grew faster than any other global region in 2011, rising 16 percent to 129.3 million visitors in December 2011.

Google Sites reigned as the most-visited property in December 2011, reaching 123.4 million visitors in the region, while Facebook.com led as the most-engaging web property accounting for 25% of all time spent online in the region.

02/07/2012  |  Full story...  |  More about: adspend Argentina Brazil Colombia digital companies Digital Intelligence digital marketing digital trends Facebook Google Latin America Mexico mobile marketing social media and social networking South America video

Website design in Latin America? Tips from our digital strategists

If you’re working on a global brand, remember that the beautiful site their New York agency has created might be designed for high-bandwidth markets. Always look at the load times to ensure your consumers see your message quickly. Ditch the flash and the heavy images: it’s better to be there, than be pretty but never get loaded!

02/07/2012  |  More about: design Digital Intelligence digital marketing digital trends Latin America usability video

Chile digital marketing - Research, tips and news for marketers archives

Social marketing in Latin America? Tips from our digital strategists - 02/07/2012

Mobile marketing in Latin America? Tips from our digital strategists - 02/07/2012

Internet users and local penetration: South America - 02/07/2012

Top search engine destination sites: Latin America - 02/07/2012

Growth in search query volume, 2010- 2011: Latin America - 02/07/2012

Case study: ‘The man who gave everything away’- social media stunt gets retailer 54% sales increase - 01/07/2012

Social media case study: Copa Airlines uses Facebook page to increase brand engagement and sales - 01/07/2012

Facebook case study: Patio Batel donates books for ‘likes’ to create awareness and engage - 01/07/2012

Global Facebook audience growth over past 5 years- Latin America leads the way - 19/06/2012

Latin America most Socially-Engaged global region- report - 18/06/2012

Young, Mobile and Growing: The State of US Hispanic Consumers - 30/04/2012

Latin America: Social networking overtakes portals for first time - 28/03/2012

Infographic: Twitter and Flickr activity mapped across the world - 19/10/2011

Top 10 markets for Facebook by % reach of visitors - 13/10/2011

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