China digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about China

China has one of the world’s largest online communities and is therefore attracting the focus of global brands and changing the way national firms are marketing themselves. These changes are happening quickly. Digital marketing has changed the marketing mix in China and the way marketers communicate. In order to ensure that marketing strategies are successful it’s important to understand the shift of the media landscape.

To keep you on top of how digital marketing is changing in China, here are some key developments and trends we've identified.
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Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.

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04/12/2017  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends global

L’Oréal hires Emarsys for Hong Kong digital push

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.

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19/09/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing FMCG LOreal social media and social networking

Alibaba to expand into online groceries via BigBasket investment

Alibaba is reportedly in talks to pick up a significant stake in online grocer BigBasket in India, as the Chinese online retail giant looks to rival Amazon's recent expansion into fresh food with its WholeFoods acquisition.

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31/08/2017  |  Full story...  |  More about: Alibaba China Digital Intelligence digital marketing ecommerce India retail

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’

The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.

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14/08/2017  |  Full story...  |  More about: China demographics Digital Intelligence digital marketing digital trends internet use Ireland Japan mobile marketing time spent online

China Day at Cannes: Tencent puts AI at heart of Chinese digital growth

Chinese internet giant Tencent hosted "China Day" at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.

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22/06/2017  |  Full story...  |  More about: Cannes Lions China Digital Intelligence digital marketing Internet of Things Tencent

China’s Weibo overtakes Twitter for user numbers

China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.

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18/05/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing Sina Weibo social media and social networking Twitter

Top 10 China brands: Consumers move from price to premium in 2017

China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands.

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21/03/2017  |  Full story...  |  More about: Alibaba Asia Pacific Baidu China Digital Intelligence digital marketing digital trends food and beverages Search Tencent

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Alibaba in $2.6bn bid for Chinese mall operator Intime

Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street.

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31/01/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing ecommerce retail

Marketing luxury goods to China: High street lags behind online experience

The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.

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30/01/2017  |  Full story...  |  More about: Asia Pacific China Digital Intelligence digital marketing digital trends ecommerce luxury

Top 30 Chinese global brands: Lenovo tops list

Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.


19/01/2017  |  Full story...  |  More about: Alibaba Asia China Digital Intelligence digital marketing digital trends Huawei Lenovo

Alipay sees record number of mobile payments in China

Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data.

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10/01/2017  |  Full story...  |  More about: apps China Digital Intelligence digital trends ecommerce mobile marketing

Dentsu Aegis buys Bluecom to boost ecommerce in Asia

Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum.

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29/11/2016  |  Full story...  |  More about: agencies China Digital Intelligence digital marketing ecommerce

Chinese travel giant to buy Skyscanner for £1.4bn

Flight search firm Skyscanner, has been acquired by Chinese online travel giant Ctrip for £1.4 bn ($1.74bn).

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25/11/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing Search Travel

Three quarters of Chinese web users shopping by mobile

With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth.

15/11/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail

China’s web speed problem: Local retail sites outperform foreign players on Singles Day

Following the “Singles Day” spending bonanza last Friday, Chinese retailers are outperforming the global competition, according to new research.

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14/11/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends ecommerce

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.

10/11/2016  |  Full story...  |  More about: Asia Pacific China Digital Intelligence digital marketing video viral marketing

Alibaba recruits big brands in Singles Day event extravanganza

Ahead of this years' ‘Singles day’ shopping spree next month, Chinese ecommerce giant Alibaba gathered 80 top Chinese and international fashion and lifestyle brands in Shanghai to pull off an interactive, large-scale fashion show.

26/10/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends ecommerce

Alibaba lets VR shoppers pay via nodding

Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices.

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17/10/2016  |  Full story...  |  More about: augmented reality China Digital Intelligence digital marketing ecommerce games

Baidu debuts medical chatbot for doctors and patients

Chinese search engine giant Baidu is launching a “conversational” medical chatbot designed to make diagnosing illnesses easier.

14/10/2016  |  Full story...  |  More about: Android Baidu China Digital Intelligence digital marketing

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Latin America Middle East and Africa North America Russia UK USA

Global trends: Asia Pacific now makes up 50% of all internet users

There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.


07/09/2016  |  Full story...  |  More about: Asia Pacific Australia China Digital Intelligence digital marketing digital trends global India internet use Japan mobile marketing Philippines Singapore time spent online

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Tencent tops Alibaba as China's biggest tech company

Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China's most valuable technology company on Thursday.

19/08/2016  |  Full story...  |  More about: Alibaba Asia Pacific China Digital Intelligence digital marketing ecommerce social media and social networking Tencent Wechat

China digital marketing - Research, tips and news for marketers archives

Global web trends: India speeds ahead of US for internet audience - 19/08/2016

Mail Online partners People's Daily of China - 17/08/2016

APAC to overtake North America as world’s biggest digital ad market - 14/07/2016

China clamps down on undisclosed search ads - 28/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

China’s government ‘faking 488m social media posts’ - Study - 24/05/2016

KFC partners Baidu for robot powered store in China - 23/05/2016

Sina Weibo partners Nielsen to boost digital ad measurement in China - 09/05/2016

Unilever now spends quarter of ad budget on digital - 20/04/2016

Mondelez to sell Oreos in China via Alibaba ecommerce deal - 08/04/2016

Walmart takes on Alibaba and Amazon in China - 01/04/2016

New China web rules 'could block all domains outside country' - 31/03/2016

Global smartphone sales: China soars as Latin America stalls - 07/03/2016

Top 52 app publishers of 2015 [INFOGRAPHIC] - 03/03/2016

‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G) - 05/02/2016

WeChat used by 63% of China’s web users - 21/01/2016

Sina Weibo drops 140-character limit ahead of Twitter - 20/01/2016

Chinese giant Tencent buys League of Legends - 21/12/2015

Baidu driverless car completes test on Beijing roads - 11/12/2015

Yahoo U-Turn: No Alibaba ‘spinoff’ – creates new company instead - 10/12/2015

Global ad spend trends: Internet to overtake TV by end of 2018 - 07/12/2015

Case study: Heart-wrenching Met Life ad shows sacrifices parents make - 30/11/2015

China's Singles Day breaks ecommerce records - 12/11/2015

Alibaba buys ‘Chinese YouTube’ for $3.7bn - 10/11/2015

Youku Tudou and Mirriad launch in-video ads in China - 09/11/2015

No breakthrough for the smart home market in the UK - 29/10/2015

KLM engages Chinese customers on WeChat - 29/10/2015

Socialbakers takes native analytics to Chinese social network Weibo - 19/10/2015

Mobile marketing in China: Pepsi aims to own platform - 15/10/2015

Baidu debuts virtual assistant to take on Google Now - 28/09/2015

Global internet adspend 'could overtake TV by 2018' - 14/09/2015

China’s economic woes don’t phase WPP - 08/09/2015

China digital trends in 2015: Huge shift to mobile as growth slows - 08/09/2015

Uber plans massive China expansion - 08/09/2015

Chinese ecommerce trends: Shoppers looking overseas for web bargains - 25/08/2015

WeChat-owner Tencent buys stake in rival Kik - 19/08/2015

Alibaba and Unilever strike ecommerce partnership in China - 28/07/2015

China mobile social media users to reach 335.9m in 2015 - 22/07/2015

Baidu’s global market share drops nearly 8% - 20/07/2015

Unilever plans ecommerce boost in China with Tencent’s JD.com - 19/06/2015

Baidu to launch self-driving car this year - 11/06/2015

China’s Tmall woos international brands to take sale global - 08/06/2015

Xiaomi now world's second-biggest wearables maker - 05/06/2015

Baidu disqualified from AI test - 04/06/2015

Mary Meeker’s digital trends: India tops China for mobile growth - 04/06/2015

Netflix looks to expand to China - 20/05/2015

Video viral of the week: Street View turns into catwalk with #FashionStreetView - 15/05/2015

Alibaba appoints new CEO as revenues rise 45% - 08/05/2015

Chinese consumers spend 40 minutes a day reading WeChat messages - 06/05/2015

Cognac brand Rémy Martin uses WeChat for China push - 20/04/2015

 

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