China digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about China

China has one of the world’s largest online communities and is therefore attracting the focus of global brands and changing the way national firms are marketing themselves. These changes are happening quickly. Digital marketing has changed the marketing mix in China and the way marketers communicate. In order to ensure that marketing strategies are successful it’s important to understand the shift of the media landscape.

To keep you on top of how digital marketing is changing in China, here are some key developments and trends we've identified.

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Huawei barred in the US: Trump declares 'national emergency' over IT threats

US president Donald Trump has signed an order barring US firms from using telecoms equipment made by companies who pose a national security risk.

Huawei barred in the US: Trump declares 'national emergency' over IT threats

16/05/2019  |  Full story...  |  More about: China Digital Intelligence digital marketing government Huawei regulation security USA

Yext partners with Chinese apps for tourism targeting

Digital Knowledge Management platform Yext has teamed up with Baidu Map, Fliggy, CK Map, and PIRT to offer brands ways of reaching Chinese tourists in a region where Google fails to reach.


27/02/2019  |  Full story...  |  More about: apps censorship China Digital Intelligence digital marketing mobile marketing regulation Travel

Apple makes shock sales warning as US-China trade war hits

Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.


03/01/2019  |  Full story...  |  More about: Apple Digital Intelligence digital marketing mobile marketing

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a "Creativity-Certified" label, better revenue distribution plans, and initial user traffic.


17/12/2018  |  Full story...  |  More about: advertising China Digital Intelligence digital marketing games mobile marketing social media and social networking Wechat

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.


14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

China, Norway and UK lead way for mobile pay

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.


26/11/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing ecommerce financial services mobile marketing Norway retail technology UK

Adspend set to surge in China, despite knowledge gap

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.

14/11/2018  |  Full story...  |  More about: adspend China Digital Intelligence digital marketing digital trends

Singles' Day sales growth slows amid US-China trade tensions

Chinese retail giant Alibaba has once broken its record for shopping sales event Singles Day, making a gargantuan 213 billion yuan (£24bn) in just 24 hours, but demand for big-ticket items fell due to China-US trade tensions.


12/11/2018  |  Full story...  |  More about: advertising Asia China Digital Intelligence digital marketing digital trends ecommerce retail

UK’s SDL partners with Alibaba for web hosting service across Asia

UK software and translation company SDL has formed a strategic partnership with Alibaba Cloud to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets.


17/09/2018  |  Full story...  |  More about: Alibaba China Cloud Computing design Digital Intelligence UK

Alibaba partners Mail.Ru for Russia ecommerce expansion

Chinese ecommerce giant Alibaba has joined forces with a state fund along with telecom company MegaFon and internet firm Mail.Ru Group as part of a new ecommerce venture in Russia.

14/09/2018  |  Full story...  |  More about: Alibaba China Digital Intelligence digital marketing ecommerce Mail ru Regulation retail Russia telecoms

Adform expands into Asia pacific

Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future.


10/09/2018  |  Full story...  |  More about: advertising Asia Australia China Digital Intelligence digital marketing

Baidu warns Google “the world is now copying from China”

Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine.


28/08/2018  |  Full story...  |  More about: Baidu censorship China Digital Intelligence digital marketing Google Search

Huawei and ZTE 5G technology banned in Australia

China's Huawei and ZTE have been banned from providing 5G technology equipment to Australia, citing national security concerns.


24/08/2018  |  Full story...  |  More about: Australia China Huawei mobile internet mobile marketing Regulation ZTE

Goggle planning censored search engine in China?

Google is reportedly working on a censored version of its search engine in a bid to get round its ban in China.


03/08/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing Google government Regulation Search

Tencent Music strengthens ties with Chinese TV giant

Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.


14/06/2018  |  Full story...  |  More about: China Digital Intelligence media Tencent video

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.


01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Chinese shoppers buying more overseas (but overseas retailers not ready)

60% of Chinese consumers intend to shop more via cross-border ecommerce despite concern by 80% of overseas retailers that their online sales capabilities aren’t adequate to succeed in the country, new research reveals.


15/05/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends ecommerce global

Global quarterly smartphone demand falls (but revenue growth remains strong)

Global smartphone demand fell 2% to 347 million units in the first quarter of 2018, but average sales price grew 21% year-on-year leading to strong revenue growth, according to new research.


26/04/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends global mobile devices and tablets mobile marketing

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.


28/03/2018  |  Full story...  |  More about: advertising Alibaba Baidu China content Digital Intelligence digital marketing mobile marketing social media and social networking Tencent

WeChat reaches one billion user milestone

WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.


06/03/2018  |  Full story...  |  More about: apps China Digital Intelligence digital marketing digital trends mobile marketing social media and social networking Wechat WhatsApp

Top 50 global Chinese brands: Consumer electronics dominate rankings

The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.


07/02/2018  |  Full story...  |  More about: Alibaba Asia brands China digital marketing digital trends Huawei Lenovo Xiaomi

What would happen if the internet shut down for 1 hour?

Which countries would lose the most money if someone actually broke the internet? This new report from Website Builder Expert (WBE) finds that China would suffer the most.


19/01/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends global time spent online

Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.


04/12/2017  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends global

L’Oréal hires Emarsys for Hong Kong digital push

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.


19/09/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing FMCG LOreal social media and social networking

Alibaba to expand into online groceries via BigBasket investment

Alibaba is reportedly in talks to pick up a significant stake in online grocer BigBasket in India, as the Chinese online retail giant looks to rival Amazon's recent expansion into fresh food with its WholeFoods acquisition.


31/08/2017  |  Full story...  |  More about: Alibaba China Digital Intelligence digital marketing ecommerce India retail

China digital marketing - Research, tips and news for marketers archives

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’ - 14/08/2017

China Day at Cannes: Tencent puts AI at heart of Chinese digital growth - 22/06/2017

China’s Weibo overtakes Twitter for user numbers - 18/05/2017

Top 10 China brands: Consumers move from price to premium in 2017 - 21/03/2017

Global digital trends in 2017: Half the world now owns a smartphone - 09/02/2017

Alibaba in $2.6bn bid for Chinese mall operator Intime - 31/01/2017

Marketing luxury goods to China: High street lags behind online experience - 30/01/2017

Top 30 Chinese global brands: Lenovo tops list - 19/01/2017

Alipay sees record number of mobile payments in China - 10/01/2017

Dentsu Aegis buys Bluecom to boost ecommerce in Asia - 29/11/2016

Chinese travel giant to buy Skyscanner for £1.4bn - 25/11/2016

Three quarters of Chinese web users shopping by mobile - 15/11/2016

China’s web speed problem: Local retail sites outperform foreign players on Singles Day - 14/11/2016

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views - 10/11/2016

Alibaba recruits big brands in Singles Day event extravanganza - 26/10/2016

Alibaba lets VR shoppers pay via nodding - 17/10/2016

Baidu debuts medical chatbot for doctors and patients - 14/10/2016

Global mobile ad revenue soared to €37bn last year - 23/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Global trends: Asia Pacific now makes up 50% of all internet users - 07/09/2016

Emerging markets power smartphone sales - 23/08/2016

Tencent tops Alibaba as China's biggest tech company - 19/08/2016

Global web trends: India speeds ahead of US for internet audience - 19/08/2016

Mail Online partners People's Daily of China - 17/08/2016

APAC to overtake North America as world’s biggest digital ad market - 14/07/2016

China clamps down on undisclosed search ads - 28/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

China’s government ‘faking 488m social media posts’ - Study - 24/05/2016

KFC partners Baidu for robot powered store in China - 23/05/2016

Sina Weibo partners Nielsen to boost digital ad measurement in China - 09/05/2016

Unilever now spends quarter of ad budget on digital - 20/04/2016

Mondelez to sell Oreos in China via Alibaba ecommerce deal - 08/04/2016

Walmart takes on Alibaba and Amazon in China - 01/04/2016

New China web rules 'could block all domains outside country' - 31/03/2016

Global smartphone sales: China soars as Latin America stalls - 07/03/2016

Top 52 app publishers of 2015 [INFOGRAPHIC] - 03/03/2016

‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G) - 05/02/2016

WeChat used by 63% of China’s web users - 21/01/2016

Sina Weibo drops 140-character limit ahead of Twitter - 20/01/2016

Chinese giant Tencent buys League of Legends - 21/12/2015

Baidu driverless car completes test on Beijing roads - 11/12/2015

Yahoo U-Turn: No Alibaba ‘spinoff’ – creates new company instead - 10/12/2015

Global ad spend trends: Internet to overtake TV by end of 2018 - 07/12/2015

Case study: Heart-wrenching Met Life ad shows sacrifices parents make - 30/11/2015

China's Singles Day breaks ecommerce records - 12/11/2015

Alibaba buys ‘Chinese YouTube’ for $3.7bn - 10/11/2015

Youku Tudou and Mirriad launch in-video ads in China - 09/11/2015

No breakthrough for the smart home market in the UK - 29/10/2015

KLM engages Chinese customers on WeChat - 29/10/2015

Socialbakers takes native analytics to Chinese social network Weibo - 19/10/2015


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