China digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about China

China has one of the world’s largest online communities and is therefore attracting the focus of global brands and changing the way national firms are marketing themselves. These changes are happening quickly. Digital marketing has changed the marketing mix in China and the way marketers communicate. In order to ensure that marketing strategies are successful it’s important to understand the shift of the media landscape.

To keep you on top of how digital marketing is changing in China, here are some key developments and trends we've identified.
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Tencent Music strengthens ties with Chinese TV giant

Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.

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14/06/2018  |  Full story...  |  More about: China Digital Intelligence media Tencent video

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Chinese shoppers buying more overseas (but overseas retailers not ready)

60% of Chinese consumers intend to shop more via cross-border ecommerce despite concern by 80% of overseas retailers that their online sales capabilities aren’t adequate to succeed in the country, new research reveals.

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15/05/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends ecommerce global

Global quarterly smartphone demand falls (but revenue growth remains strong)

Global smartphone demand fell 2% to 347 million units in the first quarter of 2018, but average sales price grew 21% year-on-year leading to strong revenue growth, according to new research.

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26/04/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends global mobile devices and tablets mobile marketing

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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28/03/2018  |  Full story...  |  More about: advertising Alibaba Baidu China content Digital Intelligence digital marketing mobile marketing social media and social networking Tencent

WeChat reaches one billion user milestone

WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.

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06/03/2018  |  Full story...  |  More about: apps China Digital Intelligence digital marketing digital trends mobile marketing social media and social networking Wechat WhatsApp

Top 50 global Chinese brands: Consumer electronics dominate rankings

The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.

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07/02/2018  |  Full story...  |  More about: Alibaba Asia brands China digital marketing digital trends Huawei Lenovo Xiaomi

What would happen if the internet shut down for 1 hour?

Which countries would lose the most money if someone actually broke the internet? This new report from Website Builder Expert (WBE) finds that China would suffer the most.

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19/01/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends global time spent online

Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.

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04/12/2017  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends global

L’Oréal hires Emarsys for Hong Kong digital push

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.

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19/09/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing FMCG LOreal social media and social networking

Alibaba to expand into online groceries via BigBasket investment

Alibaba is reportedly in talks to pick up a significant stake in online grocer BigBasket in India, as the Chinese online retail giant looks to rival Amazon's recent expansion into fresh food with its WholeFoods acquisition.

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31/08/2017  |  Full story...  |  More about: Alibaba China Digital Intelligence digital marketing ecommerce India retail

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’

The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.

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14/08/2017  |  Full story...  |  More about: China demographics Digital Intelligence digital marketing digital trends internet use Ireland Japan mobile marketing time spent online

China Day at Cannes: Tencent puts AI at heart of Chinese digital growth

Chinese internet giant Tencent hosted "China Day" at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.

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22/06/2017  |  Full story...  |  More about: Cannes Lions China Digital Intelligence digital marketing Internet of Things Tencent

China’s Weibo overtakes Twitter for user numbers

China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.

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18/05/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing Sina Weibo social media and social networking Twitter

Top 10 China brands: Consumers move from price to premium in 2017

China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands.

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21/03/2017  |  Full story...  |  More about: Alibaba Asia Pacific Baidu China Digital Intelligence digital marketing digital trends food and beverages Search Tencent

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Alibaba in $2.6bn bid for Chinese mall operator Intime

Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street.

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31/01/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing ecommerce retail

Marketing luxury goods to China: High street lags behind online experience

The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.

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30/01/2017  |  Full story...  |  More about: Asia Pacific China Digital Intelligence digital marketing digital trends ecommerce luxury

Top 30 Chinese global brands: Lenovo tops list

Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.


19/01/2017  |  Full story...  |  More about: Alibaba Asia China Digital Intelligence digital marketing digital trends Huawei Lenovo

Alipay sees record number of mobile payments in China

Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data.

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10/01/2017  |  Full story...  |  More about: apps China Digital Intelligence digital trends ecommerce mobile marketing

Dentsu Aegis buys Bluecom to boost ecommerce in Asia

Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum.

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29/11/2016  |  Full story...  |  More about: agencies China Digital Intelligence digital marketing ecommerce

Chinese travel giant to buy Skyscanner for £1.4bn

Flight search firm Skyscanner, has been acquired by Chinese online travel giant Ctrip for £1.4 bn ($1.74bn).

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25/11/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing Search Travel

Three quarters of Chinese web users shopping by mobile

With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth.

15/11/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail

China’s web speed problem: Local retail sites outperform foreign players on Singles Day

Following the “Singles Day” spending bonanza last Friday, Chinese retailers are outperforming the global competition, according to new research.

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14/11/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing digital trends ecommerce

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.

10/11/2016  |  Full story...  |  More about: Asia Pacific China Digital Intelligence digital marketing video viral marketing

China digital marketing - Research, tips and news for marketers archives

Alibaba recruits big brands in Singles Day event extravanganza - 26/10/2016

Alibaba lets VR shoppers pay via nodding - 17/10/2016

Baidu debuts medical chatbot for doctors and patients - 14/10/2016

Global mobile ad revenue soared to €37bn last year - 23/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Global trends: Asia Pacific now makes up 50% of all internet users - 07/09/2016

Emerging markets power smartphone sales - 23/08/2016

Tencent tops Alibaba as China's biggest tech company - 19/08/2016

Global web trends: India speeds ahead of US for internet audience - 19/08/2016

Mail Online partners People's Daily of China - 17/08/2016

APAC to overtake North America as world’s biggest digital ad market - 14/07/2016

China clamps down on undisclosed search ads - 28/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

China’s government ‘faking 488m social media posts’ - Study - 24/05/2016

KFC partners Baidu for robot powered store in China - 23/05/2016

Sina Weibo partners Nielsen to boost digital ad measurement in China - 09/05/2016

Unilever now spends quarter of ad budget on digital - 20/04/2016

Mondelez to sell Oreos in China via Alibaba ecommerce deal - 08/04/2016

Walmart takes on Alibaba and Amazon in China - 01/04/2016

New China web rules 'could block all domains outside country' - 31/03/2016

Global smartphone sales: China soars as Latin America stalls - 07/03/2016

Top 52 app publishers of 2015 [INFOGRAPHIC] - 03/03/2016

‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G) - 05/02/2016

WeChat used by 63% of China’s web users - 21/01/2016

Sina Weibo drops 140-character limit ahead of Twitter - 20/01/2016

Chinese giant Tencent buys League of Legends - 21/12/2015

Baidu driverless car completes test on Beijing roads - 11/12/2015

Yahoo U-Turn: No Alibaba ‘spinoff’ – creates new company instead - 10/12/2015

Global ad spend trends: Internet to overtake TV by end of 2018 - 07/12/2015

Case study: Heart-wrenching Met Life ad shows sacrifices parents make - 30/11/2015

China's Singles Day breaks ecommerce records - 12/11/2015

Alibaba buys ‘Chinese YouTube’ for $3.7bn - 10/11/2015

Youku Tudou and Mirriad launch in-video ads in China - 09/11/2015

No breakthrough for the smart home market in the UK - 29/10/2015

KLM engages Chinese customers on WeChat - 29/10/2015

Socialbakers takes native analytics to Chinese social network Weibo - 19/10/2015

Mobile marketing in China: Pepsi aims to own platform - 15/10/2015

Baidu debuts virtual assistant to take on Google Now - 28/09/2015

Global internet adspend 'could overtake TV by 2018' - 14/09/2015

China’s economic woes don’t phase WPP - 08/09/2015

China digital trends in 2015: Huge shift to mobile as growth slows - 08/09/2015

Uber plans massive China expansion - 08/09/2015

Chinese ecommerce trends: Shoppers looking overseas for web bargains - 25/08/2015

WeChat-owner Tencent buys stake in rival Kik - 19/08/2015

Alibaba and Unilever strike ecommerce partnership in China - 28/07/2015

China mobile social media users to reach 335.9m in 2015 - 22/07/2015

Baidu’s global market share drops nearly 8% - 20/07/2015

Unilever plans ecommerce boost in China with Tencent’s JD.com - 19/06/2015

Baidu to launch self-driving car this year - 11/06/2015

China’s Tmall woos international brands to take sale global - 08/06/2015

 

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