China digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about China

China has one of the world’s largest online communities and is therefore attracting the focus of global brands and changing the way national firms are marketing themselves. These changes are happening quickly. Digital marketing has changed the marketing mix in China and the way marketers communicate. In order to ensure that marketing strategies are successful it’s important to understand the shift of the media landscape.

To keep you on top of how digital marketing is changing in China, here are some key developments and trends we've identified.
China

Want more? Sign up for weekly briefings

Instagram takes on TikTok with Reels

Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China's TikTok.

reels-insragram%20%281%29.png

13/11/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Instagram social media and social networking

Global internet use: Asia has most numbers (but Europe has highest penetration)

Asia dominates internet use around the world by sheer numbers, but Europe has the highest Internet use per person, according to new research.

daily%20w%20main.png

21/10/2019  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing digital trends global internet use

UK consumers 'more likely to ditch Facebook services than Huawei products'

Nearly a third of Brits (32%) are considering ditching Facebook over privacy concerns, compared to just 11% have similar issues with Huawei, according to new research.

huaface.png

18/10/2019  |  Full story...  |  More about: China digital trends Facebook Huawei mobile devices and tablets Privacy regulation security social media and social networking UK

Tencent uses AI to put product placement ads into old movies

Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters.

tencent%20film.png

18/10/2019  |  Full story...  |  More about: China Digital Intelligence digital marketing Tencent video

Become the star of your own ad: Chinese Deepfake app ZAO goes viral

Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.

zao.png

03/09/2019  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing mobile marketing regulation technology

Twitter sparks controversy over sponsored anti-protest ads for China government

Twitter is reportedly running ads from China's state-backed media outlet Xinhua attacking the Hong Kong protesters.

Twitter sparks controversy over sponsored anti-protest ads for China government

20/08/2019  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Huawei reveals own operating system HarmonyOS ahead of Android ban

Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android.

Huawei reveals own operating system HarmonyOS ahead of Android ban

12/08/2019  |  Full story...  |  More about: advertising Android China Digital Intelligence digital marketing Huawei mobile devices and tablets mobile marketing

TikTok owner working on own-brand smartphone

ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.

TikTok owner working on own-brand smartphone

31/07/2019  |  Full story...  |  More about: China Digital Intelligence digital marketing mobile devices and tablets mobile marketing video

Breaking into the Chinese market: European brands have high hopes but low confidence

China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk - with brands committing big spend to the market. 

china-app-mob%20%281%29.png

09/07/2019  |  Full story...  |  More about: advertising China Digital Intelligence digital marketing digital trends France Germany UK

The rise of TikTok: Bytedance breaks billion monthly users across apps

ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.

tik%20tok.png

27/06/2019  |  Full story...  |  More about: advertising apps China mobile marketing social media and social networking video viral marketing

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

kfc%20pocket%20franchise.png

21/06/2019  |  Full story...  |  More about: Cannes Lions China Digital Intelligence digital marketing food and beverages games mobile marketing social media and social networking

Huawei barred in the US: Trump declares 'national emergency' over IT threats

US president Donald Trump has signed an order barring US firms from using telecoms equipment made by companies who pose a national security risk.

Huawei barred in the US: Trump declares 'national emergency' over IT threats

16/05/2019  |  Full story...  |  More about: China Digital Intelligence digital marketing government Huawei regulation security USA

Yext partners with Chinese apps for tourism targeting

Digital Knowledge Management platform Yext has teamed up with Baidu Map, Fliggy, CK Map, and PIRT to offer brands ways of reaching Chinese tourists in a region where Google fails to reach.

china-app-mob.png

27/02/2019  |  Full story...  |  More about: apps censorship China Digital Intelligence digital marketing mobile marketing regulation Travel

Apple makes shock sales warning as US-China trade war hits

Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.

apple-logo-black.jpg

03/01/2019  |  Full story...  |  More about: Apple Digital Intelligence digital marketing mobile marketing

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers

Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a "Creativity-Certified" label, better revenue distribution plans, and initial user traffic.

wechatccc.jpg

17/12/2018  |  Full story...  |  More about: advertising China Digital Intelligence digital marketing games mobile marketing social media and social networking Wechat

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

2018%20pic%20in%20review.jpg

14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

China, Norway and UK lead way for mobile pay

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.

mobwalt-sma.jpg

26/11/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing ecommerce financial services mobile marketing Norway retail technology UK

Adspend set to surge in China, despite knowledge gap

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.

14/11/2018  |  Full story...  |  More about: adspend China Digital Intelligence digital marketing digital trends

Singles' Day sales growth slows amid US-China trade tensions

Chinese retail giant Alibaba has once broken its record for shopping sales event Singles Day, making a gargantuan 213 billion yuan (£24bn) in just 24 hours, but demand for big-ticket items fell due to China-US trade tensions.

singles%20day%2018.jpg

12/11/2018  |  Full story...  |  More about: advertising Asia China Digital Intelligence digital marketing digital trends ecommerce retail

UK’s SDL partners with Alibaba for web hosting service across Asia

UK software and translation company SDL has formed a strategic partnership with Alibaba Cloud to launch a co-developed solution designed to help global brands launch and grow their digital business across the China and Asia markets.

sdl%20alibab%20cloud.jpg

17/09/2018  |  Full story...  |  More about: Alibaba China Cloud Computing design Digital Intelligence UK

Alibaba partners Mail.Ru for Russia ecommerce expansion

Chinese ecommerce giant Alibaba has joined forces with a state fund along with telecom company MegaFon and internet firm Mail.Ru Group as part of a new ecommerce venture in Russia.

alibabha%20mail.ru.jpg

14/09/2018  |  Full story...  |  More about: Alibaba China Digital Intelligence digital marketing ecommerce Mail ru Regulation retail Russia telecoms

Adform expands into Asia pacific

Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future.

adform1.jpg

10/09/2018  |  Full story...  |  More about: advertising Asia Australia China Digital Intelligence digital marketing

Baidu warns Google “the world is now copying from China”

Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine.

baidugoog.jpg

28/08/2018  |  Full story...  |  More about: Baidu censorship China Digital Intelligence digital marketing Google Search

Huawei and ZTE 5G technology banned in Australia

China's Huawei and ZTE have been banned from providing 5G technology equipment to Australia, citing national security concerns.

huwzte.jpg

24/08/2018  |  Full story...  |  More about: Australia China Huawei mobile internet mobile marketing Regulation ZTE

Goggle planning censored search engine in China?

Google is reportedly working on a censored version of its search engine in a bid to get round its ban in China.

google-china.jpg

03/08/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing Google government Regulation Search

China digital marketing - Research, tips and news for marketers archives

Tencent Music strengthens ties with Chinese TV giant - 14/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Chinese shoppers buying more overseas (but overseas retailers not ready) - 15/05/2018

Global quarterly smartphone demand falls (but revenue growth remains strong) - 26/04/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year - 28/03/2018

WeChat reaches one billion user milestone - 06/03/2018

Top 50 global Chinese brands: Consumer electronics dominate rankings - 07/02/2018

What would happen if the internet shut down for 1 hour? - 19/01/2018

Internet 'to make up 94% of all growth in adspend by 2020' - 04/12/2017

L’Oréal hires Emarsys for Hong Kong digital push - 19/09/2017

Alibaba to expand into online groceries via BigBasket investment - 31/08/2017

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’ - 14/08/2017

China Day at Cannes: Tencent puts AI at heart of Chinese digital growth - 22/06/2017

China’s Weibo overtakes Twitter for user numbers - 18/05/2017

Top 10 China brands: Consumers move from price to premium in 2017 - 21/03/2017

Global digital trends in 2017: Half the world now owns a smartphone - 09/02/2017

Alibaba in $2.6bn bid for Chinese mall operator Intime - 31/01/2017

Marketing luxury goods to China: High street lags behind online experience - 30/01/2017

Top 30 Chinese global brands: Lenovo tops list - 19/01/2017

Alipay sees record number of mobile payments in China - 10/01/2017

Dentsu Aegis buys Bluecom to boost ecommerce in Asia - 29/11/2016

Chinese travel giant to buy Skyscanner for £1.4bn - 25/11/2016

Three quarters of Chinese web users shopping by mobile - 15/11/2016

China’s web speed problem: Local retail sites outperform foreign players on Singles Day - 14/11/2016

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views - 10/11/2016

Alibaba recruits big brands in Singles Day event extravanganza - 26/10/2016

Alibaba lets VR shoppers pay via nodding - 17/10/2016

Baidu debuts medical chatbot for doctors and patients - 14/10/2016

Global mobile ad revenue soared to €37bn last year - 23/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Global trends: Asia Pacific now makes up 50% of all internet users - 07/09/2016

Emerging markets power smartphone sales - 23/08/2016

Tencent tops Alibaba as China's biggest tech company - 19/08/2016

Global web trends: India speeds ahead of US for internet audience - 19/08/2016

Mail Online partners People's Daily of China - 17/08/2016

APAC to overtake North America as world’s biggest digital ad market - 14/07/2016

China clamps down on undisclosed search ads - 28/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

China’s government ‘faking 488m social media posts’ - Study - 24/05/2016

KFC partners Baidu for robot powered store in China - 23/05/2016

Sina Weibo partners Nielsen to boost digital ad measurement in China - 09/05/2016

Unilever now spends quarter of ad budget on digital - 20/04/2016

Mondelez to sell Oreos in China via Alibaba ecommerce deal - 08/04/2016

Walmart takes on Alibaba and Amazon in China - 01/04/2016

New China web rules 'could block all domains outside country' - 31/03/2016

Global smartphone sales: China soars as Latin America stalls - 07/03/2016

Top 52 app publishers of 2015 [INFOGRAPHIC] - 03/03/2016

‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G) - 05/02/2016

WeChat used by 63% of China’s web users - 21/01/2016

Sina Weibo drops 140-character limit ahead of Twitter - 20/01/2016

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy