Content marketing - Research, tips and news for marketers

Digital Intelligence - a special report about content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.
Content marketing

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Creative trends: ‘Urgent need’ for better measurement of creative performance

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

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17/10/2018  |  Full story...  |  More about: advertising analytics content Digital Intelligence digital marketing digital trends

Netflix now accounts for 15% of global internet traffic

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.

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08/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends global internet use Netflix paid content time spent online YouTube

Viral publisher Unilad could be up for sale after owner goes into administration

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

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08/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing publishing strategy social media and social networking video viral marketing

Brexit and the UK consumer: How will it change marketing?

As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society -- and how that impacts the marketing industry.

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05/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends government media UK

Twice as many people think content marketing is “valuable" than “unreliable"

Nearly 70% of people consider content marketing "useful and valuable," which encourages them to research and even make a purchase from a company.

28/09/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing

Content discovery ‘key to achieving customer satisfaction’

Just 7% of global consumers rely primarily on content recommendations by their TV, but this market is set to boom. IHS Markit analyst Maria Rua Aguete offers an insight into TV content discovery trends.

26/09/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends Internet of Things Search

Content marketing review: The 10 big stories you might have missed

From native ads to virtual reality, marketers have more channels to reach people than ever before. This bite-sized review looks back at some of the biggest content marketing stories including YouTube’s new adaptable mobile ads, Facebook’s new video platform and why brands shouldn’t be scared of using Instagram Stories...

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20/09/2018  |  Full story...  |  More about: adspend brands content Digital Intelligence digital marketing Facebook Instagram media social media and social networking video YouTube

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018

A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.

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20/09/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Disney paid content

Display and subscriptions continue to drive digital publishing revenue

UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research.

20/09/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing UK

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

13/09/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

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13/09/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Europe government Regulation social media and social networking viral marketing

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

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11/09/2018  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing FMCG food and beverages social media and social networking

Google debuts 'Ad Strength' metric to help improve ad copy relevance

Google has launched a new "ad strength" metric that measures the relevance, quantity and diversity of ad copy.

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31/08/2018  |  Full story...  |  More about: analytics content Digital Intelligence digital marketing Google

Facebook takes on Netflix and YouTube with ad-funded video platform

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

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30/08/2018  |  Full story...  |  More about: advertising digital marketing Facebook Netflix social media and social networking video YouTube

Brewdog aims for US market with premium original video series

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

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29/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages paid content video viral marketing

The future of content marketing: VR, AR and Video

80% of people would rather watch a live video than read a blog, and voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.

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22/08/2018  |  Full story...  |  More about: augmented reality content Digital Intelligence digital marketing digital trends technology

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Influencer Marketing Instagram social media and social networking

Social TV trends: Love Island's official partners aren't the only winners

ITV's Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

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07/08/2018  |  Full story...  |  More about: content digital marketing Entertainment Instagram ITV media social media and social networking Twitter UK

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against "hate content".

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07/08/2018  |  Full story...  |  More about: Apple Digital Intelligence digital marketing Facebook Google social media and social networking Spotify Youtube

News app trends: Top 10 breaking news stories of 2018 (so far)

The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.

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02/08/2018  |  Full story...  |  More about: apps content mobile marketing newspapers

Global online video viewing to exceed an hour a day in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.

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16/07/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Entertainment global media Netflix paid content time spent online video YouTube

Social media and the spread of fake news: Could you call It out?

You can't deny the power of social media for enabling conversation like no other medium in history - but is it also responsible for the spread of fake news in our societies?

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12/07/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends infographic newspapers Regulation social media and social networking

French newspaper Le Figaro seals 3-Year deal with Taboola

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

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09/07/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing France newspapers

Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

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04/07/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends global sport video viral marketing

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing FMCG Proctor and Gamble video viral marketing

Content marketing - Research, tips and news for marketers archives

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’ - 25/06/2018

Cannes Lions Highlights: Accelerating creativity in the age of AI - 22/06/2018

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth” - 22/06/2018

Instagram launches long-form video hub IGTV - 22/06/2018

Cannes Lions 2018: Highlights from day 2 - 21/06/2018

Cannes Lions 2018: Video highlights from day one - 20/06/2018

90min creates localised user-generated World Cup sites with big brand sponsors - 11/06/2018

Content marketing trends: Clear ROI focus needed to convince boardroom - 07/06/2018

HubSpot and Taboola turn on content discovery for 40,000 brands - 04/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

A tale of two tweets: Poundland threatens legal action over Thameslink slur - 31/05/2018

Online news trend: Quality journalism is winning the war on attention - 22/05/2018

85% of firms struggle to comply with GDPR by deadline - 18/05/2018

YouTube takes on Spotify with ad-funded music streaming service - 18/05/2018

“Second Screening” while watching TV 'makes ads more effective' - 17/05/2018

Online news trends: Consumers seek trusted titles in ‘post-truth’ world - 16/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform - 10/05/2018

BBC, ITV, C4 and NBC in talks to create UK streaming service - 08/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Media use 'close to saturation point' in the UK - 02/05/2018

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’ - 01/05/2018

Three quarters of marketers believe culture of measurement is killing creativity - 18/04/2018

B2B video marketing trends: firms challenge publishers to help them do more - 16/04/2018

Spotify and Hulu strike content partnership - 13/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

Facebook to verify major page owners to fight fake news - 09/04/2018

Display advertising continues to be largest driver of digital publisher revenue - 09/04/2018

Le Monde partners Ligatus for brand safe premium native advertising - 06/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Consumers losing trust in local businesses due to online errors - 29/03/2018

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience - 28/03/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year - 28/03/2018

Adobe Advertising Cloud Creative goes programmatic - 28/03/2018

Two million Spotify users blocking ads with unauthorised apps - 28/03/2018

Video competition to demonstrate crowd-sourced storytelling - 27/03/2018

Digital to account for 50% of US $197bn ad investment in 2018 - 26/03/2018

Google debuts $300m news initiative with platform to manage subscriptions - 23/03/2018

YouTube gives brands search-based targeting tool - 15/03/2018

Apple buys ‘Netflix for magazines’ platform Texture - 14/03/2018

The true impact Disney and 21st Century Fox merger [INFOGRAPHIC] - 13/03/2018

Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories - 12/03/2018

NME goes online only amid ‘tough’ print ad market - 07/03/2018

YouTube gets JICWEBS’ brand safety certification - 07/03/2018

Ad-blocking Millennials ‘happy to pay for content’ - 19/02/2018

Content marketing platform Outbrain goes premium with ‘Sphere’ - 15/02/2018

Nespresso crowdsources video about “difference women can make” - 14/02/2018

Google takes on Instagram and Snapchat with AMP Stories - 14/02/2018

Shell creates global music video via Oath digital content deal - 12/02/2018

Digital publisher revenue and confidence on the up - 31/01/2018

 

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