Content marketing - Research, tips and news for marketers

Digital Intelligence - a special report about content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.
Content marketing

Want more? Sign up for weekly briefings

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

superchatgif%20%281%29.gif

16/01/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing social media and social networking user generated content video YouTube

Medium cuts staff by a third to tackle “broken ad system”

Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a "broken" ad-based revenue system.

medium.jpg

09/01/2017  |  Full story...  |  More about: advertising blogging Digital Intelligence digital marketing publishing strategy

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016

Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.

06/01/2017  |  Full story...  |  More about: Buzzfeed content digital trends Facebook publisher social media and social networking

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

2016%20review.jpg

19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Fake news sites: is your brand protected in a programmatic world?

As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying.

15/12/2016  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends Regulation

10 digital innovation predictions for 2017

Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.

vr%20future.jpg

14/12/2016  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing games mobile marketing social media and social networking technology

IAB white paper: Native ads and content marketing

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.

13/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Europe IAB

The top 10 YouTube ads of 2016

The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week.

mobile%20strike.png

09/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking Unilever video viral marketing YouTube

Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign

Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist.

09/12/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing FMCG video viral marketing

YouTube's biggest star PewDiePie threatens to quit over 'unsubscribing fans against their will'

YouTube's most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring 'clickbait' over quality content.


07/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing Regulation video YouTube

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

adsleaderboard.jpg

06/12/2016  |  Full story...  |  More about: Burberry Christmas Digital Intelligence digital marketing digital trends global John Lewis Marks and Spencer Sainsburys UK video YouTube

Facebook overtakes YouTube for Christmas social video campaigns

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.

06/12/2016  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing digital trends Facebook social media and social networking UK video YouTube

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles

From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

best%20virals%202016%20.jpg

17/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook social media and social networking video viral marketing YouTube

Facebook admits more ad metrics errors: 3 new bugs found

Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed.


17/11/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Facebook social media and social networking

5 key trends for short form video success

More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.

instagram%20video%20aol.jpg

17/11/2016  |  Full story...  |  More about: advertising AOL demographics Digital Intelligence digital marketing video viral marketing

5 key trends for short form video success

More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.

17/11/2016  |  Full story...  |  More about: advertising AOL demographics Digital Intelligence digital marketing video viral marketing

Virtual reality case study: New York Times takes news to a new generation

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

14/11/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing games USA viral marketing

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims

Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.


11/11/2016  |  Full story...  |  More about: behavioural targeting content Digital Intelligence digital marketing Facebook government newspapers Regulation social media and social networking USA

Case study: Coverfox.com targets forgetful drivers with interactive campaign

Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.

09/11/2016  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing video viral marketing YouTube

The 4 content sharing hotspots of Christmas: A goldmine for marketers

On the eve of John Lewis' Xmas ad launch, a new study reveals 4 key "hotspots" of Christmas-related content sharing online and how marketers can tap into it to fuel sales.

bounce.jpg

09/11/2016  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing digital trends John Lewis social media and social networking

YouTube celebrates top 18 creators in #madeforyou campaign

YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community.

made%20for%20you1.jpg

08/11/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing Google YouTube

Content recommendation engine NowDiscover links content and e-Commerce

NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live.

07/11/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing ecommerce Germany retail

SpotX debuts “content syndication suite” for publishers

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.

25/10/2016  |  Full story...  |  More about: advertising content digital marketing publishing strategy video

Johnson & Johnson debuts YouTube channel in India

Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.

21/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Johnson and Johnson video viral marketing YouTube

McDonalds axes ‘youth’ YouTube channel due to low interest

McDonald's has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest.


McDonald's Channel Us Trailer from Drum on Vimeo.

12/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing McDonalds social media and social networking video viral marketing YouTube

Content marketing - Research, tips and news for marketers archives

Video streaming slow down? First sign of saturation in US market - 07/10/2016

Video viral of the week: Jarlsberg creates cheesy movie spoofs - 04/10/2016

Unilever plans in-house branded content division - 03/10/2016

Vogue faces backlash after criticising fashion bloggers in “borrowed clothes” - 03/10/2016

Most UK publishers positive about growth this year (despite Brexit) - 29/09/2016

Branded content “twice as memorable as display ads” [INFOGRAPHIC] - 28/09/2016

MasterCard tells powerful story of giving with “Priceless Delivery” viral - 23/09/2016

Digital agency debuts ‘Faraday’- a print magazine for technophiles - 22/09/2016

Yahoo debuts new content marketing studio, Yahoo Storytellers - 12/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

YouTube sparks backlash over new ad-friendly content rules - 07/09/2016

Six in ten publishers expect programmatic partnerships to increase in 2016 - 06/09/2016

GoPro channel launches on Red Bull TV - 02/09/2016

BuzzFeed ‘to split into news and entertainment units’ - 26/08/2016

Mail Online partners People's Daily of China - 17/08/2016

Huffington Post founder steps down to begin health start-up - 12/08/2016

Video marketing trends: Quality branded content “outperforms pre-roll ads’ - 12/08/2016

Snapchat influencers forced to label sponsored endorsements - 09/08/2016

IOC faces backlash for ban on Olympics GIFs - 08/08/2016

White paper: 5 content strategy steps to boost customer experience - 04/08/2016

Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC] - 22/07/2016

Content marketing tips: 5 steps to drive superior customer experience - 08/07/2016

Facebook puts friends ahead of publishers in news feed - 30/06/2016

Brexit: Marketing industry figures react to EU exit - 24/06/2016

Brands ‘choosing YouTube influencers over traditional celebrities for ads’ - 16/06/2016

Sponsored content giant Outbrain gets new European boss - 15/06/2016

Snapchat merges Discover and Live Stories to give publishers a boost - 09/06/2016

Political dilemma: BuzzFeed ends Republican Party's ad contract over Trump - 08/06/2016

BuzzFeed and Facebook to stream live EU referendum event - 06/06/2016

City AM hands over website control to brands - 06/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

The internet in print: Free London mag Swipe curates “best of the web” - 31/05/2016

Vice Media lays off up to 20 editorial staff - 25/05/2016

Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption - 23/05/2016

Shades of Grey: Google's AI writes sad poetry after reading romance novels - 18/05/2016

Warren Buffett backs new Yahoo bidder- report - 16/05/2016

New Yorker magazine features augmented reality cover - 13/05/2016

AdBlock Plus lets users pay publishers directly via Flattr partnership - 04/05/2016

Millward Brown partners Kantar Worldpanel for ad metrics - 28/04/2016

Going paperless: Adobe links electronic signatures service with Marketing Cloud - 27/04/2016

Paco Rabanne sponsors AOL Makers launch in UK - 26/04/2016

Millward Brown debuts ad copy-testing solution for B2B marketers - 18/04/2016

Facebook opens Instant Articles to all publishers - 15/04/2016

BuzzFeed cuts sales forecasts by half after disappointing year - 14/04/2016

Facebook finally lets brands and celebrities share sponsored content - 12/04/2016

Daily Mail owner to buy Yahoo? - 11/04/2016

Newspaper giants attack “illegal” ad blocking Brave Browser - 11/04/2016

The death of mass media? Marketers bet on one-to-one relationship with consumers - 11/04/2016

Global TV trends: BBC and Netflix lead way for recommendations - 11/04/2016

Mashable fires staff in major shift to video content - 08/04/2016

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy