Content marketing - Research, tips and news for marketers

Digital Intelligence - a special report about content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.
Content marketing

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Internet users don’t trust what they see online (especially influencers) -study

Internet users don’t trust what they see online (especially influencers) -study

The vast majority of internet users lack any confidence in what they see and read online, especially from celebrities and vloggers, according to new research.


14/05/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing regulation

AOP offers new data guidelines for publishers

The Association for Online Publishing (AOP) has announced the launch of the AOP Protocol that aims to reduce risk and create greater transparency in the age of GDPR.

AOP offers new data guidelines for publishers

09/05/2019  |  Full story...  |  More about: AOP Digital Intelligence digital marketing Europe Privacy publishing strategy Regulation

YouTube Originals to go free with ads

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

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07/05/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing video YouTube

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...  |  More about: adspend advertising content digital Intelligence digital marketing digital trends Influencer Marketing Instagram social media and social networking video viral marketing

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

26/04/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends video

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

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11/04/2019  |  Full story...  |  More about: advertising content design Digital Intelligence digital marketing digital trends ecommerce

Lush shuts social media channels: “We’re tired of fighting algorithms”

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.

Lush shuts social media channels: “We’re tired of fighting algorithms”

11/04/2019  |  Full story...  |  More about: CRM Digital Intelligence digital marketing ecommerce FMCG retail social media and social networking

Web developer trends: Python beats Java as code of choice

Over half of web developers have written their first line of code by the time they were sixteen, and Python is now the most popular programming language, according to a new global survey.

Web developer trends: Python beats Java as code of choice

11/04/2019  |  Full story...  |  More about: design Digital Intelligence digital marketing recuitment technology

Online video needs “fundamental rethink”

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

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10/04/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends video

Hotels.com gives pets post-Brexit ‘Fakeations’

With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.

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02/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Travel

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

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01/04/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing video viral marketing

Apple takes on Netflix and Amazon with blockbuster streaming service

Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.

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26/03/2019  |  Full story...  |  More about: Apple content Digital Intelligence digital marketing Netflix paid content video

Meme ban or creative protection? EU MEPs approve controversial online copyright law

The European Parliament has approved the Copyright in the Digital Single Market Directive, passing controversial copyright rules that campaigners claim could change the way the internet works.

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26/03/2019  |  Full story...  |  More about: content copyright Digital Intelligence digital marketing Europe government regulation social media and social networking

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages social media and social networking video viral marketing

Time to ditch the demographics? Brands 'must rethink targeting to embrace personalisation'

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

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01/03/2019  |  Full story...  |  More about: advertising analytics demographics Digital Intelligence digital marketing digital trends social media and social networking

Linguistics and AI: Helping marketers get over the language barrier to go global

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL's Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and tackle this issue.

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21/02/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends technology

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...  |  More about: apps content Digital Intelligence digital marketing digital trends video

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Influencer Marketing video viral marketing

TechCrunch expands into subscriptions with start-up advice platform

Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.

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15/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing media TechCrunch

Spotify buys two podcast giants

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

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07/02/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing paid content Spotify

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...  |  More about: adspend advertising content Digital Intelligence digital marketing digital trends sport video

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...  |  More about: advertising content digital companies Digital Intelligence digital marketing digital trends sport video

ContentSquare gets £45m funding boosts for AI-powered analytics

London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.

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30/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Advertisers still missing the mark with gender stereotypes- survey

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

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30/01/2019  |  Full story...  |  More about: advertising content demographics Digital Intelligence digital marketing digital trends

6 ways to engage with worldwide audiences in 2019

Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.

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29/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Content marketing - Research, tips and news for marketers archives

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis - 17/01/2019

Verizon Media and Microsoft strike global native advertising deal - 11/01/2019

Content marketing trends: Engagement still seen as less important than traditional brand measures - 09/01/2019

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots - 19/12/2018

Odd news: The 10 weirdest digital stories of 2018 - 18/12/2018

The year in review: 17 biggest digital trends of 2018 - 14/12/2018

YouTube faces fan backlash over 2018 ‘Rewind’ video - 12/12/2018

Top 10 Christmas ad rankings: John Lewis secures top social media spot - 10/12/2018

Native ads beat display ads for viewer recommendations - 10/12/2018

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes - 05/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 05/12/2018

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’ - 04/12/2018

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics - 04/12/2018

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video - 04/12/2018

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia - 04/12/2018

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date - 04/12/2018

Viral of the year: Range Rover tackles London’s largest speed bump - 04/12/2018

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top - 03/12/2018

Google’s new ‘zero results’ gamble: What does it mean for content marketing? - 30/11/2018

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views) - 29/11/2018

Marie Claire launches ’Edit’ shopping platform - 27/11/2018

Size doesn’t matter: $10,000 is ‘optimal spend on filming a video ad’ - 20/11/2018

Disney posts record profits as it reveals Netflix rival - 12/11/2018

Iceland Christmas TV ad banned for being “too political” (but goes viral online) - 09/11/2018

Ads that appear alongside offensive content ‘are seen endorsement’ - 29/10/2018

Taboola partners smartphone maker vivo to bring mobile news content to Asia - 25/10/2018

Facebook cracks down ‘clickbait’ ads - 22/10/2018

Creative trends: ‘Urgent need’ for better measurement of creative performance - 17/10/2018

Netflix now accounts for 15% of global internet traffic - 08/10/2018

Viral publisher Unilad could be up for sale after owner goes into administration - 08/10/2018

Brexit and the UK consumer: How will it change marketing? - 05/10/2018

Twice as many people think content marketing is “valuable" than “unreliable" - 28/09/2018

Content discovery ‘key to achieving customer satisfaction’ - 26/09/2018

In case you missed it: The 10 big stories in content marketing - 20/09/2018

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018 - 20/09/2018

Display and subscriptions continue to drive digital publishing revenue - 20/09/2018

Digital marketing trends: attention spans aren’t shrinking, they’re evolving - 13/09/2018

Creative protection or 'link tax'? EU votes for controversial internet copyright law - 13/09/2018

Burger King puts social first with £20K chicken competition - 11/09/2018

Google debuts 'Ad Strength' metric to help improve ad copy relevance - 31/08/2018

Facebook takes on Netflix and YouTube with ad-funded video platform - 30/08/2018

Brewdog aims for US market with premium original video series - 29/08/2018

YouTube goes boxing: KSI v Logan Paul fight ends in a draw - 28/08/2018

The future of content marketing: VR, AR and Video - 22/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

Social TV trends: Love Island's official partners aren't the only winners - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

News app trends: Top 10 breaking news stories of 2018 (so far) - 02/08/2018

Global online video viewing to exceed an hour a day in 2018 - 16/07/2018

Social media and the spread of fake news: Could you call It out? - 12/07/2018

 

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