Content marketing - Research, tips and news for marketers

Digital Intelligence - a special report about content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.
Content marketing

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New study finds a major gap in content marketing understanding as budgets soar

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.

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12/04/2017  |  Full story...  |  More about: adspend content Digital Intelligence digital marketing

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

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05/04/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG Pepsi social media and social networking video viral marketing YouTube

Regional publishers urge brands to reject "blind programmatic" ad-buying

A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.

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05/04/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Johnston Press newspapers

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…

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03/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG mobile marketing social media and social networking video viral marketing

Online news trends: Daily Mail readers also start reading Guardian after Trump election

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.

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31/03/2017  |  Full story...  |  More about: content Daily Mail Digital Intelligence digital marketing digital trends Guardian newspapers UK

Digital publishers “optimistic for the year ahead”

Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.

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27/03/2017  |  Full story...  |  More about: AOP Digital Intelligence digital marketing publishing strategy UK

Facebook tackles fake news with 'fact check' alerts

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.

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22/03/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook Regulation social media and social networking

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore"

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.


21/03/2017  |  Full story...  |  More about: Adidas adspend Digital Intelligence digital marketing ecommerce media media planning mobile marketing sport

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

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21/03/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends global mobile marketing newspapers Regulation

TV accounts for 94% of ads viewed in UK (but less for youngsters)

TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research.

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15/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media UK video

Adobe spoofs “Hovering Art Director” in new marketing ad

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...  |  More about: Adobe agencies content Digital Intelligence marketing video viral marketing

Coca-Cola entrusts AI to generate next ads

Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.

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07/03/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing FMCG food and beverages Internet of Things technology

Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event

To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans.

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01/03/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing film France

No Brexit plans in place for 68% of British retailers

The impact of Brexit has been mixed, with 51% of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum, with most favouring a so-called 'soft Brexit', according to new research.

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24/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Regulation UK

Premium editorial content “more memorable and engaging than social feeds”

Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.

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24/02/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing social media and social networking

London Fashion Week 2017: Top Tumblr posts from influencers and designers

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

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22/02/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends luxury social media and social networking Tumblr UK Yahoo

Zuckerberg's manifesto: Fake news, society and the role of social media

Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as a statement of corporate intent.

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21/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking

Yahoo begins global content deals with major newspapers

Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.

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21/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing newspapers Yahoo

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

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10/02/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends FMCG social media and social networking sport video viral marketing

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.

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07/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing media social media and social networking sport video viral marketing YouTube

Android starts testing ‘Instant Apps’: BuzzFeed, Periscope, Viki and Wish

Google has made available a number of applications as Instant Apps, using lightweight software that loads with a URL tap and installs on the go.


26/01/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

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16/01/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing social media and social networking user generated content video YouTube

Medium cuts staff by a third to tackle “broken ad system”

Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a "broken" ad-based revenue system.

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09/01/2017  |  Full story...  |  More about: advertising blogging Digital Intelligence digital marketing publishing strategy

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016

Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.

06/01/2017  |  Full story...  |  More about: Buzzfeed content digital trends Facebook publisher social media and social networking

Content marketing - Research, tips and news for marketers archives

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Fake news sites: is your brand protected in a programmatic world? - 15/12/2016

10 digital innovation predictions for 2017 - 14/12/2016

IAB white paper: Native ads and content marketing - 13/12/2016

The top 10 YouTube ads of 2016 - 09/12/2016

Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign - 09/12/2016

YouTube's biggest star PewDiePie threatens to quit over 'unsubscribing fans against their will' - 07/12/2016

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts) - 06/12/2016

Facebook overtakes YouTube for Christmas social video campaigns - 06/12/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Facebook admits more ad metrics errors: 3 new bugs found - 17/11/2016

5 key trends for short form video success - 17/11/2016

5 key trends for short form video success - 17/11/2016

Virtual reality case study: New York Times takes news to a new generation - 14/11/2016

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims - 11/11/2016

Case study: Coverfox.com targets forgetful drivers with interactive campaign - 09/11/2016

The 4 content sharing hotspots of Christmas: A goldmine for marketers - 09/11/2016

YouTube celebrates top 18 creators in #madeforyou campaign - 08/11/2016

Content recommendation engine NowDiscover links content and e-Commerce - 07/11/2016

SpotX debuts “content syndication suite” for publishers - 25/10/2016

Johnson & Johnson debuts YouTube channel in India - 21/10/2016

McDonalds axes ‘youth’ YouTube channel due to low interest - 12/10/2016

Video streaming slow down? First sign of saturation in US market - 07/10/2016

Video viral of the week: Jarlsberg creates cheesy movie spoofs - 04/10/2016

Unilever plans in-house branded content division - 03/10/2016

Vogue faces backlash after criticising fashion bloggers in “borrowed clothes” - 03/10/2016

Most UK publishers positive about growth this year (despite Brexit) - 29/09/2016

Branded content “twice as memorable as display ads” [INFOGRAPHIC] - 28/09/2016

MasterCard tells powerful story of giving with “Priceless Delivery” viral - 23/09/2016

Digital agency debuts ‘Faraday’- a print magazine for technophiles - 22/09/2016

Yahoo debuts new content marketing studio, Yahoo Storytellers - 12/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

YouTube sparks backlash over new ad-friendly content rules - 07/09/2016

Six in ten publishers expect programmatic partnerships to increase in 2016 - 06/09/2016

GoPro channel launches on Red Bull TV - 02/09/2016

BuzzFeed ‘to split into news and entertainment units’ - 26/08/2016

Mail Online partners People's Daily of China - 17/08/2016

Huffington Post founder steps down to begin health start-up - 12/08/2016

Video marketing trends: Quality branded content “outperforms pre-roll ads’ - 12/08/2016

Snapchat influencers forced to label sponsored endorsements - 09/08/2016

IOC faces backlash for ban on Olympics GIFs - 08/08/2016

White paper: 5 content strategy steps to boost customer experience - 04/08/2016

Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC] - 22/07/2016

Content marketing tips: 5 steps to drive superior customer experience - 08/07/2016

Facebook puts friends ahead of publishers in news feed - 30/06/2016

Brexit: Marketing industry figures react to EU exit - 24/06/2016

Brands ‘choosing YouTube influencers over traditional celebrities for ads’ - 16/06/2016

Sponsored content giant Outbrain gets new European boss - 15/06/2016

Snapchat merges Discover and Live Stories to give publishers a boost - 09/06/2016

Political dilemma: BuzzFeed ends Republican Party's ad contract over Trump - 08/06/2016

 

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