Content marketing - Research, tips and news for marketers

Digital Intelligence - a special report about content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.
Content marketing

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Three quarters of marketers believe culture of measurement is killing creativity

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.

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18/04/2018  |  Full story...  |  More about: adspend advertising analytics content Digital Intelligence digital marketing digital trends

B2B video marketing trends: firms challenge publishers to help them do more

Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world's largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.

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16/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing LinkedIn publishing strategy video

Spotify and Hulu strike content partnership

Spotify and Hulu have formed an agreement for the music streaming service to offer select Hulu-owned TV and movie content to its own subscribers.

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13/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Hulu music paid content Spotify video

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Regulation social media and social networking video viral marketing

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking USA

Facebook to verify major page owners to fight fake news

Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.

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09/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Display advertising continues to be largest driver of digital publisher revenue

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.

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09/04/2018  |  Full story...  |  More about: advertising AOP content Digital Intelligence digital marketing publisher publishing strategy

Le Monde partners Ligatus for brand safe premium native advertising

The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.

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06/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing France newspapers

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

Consumers losing trust in local businesses due to online errors

Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.

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29/03/2018  |  Full story...  |  More about: design Digital Intelligence digital marketing digital trends local

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

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28/03/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook mobile marketing Russia social media and social networking sport WhatsApp

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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28/03/2018  |  Full story...  |  More about: advertising Alibaba Baidu China content Digital Intelligence digital marketing mobile marketing social media and social networking Tencent

Adobe Advertising Cloud Creative goes programmatic

Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.

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28/03/2018  |  Full story...  |  More about: Adobe advertising Digital Intelligence digital marketing

Two million Spotify users blocking ads with unauthorised apps

Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorised apps that block ads.

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28/03/2018  |  Full story...  |  More about: advertising apps content Digital Intelligence digital marketing music Regulation Spotify

Video competition to demonstrate crowd-sourced storytelling

Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.

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27/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing social media and social networking user generated content video

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

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26/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search USA

Google debuts $300m news initiative with platform to manage subscriptions

Google has launched is a new platform designed to help publishers convert readers into subscribers.

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23/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google newspapers

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.

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15/03/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Google Search video YouTube

Apple buys ‘Netflix for magazines’ platform Texture

Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount.

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14/03/2018  |  Full story...  |  More about: Apple apps content Digital Intelligence digital marketing iPhone iPod and iTunes newspapers

The true impact Disney and 21st Century Fox merger [INFOGRAPHIC]

Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series. This infographic from ABC Finance looks at the implications for the massive media merger, including streaming.

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13/03/2018  |  Full story...  |  More about: digital marketing digital trends Disney Entertainment film infographic media Netflix News Corp

Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories

News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.

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12/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Internet of Things newspapers publishing strategy Reuters technology

NME goes online only amid ‘tough’ print ad market

Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.

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07/03/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing music publishing strategy

YouTube gets JICWEBS’ brand safety certification

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.

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07/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Regulation video YouTube

Ad-blocking Millennials ‘happy to pay for content’

Ad block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, according to new research.

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19/02/2018  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends global paid content

Content marketing platform Outbrain goes premium with ‘Sphere’

Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.

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15/02/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing publishing strategy

Content marketing - Research, tips and news for marketers archives

Nespresso crowdsources video about “difference women can make” - 14/02/2018

Google takes on Instagram and Snapchat with AMP Stories - 14/02/2018

Shell creates global music video via Oath digital content deal - 12/02/2018

Digital publisher revenue and confidence on the up - 31/01/2018

Top 10 YouTube ads of 2017 - 26/01/2018

Trust in social media falls sharply worldwide - 23/01/2018

Twitch partners Disney in gaming content deal - 23/01/2018

Facebook and Twitter unveil plans to tackle ‘fake news’ - 23/01/2018

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign - 19/01/2018

YouTube faces vlogger backlash on tighter ad rules - 18/01/2018

YouTube to screen videos for premium advertisers to tackle brand safety concerns - 17/01/2018

Universal Music lets users upload songs to Facebook - 22/12/2017

Odd news: The 12 weirdest digital stories of 2017 - 19/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Disney to buy Fox: Ready for a Netflix showdown? - 14/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey” - 05/12/2017

John Lewis wins battle of Christmas ads on YouTube 2017 - 05/12/2017

Virals of the year: The New York Times “The Truth Is Hard to Find” - 04/12/2017

Reader and publisher relationship has “catalytic” effect on ad effectiveness - 22/11/2017

Channel 4 links with top European broadcasters for video ad alliance - 15/11/2017

Video and subscriptions to power the future of premium content - 13/11/2017

More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience - 03/11/2017

Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’ - 31/10/2017

Government “must do more to support data-driven creative industries” - 26/10/2017

Google dampens rumours of ‘revenue split’ with publishers - 24/10/2017

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC] - 23/10/2017

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt - 13/10/2017

Boost to publisher paywalls: Google ends 'first click free' policy on media sites - 06/10/2017

Coca-Cola sponsors virtual player on FIFA 18 - 06/10/2017

TV and streaming: A ‘total video’ content future? - 28/09/2017

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search” - 26/09/2017

Shutterstock Custom helps brands with content creation - 22/09/2017

Most European retailers see future as a media company - 14/09/2017

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year” - 08/09/2017

LinkedIn debuts native adverting tool to help reach beyond the network - 07/09/2017

More bloggers ‘are turning professional’ - 05/09/2017

Ministry of Sound revamps website to reflect multimedia transformation - 04/09/2017

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure - 17/08/2017

Online comedy site gets funding boost and Virgin Atlantic deal - 16/08/2017

Soundcloud saved with $170m investment - 14/08/2017

Yahoo Sport kicks off weekly football show “For The Win” - 11/08/2017

Google starts to tell publishers if their ads are annoying - 11/08/2017

Facebook takes on YouTube with "Watch" video platform - 10/08/2017

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video - 02/08/2017

UK ad spend trends: Mobile drives digital past £10bn - 24/07/2017

Netflix beats expectations as overseas subscribers soar - 18/07/2017

Two-thirds of older citizens "have never used a computer" - 18/07/2017

The fake news effect: Third of people trust the media less than six months ago - 11/07/2017

Most downloaded TV and Film apps revealed - 30/06/2017

 

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