Content marketing - Research, tips and news for marketers

Digital Intelligence - a special report about content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.
Content marketing

Want more? Sign up for weekly briefings

Netflix beats expectations as overseas subscribers soar

Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.

stranger%20things%20poster2.jpg


18/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Entertainment Netflix video

Two-thirds of older citizens "have never used a computer"

In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before.

spf.jpg

18/07/2017  |  Full story...  |  More about: demographics design Digital Intelligence digital marketing digital trends

The fake news effect: Third of people trust the media less than six months ago

Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.

fake%20news%20laptop.jpg

11/07/2017  |  Full story...  |  More about: Digital Britain digital marketing digital trends media newspapers Regulation

Most downloaded TV and Film apps revealed

YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research.

app-map1.jpg

30/06/2017  |  Full story...  |  More about: apps BBC iPlayer Channel 4 Digital Intelligence digital marketing digital trends LOVEFiLM mobile devices and tablets mobile marketing Netflix paid content video YouTube

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.


22/06/2017  |  Full story...  |  More about: Digital Intelligence email social media and social networking video viral marketing

Facebook is now the main news source worldwide- survey

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

gatek2.jpg

20/06/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Facebook newspapers social media and social networking

"Cannes Crêperie Experiment" aims to prove mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.


19/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing ecommerce France mobile marketing viral marketing

Cannes Lions 2017: Top 10 video ads worldwide

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

cena.jpg

19/06/2017  |  Full story...  |  More about: advertising agencies Cannes Lions Digital Intelligence digital marketing digital trends France video viral marketing

Samsung in VR partnership with BuzzFeed and NowThis

Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.

14/06/2017  |  Full story...  |  More about: Buzzfeed content Digital Intelligence digital marketing games mobile marketing Samsung technology video viral marketing

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

labcon.jpg

12/06/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook government social media and social networking UK video viral marketing YouTube

Facebook Instant Articles adds support for Google AMP and Apple News

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

instanta.jpg

30/05/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook newspapers social media and social networking

Burger King upsets Belgian royals with "choose your king" stunt

Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country's King Philippe and the company's mascot.

burger%20king%20belgium.jpg

30/05/2017  |  Full story...  |  More about: Belgium Digital Intelligence digital marketing social media and social networking

Fake news fatigue? Brits flock back to mainstream news sites ahead of election

With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.

fake-news-laptop.jpg

25/05/2017  |  Full story...  |  More about: Digital Intelligence digital trends publishing strategy Regulation social media and social networking UK

McDonald's pulls controversial video ad about child bereavement

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.


17/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing McDonalds media social media and social networking video viral marketing

Most Brits "unaware that their ads are filtered online"

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more "relevant but unexpected ads" while online, according to new research.

relebub.jpg

08/05/2017  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence digital marketing digital trends UK

Facebook shuts down VR movie studio (but 5% of staff now working on VR)

Facebook's award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.

05/05/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook games video

Channel 4 scares web viewers with personalised Alien ad

Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo.

runc4.jpg

26/04/2017  |  Full story...  |  More about: behavioural targeting Channel 4 Digital Intelligence digital marketing

Interview with an influencer: Danny MacAskill on the process of working with major brands

Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers' lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.

danny%20macaskill.jpg

25/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages social media and social networking sport video viral marketing

Huffington Post rebrands to “HuffPost”

Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence.

HuffPost%20site%20example.jpg

25/04/2017  |  Full story...  |  More about: blogging Digital Intelligence Huffington Post media newspapers

Content marketing trends: 80% of consumers forget content within a few days

A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research.

25/04/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends video viral marketing

New study finds a major gap in content marketing understanding as budgets soar

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.

70percent.jpg

12/04/2017  |  Full story...  |  More about: adspend content Digital Intelligence digital marketing

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

jenner.jpg

05/04/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG Pepsi social media and social networking video viral marketing YouTube

Regional publishers urge brands to reject "blind programmatic" ad-buying

A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.

johnston%20press.jpg

05/04/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Johnston Press newspapers

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…

google%20gnome.jpg

03/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG mobile marketing social media and social networking video viral marketing

Online news trends: Daily Mail readers also start reading Guardian after Trump election

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.

news-filtering-large.jpg

31/03/2017  |  Full story...  |  More about: content Daily Mail Digital Intelligence digital marketing digital trends Guardian newspapers UK

Content marketing - Research, tips and news for marketers archives

Digital publishers “optimistic for the year ahead” - 27/03/2017

Facebook tackles fake news with 'fact check' alerts - 22/03/2017

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore" - 21/03/2017

Fake news and advertising: Premium publishers "protect brands from negative effects" - 21/03/2017

TV accounts for 94% of ads viewed in UK (but less for youngsters) - 15/03/2017

Adobe spoofs “Hovering Art Director” in new marketing ad - 15/03/2017

Coca-Cola entrusts AI to generate next ads - 07/03/2017

Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event - 01/03/2017

No Brexit plans in place for 68% of British retailers - 24/02/2017

Premium editorial content “more memorable and engaging than social feeds” - 24/02/2017

London Fashion Week 2017: Top Tumblr posts from influencers and designers - 22/02/2017

Zuckerberg's manifesto: Fake news, society and the role of social media - 21/02/2017

Yahoo begins global content deals with major newspapers - 21/02/2017

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads - 10/02/2017

Global digital trends in 2017: Half the world now owns a smartphone - 09/02/2017

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political - 07/02/2017

Android starts testing ‘Instant Apps’: BuzzFeed, Periscope, Viki and Wish - 26/01/2017

YouTube "Super Chat" lets creators make money from comments on live streams - 16/01/2017

Medium cuts staff by a third to tackle “broken ad system” - 09/01/2017

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016 - 06/01/2017

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Fake news sites: is your brand protected in a programmatic world? - 15/12/2016

10 digital innovation predictions for 2017 - 14/12/2016

IAB white paper: Native ads and content marketing - 13/12/2016

The top 10 YouTube ads of 2016 - 09/12/2016

Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign - 09/12/2016

YouTube's biggest star PewDiePie threatens to quit over 'unsubscribing fans against their will' - 07/12/2016

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts) - 06/12/2016

Facebook overtakes YouTube for Christmas social video campaigns - 06/12/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Facebook admits more ad metrics errors: 3 new bugs found - 17/11/2016

5 key trends for short form video success - 17/11/2016

5 key trends for short form video success - 17/11/2016

Virtual reality case study: New York Times takes news to a new generation - 14/11/2016

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims - 11/11/2016

Case study: Coverfox.com targets forgetful drivers with interactive campaign - 09/11/2016

The 4 content sharing hotspots of Christmas: A goldmine for marketers - 09/11/2016

YouTube celebrates top 18 creators in #madeforyou campaign - 08/11/2016

Content recommendation engine NowDiscover links content and e-Commerce - 07/11/2016

SpotX debuts “content syndication suite” for publishers - 25/10/2016

Johnson & Johnson debuts YouTube channel in India - 21/10/2016

McDonalds axes ‘youth’ YouTube channel due to low interest - 12/10/2016

Video streaming slow down? First sign of saturation in US market - 07/10/2016

Video viral of the week: Jarlsberg creates cheesy movie spoofs - 04/10/2016

Unilever plans in-house branded content division - 03/10/2016

Vogue faces backlash after criticising fashion bloggers in “borrowed clothes” - 03/10/2016

Most UK publishers positive about growth this year (despite Brexit) - 29/09/2016

Branded content “twice as memorable as display ads” [INFOGRAPHIC] - 28/09/2016

MasterCard tells powerful story of giving with “Priceless Delivery” viral - 23/09/2016

Digital agency debuts ‘Faraday’- a print magazine for technophiles - 22/09/2016

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy