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UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.
Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.
In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…
Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.
Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.
Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research.
Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.
To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans.
The impact of Brexit has been mixed, with 51% of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum, with most favouring a so-called 'soft Brexit', according to new research.
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.
Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?
Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as a statement of corporate intent.
Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.
Google has made available a number of applications as Instant Apps, using lightweight software that loads with a URL tap and installs on the go.
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a "broken" ad-based revenue system.
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.
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