Content marketing - Research, tips and news for marketers

Digital Intelligence - a special report about content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.
Content marketing

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Global online video viewing to exceed an hour a day in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.

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16/07/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Entertainment global media Netflix paid content time spent online video YouTube

Social media and the spread of fake news: Could you call It out?

You can't deny the power of social media for enabling conversation like no other medium in history - but is it also responsible for the spread of fake news in our societies?

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12/07/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends infographic newspapers Regulation social media and social networking

French newspaper Le Figaro seals 3-Year deal with Taboola

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

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09/07/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing France newspapers

Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

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04/07/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends global sport video viral marketing

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing FMCG Proctor and Gamble video viral marketing

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions digital marketing Proctor and Gamble video viral marketing

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.

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25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing media media planning social media and social networking Tesco

Cannes Lions Highlights: Accelerating creativity in the age of AI

At Cannes Lions 2018, Adobe hosted a panel with Jamie Myrold (Adobe VP of design), Mario Klingemann (artist and “Neurographer”), and Natasha Jen (partner at Pentagram) who discussed an important question to the festival’s audience: How are creative people in the advertising industry going to interact with AI in their work?

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22/06/2018  |  Full story...  |  More about: advertising Cannes Lions content Digital Intelligence digital marketing Internet of Things technology

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth”

At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success.

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22/06/2018  |  Full story...  |  More about: advertising Cannes Lions content CRM Digital Intelligence digital marketing Unilever

Instagram launches long-form video hub IGTV

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

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22/06/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Instagram social media and social networking video

Cannes Lions 2018: Highlights from day 2

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

21/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing France video

Cannes Lions 2018: Video highlights from day one

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

20/06/2018  |  Full story...  |  More about: advertising Cannes Lions content Digital Intelligence digital marketing

90min creates localised user-generated World Cup sites with big brand sponsors

Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.

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11/06/2018  |  Full story...  |  More about: brands content Digital Intelligence digital marketing sport

Content marketing trends: Clear ROI focus needed to convince boardroom

A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.

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07/06/2018  |  Full story...  |  More about: adspend advertising content Digital Intelligence digital marketing digital trends

HubSpot and Taboola turn on content discovery for 40,000 brands

Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.

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04/06/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing ecommerce social media and social networking

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

A tale of two tweets: Poundland threatens legal action over Thameslink slur

A tweet from UK rail operator Thameslink backfired spectacularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.

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31/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing retail social media and social networking Twitter

Online news trend: Quality journalism is winning the war on attention

There is a growing ‘premium' effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment, according to new research.

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22/05/2018  |  Full story...  |  More about: content Digital Intelligence digital trends newspapers Regulation

85% of firms struggle to comply with GDPR by deadline

With GDPR coming into effect in just over a week from today, 85% of firms in Europe and the United States will not be ready on time, according to new research.

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18/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Privacy Regulation

YouTube takes on Spotify with ad-funded music streaming service

YouTube is launching a 'freemium' music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.

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18/05/2018  |  Full story...  |  More about: advertising digital marketing ecommerce music Spotify YouTube

“Second Screening” while watching TV 'makes ads more effective'

The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.

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17/05/2018  |  Full story...  |  More about: agencies Digital Intelligence digital marketing mobile marketing video

Online news trends: Consumers seek trusted titles in ‘post-truth’ world

Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.

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16/05/2018  |  Full story...  |  More about: content Digital Intelligence digital trends newspapers publishing strategy Regulation

10 big trends from Google I/O: AI phone calls and Android IoT platform

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018…

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10/05/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing email Google Google Mail Internet of Things mobile marketing Search social media and social networking technology video

BBC, ITV, C4 and NBC in talks to create UK streaming service

The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.

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08/05/2018  |  Full story...  |  More about: Amazon BBC Channel 4 content Digital Intelligence digital marketing Entertainment film ITV Netflix UK video

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.

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02/05/2018  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing Facebook games IM Instagram mobile marketing online dating social media and social networking WhatsApp

Content marketing - Research, tips and news for marketers archives

Media use 'close to saturation point' in the UK - 02/05/2018

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’ - 01/05/2018

Three quarters of marketers believe culture of measurement is killing creativity - 18/04/2018

B2B video marketing trends: firms challenge publishers to help them do more - 16/04/2018

Spotify and Hulu strike content partnership - 13/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

Facebook to verify major page owners to fight fake news - 09/04/2018

Display advertising continues to be largest driver of digital publisher revenue - 09/04/2018

Le Monde partners Ligatus for brand safe premium native advertising - 06/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Consumers losing trust in local businesses due to online errors - 29/03/2018

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience - 28/03/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year - 28/03/2018

Adobe Advertising Cloud Creative goes programmatic - 28/03/2018

Two million Spotify users blocking ads with unauthorised apps - 28/03/2018

Video competition to demonstrate crowd-sourced storytelling - 27/03/2018

Digital to account for 50% of US $197bn ad investment in 2018 - 26/03/2018

Google debuts $300m news initiative with platform to manage subscriptions - 23/03/2018

YouTube gives brands search-based targeting tool - 15/03/2018

Apple buys ‘Netflix for magazines’ platform Texture - 14/03/2018

The true impact Disney and 21st Century Fox merger [INFOGRAPHIC] - 13/03/2018

Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories - 12/03/2018

NME goes online only amid ‘tough’ print ad market - 07/03/2018

YouTube gets JICWEBS’ brand safety certification - 07/03/2018

Ad-blocking Millennials ‘happy to pay for content’ - 19/02/2018

Content marketing platform Outbrain goes premium with ‘Sphere’ - 15/02/2018

Nespresso crowdsources video about “difference women can make” - 14/02/2018

Google takes on Instagram and Snapchat with AMP Stories - 14/02/2018

Shell creates global music video via Oath digital content deal - 12/02/2018

Digital publisher revenue and confidence on the up - 31/01/2018

Top 10 YouTube ads of 2017 - 26/01/2018

Trust in social media falls sharply worldwide - 23/01/2018

Twitch partners Disney in gaming content deal - 23/01/2018

Facebook and Twitter unveil plans to tackle ‘fake news’ - 23/01/2018

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign - 19/01/2018

YouTube faces vlogger backlash on tighter ad rules - 18/01/2018

YouTube to screen videos for premium advertisers to tackle brand safety concerns - 17/01/2018

Universal Music lets users upload songs to Facebook - 22/12/2017

Odd news: The 12 weirdest digital stories of 2017 - 19/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Disney to buy Fox: Ready for a Netflix showdown? - 14/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey” - 05/12/2017

John Lewis wins battle of Christmas ads on YouTube 2017 - 05/12/2017

Virals of the year: The New York Times “The Truth Is Hard to Find” - 04/12/2017

Reader and publisher relationship has “catalytic” effect on ad effectiveness - 22/11/2017

Channel 4 links with top European broadcasters for video ad alliance - 15/11/2017

Video and subscriptions to power the future of premium content - 13/11/2017

More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience - 03/11/2017

 

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