Content marketing - Research, tips and news for marketers

Digital Intelligence - a special report about content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.
Content marketing

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Linguistics and AI: Helping marketers get over the language barrier to go global

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL's Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and tackle this issue.

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21/02/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends technology

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...  |  More about: apps content Digital Intelligence digital marketing digital trends video

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Influencer Marketing video viral marketing

TechCrunch expands into subscriptions with start-up advice platform

Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.

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15/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing media TechCrunch

Spotify buys two podcast giants

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

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07/02/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing paid content Spotify

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...  |  More about: adspend advertising content Digital Intelligence digital marketing digital trends sport video

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...  |  More about: advertising content digital companies Digital Intelligence digital marketing digital trends sport video

ContentSquare gets £45m funding boosts for AI-powered analytics

London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.

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30/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Advertisers still missing the mark with gender stereotypes- survey

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

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30/01/2019  |  Full story...  |  More about: advertising content demographics Digital Intelligence digital marketing digital trends

6 ways to engage with worldwide audiences in 2019

Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.

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29/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

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17/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global video YouTube

Verizon Media and Microsoft strike global native advertising deal

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

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11/01/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Microsoft Verizon

Content marketing trends: Engagement still seen as less important than traditional brand measures

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

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09/01/2019  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

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19/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends mobile marketing social media and social networking

Odd news: The 10 weirdest digital stories of 2018

From Amazon's car boot deliveries to Samsung's foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

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18/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Internet of Things social media and social networking technology

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking video viral marketing YouTube

Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

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10/12/2018  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing John Lewis

Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends France Germany UK

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing video viral marketing

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

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04/12/2018  |  Full story...  |  More about: advertising augmented reality content games Nike sport technology video viral marketing

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

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04/12/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing video viral marketing

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

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04/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Sweden video viral marketing

Content marketing - Research, tips and news for marketers archives

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date - 04/12/2018

Viral of the year: Range Rover tackles London’s largest speed bump - 04/12/2018

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top - 03/12/2018

Google’s new ‘zero results’ gamble: What does it mean for content marketing? - 30/11/2018

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views) - 29/11/2018

Marie Claire launches ’Edit’ shopping platform - 27/11/2018

Size doesn’t matter: $10,000 is ‘optimal spend on filming a video ad’ - 20/11/2018

Disney posts record profits as it reveals Netflix rival - 12/11/2018

Iceland Christmas TV ad banned for being “too political” (but goes viral online) - 09/11/2018

Ads that appear alongside offensive content ‘are seen endorsement’ - 29/10/2018

Taboola partners smartphone maker vivo to bring mobile news content to Asia - 25/10/2018

Facebook cracks down ‘clickbait’ ads - 22/10/2018

Creative trends: ‘Urgent need’ for better measurement of creative performance - 17/10/2018

Netflix now accounts for 15% of global internet traffic - 08/10/2018

Viral publisher Unilad could be up for sale after owner goes into administration - 08/10/2018

Brexit and the UK consumer: How will it change marketing? - 05/10/2018

Twice as many people think content marketing is “valuable" than “unreliable" - 28/09/2018

Content discovery ‘key to achieving customer satisfaction’ - 26/09/2018

In case you missed it: The 10 big stories in content marketing - 20/09/2018

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018 - 20/09/2018

Display and subscriptions continue to drive digital publishing revenue - 20/09/2018

Digital marketing trends: attention spans aren’t shrinking, they’re evolving - 13/09/2018

Creative protection or 'link tax'? EU votes for controversial internet copyright law - 13/09/2018

Burger King puts social first with £20K chicken competition - 11/09/2018

Google debuts 'Ad Strength' metric to help improve ad copy relevance - 31/08/2018

Facebook takes on Netflix and YouTube with ad-funded video platform - 30/08/2018

Brewdog aims for US market with premium original video series - 29/08/2018

YouTube goes boxing: KSI v Logan Paul fight ends in a draw - 28/08/2018

The future of content marketing: VR, AR and Video - 22/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

Social TV trends: Love Island's official partners aren't the only winners - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

News app trends: Top 10 breaking news stories of 2018 (so far) - 02/08/2018

Global online video viewing to exceed an hour a day in 2018 - 16/07/2018

Social media and the spread of fake news: Could you call It out? - 12/07/2018

French newspaper Le Figaro seals 3-Year deal with Taboola - 09/07/2018

Marketing and sport: which industries benefit most from big events? - 04/07/2018

Cannes Film Winner: Tide spoofs Old Spice to take top award - 25/06/2018

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’ - 25/06/2018

Cannes Lions Highlights: Accelerating creativity in the age of AI - 22/06/2018

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth” - 22/06/2018

Instagram launches long-form video hub IGTV - 22/06/2018

Cannes Lions 2018: Highlights from day 2 - 21/06/2018

Cannes Lions 2018: Video highlights from day one - 20/06/2018

90min creates localised user-generated World Cup sites with big brand sponsors - 11/06/2018

Content marketing trends: Clear ROI focus needed to convince boardroom - 07/06/2018

HubSpot and Taboola turn on content discovery for 40,000 brands - 04/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

A tale of two tweets: Poundland threatens legal action over Thameslink slur - 31/05/2018

Online news trend: Quality journalism is winning the war on attention - 22/05/2018

 

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