Content marketing - Research, tips and news for marketers

Digital Intelligence - a special report about content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.
Content marketing

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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking video viral marketing YouTube

Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

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10/12/2018  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing John Lewis

Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends France Germany UK

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing video viral marketing

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

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04/12/2018  |  Full story...  |  More about: advertising augmented reality content games Nike sport technology video viral marketing

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

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04/12/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing video viral marketing

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

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04/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Sweden video viral marketing

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Tinder video viral marketing

Viral of the year: Range Rover tackles London’s largest speed bump

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.

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04/12/2018  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing video viral marketing

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

Realeyes measured viewers' emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.

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03/12/2018  |  Full story...  |  More about: advertising Christmas Digital Intelligence digital marketing digital trends video viral marketing

Google’s new ‘zero results’ gamble: What does it mean for content marketing?

After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.

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30/11/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Search

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

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29/11/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends Facebook Iceland John Lewis

Marie Claire launches ’Edit’ shopping platform

Fashion and beauty magazine brand Marie Claire UK has launched an online fashion aggregator platform: Marie Claire Edit.

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27/11/2018  |  Full story...  |  More about: Clothing content Digital Intelligence digital marketing ecommerce retail

Size doesn’t matter: $10,000 is ‘optimal spend on filming a video ad’

How much should you spend on a video ad production? A new experiment pitted three ads against each other to discover the optimal amount to spend on filming a video.

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20/11/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends video

Disney posts record profits as it reveals Netflix rival

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%.

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12/11/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Disney Netflix paid content video

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

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09/11/2018  |  Full story...  |  More about: charity content Digital Intelligence digital marketing ecommerce Regulation UK video viral marketing

Ads that appear alongside offensive content ‘are seen endorsement’

Consumers are angry at brands whose ads appear near violent, negative, or otherwise "unsafe" content on the web, and are less likely to buy from them as a result, according to new research.

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29/10/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends Regulation

Taboola partners smartphone maker vivo to bring mobile news content to Asia

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

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25/10/2018  |  Full story...  |  More about: Asia Digital Intelligence digital marketing mobile marketing newspapers

Facebook cracks down ‘clickbait’ ads

Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information.

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22/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook Regulation social media and social networking

Creative trends: ‘Urgent need’ for better measurement of creative performance

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

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17/10/2018  |  Full story...  |  More about: advertising analytics content Digital Intelligence digital marketing digital trends

Netflix now accounts for 15% of global internet traffic

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.

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08/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends global internet use Netflix paid content time spent online YouTube

Viral publisher Unilad could be up for sale after owner goes into administration

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

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08/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing publishing strategy social media and social networking video viral marketing

Content marketing - Research, tips and news for marketers archives

Brexit and the UK consumer: How will it change marketing? - 05/10/2018

Twice as many people think content marketing is “valuable" than “unreliable" - 28/09/2018

Content discovery ‘key to achieving customer satisfaction’ - 26/09/2018

In case you missed it: The 10 big stories in content marketing - 20/09/2018

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018 - 20/09/2018

Display and subscriptions continue to drive digital publishing revenue - 20/09/2018

Digital marketing trends: attention spans aren’t shrinking, they’re evolving - 13/09/2018

Creative protection or 'link tax'? EU votes for controversial internet copyright law - 13/09/2018

Burger King puts social first with £20K chicken competition - 11/09/2018

Google debuts 'Ad Strength' metric to help improve ad copy relevance - 31/08/2018

Facebook takes on Netflix and YouTube with ad-funded video platform - 30/08/2018

Brewdog aims for US market with premium original video series - 29/08/2018

The future of content marketing: VR, AR and Video - 22/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

Social TV trends: Love Island's official partners aren't the only winners - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

News app trends: Top 10 breaking news stories of 2018 (so far) - 02/08/2018

Global online video viewing to exceed an hour a day in 2018 - 16/07/2018

Social media and the spread of fake news: Could you call It out? - 12/07/2018

French newspaper Le Figaro seals 3-Year deal with Taboola - 09/07/2018

Marketing and sport: which industries benefit most from big events? - 04/07/2018

Cannes Film Winner: Tide spoofs Old Spice to take top award - 25/06/2018

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’ - 25/06/2018

Cannes Lions Highlights: Accelerating creativity in the age of AI - 22/06/2018

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth” - 22/06/2018

Instagram launches long-form video hub IGTV - 22/06/2018

Cannes Lions 2018: Highlights from day 2 - 21/06/2018

Cannes Lions 2018: Video highlights from day one - 20/06/2018

90min creates localised user-generated World Cup sites with big brand sponsors - 11/06/2018

Content marketing trends: Clear ROI focus needed to convince boardroom - 07/06/2018

HubSpot and Taboola turn on content discovery for 40,000 brands - 04/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

A tale of two tweets: Poundland threatens legal action over Thameslink slur - 31/05/2018

Online news trend: Quality journalism is winning the war on attention - 22/05/2018

85% of firms struggle to comply with GDPR by deadline - 18/05/2018

YouTube takes on Spotify with ad-funded music streaming service - 18/05/2018

“Second Screening” while watching TV 'makes ads more effective' - 17/05/2018

Online news trends: Consumers seek trusted titles in ‘post-truth’ world - 16/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform - 10/05/2018

BBC, ITV, C4 and NBC in talks to create UK streaming service - 08/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Media use 'close to saturation point' in the UK - 02/05/2018

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’ - 01/05/2018

Three quarters of marketers believe culture of measurement is killing creativity - 18/04/2018

B2B video marketing trends: firms challenge publishers to help them do more - 16/04/2018

Spotify and Hulu strike content partnership - 13/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

Facebook to verify major page owners to fight fake news - 09/04/2018

Display advertising continues to be largest driver of digital publisher revenue - 09/04/2018

 

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