Digital and internet marketing regulation - Research, tips and case studies for digital marketers

Digital Intelligence - a special report about digital and internet marketing regulation

Understanding the basics of digital and internet marketing regulation is essential for every business, especially marketers. From data protection laws to copyright, advertising standards to distance selling, this is a complex area of interconnected laws.
Digital marketing regulation

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Top hotel booking sites halt 'misleading' tactics and hidden charges after investigation

Six leading hotel booking sites have all agreed to make changes to their websites after an investigation uncovered ‘misleading’ sales tactics designed to boost bookings.

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07/02/2019  |  Full story...  |  More about: CRM design Digital Intelligence digital marketing digital trends ecommerce Regulation Travel

Facebook 'paid children to install spy software on their phones'- report

Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors' apps, according to a new report.

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31/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy regulation

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

Scientists have discovered it's possible to create a 95% accurate profile of non-users on social media using their friends' data, leading to so-called ‘shadow profiles’.

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24/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy regulation social media and social networking

Social media stars and celebs pledge to be more transparent over paid posts

A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.

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24/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Regulation social media and social networking UK

WhatsApp fights fake news with message forwarding restrictions

WhatsApp is limiting the number of times a message can be forwarded on in a bid to combat the spread of fake news.

24/01/2019  |  Full story...  |  More about: Digital Intelligence IM mobile marketing regulation WhatsApp

Google forced to pay €50m GDPR fine by French data regulator

Google has been served with a €50m (£44.1m) fine by the French data regulator for breaching the EU's rules on consumer data protection, representing the largest fine yet under GDPR.

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22/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Europe Google Regulation

US court forces Domino's Pizza to make app accessible to blind people

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

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21/01/2019  |  Full story...  |  More about: app design Digital Intelligence digital marketing mobile marketing Regulation

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search social media and social networking video

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

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27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Regulation UK

GDPR: Only 5% of European users refuse cookies used for personalised advertising

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.

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27/11/2018  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing digital trends Europe Privacy Regulation

ASA gender stereotyping ban: Marketers embracing more diversity in images

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.

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22/11/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing images Regulation

The 6 sins of the digital age: Hate, addiction and misinformation top list

The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study.

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12/11/2018  |  Full story...  |  More about: Digital Intelligence digital trends Regulation

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

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09/11/2018  |  Full story...  |  More about: charity content Digital Intelligence digital marketing ecommerce Regulation UK video viral marketing

ITV warns Brexit fears are scaring off advertisers

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK's future, the UK broadcaster has said.

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09/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing ITV Regulation

US elections: Twitter shuts down 10,000 bot accounts 'discouraging voting'

Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.

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05/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government Regulation social media and social networking Twitter

Ads that appear alongside offensive content ‘are seen endorsement’

Consumers are angry at brands whose ads appear near violent, negative, or otherwise "unsafe" content on the web, and are less likely to buy from them as a result, according to new research.

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29/10/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends Regulation

GDPR 5 months on: Marketing email volumes half (but open rates soar)

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.

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24/10/2018  |  Full story...  |  More about: advertising behavioural targeting CRM Digital Intelligence digital marketing digital trends email Privacy Regulation

UK and US trade bodies unite to fight ad fraud

UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.

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24/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Regulation security UK USA

Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...  |  More about: Android Digital Intelligence digital marketing Google mobile marketing Regulation Search

Privacy trends: People 'less likely to protect their phones than computers'

Identity thefts, celebrity photo leaks, and other data breaches happen because of disproportionate trust in smartphone security, according to new research.

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10/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Privacy Regulation

Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’

The UK's High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.

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09/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google Privacy Regulation UK

Brexit to impact UK and European app services

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.

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09/10/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Europe mobile marketing Regulation UK

Brexit “material threat to London’s role as digital creative hub”: Tom Brake MP in interview warns of instant brain drain

As an MP, Tom Brake (LibDems) has been on the frontline of fighting Brexit because of the damage it would inflict on UK jobs, communities and prosperity. The big debates on lost manufacturing and finance sector jobs have hidden the equally damaging impact on UK media, tech and creative services firms. In this exclusive interview for Netimperative, he talks candidly – and the news isn’t good.

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05/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government marketing Regulation UK

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

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13/09/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Europe government Regulation social media and social networking viral marketing

Digital and internet marketing regulation - Research, tips and case studies for digital marketers archives

GDPR: Data breach complaints up 160% since new digital privacy rules - 28/08/2018

Facebook bans second Cambridge psychometric quiz app - 24/08/2018

4 in 10 brands deliver ads on unsafe sites - 23/08/2018

Facebook gives every user a secret reputation score to tackle fake news - 23/08/2018

Identity fraud falls for the first time since 2014 - 20/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

Google Map app “still records location even if tracking is turned off” - 16/08/2018

Amazon forced to ditch ‘next-day delivery’ claim? - 14/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Goggle planning censored search engine in China? - 03/08/2018

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads - 30/07/2018

White paper: How does GDPR affect programmatic marketing - 25/07/2018

Facebook investigates Crimson Hexagon over data policy concerns - 23/07/2018

EU fines Google record €4.3bn over Android app dominance - 20/07/2018

Nearly 3 in 4 London startups staying put despite Brexit uncertainty - 17/07/2018

Twitter bot purge: 8 million fake followers ditched - 16/07/2018

Social media and the spread of fake news: Could you call It out? - 12/07/2018

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR) - 11/07/2018

Memes saved? MEPs vote to reject EU copyright law proposal - 05/07/2018

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed - 05/07/2018

GDPR one month on: Large rise in privacy complaints across Europe - 28/06/2018

Lost for words: 60% of 16-24s use the same password for multiple accounts - 25/06/2018

Apple to punish apps that misuse address book data - 18/06/2018

Ad data wars: Apple blocks Facebook and Google tracking tools by default - 05/06/2018

Data scandal: Trust in Facebook drops by half - 05/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

SEMrush study: searches for GDPR increase 700% in run up to implementation date - 25/05/2018

Only 2% of UK Consumers consider GDPR to be NOT Important - 24/05/2018

AgeChecked teams up with Blockchain platform for age verification - 23/05/2018

‘Bring your own device’ linked with cybersecurity risk for six in 10 UK SMEs - 23/05/2018

81% of UK marketers feel ready for GDPR (but employers may not be) - 21/05/2018

GDPR: US start-ups better prepared than European counterparts - 17/05/2018

Brits ‘will punish firms that fail to safeguard data’ (and reward those that do) - 16/05/2018

Online news trends: Consumers seek trusted titles in ‘post-truth’ world - 16/05/2018

Talking to customers about their data is the key to GDPR - 14/05/2018

Talking to customers about their data is the key to GDPR - 14/05/2018

Apple ‘banning apps that share people’s location data’- report - 10/05/2018

Shutterstock uses AI to help people avoid image copyright issues - 09/05/2018

GDPR: UK consumers to target businesses with onslaught of data privacy requests - 04/05/2018

Cambridge Analytica shuts down over data scandal (but enquiry continues) - 04/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Nearly half of UK businesses expect to be fined for GDPR non-compliance - 02/05/2018

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns - 27/04/2018

Many businesses and charities ‘suffered at least one cyber attack last year’ - 26/04/2018

GDPR awareness gap drops sharply among marketers as deadline nears - 25/04/2018

YouTube deleted over 8 million 'bad' videos in 3 months - 24/04/2018

World Federation of Advertisers calls on brands to embrace culture of data transparency - 23/04/2018

Ikea handyman app TaskRabbit hit by data breach - 20/04/2018

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature) - 19/04/2018

 

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