Digital and internet marketing regulation - Research, tips and case studies for digital marketers

Digital Intelligence - a special report about digital and internet marketing regulation

Understanding the basics of digital and internet marketing regulation is essential for every business, especially marketers. From data protection laws to copyright, advertising standards to distance selling, this is a complex area of interconnected laws.
Digital marketing regulation

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42% of brand websites are still not GDPR compliant

Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.

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13/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Europe Regulation

GDPR warning: 78% of consumers have recently been contacted by a business without their consent

The vast majority of consumers (78%) receive unsolicited contact from UK businesses, according to new research.

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12/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Privacy Regulation

Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

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07/12/2017  |  Full story...  |  More about: advertising ASA behavioural targeting demographics Digital Intelligence digital marketing Regulation UK

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

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05/12/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

10 hacks that rocked the business world in 2017

2017 has seen some of the most destructive cyber breaches within the business world to date. In light of this, Online Security Experts, vpnMentor have recently conducted research of the 10 biggest business cyber attacks of 2017, highlighting the damage caused, hacking software responsible and how the attacks were resolved.

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05/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing hacker Regulation

Big brands pull out of YouTube after appearing next to ‘predatory’ videos

YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.

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28/11/2017  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing Regulation security video YouTube

Top digital security threats for 2018: Erosion of line between public and personal data

One of the critical trends of 2018 set to impact businesses is the steady erosion of the ‘public’ and ‘personal’, influencing the ways in which organisations collect and manage data, according to new research.

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27/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Regulation security

Uber criticised for "hack cover-up"

The UK data watchdog has 'huge concerns' over Uber's hack cover-up,which was revealed over the weekend.

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23/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing hacker Regulation Uber

71% of marketers see GDPR as a "creative opportunity"

Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.

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20/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing DMA Europe Regulation

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

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13/11/2017  |  Full story...  |  More about: apps behavioural targeting Digital Intelligence digital marketing digital trends local Maps mobile marketing

14 year olds 'have already sent more than 35,000 texts'

By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.

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10/11/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends

Brits ‘will give hacked sites a second chance’

The vast majority of people (85%) would still consider using a site or service that had been involved in a data breach, according to new research.

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07/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends hacker Regulation UK

White paper: Countdown to GDPR- positive compliance and best practice data management

Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Regulation (GDPR).

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07/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Europe Regulation

Most Brits want stricter rules on online tracking and data sharing ahead of GDPR

Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).

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03/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation UK

IAB Europe publishes guidance to drive transparency in digital advertising supply chain

IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.

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01/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing IAB Regulation

Geordie Shore star broke ad rules on Snapchat

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

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25/10/2017  |  Full story...  |  More about: ASA Digital Intelligence digital marketing Regulation Snapchat social media and social networking

IAB UK launches “Gold Standard” to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing IAB Regulation security

Adobe teams up with 15 ad tech firms to make all fees transparent

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.

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17/10/2017  |  Full story...  |  More about: Adobe advertising Digital Intelligence digital marketing Regulation

Advertising trade bodies unite to fight 'annoying ads'

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are "annoying, interruptive or obstructive."

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17/10/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing IAB Regulation USA

How much do you value personal data? Kaspersky puts customers to test

Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.

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10/10/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends Privacy Regulation security

US election: Facebook reveals 10m viewers saw Russian political ads

Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.

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04/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government hacker Regulation social media and social networking Twitter

Getting ‘third-party verified’ is high on mobile media buyers’ agenda

While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.

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04/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing Privacy Regulation security

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers

Transport for London says it collects Wi-Fi connectivity data to "better understand journey patterns and improve services".

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03/10/2017  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Privacy Regulation UK wifi

Brits fearful of smart home hackers

With the announcement of the new Alexa powered devices from Amazon, and the upcoming Google hardwire event on the 4th October, new research by MoneySuperMarket reveals that the British public is far from ready to embrace smart home technology.

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02/10/2017  |  Full story...  |  More about: Digital Intelligence digital trends Internet of Things mobile devices and tablets mobile marketing technology UK

Uber Vs TFL: who's driving social media?

Uber and TFL have taken media by storm this week, but how have they faired up on social media?

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29/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Uber

Digital and internet marketing regulation - Research, tips and case studies for digital marketers archives

Is Google about to split its shopping service to comply with EU? - 28/09/2017

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate - 20/09/2017

Facebook promises brand safety: keeps ads away from controversial issues - 14/09/2017

Agencies and marketers “lacking data transparency” - 14/09/2017

IAB Europe warns of “dire unintended consequences of restricting data-driven ads” - 12/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator - 12/09/2017

GDPR “is the elephant in British boardrooms” - 11/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator - 11/09/2017

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match - 07/09/2017

Majority of FTSE 350 boards lack cyber incident training - 21/08/2017

Google starts to tell publishers if their ads are annoying - 11/08/2017

GDPR: UK to keep in line with EU privacy laws (even after Brexit) - 07/08/2017

Ad viewability standards to get tougher? - 01/08/2017

New EU data laws: 3 practical tips to avoid hefty fines - 20/07/2017

Keith Weed outlines “three Vs” of marketing for brand safety online - 19/07/2017

Spotify accused of padding playlists with fake artists to save on royalties - 13/07/2017

The fake news effect: Third of people trust the media less than six months ago - 11/07/2017

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding" - 04/07/2017

Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety - 04/07/2017

UK Government gets serious about digital with renamed department - 04/07/2017

Snapchat goes local: Snap Maps sparks privacy fears - 03/07/2017

Investors urged to confront companies that ignore growing cyber threats - 29/06/2017

Google fined record £2bn for shopping service search "bias" - 27/06/2017

The dark web: How hackers make money out of your profiles [INFOGRAPHIC] - 23/06/2017

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC] - 21/06/2017

EU scraps mobile roaming charges - 15/06/2017

Child safety online: Google game teaches kids to be “Internet Awesome” - 07/06/2017

GDPR inertia: 72% of marketers fail consent test with a year to go - 31/05/2017

Nearly half of businesses “will not be ready in time for the GDPR” - 26/05/2017

When should children get smartphones? Most parents say 11 - 24/05/2017

Facebook secret guidance on graphic content leaked - 23/05/2017

Net Neutrality RIP? US votes to create controversial "two-speed internet" - 22/05/2017

EU fines Facebook £95m for ‘misleading’ WhatsApp data - 19/05/2017

EU data law deadline: 62% of businesses still at high risk of non-compliance fines - 19/05/2017

IAB creates standard for "Dynamic Content" ads - 18/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

Biggest cyber attack yet: 150 countries hit with NHS in chaos - 15/05/2017

Playing politics with big data: What can marketers learn from Trump and Brexit? - 11/05/2017

Two thirds of UK consumers worry brands put their private data at risk - 26/04/2017

Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed” - 21/04/2017

YouTube axes ads on channels with fewer than 10,000 views - 07/04/2017

Google picks comScore as brand safety measurement provider for YouTube - 07/04/2017

Trump signs bill repealing US internet privacy rules - 05/04/2017

Regional publishers urge brands to reject "blind programmatic" ad-buying - 05/04/2017

US senate votes to allow ISPs to sell consumer data - 24/03/2017

Facebook tackles fake news with 'fact check' alerts - 22/03/2017

Fake news and advertising: Premium publishers "protect brands from negative effects" - 21/03/2017

Big brands pull Google ads over extremist content fears - 20/03/2017

Global online ad fraud will cost industry $16.4bn in 2017 - 17/03/2017

We-Vibe forced to pay $3m for sex toy surveillance - 17/03/2017

 

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