Digital and internet marketing regulation - Research, tips and case studies for digital marketers

Digital Intelligence - a special report about digital and internet marketing regulation

Understanding the basics of digital and internet marketing regulation is essential for every business, especially marketers. From data protection laws to copyright, advertising standards to distance selling, this is a complex area of interconnected laws.
Digital marketing regulation

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Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed”

Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.

21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Instagram Regulation social media and social networking USA

YouTube axes ads on channels with fewer than 10,000 views

YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.

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07/04/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Regulation YouTube

Google picks comScore as brand safety measurement provider for YouTube

Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.

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07/04/2017  |  Full story...  |  More about: analytics comScore Digital Intelligence digital marketing Google Regulation

Trump signs bill repealing US internet privacy rules

President Donald Trump signed a resolution on Monday that officially repeals US broadband privacy rules.

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05/04/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing ISPs Privacy Regulation USA

Regional publishers urge brands to reject "blind programmatic" ad-buying

A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.

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05/04/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Johnston Press newspapers

US senate votes to allow ISPs to sell consumer data

The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy.

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24/03/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing government ISPs Privacy USA

Facebook tackles fake news with 'fact check' alerts

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.

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22/03/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook Regulation social media and social networking

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

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21/03/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends global mobile marketing newspapers Regulation

Big brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.

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20/03/2017  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing Google LOreal Marks and Spencer Regulation Search security

Global online ad fraud will cost industry $16.4bn in 2017

The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.

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17/03/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends global Regulation

We-Vibe forced to pay $3m for sex toy surveillance

Canadian sex toy manufacturer We-Vibe has agreed to pay £2.4m after being accused of serious failures to protect customer data.

17/03/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing Privacy Regulation

Guest comment: Three challenges for the web, according to its inventor

Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits all of humanity.

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13/03/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing digital trends government mobile marketing Privacy Regulation social media and social networking

TAG and JICWEBS partner to clean up digital advertising supply chain

The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.

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10/03/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Regulation

9 in 10 consumers worried about online privacy (but most want personalisation too)

While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.

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09/03/2017  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends Privacy Regulation security

Out of date websites: Fifth of websites globally still using dangerously insecure SHA-1 Certificates

Over a fifth (21%) of websites are still using insecure SHA-1 certificates, leaving users at risk of man-in-the-middle, brute force and collision attacks which expose sensitive data, according to new research.

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09/03/2017  |  Full story...  |  More about: design Digital Intelligence digital marketing digital trends Regulation security

One year to go until GDPR: ICO offers action plan for brands on consumer data collection

The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance
which gives marketers practical advice on how to behave from 2018.

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06/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation

No Brexit plans in place for 68% of British retailers

The impact of Brexit has been mixed, with 51% of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum, with most favouring a so-called 'soft Brexit', according to new research.

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24/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Regulation UK

Nosy nations: Spanish most likely to click on “confidential" emails

Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.

23/02/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends email infographic Privacy

Zuckerberg's manifesto: Fake news, society and the role of social media

Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as a statement of corporate intent.

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21/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking

Samsung warns customers not to discuss personal information in front of smart TVs

Samsung has confirmed that its smart TV sets are listening to customers' every word, and the company is warning customers not to speak about personal information while near the TV sets.

20/02/2017  |  Full story...  |  More about: Digital Intelligence Internet of Things media mobile marketing Privacy Samsung

EU privacy rules: One in four firms "still unprepared for GDPR" (and Brexit won't help)

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.

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15/02/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing digital trends email Privacy Regulation

Daily Mail banned from Wikipedia news sources as “generally unreliable”

Wikipedia editors have voted to ban the Daily Mail as a source for the website in all but exceptional circumstances after labelling the news group “generally unreliable”.

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10/02/2017  |  Full story...  |  More about: Digital Intelligence newspapers Regulation Wikimedia Foundation

IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme

The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.

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07/02/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing IAB IAB UK Regulation UK

First companies certified against reducing online ad fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

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31/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Regulation security

Google: How we fought bad ads, sites and scammers in 2016

Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online.

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30/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Regulation Search

Digital and internet marketing regulation - Research, tips and case studies for digital marketers archives

Google removed 1.7bn ‘bad ads’ in 2016 (including fake news) - 26/01/2017

Rise of the bots: Huge networks of fake accounts found on Twitter - 25/01/2017

Yahoo sale to Verizon "delayed due to security breaches" - 24/01/2017

76% of marketers say ad-blocking will be good for the industry - 24/01/2017

Google accused of "placing own search ads first"- report - 23/01/2017

Top 20 passwords of 2016: “123456” still most popular - 18/01/2017

Facebook begins filtering ‘fake news’ in Germany - 17/01/2017

IAB UK appoints Jon Mew as CEO - 05/01/2017

‘Snooper’s Charter’ ruled illegal by EU judges - 22/12/2016

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal" - 21/12/2016

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Another Yahoo hack: 1 billion accounts hit in largest breach yet - 15/12/2016

Fake news sites: is your brand protected in a programmatic world? - 15/12/2016

YouTube's biggest star PewDiePie threatens to quit over 'unsubscribing fans against their will' - 07/12/2016

Trump-supporting news site Breitbart blocked by ad exchange - 28/11/2016

Snooper's Charter: Controversial bill gives UK govt sweeping web spying powers - 18/11/2016

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims - 11/11/2016

Britons among world’s least likely to try mobile-only banking - 01/11/2016

Britons among world’s least likely to try mobile-only banking - 01/11/2016

Biggest cyber attack yet? Smart devices hacked to bring down top websites - 24/10/2016

Cybercrime costs UK £10.9bn per year - report - 20/10/2016

UK spies 'unlawfully' collected Brits’ personal data for nearly two decades - 18/10/2016

Total recall: Samsung tells Note 7 users to switch off phones over fire fears - 11/10/2016

Facebook pays more UK tax after outcry (but ‘credit’ could cancel it out) - 11/10/2016

Brands “leaving consumer's in the dark” over data - 28/09/2016

Biggest hack yet? Yahoo admits 500m users' data stolen in 2014 - 23/09/2016

AdBlock Plus now selling "Acceptable Ads" via exchange - 14/09/2016

Most UK firms at risk of falling foul of new EU data protection laws (despite Brexit) - 13/09/2016

YouTube sparks backlash over new ad-friendly content rules - 07/09/2016

Ad fraud trends: Which browser has the most bots? - 07/09/2016

EU stops mobile networks from blocking ads - 05/09/2016

Brits “severely underestimate amount of data stored about them” - 05/09/2016

EU outlines strict net neutrality rules - 01/09/2016

European privacy regulators probe WhatsApp privacy switch - 31/08/2016

Facebook 'Lifestage' school app sparks privacy fears - 24/08/2016

Microsoft and Dutch boy band pranks users to warn of online privacy dangers - 23/08/2016

EU plans stricter privacy rules for chat apps - 19/08/2016

Influencer marketing: CMA warns 43 social media stars amid crackdown on undisclosed payments - 12/08/2016

Snapchat influencers forced to label sponsored endorsements - 09/08/2016

One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues - 03/08/2016

EU outlines strict net neutrality rules - 01/08/2016

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling - 15/07/2016

GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation - 14/07/2016

Mind the reality gap: Five myths about sharing personal data - 11/07/2016

From Star Wars to mangoes: The biggest domain disputes of the year - 06/07/2016

EU secures more protections for citizens in US data sharing pact - 28/06/2016

China clamps down on undisclosed search ads - 28/06/2016

Brexit: Marketing industry figures react to EU exit - 24/06/2016

Brexit: Delivery firm urges UK Goverment to secure access to the Single Market after EU exit vote - 24/06/2016

Firms warned to ‘keep social media campaigns honest’ - 24/06/2016

 

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