Digital and internet marketing regulation - Research, tips and case studies for digital marketers

Digital Intelligence - a special report about digital and internet marketing regulation

Understanding the basics of digital and internet marketing regulation is essential for every business, especially marketers. From data protection laws to copyright, advertising standards to distance selling, this is a complex area of interconnected laws.
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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

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27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Regulation UK

GDPR: Only 5% of European users refuse cookies used for personalised advertising

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.

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27/11/2018  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing digital trends Europe Privacy Regulation

ASA gender stereotyping ban: Marketers embracing more diversity in images

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.

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22/11/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing images Regulation

The 6 sins of the digital age: Hate, addiction and misinformation top list

The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study.

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12/11/2018  |  Full story...  |  More about: Digital Intelligence digital trends Regulation

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

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09/11/2018  |  Full story...  |  More about: charity content Digital Intelligence digital marketing ecommerce Regulation UK video viral marketing

ITV warns Brexit fears are scaring off advertisers

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK's future, the UK broadcaster has said.

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09/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing ITV Regulation

US elections: Twitter shuts down 10,000 bot accounts 'discouraging voting'

Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.

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05/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government Regulation social media and social networking Twitter

Ads that appear alongside offensive content ‘are seen endorsement’

Consumers are angry at brands whose ads appear near violent, negative, or otherwise "unsafe" content on the web, and are less likely to buy from them as a result, according to new research.

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29/10/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends Regulation

GDPR 5 months on: Marketing email volumes half (but open rates soar)

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.

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24/10/2018  |  Full story...  |  More about: advertising behavioural targeting CRM Digital Intelligence digital marketing digital trends email Privacy Regulation

UK and US trade bodies unite to fight ad fraud

UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.

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24/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Regulation security UK USA

Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...  |  More about: Android Digital Intelligence digital marketing Google mobile marketing Regulation Search

Privacy trends: People 'less likely to protect their phones than computers'

Identity thefts, celebrity photo leaks, and other data breaches happen because of disproportionate trust in smartphone security, according to new research.

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10/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Privacy Regulation

Google dodges fine: UK court blocks iPhone data breach citing ‘lack of damages’

The UK's High Court has blocked a court case against Google, which claimed the tech giant had collected sensitive information from over 4 million iPhone users using a loophole.

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09/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google Privacy Regulation UK

Brexit to impact UK and European app services

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.

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09/10/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Europe mobile marketing Regulation UK

Brexit “material threat to London’s role as digital creative hub”: Tom Brake MP in interview warns of instant brain drain

As an MP, Tom Brake (LibDems) has been on the frontline of fighting Brexit because of the damage it would inflict on UK jobs, communities and prosperity. The big debates on lost manufacturing and finance sector jobs have hidden the equally damaging impact on UK media, tech and creative services firms. In this exclusive interview for Netimperative, he talks candidly – and the news isn’t good.

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05/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government marketing Regulation UK

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

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13/09/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Europe government Regulation social media and social networking viral marketing

GDPR: Data breach complaints up 160% since new digital privacy rules

Data breach complaints have risen 160% since GDPR came into force, according to new figures.

28/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Primark Regulation

Facebook bans second Cambridge psychometric quiz app

Another personality quiz app designed to harvest personal data from respondents, has been banned by Facebook, following the Cambridge Analytica scandal earlier this year.

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24/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking

4 in 10 brands deliver ads on unsafe sites

Nearly 2 in 5 (38%) of marketers admit to having delivered an advert on a harmful or unsafe web page, according to new research.

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23/08/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Regulation

Facebook gives every user a secret reputation score to tackle fake news

Facebook has begun assigning users a reputation score, designed to predict how trustworthy they are, as the social network looks to fight the spread of fake news.

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23/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation security social media and social networking

Identity fraud falls for the first time since 2014

Figures show a 5% drop in the first six months of 2018 compared to the previous year, but plastic cards and online retail accounts have seen increases, according to new research.

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20/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Regulation

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Influencer Marketing Instagram social media and social networking

Google Map app “still records location even if tracking is turned off”

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

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16/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google Google Maps local Maps Privacy Regulation

Amazon forced to ditch ‘next-day delivery’ claim?

Amazon is to be told to stop claiming its Prime service guarantees next-day delivery by the Advertising Standards Authority (ASA), according to a news report.

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14/08/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce UK

Digital and internet marketing regulation - Research, tips and case studies for digital marketers archives

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Goggle planning censored search engine in China? - 03/08/2018

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads - 30/07/2018

White paper: How does GDPR affect programmatic marketing - 25/07/2018

Facebook investigates Crimson Hexagon over data policy concerns - 23/07/2018

EU fines Google record €4.3bn over Android app dominance - 20/07/2018

Nearly 3 in 4 London startups staying put despite Brexit uncertainty - 17/07/2018

Twitter bot purge: 8 million fake followers ditched - 16/07/2018

Social media and the spread of fake news: Could you call It out? - 12/07/2018

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR) - 11/07/2018

Memes saved? MEPs vote to reject EU copyright law proposal - 05/07/2018

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed - 05/07/2018

GDPR one month on: Large rise in privacy complaints across Europe - 28/06/2018

Lost for words: 60% of 16-24s use the same password for multiple accounts - 25/06/2018

Apple to punish apps that misuse address book data - 18/06/2018

Ad data wars: Apple blocks Facebook and Google tracking tools by default - 05/06/2018

Data scandal: Trust in Facebook drops by half - 05/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

SEMrush study: searches for GDPR increase 700% in run up to implementation date - 25/05/2018

Only 2% of UK Consumers consider GDPR to be NOT Important - 24/05/2018

AgeChecked teams up with Blockchain platform for age verification - 23/05/2018

‘Bring your own device’ linked with cybersecurity risk for six in 10 UK SMEs - 23/05/2018

81% of UK marketers feel ready for GDPR (but employers may not be) - 21/05/2018

GDPR: US start-ups better prepared than European counterparts - 17/05/2018

Brits ‘will punish firms that fail to safeguard data’ (and reward those that do) - 16/05/2018

Online news trends: Consumers seek trusted titles in ‘post-truth’ world - 16/05/2018

Talking to customers about their data is the key to GDPR - 14/05/2018

Talking to customers about their data is the key to GDPR - 14/05/2018

Apple ‘banning apps that share people’s location data’- report - 10/05/2018

Shutterstock uses AI to help people avoid image copyright issues - 09/05/2018

GDPR: UK consumers to target businesses with onslaught of data privacy requests - 04/05/2018

Cambridge Analytica shuts down over data scandal (but enquiry continues) - 04/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Nearly half of UK businesses expect to be fined for GDPR non-compliance - 02/05/2018

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns - 27/04/2018

Many businesses and charities ‘suffered at least one cyber attack last year’ - 26/04/2018

GDPR awareness gap drops sharply among marketers as deadline nears - 25/04/2018

YouTube deleted over 8 million 'bad' videos in 3 months - 24/04/2018

World Federation of Advertisers calls on brands to embrace culture of data transparency - 23/04/2018

Ikea handyman app TaskRabbit hit by data breach - 20/04/2018

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature) - 19/04/2018

WhatsApp gets first update since Facebook privacy scandal - 19/04/2018

The Evolution of Online Scams: 21 game-changing digital crimes [INFOGRAPHIC] - 16/04/2018

Apple and Google outline new GDPR privacy features - 13/04/2018

Facebook offers bounty up to $40,000 for reporting data misuse - 13/04/2018

More than half UK internet users leave routers open to security threats - 13/04/2018

Most brands admit sales lost to counterfeiting: AI and dark web new threats - 12/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

Beating Brexit barriers: Most UK businesses want close regulatory alignment with EU - 11/04/2018

 

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