Digital and internet marketing regulation - Research, tips and case studies for digital marketers

Digital Intelligence - a special report about digital and internet marketing regulation

Understanding the basics of digital and internet marketing regulation is essential for every business, especially marketers. From data protection laws to copyright, advertising standards to distance selling, this is a complex area of interconnected laws.
Digital marketing regulation

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New EU data laws: 3 practical tips to avoid hefty fines

Experian is announcing its “3 ‘I’s guide” to help businesses prepare for GDPR, with some practical steps to help avoid fines when the consumer data protection laws come in place om 25th May 2018.

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20/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Privacy Regulation

Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

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19/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation Unilever

Spotify accused of padding playlists with fake artists to save on royalties

Music streaming service Spotify has denied filling popular playlists with 'fake artists' in order to save of paying royalties to artists.

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13/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce music Regulation Spotify

The fake news effect: Third of people trust the media less than six months ago

Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.

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11/07/2017  |  Full story...  |  More about: Digital Britain digital marketing digital trends media newspapers Regulation

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding"

Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility.

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04/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook global Regulation social media and social networking

Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety

JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.

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04/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Regulation security

UK Government gets serious about digital with renamed department

The UK's Department for Media, Culture and Sport will now be known as the department for Digital, Media, Culture and Sport, retaining the same DCMS acronym.

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04/07/2017  |  Full story...  |  More about: broadband Digital Intelligence government Regulation UK

Snapchat goes local: Snap Maps sparks privacy fears

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

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03/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing local Maps mobile marketing Privacy Regulation Snapchat social media and social networking

Investors urged to confront companies that ignore growing cyber threats

A significant minority of publicly traded growth companies see cyber security as a “technical topic” not warranting board level consideration, according to a survey out one month after the NHS “ransomware” crisis.

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29/06/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing hacker Regulation security

Google fined record £2bn for shopping service search "bias"

The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine.

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27/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Europe Google Regulation Search

The dark web: How hackers make money out of your profiles [INFOGRAPHIC]

With the number of high profile hacks on the rise, password management app Keeper Security, has pulled together an infographic on the dark web and how hackers make their money.

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23/06/2017  |  Full story...  |  More about: Digital Intelligence hacker infographic Privacy Regulation security

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.

21/06/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Instagram Regulation social media and social networking

EU scraps mobile roaming charges

The EU has scrapped mobile roaming charges from today, meaning that using a smartphone for calls, text and internet away in Europe will cost no more than using it at home.

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15/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe mobile internet mobile marketing Regulation

Child safety online: Google game teaches kids to be “Internet Awesome”

Google has created a new web-based game designed to teach the fundamentals of internet safety to children.

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07/06/2017  |  Full story...  |  More about: Digital Intelligence education games Google Privacy Regulation security social media and social networking

GDPR inertia: 72% of marketers fail consent test with a year to go

72% of UK marketers either cannot answer, or incorrectly list the necessary conditions to meet GDPR (General Data Protection Regulation) requirements for “opt-in” consent, according to new research.

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31/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Privacy Regulation

Nearly half of businesses “will not be ready in time for the GDPR”

With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan.

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26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Privacy Regulation

When should children get smartphones? Most parents say 11

Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.

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24/05/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends mobile marketing Privacy Regulation security smartphones

Facebook secret guidance on graphic content leaked

Facebook's moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network's handling of extreme content.

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23/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking

Net Neutrality RIP? US votes to create controversial "two-speed internet"

The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal.

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22/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing government internet use ISPs Regulation USA

EU fines Facebook £95m for ‘misleading’ WhatsApp data

The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.

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19/05/2017  |  Full story...  |  More about: Digital Intelligence Europe Facebook mobile marketing Regulation social media and social networking WhatsApp

EU data law deadline: 62% of businesses still at high risk of non-compliance fines

With the new GDPR regulations coming into force just 12-months from now, the research from Compuware reveals that the majority of retailers are still at risk of incurring costly non-compliance fines, despite organisations having made some progress since the same survey was conducted last year.

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19/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Europe Privacy Regulation UK

IAB creates standard for "Dynamic Content" ads

The Interactive Advertising Bureau's Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time.

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18/05/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing IAB Regulation

McDonald's pulls controversial video ad about child bereavement

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.


17/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing McDonalds media social media and social networking video viral marketing

Biggest cyber attack yet: 150 countries hit with NHS in chaos

A new email-based ransomware virus has locked up hundreds of thousands of computers in more than 150 countries hitting factories, hospitals, shops and schools worldwide over the weekend.

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15/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing global hacker Privacy security

Playing politics with big data: What can marketers learn from Trump and Brexit?

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

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11/05/2017  |  Full story...  |  More about: analytics behavioural targeting demographics Digital Intelligence digital marketing Facebook government newspapers social media and social networking technology

Digital and internet marketing regulation - Research, tips and case studies for digital marketers archives

Two thirds of UK consumers worry brands put their private data at risk - 26/04/2017

Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed” - 21/04/2017

YouTube axes ads on channels with fewer than 10,000 views - 07/04/2017

Google picks comScore as brand safety measurement provider for YouTube - 07/04/2017

Trump signs bill repealing US internet privacy rules - 05/04/2017

Regional publishers urge brands to reject "blind programmatic" ad-buying - 05/04/2017

US senate votes to allow ISPs to sell consumer data - 24/03/2017

Facebook tackles fake news with 'fact check' alerts - 22/03/2017

Fake news and advertising: Premium publishers "protect brands from negative effects" - 21/03/2017

Big brands pull Google ads over extremist content fears - 20/03/2017

Global online ad fraud will cost industry $16.4bn in 2017 - 17/03/2017

We-Vibe forced to pay $3m for sex toy surveillance - 17/03/2017

Guest comment: Three challenges for the web, according to its inventor - 13/03/2017

TAG and JICWEBS partner to clean up digital advertising supply chain - 10/03/2017

9 in 10 consumers worried about online privacy (but most want personalisation too) - 09/03/2017

Out of date websites: Fifth of websites globally still using dangerously insecure SHA-1 Certificates - 09/03/2017

One year to go until GDPR: ICO offers action plan for brands on consumer data collection - 06/03/2017

No Brexit plans in place for 68% of British retailers - 24/02/2017

Nosy nations: Spanish most likely to click on “confidential" emails - 23/02/2017

Zuckerberg's manifesto: Fake news, society and the role of social media - 21/02/2017

Samsung warns customers not to discuss personal information in front of smart TVs - 20/02/2017

EU privacy rules: One in four firms "still unprepared for GDPR" (and Brexit won't help) - 15/02/2017

Daily Mail banned from Wikipedia news sources as “generally unreliable” - 10/02/2017

IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme - 07/02/2017

First companies certified against reducing online ad fraud - 31/01/2017

Google: How we fought bad ads, sites and scammers in 2016 - 30/01/2017

Google removed 1.7bn ‘bad ads’ in 2016 (including fake news) - 26/01/2017

Rise of the bots: Huge networks of fake accounts found on Twitter - 25/01/2017

Yahoo sale to Verizon "delayed due to security breaches" - 24/01/2017

76% of marketers say ad-blocking will be good for the industry - 24/01/2017

Google accused of "placing own search ads first"- report - 23/01/2017

Top 20 passwords of 2016: “123456” still most popular - 18/01/2017

Facebook begins filtering ‘fake news’ in Germany - 17/01/2017

IAB UK appoints Jon Mew as CEO - 05/01/2017

‘Snooper’s Charter’ ruled illegal by EU judges - 22/12/2016

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal" - 21/12/2016

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Another Yahoo hack: 1 billion accounts hit in largest breach yet - 15/12/2016

Fake news sites: is your brand protected in a programmatic world? - 15/12/2016

YouTube's biggest star PewDiePie threatens to quit over 'unsubscribing fans against their will' - 07/12/2016

Trump-supporting news site Breitbart blocked by ad exchange - 28/11/2016

Snooper's Charter: Controversial bill gives UK govt sweeping web spying powers - 18/11/2016

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims - 11/11/2016

Britons among world’s least likely to try mobile-only banking - 01/11/2016

Britons among world’s least likely to try mobile-only banking - 01/11/2016

Biggest cyber attack yet? Smart devices hacked to bring down top websites - 24/10/2016

Cybercrime costs UK £10.9bn per year - report - 20/10/2016

UK spies 'unlawfully' collected Brits’ personal data for nearly two decades - 18/10/2016

Total recall: Samsung tells Note 7 users to switch off phones over fire fears - 11/10/2016

Facebook pays more UK tax after outcry (but ‘credit’ could cancel it out) - 11/10/2016

 

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