Inside Digital Intelligence | Trends | Digital marketing audits | Social networking | Digital regulatory compliance | Mobile | Digital skills assessment | Advertising | Ecommerce | Broadcasting | Companies
Digital Intelligence
Your monthly review of new research and trends in digital marketing
January 2011

---------------------------------------------------------------------
Digital Strategy Consulting


Effective digital strategies will be increasingly dominated by new structures and approaches this year. Many agency functions will shift client-side and a new balance in staffing will emerge.

Digital capability is a key driver of competitiveness, and with Facebook and relationship marketing moving to the heart of the digital mix, most firms need to be more hands-on in producing their content and managing their social relationships. It's not only a cost saving and a leap in ROI, but gives a far greater economy of scope having the digital expertise inside the team rather than at the end of an email.

Success strategies are shifting, and the stories we're tracking as the year started echo this. Watch out for key functions moving in house, including relationship marketing, social media management, website content creation and support. There is still a role for specialists for the more advanced issues and the creative big idea, but team structures by the end of 2011 should look significantly different from those today.

For more on strategic approaches email us back, meanwhile enjoy the research and news round-up. Full stories are a click away.

Update your story choices for 2011 by clicking on the topics you're interested in, here: www.DigitalStrategyConsulting.com/updatemydetails.


Best from all @ Digital



Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting

 

Trends
www.DigitalStrategyConsulting.com/intelligence
Online video rentals 'failed to live up to hype' in 2010
Despite years of big growth and even bigger hype, the network-delivered rental and sale of videos continued to represent only a small portion of the U.S. home video entertainment market in 2010, as consumers flocked to buy and rent Blu-ray discs, according to Screen Digest, now part of IHS. he U.S. home video entertainment market, consisting of the rental and sale of movies and television shows either on physical media or via networks, amounted to $18.5 billion in 2010, Screen Digest's preliminary forecast indicates.
Keep reading...
10/01/2011

20 facts of 2010: A snapshop of life in the UK
Nearly a quarter of the UK population has no internet access, but one in ten can surf the web on their phone, according to one of the largest surveys examining life in the UK. The British Population Survey has completed its annual audit of the UK, reveal some interesting trends, with the biggest and most up to date survey of the population, questioning 82,908 individuals. The BPS has put together 20 random facts from the vast amount of information they gathered.
Keep reading...
07/01/2011

top
Digital marketing audits
www.DigitalStrategyConsulting.com/digitalmarketingaudits
Getting the best ROI from your websites, emails and online ads? Sure? Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts. Ask for more: TheTeam@digitalstrategyconsulting.com.
top
Social networking
www.digitaltrainingacademy.com/socialmedia

MySpace to lay off half of workforce
MySpace is reportedly about to lay off more than half of its employees as the former social networking market leader scales back its ambitions. According to Dow Jones Newswires, the layoffs are tipped to involve around 500 people (of the site's current staff of 1000). The business hopes to continue its major strategic overhaul in a last-ditch attempt to stave off its dismal financial position. However the move could also signal the start of News Corporation's termination of its ownership of the site.
Keep reading...
11/01/2011

MySpace sheds 30 jobs in China as CEO exits
MySpace's China office has reportedly cut about 30 employees last month and saw its CEO depart, signalling the social network might be withdrawing from the market. An employee at Myspace China reported the staff cuts when asked on Monday. He would not disclose how many employees remain. A Chinese news report, however, said that about two-thirds of the staff had left the office. The Chinese version of MySpace was launched with a beta version going online in 2007. The site, however, has advertised itself more as a social networking platform for music fans.
Keep reading...
11/01/2011

US Judge demands Twitter reveals Wikileaks infomation
The US government has requested personal information from the Twitter accounts of four WikiLeaks supporters as part of a widening criminal probe, the whistle-blower website says. The US Department of Justice has been pursuing a criminal investigation into the website's leak of hundreds of thousands of secret US frontline military reports and diplomatic cables. WikiLeaks said in a statement it suspected similar requests had been sent to Google and Facebook, and that they may have quietly complied with the requests without notifying members.
Keep reading...
07/01/2011

Browser wars: Firefox overtakes Internet Explorer in Europe
Firefox has overtaken Microsoft's Internet Explorer as Europe's browser of choice for the first time, according to new data. Figures from web analytics firm Statcounter, show that in December, Firefox took 38.1 per cent of the European market, while Internet Explorer's share slipped to 37.5 per cent.
Keep reading...
06/01/2011

Facebook beats Google as most visited site in US
Facebook surpassed Google for the first time as the most visited website in the United States for most of 2010, according to new data. The social network site edged out Google with 8.9 percent of all U.S. visits between January and November 2010, while Google ranked second with about 7.2 percent of all visits, according to online measurement service Experian Hitwise.
Keep reading...
05/01/2011

Video: What 20 minutes on Facebook looked like in 2010
Over the past year the 500 million people who use Facebook worldwide uploaded more than 2.7 million photographs, shared 1 million links and 'Liked' 7.6 million pages every 20 minutes, the social networking compnay has revealed. Top of those 'Likes' was Lady Gaga, who closes 2010 with 24.7 million 'Likes' on Facebook, having been the first living person to reach 10 million over the summer.
Keep reading...
05/01/2011

Facebook valued at $50bn after funding boost
Facebook has raised $500m from Goldman Sachs and Russian investment firm Digital Sky Technologies, in a deal that values the social networking company at $50bn, according to reports. Citing a 'person familiar with the matter', The New York Times reports that the US bank and Digital Sky Technologies plan to raise at least $1 billion in additional funding for Facebook.
Keep reading...
04/01/2011

top
Digital regulatory compliance - get it right, right now
www.DigitalStrategyConsulting.com
Regulation of web content, advertising and personal data is now stronger than ever. Is your firm compliant? And are you truly sure? Have our consultants join your team to troubleshoot and give you the real picture. Email our team for more information: TheTeam@DigitalStrategyConsulting.com.
top

Mobile
www.DigitalTrainingAcademy.com/mobilemarketing

Latest Google Googles solves Soduku puzzles for you
Google's visual recognition app Goggles has been updated with a range of new features, including the ability to solve any Soduku puzzle taken from a smartphone user's camera. The latest version, Goggles 1.3 client for Android, also features instant barcode scanning and print ad recognition. Google Goggles 1.3 uses a smartphone's camera to take a photo of any Soduku puzzle, sending it back to Google, which then generates an answer it sends back to the user as an image.
Keep reading...
11/01/2011

Dominos iPhone app generates £1m in pizza sales
Domino's Pizza has topped pizza sales of £1million with its iPhone ordering app. The ordering app was launched in September with details printed on millions of household menus, as well as promotion via Facebook and Twitter. In just a few months, the app has achieved almost 400,000 downloads and pizza sales of over £1 million.
Keep reading...
06/01/2011

Android 'gets more new users than iPhone' in US
Google's Android operating system ran on 40% of US smartphones purchased in the six months leading up to November, compared to just 27% using Apple's iPhone operating system, according to new data. The report, from Nielsen, noted Apple remains the overall smartphone market leader.
Keep reading...
05/01/2011

top
Accelerating Digital Brands: Could we help your team achieve more?
www.DigitalTrainingAcademy.com/skillsassessment
It's never mattered more. The web, search, email and social media have become the critical tools every firm has to get right. Yet most digital strategies deliver less than half their potential. Why?

We've spent ten years helping agencies, brands, business services and governments find the right digital strategy for them. From building new online entertainment sites to finding new ways to connect with customers, we're front-line practitioners who share our knowledge and skills with others. Not only do we help companies get this right we also coach their teams to build their knowledge and intuition. Email the trainers at Admissions@DigitalTrainingAcademy.com
.
top
Advertising
www.DigitalStrategyConsulting.com/intelligence
ASA bans misleading Groupon ads
Discount website Groupon's UK has been forced to change three of its ads, after they were found to be misleading about the money consumers would actually save through the deal. This week, the UK's Advertising Standards Agency upheld complaints that three ads by the company failed to make terms and conditions of its deals clear.
Keep reading...
06/01/2011
top

Ecommerce
www.DigitalStrategyConsulting.com/intelligence

Christmas web sales hit £2.8bn, but a third 'abandon baskets'
Over 2 in 5 (44%) of Britain's online adult population upped their online spending this Christmas compared to 2009, pushing the total amount spent online to £2.8bn, according to new research. The survey, commissioned by Online Customer Experience Management (CEM) specialist Tealeaf, highlighted convenience (58%), stress reduction (52%) and cheaper prices (52%) as the top reasons for doing more shopping on the web. However, many websites failed to live up to this increased ecommerce appetite, with 45% of web shoppers encountering online issues this Christmas and almost a third (32%) abandoning internet transactions entirely.
Keep reading...
11/01/2011

top

Broadcasting
www.DigitalStrategyConsulting.com/intelligence

Disney to produce videos for Yahoo Internet TV - report
Disney is in talks with Yahoo! over making videos from its television networks available through the internet media company's tv software, according to a news report. The Wall Street Journal cites people familiar with the discussions said the entertainment giant is keen to try new digital models for video distribution. The ability to offer some of Disney's networked material would bring Yahoo into the battle between Apple, Google and Cisco Systems to combine internet video and conventional television, the newspaper said.
Keep reading...
11/01/2011
top
Companies making the news
www.DigitalStrategyConsulting.com/intelligence

Groupon to expand after $950m investment
Online coupon service Groupon says it has finished raising $950m (£610m) to complete its biggest deal so far. The announcement comes less than two weeks after Groupon disclosed in a regulatory filing that it planned to raise the money. The rapidly growing company intends to use the cash to expand and to buy back shares from its early investors and from some of its more than 3,000 employees.
Keep reading...
11/01/2011

TagMan gets $2.2m funding boost
Tag management system TagMan has closed $2.25 million in Series A funding led by Greycroft Partners, allowing the firm to boost its performance tracking capabilities for websites. Other investors in this round include iNovia Capital and individuals. TagMan, the smart container, that sits on more than 100 e-commerce sites, including Subaru, Virgin Atlantic and Air New Zealand, previously raised $2.1 million in Angel funding, the most recent in February 2010 led by Cambridge Angels and the London Business School E100.
Keep reading...
11/01/2011

LinkedIn to go public this year?
Business-based social networking site LinkedIn is set go public this year, according to a news report. Reuters cited three separate sources have confirmed the move that will see LinkIn register an initial public offering with the Securities and Exchange Commission in 2011. In a separate report, The Wall Street Journal claims that the filing could come in the first quarter.
Keep reading...
06/01/2011

Amazon to buy Lovefilm for £200m?
Online retailer Amazon is reportedly set to make an offer for Lovefilm in a deal that could value the movie rental site at around £200m. According to the Sunday Times, Amazon is currently carrying out due diligence on the business that is expected to lead to a buyout offer being made during the next few months.
Keep reading...
04/01/2011

Google plans Android digital news stand to take on iTunes
Google has approached a number of publishing houses to for producing a digital news stand, according to a news report. The Wall Street Journal reports that the store would offer mags and newspapers for Android-based smartphones, tablets and other devices. Publishers Time, Conde Nast and Hearst are fingered as having been briefed on Google's plans, which are described as being at an early stage and somewhat 'vague'.
Keep reading...
03/01/2011

top
Forward to a friend Forward to a friend Share our research with your colleagues, forward this on today.
-------------------------------------

Sign up Sign up Reading a forwarded copy? Get the research and news directly. Apply for a guest account.
-------------------------------------
Sign up Update your details Let us know what you're interested in. Update your details.
Digital Training Academy
Boost your team's results with marketing coaching training from our 40 intensive one-day Digital Training Academies.

Digital Training Academy

Digital Training Academy Contact our academy managers

Accelerating digital brands
Insight Reports
We've been helping accelerate digital brands since 2000. How can our team help accelerate your business online?
Join next conference call E-mail our team

Digital Insight Reports
Insight Reports
In times of huge economic and technical change, knowledge becomes your critical success factor. Digital Insight Reports interpret the digital landscape to show you what matters.
Previous publications
Preview Report Web strategies for pharmaceutical brands
Preview Report Unlocking the power of search
Preview Report The restructure of local advertising
Preview Report 10 Golden Rules in Social Media Marketing
Preview Report Internet use in India

Digital Thought Leaders
Hugo Drayton
The managing director of InSkin Media, Hugo Drayton is at the heart of where video meets the web. Read more....
Tom Bowman
The VP of strategy and operations at BBC Advertising Sales talks about the emotional connection we have with mobiles and  the possibilities of a Rwandan tech support team. Read more....
Dave Bedwood
The co-founder of creative agency Lean Mean Fighting Machine explains how technology can never replace creativity. Read more....

About
Digital Intelligence is a research briefing developed and published by Digital Strategy Consulting Ltd. in association with our strategic partners. Every month there's a new edition and you can also read them online.  
View Our privacy policy
View About your data

On the Digital site
How else can we help you?
 
View Digital Training Academy
View Digital Jargon Buster
View Press: latest news
View Digital Intelligence briefings
View Digital Insight Reports
View Thought Leader interviews
View Digital Book Club reviews
View Meeting up? Our diary dates
View Example services
View Blog
View Joining our team

Search Digital's sites
 

Access problems?
If you have problems reading our e-mail please tell us. If it gets flagged as spam because it's a new address then simply add this address to your 'contacts' (though carry on using my personal address the rest of the time).

Our e-mail partner

Visit RedEye

E-mail powered by RedEye E-mail Marketing.

Forward to a friend Forward to a friend
Share our research with your colleagues, forward this on today.
-------------------------------------
Sign up Sign up
Reading a forwarded copy? Get the research and news directly. Apply for a guest account.
-------------------------------------
Sign up Update your details
Let us know what you're interested in. Update your details.
 
Forward to a friend Forward to a friend Share our research with your colleagues, forward this on today. ------------------------------------- Sign up Sign up Reading a forwarded copy? Get the research and news directly. Apply for a guest account. ------------------------------------- Sign up Update your details Let us know what you're interested in. Update your details.

Digital Strategy Consulting Limited: Copyright 2000-2011, all rights reserved.