Pepsi ditched the Superbowl, The Guardian newspaper ditched its
regionals, TV adspend took another nail in the coffin, and UK
politicians decided to make 100meg broadband an election issue. Brands,
media and policy makers: channel switches are everywhere.
The mobile channels will dominate this year's switch the way social
media did last year. Mobile wars are intensifying with Nokia's Ovi Maps
set to decimate TomTom, Blackberry getting Kindle, and Google refocusing
on the small screen ahead of a fusion with social media. But mobile
isn't just for global giants - every brand needs a mobile digital
strategy to reach customers in the right places through the routes they
want. Building the technology and platforms is the easy bit; translating
customer needs into the right services is way tougher.
Best from all @ Digital
Founder and Chief Executive
Digital Strategy Consulting
Data and statistics
Here are the latest stats and figures from the
Websites ranked by visits for the week ending 13th
Top 10 overall search engines: UK
Engines ranked by visits for the week ending 13th Feb 2010
search engines: UK
Engines ranked by search volume for the 4 weeks ending 6th Feb 2010
UK audience reach for top 10 parent companies, January 2010
Time per person for top 10 parent companies, UK, January 2010
internet behaviour: UK
Monthly Internet use: key indicators for UK web users, January 2010
Brits spend £280m on casual games online
British gamers spent £280m playing online
casual games in 2009 according to a new report. The UK National Gamers
Survey estimated that there are 13.3m Brits playing on various game
portals but only 2.4m pay to play - an average of £117 per person per
Google to build super-fast broadband network in the US
In its continuing quest to speed up the
Internet, Google has decided to build what it calls "ultra high-speed"
broadband networks in some parts of the US, the company announced.
The fibre networks will deliver a huge 1GB bps (bit per second)
connections to homes at prices that will be "competitive," the company
Tories challenge BT and BBC as part of '100MB broadband' pledge
If elected, The Conservatives are promising to
deliver super-fast 100mb broadband by 2017, challenging both BT and
BBC in the process. The party said it is confident that the UK Kingdom
can become the first major European country to have internet speeds of
up to 100 megabits per second by 2017.
Top 10 social networking websites: UK
Sites ranked by visits for the week ending 13th Feb 2010
Fiat launches UK's first Facebook sampling ad campaign
Italian car maker Fiat has launched the first
UK Facebook sampling ad campaign, promoting its Punto Evo model. The
ads are targeted to 18-34 year olds in the UK, with some targeted
specifically at car enthusiasts. As part of the campaign, Fiat will be
using sampling ads on Facebook and will be the first brand to use this
type of engagement ad in the UK.
LinkedIn syncs up with Microsoft Outlook
LinkedIn and Microsoft have launched a new
service allowing LinkedIn members to bring their professional network
right into their Outlook Inbox. The new tool, called the LinkedIn
Outlook Connector, can be accessed by LinkedIn in three steps to begin
using their professional network within Outlook.
1 in 4 Facebook users are mobile
The number of users accessing Facebook via
mobile devices has increased by 54% to 100m mobile users in the last
six months, according to stats released by the social network.
According to an official release, this has happened in less than a
period of six months after Facebook had announced a figure of 65
million people using Facebook via their mobile devices. The figures
also come less than a week after Facebook
announced it was set to exceed 400 million users in total.
Google's Gmail privacy challenge: 'private' contacts become 'public'
social media friends?
Google is to make changes to the privacy
settings on its new 'Buzz' social network amid concerns over privacy,
after it emerged the network creates a profile for new users by
drawing on their Gmail contacts. Early users of Google Buzz had
complained that they found the settings too complicated, especially
the ones that relates to privacy.
Twitter generates 1.2bn tweets in January
More than 1.2 billion 'tweets' were posted on
micro-blogging website Twitter in January. Figures from web-monitoring
firm Pingdom showed that there were 16 times as many tweets in January
2010 than there were in January 2009. "Twitter is as of December
processing more than one billion tweets per month. January passed 1.2
billion, averaging almost 40 million tweets per day. This is
significantly more than Twitter was processing just a few months ago,"
Facebook ditches Microsoft banner ads - but makes Bing default search
Facebook is to ditch Microsoft's banner ads in
favour of its own, but is now using Bing to power its site search
engine, as the two companies overhaul their 2007 search ad deal. The
move comes as Facebook has made a number of changes to its social
network to mark its 6th birthday, with a new homepage layout that
focuses on status updates, games and chat.
Pepsi ditches Super Bowl TV ads for $20m social media charity giveaway
Pepsi is to ditch its iconic Super Bowl ads for
the first time in 23 years, putting its cash into a social media
charity project instead. The drinks brand has launched the Refresh
Project, an online cause marketing campaign that asks readers how the
company should give away its $20m grant money.
Facebook and Nielsen offer 'Brandlift' analytics to UK advertisers
Facebook and The Nielsen Company has launched
Nielsen BrandLift in the UK, a web analytics system that uses Facebook
polls to measure the effectiveness of online brand advertising. The
move follows the products US launch in 2009, and marks the first
product available outside the US from Facebook's and Nielsen's global,
multi-year strategic alliance.
Kellogg's begins social media push for new 'youth' cereal brand
CMW has been appointed to create the social
media and broader digital strategy for the launch of new Kellogg's
brand, Krave. The Krave brand marks two new directions for Kellogg's.
Firstly, it's the first time the company has created a cereal
exclusively aimed specifically at the youth market (16-25 year olds)
and secondly, it's the first time that Kellogg's has embarked on a
heavyweight social media campaign to support a brand in the UK.
Ebook readers: Kindle for Blackberry as fight with iPad heats up
Following from the launch of the PC e-book
reader application, and iPhone e-book reader application, Amazon has
now made their free Kindle application available on the BlackBerry
platform. The free 'Kindle for BlackBerry' app will be accessible in
the US for customers of networks including AT&T, Verizon, T-Mobile,
and Sprint, offering most titles for less than $9.99.
Microsoft debuts Windows Phone 7 platform for mobiles
Microsoft has unveiled its latest operating
system for mobile handsets, Windows Phone 7. The OS was first shown
this week at the Mobile World Congress show in Barcelona. Including a
completely redesigned interface Windows Phone 7 also brings more
entertainment-based features from its Zune music player devices and
Xbox Live gaming. Previous versions of Microsoft's OS for mobile
phones were known as Windows Mobile, whereas the new version is called
iPhone misses out as Adobe brings Flash video to Android phones
Adobe has made long-awaited updates to its
Flash video player to support Google's Android phone platform, but
iPhone users will still miss out. Adobe, whose Flash software delivers
most video viewed online and made YouTube possible, also said it
believed Apple would eventually bow to market pressure and include
Flash on the iPhone and the new iPad tablet computer.
Google to launch instant speech translator for smartphones
Google is set to launch a new smartphone
translator tool that will be able to hear speech and translate it
instantly. The Times reports that the software would take the
information learned from the company's text translation software, and
Google's existing voice recognition tools for smartphones.
OFT to probe Orange and T-Mobile merger
The Office of Fair Trading has cast doubt on
the planned merger of T-Mobile UK and Orange, warning it could
threaten competition. "The OFT's initial
view, following consultation, is that the joint venture threatens
significantly to affect competition in mobile telecommunications in
the UK," the agency said in a statement.
Symbian opens smartphone platform to developers
Mobile software maker Symbian has made its
smartphone platform open source, letting developers use and modify the
platform's underlying source code for any purpose. Until now, the
source code for the platform was only open to members of the Symbian
Nokia boosted by smartphone sales
Nokia has reported a big jump in quarterly
profits after the mobile phone maker grew its share in the
increasingly important smartphone sector. Net profits came in at 882m
euros ($1.2bn; £760m) for the last three months of 2009, a 53%
increase on the 576m euros recorded a year earlier.
Country focus: Australia
Largest internet sites: Australia
Australian audience reach for top 10 parent companies, January 2010
Time per person for top 10 parent companies, Australia January 2010
internet behaviour: Australia
Monthly Internet use: key indicators for Australian web users, January
Google predicts ad revenue shift from web to mobiles
Google chief executive Eric Schmidt predicted a
massive shift of adverting revenues from the fixed web to mobile
platforms similar to that from print publications to the internet. The
change would happen because mobile advertising could be more precisely
targeted, making it more effective, he said in a keynote
at the Mobile World Congress, taking place this week in Barcelona.
Yahoo ads target Nectar customers based on shopping habits
Yahoo has partnered with Nectar, Sainsbury's
loyalty card scheme, to provide targeted advertising for brands. The
program is called Consumer Connect, and mirrors a scheme called
Consumer Direct that Yahoo has been running in the US since 2003. The
aim is to combine Yahoo's online purchasing data and Nectar's consumer
spending data together to allow brands to target their digital
IAB sets industry standards for online video ads
The IAB has received the backing of publisher
and broadcaster members to enforce Video Advertising Standard
Templates (VAST 2.0) in the UK, to bring greater consistency to online
video planning and buying. The initiative has been developed by the
Internet Advertising Bureau's Video Council - the group dedicated to
the promotion of online video advertising.
UK ad spend set to rise this year, as web increases market share
UK advertising spend in 2010 will rise by 2.8%
by the end of the third quarter of this
year, with online's share growing 4.2 percentage points during 2009,
according to new research. The modest rise comes despite nine
consecutive quarters of year-on-year decline, according to new figures
from the Advertising Association (AA) and Warc.
Total UK ad spend for full year 2009 is now expected to be down 12.7%
year-on-year representing the worst recession for the advertising
industry since the quarterly survey began in 1982, the data found.
Internet and cinema advertising were the only two mediums to record
actual ad spend increases in Q3 2009, up 4.2% and 10.2% respectively.
1 in 7 marketing emails 'undelivered in Europe'
More than one in seven legitimate marketing emails
sent in Europe are not being delivered to consumer inboxes, according
to a new study. The findings, from Return Path's Email Deliverability
Benchmark Report, found that in the second half of 2009, 15 per cent
of European permission-based commercial email either went straight to
recipients' spam folders, or weren't delivered at all.
BBC to develop news, sport and iPlayer mobile apps
The BBC will launch a range of free mobile
applications to deliver its online content to mobile devices, with the
possibility of an iPlayer application for smartphone users ready by
the end of this year. The broadcaster is
reportedly planning to launch mobile apps for BBC News in April
followed by apps for BBC Sport in May. The BBC will launch both apps
in a UK and a global version.
SeeSaw launches TV site in UK
SeeSaw, a free online aggregation service
offering a selection of UK broadcasters' content, has launched after
completing beta tests. So far, SeeSaw has signed content partnership
deals with BBC Worldwide, Channel 4, Five and several major
independent production companies. However, the company could not ink a
deal with ITV.
Companies making the news
Lloyds sells off Esure stake for £185m
Lloyds Banking Group has sold 70% of its stake
in Esure, the online insurer, to the company's founder Peter Wood. The
stake has been bought by a management buyout vehicle to be called Esure Group Holdings Ltd, led by Esure chairman Peter Wood. The stake
has been sold for a cash consideration "slightly in excess" of £185m.
Guardian ditches regional newspapers for web future
Trinity Mirror has bought Guardian Media
Group's Regional Media for £44.8 million, as the local arm of the
Guardian struggled to make profit last year amid falling ad sales and
growing competition from the internet. Included in the sale are both GMG
Regional Media's subsidiaries, MEN Media which publishes the
Manchester Evening News and 21 weekly titles in the North-West, and
Surrey and Berkshire Media, which publishes ten titles in the
South-East including the Reading Post.
Amazon re-lists Macmillan e-books after pricing row
Amazon has begun re-listing Macmillan e-books,
following a weekend row with the publishing giant over pricing.
Macmillan has been pressuring Amazon to adopt a new model for selling
e-books that would give publishers more flexibility in setting prices.
The publisher said it preferred the 'agency' model for selling books
for its forthcoming iPad device to the current "wholesale" terms for
Amazon's Kindle, the current leader in e-readers. Amazon responded on
Friday by pulling all Macmillan's physical and digital titles from its
website and Kindle e-book store.
Windows 7 campaign pays off for Microsoft
Microsoft's has seen profits increase 60% in
the final quarter of 2009, attributing the success largely to its high
profile marketing campaign for its new Windows 7 operating system. In
its quarterly results, Microsoft reported a net profit of $6.66bn
(£4.13bn) for the three months to 31 December 2009, up from the
$4.18bn (£2.59bn) it made in the same period a year earlier. It also
reported record revenues of $19.2bn (£11.9bn).
Apple's iPad set for June UK launch?
Apple has unveiled its much anticipated new
tablet device the iPad, with a likely UK launch this summer. Steve
Jobs, Apple's chief executive unveiled the touchscreen device at an
event in San Francisco, describing the tablet, which will cost between
$499 and $829 in the US, as a "third category" between smartphones and
Yahoo makes profit, plans $100m campaign
Yahoo posted its best results since hiring
Carol Bartz as chief executive a year ago, as the online media giant
plans a huge marketing blitz during 2010 to make up lost ground on
market leader Google.