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Digital Intelligence
Your monthly review of new research and trends in digital marketing
February 2010

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Digital Strategy Consulting


Pepsi ditched the Superbowl, The Guardian newspaper ditched its regionals, TV adspend took another nail in the coffin, and UK politicians decided to make 100meg broadband an election issue. Brands, media and policy makers: channel switches are everywhere.

The mobile channels will dominate this year's switch the way social media did last year. Mobile wars are intensifying with Nokia's Ovi Maps set to decimate TomTom, Blackberry getting Kindle, and Google refocusing on the small screen ahead of a fusion with social media. But mobile isn't just for global giants - every brand needs a mobile digital strategy to reach customers in the right places through the routes they want. Building the technology and platforms is the easy bit; translating customer needs into the right services is way tougher.


Best from all @ Digital



Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting

 

Data and statistics
www.DigitalStrategyConsulting.com/intelligence
Here are the latest stats and figures from the past month.

Top 20 websites: UK
Websites ranked by visits for the week ending 13th February 2010

Digital Strategy - Top 20 websites: UK. Websites ranked by visits for the week ending 13th February 2010

Top 10 overall search engines: UK
Engines ranked by visits for the week ending 13th Feb 2010

Digital Strategy - Top 10 overall search engines: UK. Engines ranked by visits for the week ending 13th Feb 2010

Top 5 search engines: UK
Engines ranked by search volume for the 4 weeks ending 6th Feb 2010

Digital Strategy - Top 5 search engines: UK. Engines ranked by search volume for the 4 weeks ending 6th Feb 2010

Largest UK internet sites
UK audience reach for top 10 parent companies, January 2010

Digital Strategy - Largest UK internet sites. UK audience reach for top 10 parent companies, January 2010

Internet audience: UK
Time per person for top 10 parent companies, UK, January 2010

Digital Strategy - Internet audience: UK. Time per person for top 10 parent companies, UK, January 2010

Consumer internet behaviour: UK
Monthly Internet use: key indicators for UK web users, January 2010

Digital Strategy - Consumer internet behaviour: UK. Monthly Internet use: key indicators for UK web users, January 2010

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Trends
www.DigitalStrategyConsulting.com/intelligence
Brits spend £280m on casual games online
British gamers spent £280m playing online casual games in 2009 according to a new report. The UK National Gamers Survey estimated that there are 13.3m Brits playing on various game portals but only 2.4m pay to play - an average of £117 per person per year.
Keep reading...
15/02/2010

Google to build super-fast broadband network in the US
In its continuing quest to speed up the Internet, Google has decided to build what it calls "ultra high-speed" broadband networks in some parts of the US, the company announced. The fibre networks will deliver a huge 1GB bps (bit per second) connections to homes at prices that will be "competitive," the company said.
Keep reading...
11/02/2010

Tories challenge BT and BBC as part of '100MB broadband' pledge
If elected, The Conservatives are promising to deliver super-fast 100mb broadband by 2017, challenging both BT and BBC in the process. The party said it is confident that the UK Kingdom can become the first major European country to have internet speeds of up to 100 megabits per second by 2017.
Keep reading...
02/02/2010

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Digital marketing audits
www.DigitalStrategyConsulting.com/digitalmarketingaudits
Getting the best ROI from your websites, emails and online ads? Sure?
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Social networking
www.digitaltrainingacademy.com/socialmedia
Top 10 social networking websites: UK
Sites ranked by visits for the week ending 13th Feb 2010

Digital Strategy - Top 10 social networking websites: UK. Sites ranked by visits for the week ending 13th Feb 2010

Fiat launches UK's first Facebook sampling ad campaign Italian car maker Fiat has launched the first UK Facebook sampling ad campaign, promoting its Punto Evo model. The ads are targeted to 18-34 year olds in the UK, with some targeted specifically at car enthusiasts. As part of the campaign, Fiat will be using sampling ads on Facebook and will be the first brand to use this type of engagement ad in the UK. Keep reading...
19/02/2010

LinkedIn syncs up with Microsoft Outlook
LinkedIn and Microsoft have launched a new service allowing LinkedIn members to bring their professional network right into their Outlook Inbox. The new tool, called the LinkedIn Outlook Connector, can be accessed by LinkedIn in three steps to begin using their professional network within Outlook.
Keep reading...
18/02/2010

1 in 4 Facebook users are mobile
The number of users accessing Facebook via mobile devices has increased by 54% to 100m mobile users in the last six months, according to stats released by the social network. According to an official release, this has happened in less than a period of six months after Facebook had announced a figure of 65 million people using Facebook via their mobile devices. The figures also come less than a week after Facebook announced it was set to exceed 400 million users in total.
Keep reading...
15/02/2010

Google's Gmail privacy challenge: 'private' contacts become 'public' social media friends?
Google is to make changes to the privacy settings on its new 'Buzz' social network amid concerns over privacy, after it emerged the network creates a profile for new users by drawing on their Gmail contacts. Early users of Google Buzz had complained that they found the settings too complicated, especially the ones that relates to privacy.
Keep reading...
12/02/2010

Twitter generates 1.2bn tweets in January
More than 1.2 billion 'tweets' were posted on micro-blogging website Twitter in January. Figures from web-monitoring firm Pingdom showed that there were 16 times as many tweets in January 2010 than there were in January 2009. "Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day. This is significantly more than Twitter was processing just a few months ago," it said.
Keep reading...
12/02/2010

Facebook ditches Microsoft banner ads - but makes Bing default search engine
Facebook is to ditch Microsoft's banner ads in favour of its own, but is now using Bing to power its site search engine, as the two companies overhaul their 2007 search ad deal. The move comes as Facebook has made a number of changes to its social network to mark its 6th birthday, with a new homepage layout that focuses on status updates, games and chat.
Keep reading...
08/02/2010

Pepsi ditches Super Bowl TV ads for $20m social media charity giveaway
Pepsi is to ditch its iconic Super Bowl ads for the first time in 23 years, putting its cash into a social media charity project instead. The drinks brand has launched the Refresh Project, an online cause marketing campaign that asks readers how the company should give away its $20m grant money.
Keep reading...
02/02/2010

Facebook and Nielsen offer 'Brandlift' analytics to UK advertisers
Facebook and The Nielsen Company has launched Nielsen BrandLift in the UK, a web analytics system that uses Facebook polls to measure the effectiveness of online brand advertising. The move follows the products US launch in 2009, and marks the first product available outside the US from Facebook's and Nielsen's global, multi-year strategic alliance.
Keep reading...
01/02/2010

Kellogg's begins social media push for new 'youth' cereal brand
CMW has been appointed to create the social media and broader digital strategy for the launch of new Kellogg's brand, Krave. The Krave brand marks two new directions for Kellogg's. Firstly, it's the first time the company has created a cereal exclusively aimed specifically at the youth market (16-25 year olds) and secondly, it's the first time that Kellogg's has embarked on a heavyweight social media campaign to support a brand in the UK.
Keep reading...
01/02/2010

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Digital regulatory compliance - get it right, right now
www.DigitalStrategyConsulting.com
Regulation of web content, advertising and personal data is now stronger than ever. Is your firm compliant? And are you truly sure? Have our consultants join your team to troubleshoot and give you the real picture. Compliance health checks completed in just 2 weeks.

Email our team for more information: TheTeam@DigitalStrategyConsulting.com
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Mobile
www.DigitalTrainingAcademy.com/mobilemarketing

Ebook readers: Kindle for Blackberry as fight with iPad heats up
Following from the launch of the PC e-book reader application, and iPhone e-book reader application, Amazon has now made their free Kindle application available on the BlackBerry platform. The free 'Kindle for BlackBerry' app will be accessible in the US for customers of networks including AT&T, Verizon, T-Mobile, and Sprint, offering most titles for less than $9.99.
Keep reading...
23/02/2010

Microsoft debuts Windows Phone 7 platform for mobiles
Microsoft has unveiled its latest operating system for mobile handsets, Windows Phone 7. The OS was first shown this week at the Mobile World Congress show in Barcelona. Including a completely redesigned interface Windows Phone 7 also brings more entertainment-based features from its Zune music player devices and Xbox Live gaming. Previous versions of Microsoft's OS for mobile phones were known as Windows Mobile, whereas the new version is called Windows Phone.
Keep reading...
17/02/2010

iPhone misses out as Adobe brings Flash video to Android phones
Adobe has made long-awaited updates to its Flash video player to support Google's Android phone platform, but iPhone users will still miss out. Adobe, whose Flash software delivers most video viewed online and made YouTube possible, also said it believed Apple would eventually bow to market pressure and include Flash on the iPhone and the new iPad tablet computer.
Keep reading...
16/02/2010

Google to launch instant speech translator for smartphones
Google is set to launch a new smartphone translator tool that will be able to hear speech and translate it instantly. The Times reports that the software would take the information learned from the company's text translation software, and Google's existing voice recognition tools for smartphones.
Keep reading...
08/02/2010

OFT to probe Orange and T-Mobile merger
The Office of Fair Trading has cast doubt on the planned merger of T-Mobile UK and Orange, warning it could threaten competition. "The OFT's initial view, following consultation, is that the joint venture threatens significantly to affect competition in mobile telecommunications in the UK," the agency said in a statement.
Keep reading...
05/02/2010

Symbian opens smartphone platform to developers
Mobile software maker Symbian has made its smartphone platform open source, letting developers use and modify the platform's underlying source code for any purpose. Until now, the source code for the platform was only open to members of the Symbian organisation.
Keep reading...
05/02/2010

Nokia boosted by smartphone sales
Nokia has reported a big jump in quarterly profits after the mobile phone maker grew its share in the increasingly important smartphone sector. Net profits came in at 882m euros ($1.2bn; £760m) for the last three months of 2009, a 53% increase on the 576m euros recorded a year earlier.
Keep reading...
01/02/2010

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It's never mattered more. The web, search, email and social media have become the critical tools every firm has to get right. Yet most digital strategies deliver less than half their potential. Why?

We've spent ten years helping agencies, brands, business services and governments find the right digital strategy for them. From building new online entertainment sites to finding new ways to connect with customers, we're front-line practitioners who share our knowledge and skills with others.

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Country focus: Australia www.DigitalStrategyConsulting.com/intelligence
Largest internet sites: Australia
Australian audience reach for top 10 parent companies, January 2010

Digital Strategy - Largest internet sites: Australia. Australian audience reach for top 10 parent companies, January 2010

Internet audience: Australia
Time per person for top 10 parent companies, Australia January 2010

Digital Strategy - Internet audience: Australia. Time per person for top 10 parent companies, Australia January 2010

Consumer internet behaviour: Australia
Monthly Internet use: key indicators for Australian web users, January 2010

Digital Strategy - Consumer internet behaviour: Australia. Monthly Internet use: key indicators for Australian web users, January 2010
 

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Advertising
www.DigitalStrategyConsulting.com/intelligence
Google predicts ad revenue shift from web to mobiles
Google chief executive Eric Schmidt predicted a massive shift of adverting revenues from the fixed web to mobile platforms similar to that from print publications to the internet. The change would happen because mobile advertising could be more precisely targeted, making it more effective, he said in a keynote at the Mobile World Congress, taking place this week in Barcelona.
Keep reading...
18/02/2010

Yahoo ads target Nectar customers based on shopping habits
Yahoo has partnered with Nectar, Sainsbury's loyalty card scheme, to provide targeted advertising for brands. The program is called Consumer Connect, and mirrors a scheme called Consumer Direct that Yahoo has been running in the US since 2003. The aim is to combine Yahoo's online purchasing data and Nectar's consumer spending data together to allow brands to target their digital advertising.
Keep reading...
15/02/2010

IAB sets industry standards for online video ads
The IAB has received the backing of publisher and broadcaster members to enforce Video Advertising Standard Templates (VAST 2.0) in the UK, to bring greater consistency to online video planning and buying. The initiative has been developed by the Internet Advertising Bureau's Video Council - the group dedicated to the promotion of online video advertising.
Keep reading...
11/02/2010

UK ad spend set to rise this year, as web increases market share
UK advertising spend in 2010 will rise by 2.8% by the end of the third quarter of this year, with online's share growing 4.2 percentage points during 2009, according to new research. The modest rise comes despite nine consecutive quarters of year-on-year decline, according to new figures from the Advertising Association (AA) and Warc.
Total UK ad spend for full year 2009 is now expected to be down 12.7% year-on-year representing the worst recession for the advertising industry since the quarterly survey began in 1982, the data found. Internet and cinema advertising were the only two mediums to record actual ad spend increases in Q3 2009, up 4.2% and 10.2% respectively.
Keep reading...
10/02/2010

1 in 7 marketing emails 'undelivered in Europe'
More than one in seven legitimate marketing emails sent in Europe are not being delivered to consumer inboxes, according to a new study. The findings, from Return Path's Email Deliverability Benchmark Report, found that in the second half of 2009, 15 per cent of European permission-based commercial email either went straight to recipients' spam folders, or weren't delivered at all.
Keep reading...
04/02/2010

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Broadcasting
www.DigitalStrategyConsulting.com/intelligence

BBC to develop news, sport and iPlayer mobile apps
The BBC will launch a range of free mobile applications to deliver its online content to mobile devices, with the possibility of an iPlayer application for smartphone users ready by the end of this year. The broadcaster is reportedly planning to launch mobile apps for BBC News in April followed by apps for BBC Sport in May. The BBC will launch both apps in a UK and a global version.
Keep reading...
19/02/2010

SeeSaw launches TV site in UK
SeeSaw, a free online aggregation service offering a selection of UK broadcasters' content, has launched after completing beta tests. So far, SeeSaw has signed content partnership deals with BBC Worldwide, Channel 4, Five and several major independent production companies. However, the company could not ink a deal with ITV. Keep reading...
18/02/2010

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Companies making the news
www.DigitalStrategyConsulting.com/intelligence
Lloyds sells off Esure stake for £185m
Lloyds Banking Group has sold 70% of its stake in Esure, the online insurer, to the company's founder Peter Wood. The stake has been bought by a management buyout vehicle to be called Esure Group Holdings Ltd, led by Esure chairman Peter Wood. The stake has been sold for a cash consideration "slightly in excess" of £185m.
Keep reading...
12/02/2010

Guardian ditches regional newspapers for web future
Trinity Mirror has bought Guardian Media Group's Regional Media for £44.8 million, as the local arm of the Guardian struggled to make profit last year amid falling ad sales and growing competition from the internet. Included in the sale are both GMG Regional Media's subsidiaries, MEN Media which publishes the Manchester Evening News and 21 weekly titles in the North-West, and Surrey and Berkshire Media, which publishes ten titles in the South-East including the Reading Post.
Keep reading...
10/02/2010

Amazon re-lists Macmillan e-books after pricing row
Amazon has begun re-listing Macmillan e-books, following a weekend row with the publishing giant over pricing. Macmillan has been pressuring Amazon to adopt a new model for selling e-books that would give publishers more flexibility in setting prices. The publisher said it preferred the 'agency' model for selling books for its forthcoming iPad device to the current "wholesale" terms for Amazon's Kindle, the current leader in e-readers. Amazon responded on Friday by pulling all Macmillan's physical and digital titles from its website and Kindle e-book store.
Keep reading...
02/02/2010

Windows 7 campaign pays off for Microsoft
Microsoft's has seen profits increase 60% in the final quarter of 2009, attributing the success largely to its high profile marketing campaign for its new Windows 7 operating system. In its quarterly results, Microsoft reported a net profit of $6.66bn (£4.13bn) for the three months to 31 December 2009, up from the $4.18bn (£2.59bn) it made in the same period a year earlier. It also reported record revenues of $19.2bn (£11.9bn).
Keep reading...
02/01/2010

Apple's iPad set for June UK launch?
Apple has unveiled its much anticipated new tablet device the iPad, with a likely UK launch this summer. Steve Jobs, Apple's chief executive unveiled the touchscreen device at an event in San Francisco, describing the tablet, which will cost between $499 and $829 in the US, as a "third category" between smartphones and laptops.
Keep reading...
01/02/2010

Yahoo makes profit, plans $100m campaign
Yahoo posted its best results since hiring Carol Bartz as chief executive a year ago, as the online media giant plans a huge marketing blitz during 2010 to make up lost ground on market leader Google.
Keep reading...
01/02/2010

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