Inside Digital Intelligence | Social networking | Trends | Digital marketing audits | Digital regulatory compliance | Mobile | Digital skills assessment | Advertising | Ecommerce | Broadcasting | Companies
Digital Intelligence
Your monthly review of new research and trends in digital marketing
February 2011

---------------------------------------------------------------------
Digital Strategy Consulting


Valentine's day is looking expensive for Twitter's suitors. Google and Facebook have bid up the value of the young social tool to a staggering $10bn. Valuations from Huffington Post to Pandora are running far ahead of revenue multiples, and there's an echo of the late 90s dotcom panic, but what is the price of an acceleration really worth?

Whoever buys Twitter gets to leap forward in integrated mobile and social networking. They'll also get a massive, vibrant network as well as a technology base and challenger brand. Added to that are the insights, goodwill and expertise of some of the best minds in mobile and social networking. And on top they get to lock out the competitor from accessing any of this. In an emerging market, this type of strategy can be game changing.

Accelerating digital brands has become a theme for 2011. Alas, most firms don't have the luxury of pockets deep enough to buy technology or social start-ups. They rely on building their own strategies, content and social approach. The stories in this edition can help inform your digital strategy, and there's more at the end of the links. And in case you fancy a last minute Twitter bid, we've made a history of Twitter's rise here in our archive: http://www.digitalstrategyconsulting.com/cgi-bin/mt/mt-search.cgi?tag=Twitter&blog_id=26.


Best from all @ Digital



Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting

 

Social networking
www.digitaltrainingacademy.com/socialmedia

Twitter valued at $10bn as Google and Facebook both mull takeover bids
Twitter has been in talks with potential buyers, including Facebook and Google, who could take control of the micro-blogging site for as much as $10bn, according to a news report. The Wall Street Journal reports that Google and Facebook are in early-stage talks with Twitter over a possible buyout of the website, which sits in a number of venture capital portfolios.
Keep reading...
10/02/2011

Cybercrime gets commoditised with $25 Facebook malware toolkit
Facebook attacks are becoming commoditised, with cheap toolkits providing potential cybercriminals with access to users' Facebook accounts, according to an investigation by Websense. This week Websense Security Labs discovered a $25 "Create Your Own" rogue Facebook application. We've seen it done with other major exploits, now we've seen it with Facebook - cheap, template exploit kits perfect for cybercriminals on the prowl.
Keep reading...
09/02/2011

Avon calling... your PC: Beauty brand puts reps on new social media platform
Global beauty brand Avon has launched a new social media platform to consumers, Avon Connects, allowing customers to virtually 'attach' to an Avon Representative online. Consumers will still benefit from traditional face-to-face service and Representatives will continue to receive trade discount - all without the initial door-to-door process.
Keep reading...
08/02/2011

Google takes on Facebook Places and Foursquare with Latitude check-in tool
Google has updated its location service Latitude, letting mobile users check into spots on the go. The move sees the Internet giant encroach on the likes of Facebook's Places service, alongside Foursquare and Gowalla. The check-in feature was added to a Latitude service that lets people with GPS-enabled Android smartphones share their whereabouts with selected friends.
Keep reading...
04/02/2011

Social Media 'drives just 3% of retail site visits'
Social media interactions are a primary influence for just three percent of visitors to e-retail websites in the UK, according to new research. The findings, from ForeSee Results indicated that more traditional marketing techniques are better drivers to retailers' web sites, with search engine results influencing 13 percent of visitors and promotional emails influencing 10 percent.
Keep reading...
04/02/2011

LinkedIn ramps up targeted ads to users
LinkedIn is reportedly planning planning to update its technology to allow marketers to target ads based on factors including users' job titles, location and age. LinkedIn's new tools will come in two parts. It will release an application programming interface that will allow large-scale advertising agencies, which manage and publish billions of ads seen across the Internet, to easily connect to the site, the WSJ said.
Keep reading...
03/02/2011

The Economist embarks on real time Twitter debate project
The Economist has partnered with AdGent Digital, launching a new feature on its site allowing readers to tweet comments in real time to a live debate. The customised Tweetology widget also allows The Economist journalists, for the first time ever, to moderate Tweets before posting them directly onto the site thereby ensuring the best and relevant tweets are added to the debate.
Keep reading...
02/02/2011

Facebook gives Brits local offers as 'Deals' launches in UK
Facebook has launched its 'deals' service in the UK, giving users of its Places app local offers sent to their mobile phone, ready to redeem. Following the launch in the US in November 2010, Deals launched this week in the UK, France, Germany, Italy and Spain.
Keep reading...
01/02/2011

Facebook takes on Groupon? Firm tests 'buy with friends' feature
Facebook has ventured into the group buying arena, testing a new "Buy with Friends" feature, which lets users share deals on virtual goods. Discussing the feature at a conference on Tuesday, Facebook's commerce product marketing manager Deb Liu said more than 50% of users in a test program elected to share their purchases. The feature will also let one user 'unlock' a deal and then share that same deal or discount with friends who can take advantage of the fact that it's already been unlocked.
Keep reading...
28/01/2011

top
Trends
www.DigitalStrategyConsulting.com/intelligence
Internet browsers- global market share
Google's browser Chrome is taking an increasing share of global Web usage, while Microsoft's market leader Internet Explorer is in decline.

Digital Intelligence - Internet browsers- global market share. Google's browser Chrome is taking an increasing share of global Web usage, while Microsoft's market leader Internet Explorer is in decline.

Young teens find it easier to "be themselves" online than offline
Nearly half of European 11-16 year olds agree that they find it easier to be themselves on the internet than when they are with people face-to-face, and one in eight young people (12%) strongly agree that they find it easier to be themselves online, according to a new study.
Keep reading...
08/02/2011

Mobile augmented reality on rise as top brands get virtual
An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report.
Keep reading...
07/02/2011

UK Internet population: Now more Silver Surfers than youngsters use web
More people over the age of 55 use the internet now than people under 25, according to the latest research report from the British Population Survey. Even Bill Gates, who conceived the equipment we use, and Tim Berners-Lee, who conceived the Internet itself, are both now 55 and 'Silver Surfers' themselves.
Keep reading...
02/02/2011

British holiday-planners 'drowning in sea of online research'
Two thirds of online Brits (67%) are now using the Internet to research, source and plan their holidays both here in the UK and abroad, according to the latest research from Memonic, the free web based note-taking software company, and YouGov. The research, conducted online by Memonic and YouGov, found that only 15% of British travellers now use travel agents to research their holidays.
Keep reading...
28/01/2011

98% of music singles tracks now bought online
Almost all single music tracks are now purchased digitally instead of in physical formats in the UK, with the total of singles sold increasing since 2007, according to new research from the Office of National Statistics. Digital sales increased by 92 per cent between 2007 and 2009 and now stand at 98 per cent of all singles sold.
Keep reading...
28/01/2011

top
Digital marketing audits
www.DigitalStrategyConsulting.com/digitalmarketingaudits
Getting the best ROI from your websites, emails and online ads? Sure? Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts. Ask for more: TheTeam@digitalstrategyconsulting.com.
top
Digital regulatory compliance - get it right, right now
www.DigitalStrategyConsulting.com
Regulation of web content, advertising and personal data is now stronger than ever. Is your firm compliant? And are you truly sure? Have our consultants join your team to troubleshoot and give you the real picture. Email our team for more information: TheTeam@DigitalStrategyConsulting.com.
top

Mobile
www.DigitalTrainingAcademy.com/mobilemarketing

Nokia teams up with Microsoft for Windows 7 smartphones
Nokia has struck a partnership with Microsoft to make Windows Phone 7 its primary smartphone operating system, as the phone maker aims to regain lost market share from Apple's iPhone and Google's Android platform.
Keep reading...
11/02/2011

Apple's iPad 2 'already in production'
Apple is reportedly in the production phase for its next-generation iPad 2, following the success of the tablet computer last year. Writing in the Wall Street Journal, reporters Yukari Iwatani Kane and Shayndi Raice reveal that Apple is already manufacturing a new edition of the iPad, which will "debut in the next couple of months at a similar price range as the current iPad." The device will initially go on sale in the US, according to the WSJ, and will cost somewhere in the $500 to $800 range, depending on whether users want 3G or just Wi-Fi capability.
Keep reading...
11/02/2011

BBC launches free iPlayer app for iPad and Android
The BBC has released free, standalone iPlayer apps for iPad and Android, with plans to launch a subscription-based version in the US in April. The iPad edition features a more suitable, tablet-sized layout than its web-app predecessor.
Keep reading...
11/02/2011

Nokia CEO issues 'brutal' memo and ditches first MeeGo smartphone
Nokia has reportedly stopped development of its first MeeGo smartphone, as CEO Stephen Elop issued an internal memo offering a brutally honest assessment of the firm's prospects. The news comes as the phone making giant struggles to regain market share lost to Apple's iPhone and Google's Android platform.
Keep reading...
09/02/2011

Apple blocks Sony's e-reader from iPhone
Apple has blocked Sony's e-reader iPhone app as it allows people to read books bought through Sony's store, rather than Apple's "in-app purchase" payment system. Sony's app, which is linked to Sony's e-book reader, would have allowed people to read books bought through Sony's store. Sony accused Apple of changing the way it enforces its rules.
Keep reading...
04/02/2011

97% of over 11s 'have their own mobile phone'
Nearly all Children over 11 have their own mobiles, while they spend 50 minutes online a day, according to a new poll looking into Children's screen habits. A survey of 2,445 children aged five to 16 by Child Wise found almost two in three have their own computer (62%), and nearly half have internet access in their own room (46%).
Keep reading...
02/02/2011

top
Accelerating Digital Brands: Could we help your team achieve more?
www.DigitalTrainingAcademy.com/skillsassessment
It's never mattered more. The web, search, email and social media have become the critical tools every firm has to get right. Yet most digital strategies deliver less than half their potential. Why?

We've spent ten years helping agencies, brands, business services and governments find the right digital strategy for them. From building new online entertainment sites to finding new ways to connect with customers, we're front-line practitioners who share our knowledge and skills with others. Not only do we help companies get this right we also coach their teams to build their knowledge and intuition. Email the trainers at Admissions@DigitalTrainingAcademy.com
.
top
Advertising
www.DigitalStrategyConsulting.com/intelligence
Cadbury's - ROI for every 1 media spend
Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign.

Digital Strategy - Cadbury's - ROI for every 1 media spend. Cadbury's Chocolate Charmer online advertising campaign provided ROI almost 4 times higher than their TV campaign.

Top 10 online display advertisment publishers - US
Facebook ranks as the top US display advertisement publisher in Q3 2010. The improvement of audience targeting, display formats and quality of creative is paying dividends.

Digital Strategy - Top 10 online display advertisment publishers - US. Facebook ranks as the top US display advertisement publisher in Q3 2010. The improvement of audience targeting, display formats and quality of creative is paying dividends.

Top 10 online display advertisers - US
AT&T ranked as the top online display advertiser in Q3, 2010 with 21.1 billion impressions, accounting for 1.6% of display advertisements.

Digital strategy - Top 10 online display advertisers - US. AT&T ranked as the top online display advertiser in Q3, 2010 with 21.1 billion impressions, accounting for 1.6% of display advertisments.

Metrodome appoints social media agency to create film buzz
Metrodome Distribution, the film distributor behind movies such as Donnie Darko and Monster, has appointed White Hat Media as its first social media agency to boost online presence of film releases and encourage audience participation. The film distributor will work with White Hat Media on extensive campaigns to increase online awareness of each film.
Keep reading...
11/02/2011

24MAS boosts global ad network with THQ buy
Mobile ad and app firm 24MAS has acquired THQ's wireless operations and its global carrier business from parent company THQ, boosting its global distribution network. By continuing to provide both THQ and third-party branded content through contracts with all major carrier groups worldwide, 24MAS has expanded its reach to include over 80 countries, spanning every major continent and market.
Keep reading...
10/02/2011

UK survey: Over 35s prefer email ads, while under 35s prefer web ads
The under 35 age groups find internet advertising more acceptable than Email marketing but the opposite is true for the over 35s, according to the The British Population Survey. The report titled 'The Internet - Engagement and Use in Britain - December 2010' uses over 250,000 individual face to face interviews to assess both who has internet access and who does not and how this has changed over the past 3 years. The report also covers how people access the internet, what they use it for, who shops on line and how people react to internet advertising and email marketing.
Keep reading...
07/02/2011

Yahoo! examines the science of advertising with AdLabs
Yahoo has launched AdLabs, a service that will reportedly combine success-measuring ad metrics and science to stimulate innovation in the online advertising sphere. AdLabs will foster innovation in digital advertising by applying metrics, scientific research and data analysis to a cache of Yahoo! stored ad campaigns.
Keep reading...
02/02/2011

top

Broadcasting
www.DigitalStrategyConsulting.com/intelligence

YouView web TV platform postponed until 2012
The launch of web TV service IPTV service YouView has been delayed until early 2012 due to the 'growing scale and complexity of the project'. YouView (formely known as Project Canvas) will let viewers with broadband enabled sets access to video-on-demand content from BBC ITV and C4, in partnership with technology firms Arqiva, BT and TalkTalk.
Keep reading...
10/02/2011

Radio listening switches to digital and online
Over nine in ten UK adults tuned in to radio stations each week during the last quarter of 2010, with more people switching from analogue to DAB radios, according to new figures.
Keep reading...
04/02/2011

Time Warner to stream channels to US Comcast viewers
Time Warner has struck a deal with US cable provider Comcast to stream its major channels to Comcast's internet subscribers.
Keep reading...
04/02/2011

BSkyB buys Wi-Fi provider The Cloud
BSkyB has bought Wi-Fi hotspot operator The Cloud, giving the broadcaster access to more than 5,000 UK hotspots. BSkyB said that it reached an agreement to acquire The Cloud on 11 January, but completion of the transaction will be subject to regulatory clearance.
Keep reading...
28/01/2011

top
Companies making the news
www.DigitalStrategyConsulting.com/intelligence
HTC expands to UK with Saffron Digital buy
Taiwan's leading smartphone maker HTC is to buy a British digital multimedia company and invest in a US online gaming firm as part of a bid to expand its software business. HTC will buy London-based Saffron Digital, which enables the delivery of multimedia content to handsets, for 30m, the firm said in a statement to the Taiwan Stock Exchange.
Keep reading...
09/02/2011

Anti-spam email provider Goodmail to shut down
E-mail services provider Goodmail Systems is to cease operations this month, following the collapse of takeover talks with an unnamed buyer. The firm was launched in 2003 as a 'premium class' of commercial email that assures recipients of a message's authenticity and a sender's legitimacy. CertifiedEmail was presented to email users with a blue-ribbon envelope icon indicating trusted status.
Keep reading...
07/02/2011

Google accuses Microsoft of plagarising search results
Google has accused Microsoft of plagiarising its search results, and is challenging the software giant to reveal how it is using data collected from users to determine results for its own Bing service. When similarities in search results raised suspicions at Google, it set out to expose the issue in what had been reported as the "Bing Sting".
Keep reading...
03/02/2011

CallCredit buys digital marketing firm Latitude
Callcredit Information Group has acquired digital marketing agency Latitude Digital Marketing. The acquisition will see Latitude's digital experience combine with Callcredit's consumer data and marketing insight to create and deliver targeted digital marketing solutions.
Keep reading...
02/02/2011

AOL snaps up Huffington Post for $315m
AOL has bought political news site The Huffington Post, for $315m (222m), as the Internet firm continues its drive to boost its content services. It is estimated that the newly combined AOL Huffington Post venture will have 270 million users, with 117 million in the US alone, which could give it an edge in the battle for advertising dollars.
Keep reading...
02/02/2011

Google offers virtual art gallery tours with Street View
Google has launched a new site that offers virtual tours using Street View technology, the ability to build private collections and ultra-high resolution images. The site, simply called 'Art Project', currently includes 17 museums, offering 360 degree images of selected rooms. So far 385 rooms are navigable, with more to be added soon. Each Museum involved also chose one artwork to be photographed using "gigapixel" photo capturing technology, resulting in an image on the computer containing seven billion pixels and providing detail not visible to the naked eye.
Keep reading...
02/02/2011

AOL snaps up Go Viral video network for $96.7m
AOL Europe has acquired video distribution network goviral, as the internet media company further expands its ad-funded content services. goviral distributes branded video content across the Internet for brands, media agencies, creative agencies, and content producers. AOL is hoping the purchase will boost its video offerings in Europe and ultimately North America. AOL completed the purchase of goviral for $74.1m with an additional $22.6m consideration deferred and paid over two years following completion.
Keep reading...
01/02/2011

Dennis Publishing trials behavioural targeting in UK
Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad. nugg.ad's predictive behavioural targeting solutions will now be made available for Dennis Publishing's portfolio of online campaigns.
Keep reading...
01/02/2011

Mail Online holds top online paper slot with 53.9m UK readers
The website of the Daily Mail remains the UK's most popular national newspaper website for the twelfth month in succession, attracting 53.9 million browsers in December, according to new figures. Data from the Audit Bureau of Circulations found the Mail Online drew an average of 3,044,961 daily browsers in December, up 60.32 per cent on the number of browsers in the same month the previous year.
Keep reading...
31/01/2011

Content firm Demand Media shares soar on IPO
Online content publisher Demand Media went public this week, debuting at a higher-than-expected price of $17 per share. The US-based firm employs a network of more than 13,000 freelancers who produce instructional articles such as "How to Thread a Sewing Machine" and "How to Finish Knitting a Scarf."
Keep reading...
28/01/2011

top
Forward to a friend Forward to a friend Share our research with your colleagues, forward this on today.
-------------------------------------

Sign up Sign up Reading a forwarded copy? Get the research and news directly. Apply for a guest account.
-------------------------------------
Sign up Update your details Let us know what you're interested in. Update your details.
Digital Training Academy
Boost your team's results with marketing coaching training from our 40 intensive one-day Digital Training Academies.

Digital Training Academy

Digital Training Academy Contact our academy managers

Accelerating digital brands
Insight Reports
We've been helping accelerate digital brands since 2000. How can our team help accelerate your business online?
Join next conference call E-mail our team

Digital Insight Reports
Insight Reports
In times of huge economic and technical change, knowledge becomes your critical success factor. Digital Insight Reports interpret the digital landscape to show you what matters.
Previous publications
Preview Report Web strategies for pharmaceutical brands
Preview Report Unlocking the power of search
Preview Report The restructure of local advertising
Preview Report 10 Golden Rules in Social Media Marketing
Preview Report Internet use in India

Digital Thought Leaders
Hugo Drayton
The managing director of InSkin Media, Hugo Drayton is at the heart of where video meets the web. Read more....
Tom Bowman
The VP of strategy and operations at BBC Advertising Sales talks about the emotional connection we have with mobiles and  the possibilities of a Rwandan tech support team. Read more....
Dave Bedwood
The co-founder of creative agency Lean Mean Fighting Machine explains how technology can never replace creativity. Read more....

About
Digital Intelligence is a research briefing developed and published by Digital Strategy Consulting Ltd. in association with our strategic partners. Every month there's a new edition and you can also read them online.  
View Our privacy policy
View About your data

On the Digital site
How else can we help you?
 
View Digital Training Academy
View Digital Jargon Buster
View Press: latest news
View Digital Intelligence briefings
View Digital Insight Reports
View Thought Leader interviews
View Digital Book Club reviews
View Meeting up? Our diary dates
View Example services
View Blog
View Joining our team

Search Digital's sites
 

Access problems?
If you have problems reading our e-mail please tell us. If it gets flagged as spam because it's a new address then simply add this address to your 'contacts' (though carry on using my personal address the rest of the time).

Our e-mail partner

Visit RedEye

E-mail powered by RedEye E-mail Marketing.

Forward to a friend Forward to a friend
Share our research with your colleagues, forward this on today.
-------------------------------------
Sign up Sign up
Reading a forwarded copy? Get the research and news directly. Apply for a guest account.
-------------------------------------
Sign up Update your details
Let us know what you're interested in. Update your details.
 
Forward to a friend Forward to a friend Share our research with your colleagues, forward this on today. ------------------------------------- Sign up Sign up Reading a forwarded copy? Get the research and news directly. Apply for a guest account. ------------------------------------- Sign up Update your details Let us know what you're interested in. Update your details.

Digital Strategy Consulting Limited: Copyright 2000-2011, all rights reserved.