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Latest research and digital marketing trends

April 2014

Another milestone in digital development: the month when online ad revenues overtook broadcast TV for the first time. Latest research from the US shows the shape of things to come in dozens more markets as the media mix continues to evolve.

In the same month 'traditional media' giants continued to build their digital portfolios with Disney buying Maker Studios, the largest channel on YouTube.

  • Facebook: Profits triple as mobile now accounts for a staggering 60% of its ad revenue
  • Google: Links online and offline behaviour with a new in-store mobile shopping trials
  • Amazon: Latest PR activity turns kitchens into shopping carts with a digital wand to scans barcodes at home

Full research, case studies and videos on click through. If your team are replanning brand activity mid-year, need inputs for 2015 plans, then simply email us to connect with one of the digital strategists for your market.

Danny
Danny Meadows-Klue
Chief Executive
Digital Strategy Consulting Group

Top stories this monthTop stories this month

www.DigitalStrategyConsulting.com/intelligence

The biggest stories that show how your markets and audiences are changing.

Online ad revenue overtakes TV for first time in US

US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB. View the IAB webinar here. 11/04/2014 | Full story...

Digital Intelligence - Online ad revenue overtakes TV for first time in US

Google links ad clicks to in-store purchases with cookie tracking test

Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report. Watch this WSJ report below. 15/04/2014 | Full story...

Digital Intelligence - Google links ad clicks to in-store purchases with cookie tracking test

Catastrophic Heartbleed Bug affects 'two-thirds of the internet'

In one of the biggest global web security risks yet seen, a huge flaw in network protection software may have let hackers steal the user data it's meant to guard, leaving around two thirds of the entire internet (and most of its users) at risk. Watch this video from Bloomberg explaining how the bug works- and what can be done to prevent it. 10/04/2014 | Full story...

Digital Intelligence - Catastrophic Heartbleed Bug affects two-thirds of the internet

Twitter gets Facebook-style revamp

Twitter has updated its profile pages, with a new look that resembles its closest rival Facebook, as the newly-listed social network looks to boost user engagement and ad revenue. 09/04/2014 | Full story...

Digital Intelligence - Twitter gets Facebook-style revamp

Facebook profits triple as mobile accounts for 59% of ad revenue

A rise in mobile ad sales helped Facebook triple its profits in the first three months of 2014, with a staggering 59% of ad revenue coming from mobile. 25/04/2014 | Full story...

Digital Intelligence - Facebook profits triple as mobile accounts for 59 of ad revenue

Facebook clamps down on News Feed spam

Facebook is taking new additional steps to improve the quality of what people see in the news feed, clamping down on posts that use underhand 'link-baiting' techniques to entice users to click 'like'. 14/04/2014 | Full story...

Disney buys YouTube network Maker Studios for $950m

Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future. 01/04/2014 | Full story...

Google Glass goes on sale... for one day only

Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer. Watch this 'Explorer Story' promo video from Google, showing Glass in action. 14/04/2014 | Full story...

Digital Intelligence - Google Glass goes on sale... for one day only

Amazon turns kitchen into shopping cart with 'Dash' wand

Amazon has launched a new barcode scanner device, called 'dash', that lets users scan and orders groceries from the comfort of their kitchen. Watch this promo video showing how the service works below. 08/04/2014 | Full story...

Digital Intelligence - Amazon turns kitchen into shopping cart with Dash wand

Google 'Android TV' platform plans revealed?

Google is planning to launch Android TV, its latest attempt to break into the living room that will provide a complete platform for media, apps and games, according to a new report. 08/04/2014 | Full story...

VideoVirals

www.DigitalStrategyConsulting.com/intelligence/viral-marketing

When videos go viral they cut through the communication clutter. Getting messages forwarded from friends is the most powerful marketing, and this is the best of what our friends sent us. Send us what impressed you!

Evian baby takes on Spider-Man with SnapChat teaser

Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. 10/04/2014 | Full story...

Digital Intelligence - Evian baby takes on Spider-Man with SnapChat teaser

Heart-warming Thai insurance ad gets 6 million views

Bangkok-based insurance firm Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. 16/04/2014 | Full story...

Digital Intelligence - Heart-warming Thai insurance ad gets 6 million views

US Airways sorry for Twitter porn blunder

US Airways has apologised after a pornographic photo was sent from its official Twitter account in response to a customer complaint. 16/04/2014 | Full story...

US Airways sorry for Twitter porn blunder

A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter. 24/04/2014 | Full story...

Taco Bell uses Snapchat for Doritos Locos Taco launch

Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app. 22/04/2014 | Full story...

Digital Intelligence - Taco Bell uses Snapchat for Doritos Locos Taco launch

Save the Children Syrian war twist gets 28m YouTube views

This emotionally affecting video from Save The Children aims to raise awareness of the impact that three years of civil war has had on children in Syria, by bringing the conflict closer to home for Western viewers - getting 28m YouTube views as a result. 02/04/2014 | Full story...

Digital Intelligence - Save the Children Syrian war twist gets 28m YouTube views

April Fools' round-up: HTC's Gluuv, Vegemite Energy drink and Google's Pokemon challenge

April Fool's Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We've put together some of the best hoaxes from this year's batch for your viewing pleasure... 01/04/2014 | Full story...

Digital Intelligence - April Fools' round-up: HTC's Gluuv, Vegemite Energy drink and Google's Pokemon challenge

AdvertisingAdvertising

www.DigitalStrategyConsulting.com/intelligence/online-advertising

Universal ad metrics have long been an issue for marketers, but this month saw the IAB finally agree on a standard definition of an ad impression: a 1 second glimpse of half the message online. Whether this will lead to more less waste and more returns on marketing investment depends on how this is policed. This month we also look at some of the key challenges for marketing departments- from the new issues facing CMOs to how the relationships between agencies and clients are changing.

Digital has changed marketing team's responsibilities

This chart shows how the growth in digital marketing has changed the importance of responsibilities within marketing teams globally. The highest change has come to greater revenue growth responsibility, with 53% of marketers surveyed saying that their team is more focused on this function. 28/04/2014 | Full story...

Digital Intelligence - Digital has changed marketing team's responsibilities

Digital ad spend: Australia and New Zealand

This chart shows the total digital ad spend growth between H1 and H2 across four countries. New Zealand showed the greatest increase for the period growing its digital advertising revenue by 29%. Adversely Australia saw the lowest growth in ad revenue with 16%. 08/04/2014 | Full story...

Digital Intelligence - Digital ad spend: Australia and New Zealand

IAB defines 1 second glimpse as an online 'ad view'

The Internet Advertising Bureau UK has unveiled its guidelines for 'viewable impressions' for online display ads, defining an ad as 'viewable' if half of it appears in the browser for one second. 16/04/2014 | Full story...

What clients want from their agencies: Mobile marketing 'changing ad relationships'

The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research. 23/04/2014 | Full story...

Digital Intelligence - What clients want from their agencies - Mobile marketing changing ad relationships

5 digital challenges for the Chief Marketing Officer

More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com. 02/04/2014 | Full story...

More top advertising stories from this month:

 - Digital ad spend hits record £6bn: Tablets drive new growth
 - Display adspend versus time spent online (infographic)
 - Most marketers 'don't know how to calculate ROI from their campaigns'
 - IBM boosts ad tech with Silverpop acquisition
 - Global digital ad trends: HTML5 to overtake Flash on mobile devices as interactive video ads grow

SearchSearch

www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing

Google placed further restrictions on its keyword reporting this month, this time on its paid AdWords campaigns. On third party search platforms, it will be impossible to identify precisely which search phrases are driving clicks and conversions. But all is not lost, and we look at the best workarounds for marketers tracking the success of reaching those vital paid search keyphrases. The shift to mobile search was also evident this month, with Google adding links to apps in AdWords ads for the first time. Meanwhile, proof that search technology is getting much smarter, with Google Bots passing the human test set by Captcha puzzles.

Google bots pass 'human test' by solving CAPTCHA puzzles

Google's computers have solved the company's own CAPTCHA technology used to detect whether a user is human or a spam bot. 23/04/2014 | Full story...

Google links to apps in AdWords for first time

Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter. 24/04/2014 | Full story...

Google to block paid-search keyword data

Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads. 14/04/2014 | Full story...

More top search stories from this month:

 - Microsoft debuts Siri rival Cortana
 - Social media vs search: Which ad format is growing fastest? (Infographic)
 - Google takes 'in-depth articles' search to UK

FacebookFacebook

www.DigitalStrategyConsulting.com/intelligence/facebook-marketing

Following its $19bn purchase of WhatsApp, Facebook bought out its own chat app this month that acts as a separate service from its main app- further evidence that the social media giant is putting most of its efforts into the next generation of mobile users that are ditching SMS in droves. Another controversial mobile feature saw Facebook add local tracking tools, showing users the (rough) location of nearby friends. Cool or creepy? You decide.

Global social media ad trends: Facebook and LinkedIn grow as Twitter dips

Facebook's ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends. 24/04/2014 | Full story...

Digital Intelligence - Global social media ad trends: Facebook and LinkedIn grow as Twitter dips

Twitter expands in to social TV: buys SecondSync and Mesagraph

Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers. 02/04/2014 | Full story...

Vine takes on WhatsApp and Snapchat with messaging feature

Vine, Twitter's six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow. 04/04/2014 | Full story...

More top Facebook stories from this month:

 - Facebook planning 'e-money' banking service?
 - Google outbids Facebook for fleet of Wi-Fi drones

SocialSocial - beyond Facebook

www.DigitalStrategyConsulting.com/intelligence/social-media-marketing

Twitter made big moves to capitalise on its real-time advantages this month, buying social TV firms and expanding its Vine app into the mobile messaging arena. But a new report showed that Twitter is falling behind Facebook and LinkedIn for global ad click through rates.

Most popular digital marketing techniques in 2014

This chart shows the most popular global digital marketing techniques for 2014. Interestingly, email marketing is top with 63% of those surveyed using it frequently. 28/04/2014 | Full story...

Digital Intelligence - Most popular digital marketing techniques in 2014

Global social media ad trends: Facebook and LinkedIn grow as Twitter dips

Facebook's ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends. 24/04/2014 | Full story...

Digital Intelligence - Global social media ad trends: Facebook and LinkedIn grow as Twitter dips

Twitter expands in to social TV: buys SecondSync and Mesagraph

Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers. 02/04/2014 | Full story...

Vine takes on WhatsApp and Snapchat with messaging feature

Vine, Twitter's six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow. 04/04/2014 | Full story...

More top social media stories from this month:

 - How women and men use social media and mobile (infographic)
 - Pinterest revamps pin tracking tools for brands
 - Twitter to launch 15 new ad units - report
 - Twitter boosts social data targeting with Gnip buy
 - Twitter ads 'get more clicks than Facebook' - study
 - Sky adds 'tweet to record' function with #WatchOnSky hashtag
 - Social TV on Tumblr: Conversations 'last longer than Twitter'

MobileMobile and tablets

www.DigitalStrategyConsulting.com/intelligence/mobile-marketing

Microsoft finally completed its acquisition of Nokia this month- but is the end for Nokia as a brand? Reports that 'Microsoft Mobile' could be the new name for Nokia came as the software giant announced its long-awaited entry into the Internet of Things with 'Windows for Devices'. Meanwhile Samsung also expanded on its plans for its Android-less phones, operating on its own Tizen brand that already exist on its smartwatches.

Mobile ad spend: Australia and New Zealand

This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total digital ad revenue saw the lowest increase in mobile ad spend with 73%. 08/04/2014 | Full story...

Digital Intelligence - Mobile ad spend Australia and New Zealand

Nokia to be renamed Microsoft Mobile?

The Nokia brand could be obsolete by the end of this year, as Microsoft's takeover of the iconic mobile maker nears completion. 22/04/2014 | Full story...

Samsung plans Android Wear watch and Tizen smartphone this year

Samsung plans to launch an Android Wear smartwatch alongside its Gear range, with addition plans to launch an 'Android-less' smartphone running on its own Tizen operating system. 17/04/2014 | Full story...

Microsoft finally taps into Internet of Things with 'Windows for Devices'

Microsoft is set to launch a version of Windows aimed at the emerging Internet of Things movement, uniting connected devices such as appliances, sensors, and wearables under the Windows brand of operating systems. 03/04/2014 | Full story...

More top mobile stories from this month:

 - Wearable tech taking off? Samsung sells out of Gear Fit Smartwatches
 - Google plans $50 'modular' smartphone for January 2015 release

Multimedia contentMultimedia content

www.DigitalStrategyConsulting.com/intelligence/content-marketing

We all know YouTube users are just teenage cat obsessives that are cynical about brands, right? Apparently not, as new research uncovers its average user is older and more likely to watch DIY videos and engage with brands than spend their time searching for skateboarding dogs and trolling the comment section. This month we also look at the rise of music streaming service Bloom, after it ran afoul of Apple's iAds for competing too closely with iTunes (which Bloom sees as a huge complement and PR boost).

Video ad spend: Australia and New Zealand

This chart shows the total video ad spend growth between H1 2012 and H1 2013 across four countries. The US saw an increase in digital video ad revenue of 85%, exceeding its closest New Zealand by 33%. the data also shows that Australia saw the lowest growth in digital video ad revenue with 20%. 08/04/2014 | Full story...

Digital Intelligence - Video ad spend Australia and New Zealand

Top 10 myths about 'typical' YouTube users

Just who is a typical UK YouTuber? Nearly one-fifth of those watching YouTube are watching less TV according to new research looking into the top myths and realities of users of the video sharing platform. 23/04/2014 | Full story...

Digital Intelligence - Top 10 myths about typical YouTube users

"We must be big time now!" Apple bans music app Bloom from iAds network

Streaming service Bloom.fm has claimed that Apple has unfairly blocked it from its iAd advertising platform, suggesting it is now seen as a rival to iTunes. 14/04/2014 | Full story...

Digital Intelligence - We must be big time now! Apple bans music app Bloom from iAds network

Amazon takes on Apple and Google with Fire TV streaming device

Amazon is introducing a set top box that allows streaming of online video content in a bid to rival than other streaming services such as Apple TV and Google Chromecast. 03/04/2014 | Full story...

Digital Intelligence - Amazon takes on Apple and Google with Fire TV streaming device

More top multimedia content stories from this month:

 - Yahoo to make own web TV shows
 - F**k. That's Delicious: Vice debuts youth food web channel 'Munchies'

GamingGaming

www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming/

New app data shows that Google Play is catching iOS for revenue boosted by both developing and emerging markets. Meanwhile, some smart marketing to promote Ubisoft's latest game Watchdogs puts people's real life web privacy settings to the test. Dare to try it yourself?

Time spent on smartphones by category: US

This chart shows the breakdown of time spent on smartphones in the US. 86% of users time Is spent using apps with the remaining 14% of time taken up by browsers. Gaming is the number one time consumer with 32%. 28/04/2014 | Full story...

Digital Intelligence - Time spent on smartphones by category: US

Google Play catching iOS for app revenue

Apple's App store still leads the way in terms of global revenue, but Google's Play Store is catching up, according to new research 16/04/2014 | Full story...

Digital Intelligence - Google Play catching iOS for app revenue

App store trends: How do promoted price drops affect revenue?

Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research. 07/04/2014 | Full story...

Digital Intelligence - App store trends - How do promoted price drops affect revenue

Ubisoft's Watch Dogs marketing stunt reveals what Facebook knows about you

To promote its latest digital espionage game Watch Dogs, Ubisoft has launched a site that scrapes publicly available information from Facebook to show users how much of their data is in the public domain... and how it could be exploited. Watch this trailer showing how the tool works below. 23/04/2014 | Full story...

Digital Intelligence - Ubisoft's Watch Dogs marketing stunt reveals what Facebook knows about you

More top gaming stories from this month:

 - Elder Scrolls goes online: The new World of Warcraft? (infographic)

EcommerceEcommerce

www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing

Two new reports show that the UK leads the way globally when it comes to online shopping, but Europe in general will double its online spend this year as shoppers switch from high streets to the web.

Most influential factors when buying products: UK

This chart shows the % of UK consumers' likelihood to purchase a new product when it is recommended by different sources. Recommendations from friends and family are the most effective in convincing UK consumers to purchase products with 68% of those surveyed making a purchase after a recommendation. 28/04/2014 | Full story...

Digital Intelligence - Most influential factors when buying products: UK

European shoppers to double mobile spend this year: Brits lead the way

Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year's spend of £10.7 billion according to new research. 11/04/2014 | Full story...

Digital Intelligence - European shoppers to double mobile spend this year: Brits lead the way

Tesco plans online push to boost flagging market share

Tesco plans to increased sales at its UK business through online shopping, rather than bricks and mortar, as it announced a 3.6% drop in trading profit to £2.2bn last week. 22/04/2014 | Full story...

Most Brits shop online each week

60% of UK consumers shop online every week, with over half preferring to complete purchases while in bed via laptop or tablet, according to a new poll. 22/04/2014 | Full story...

RegulationRegulation

www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation

Political intrigue surrounded the firing of Vkontakte's founder this month amid the fall out of the Ukraine crisis. Meanwhile, Google was forced to admit the emails are scanned for ad targeting purposes, and high speed internet roll out in Somalia has caused a major culture shock as Mogadishu residents adjust to life in the digital fast lane- a sign of things to come across developing markets.

VKontakte founder fired after alleged 'surveillance row'

The founder of Russia's biggest social networking site VKontakte has been fired following an alleged censorship and surveillance row with the Russian government, with claims that allies of President Putin have now taken over his site. 23/04/2014 | Full story...

Google admits emails are scanned for ad targeting

Google has updated its terms of service, explaining to users that their incoming and outgoing emails are automatically analysed by software to create targeted ads. 16/04/2014 | Full story...

High speed internet "culture shock" for Mogadishu

Residents on the Somalian capital Mogadishu have been experiencing a form of "culture shock" since fibre optic services launched over the last week, an Internet provider has told the BBC. 14/04/2014 | Full story...

More top regulation stories from this month:

 - Mozilla co-founder resigns after gay marriage controversy
 - No work emails after 6pm - French labour deal bans after hours requests
 - West Ham and Selfridges get first .London domain names

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