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Digital Strategy ConsultingDigital Intelligence

Latest research and digital marketing trends

May 2014

3bn consumers are now online - another landmark moment in the development of the internet.

As digital becomes the lead media channel for many firms, strategies have become more sophisticated, embracing the full digital ecosystem.

That's why we're launching a series of new special reports to keep you up to date with each topic. Whether you're creating the strategy for Twitter or Facebook, content marketing or search, China or Russia, UK or USA, these new reports give you a weekly summary of what matters most.

And if you need support from a specialist, then simply email our team.

Danny
Danny Meadows-Klue
Chief Executive
Digital Strategy Consulting Group

Top stories this monthTop stories this month

www.DigitalStrategyConsulting.com/intelligence

The biggest stories that show how your markets and audiences are changing.

Internet tops 3bn

The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research. 08/05/2014 | Full story...

Google Glass finally goes on sale in US (but still as a test edition)

Google Glass is now on sale to anyone in the US for the price of £1,500, as the next phase of the 'Explorer Program' goes to the public. 15/05/2014 | Full story...

Digital Intelligence - Google Glass finally goes on sale in US but still as a test edition

Google forced to give people 'right to be forgotten' on Internet

A European court has ruled that Google must change some search results at the request of ordinary people when they show links to outdated, irrelevant information, in an important test of the so-called "right to be forgotten" on the web. 13/05/2014 | Full story...

World's biggest media owners: Google leads as China's CCTV and Baidu grow

Google is still the world's largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data. 12/05/2014 | Full story...

Digital Intelligence - World's biggest media owners: Google leads as China's CCTV and Baidu grow

Oculus Rift wants virtual reality world with a billion users

Oculus Rift, the virtual reality firm bought by Facebook for $2bn last month, has revealed its ambitions to create a massive game world populated by as many as one billion users. Watch this video looking at people's reactions to Oculus Rift here. 08/05/2014 | Full story...

Digital Intelligence - Oculus Rift wants virtual reality world with a billion users

7 marketing lessons for brands: The best (and worst) of Coca Cola, Apple and Walmart's strategies

The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. 06/05/2014 | Full story...

Twitter shares dive as growth slows

Shares in Twitter dropped to their lowest levels since the company's stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m. View this video from Bloomberg discussing Twitter's financial results below. 01/05/2014 | Full story...

Digital Intelligence - Twitter shares dive as growth slows

VideoVirals

www.DigitalStrategyConsulting.com/intelligence/viral-marketing

When videos go viral they cut through the communication clutter. Getting messages forwarded from friends is the most powerful marketing, and this is the best of what our friends sent us. Send us what impressed you!

Subservient Chicken squawks again: Burger King revamps viral pioneer

Burger King is resurrecting its 10 year old viral marketing phenomenon 'Subservient Chicken'- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online. Watch the promo video here. 07/05/2014 | Full story...

Digital Intelligence - Subservient Chicken squawks again Burger King revamps viral pioneer

Scarier than a clown? New McDonald's mascot terrifies Twitter

McDonald's latest mascot 'Happy', aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as 'terrifying'. 21/05/2014 | Full story...

Digital Intelligence - Scarier than a clown? New McDonald's mascot terrifies Twitter

Indeed uses own job search platform to make TV ad

Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial. 14/05/2014 | Full story...

Digital Intelligence - Indeed uses own job search platform to make TV ad

Coke drones deliver 'happiness from the skies' in Singapore

Guest workers make up a significant part of Singapore's total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring "Happiness from the Skies", to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. 13/05/2014 | Full story...

Digital Intelligence - Coke drones deliver 'happiness from the skies' in Singapore

'Most boring ad ever made' gets exciting viewing figures

Forget dancing babies, star-studded ensembles and big budget action- this 45 minute video of a Leica Camera being polished has created quite a stir on the internet for being the most tedious ad ever created. 02/05/2014 | Full story...

Digital Intelligence - Most boring ad ever made gets exciting viewing figures

AdvertisingAdvertising

www.DigitalStrategyConsulting.com/intelligence/online-advertising

Instagram (and its sepia-tinted filters) have had a huge effect on mainstream photography. Now, this influence is leaking through to the marketing world with new research showing that fake polaroid images and natural-looking pictures have stronger appeal than traditional stock photos when it comes to online display ads and marketing materials. Another recent mobile phenomenon Tinder- the swipe-away dating app- looks set to include ads for the first time. This opens up plenty of demographic targeting opportunities, but will its web savvy users warm to the idea of their profiles attracting more than potential dates?

UK advertising spend growth by sector: 2013

This chart shows the percent change in advertising expenditure in the UK between 2012 and 2013. Not surprisingly internet ad spend grew the most over the period with a 15.6% Increase. 20/05/2014 | Full story...

Digital Intelligence - UK advertising spend growth by sector 2013

UK advertising expenditure by sector: 2013

This chart shows the ad expenditure per sector In the UK for 2013 In millions of pounds. Internet adspend Is the highest by far out of all sectors with £6,300m spent in 2013, of this about a sixth (£1,032m) was taken up by mobile advertising. 20/05/2014 | Full story...

Digital Intelligence - UK advertising expenditure by sector 2013

Digital advertising investment: Turkey

This chart shows the investments made in Turkish Lira (millions) in different digital advertising formats. The majority of investment is going towards keyword based advertising with over 401 million Turkish Lira being spent in 2013. 19/05/2014 | Full story...

Digital Intelligence - Digital advertising investment Turkey

Instagram images 'perform better than traditional stock photos' for digital ads

Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research. 07/05/2014 | Full story...

Digital Intelligence - Instagram images perform better than traditional stock photos for digital ads

Firefox browser ad tests spark controversy

Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser. 13/05/2014 | Full story...

Dating app Tinder to open for ads 'soon'

Tinder is set to include ads for the first time, as IAC's popular dating app looks to capitalise on the boom in mobile matchmaking, according to a news report. 06/05/2014 | Full story...

Digital Intelligence - Dating app Tinder to open for ads soon

More top advertising stories from this month:

 - Fujitsu tracks shopper movement in store

SearchSearch

www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing

Google has rolled out its latest Panda 4.0 update, designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm. Will your SEO rankings be affected? This month also saw Google get its first batch of 'delete me' requests after losing a landmark (and highly controversial) European privacy case that could have major implications for historical information published on the web. This month we also look at the search budget trends for advertisers in the UK- showing a steady rise in both paid and organic investments with a new focus on conversion rate optimisation.

Google revamps Panda search formula: Winners and losers revealed

This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research. 23/05/2014 | Full story...

Google Now adds bill payment reminders

Google Now has added a new type of info card that will provide billing reminders, based on details from user's emails, according to a news report. 20/05/2014 | Full story...

FacebookFacebook

www.DigitalStrategyConsulting.com/intelligence/facebook-marketing

Facebook continues to expand its options for advertisers with a new in-app ad network, while plans for a SnapChat rival show that the social network remains laser-focussed on mobile. Meanwhile, new research ahead of the World Cup shows that Facebook football fans are big sharers- presenting a major opportunity for marketing to sports fans.

Facebook debuts in-app advertising network

Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network. Watch this video demonstrating how the ads work here. 01/05/2014 | Full story...

Digital Intelligence - Facebook debuts in-app advertising network

Facebook takes on SnapChat with rumoured Slingshot app

Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, "Slingshot", according to new reports. 20/05/2014 | Full story...

World Cup marketing trends: Football fans are 'big sharers on Facebook'

There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed. 16/05/2014 | Full story...

Digital Intelligence - World Cup marketing trends Football fans are big sharers on Facebook

SocialSocial - beyond Facebook

www.DigitalStrategyConsulting.com/intelligence/social-media-marketing

Twitter ramped up its real-time ad credentials in May, encouraging marketers to target by 'moments' while also offering a way of reaching users by language. Meanwhile, research from the US shows the social media audience is now primarily from mobiles and tablets - meaning advertisers should reassess their media spend across devices.

Social media traffic generation by sector (Global)

This chart shows the percentage total of site visits from social media referrals in Q1 2013 and Q1 2014. The media and entertainment sector gets the most referral traffic from social media growing from 6.0% In 2013 to 7.9% in 2014. 19/05/2014 | Full story...

Digital Intelligence - Social media traffic generation by sector

Twitter ads now targeted by language

Twitter is launching a new tool that lets advertisers target users on its platform based on their language, as the newly listed social network looks to boost its ad revenue. 09/05/2014 | Full story...

Digital Intelligence - Twitter ads now targeted by language

US social network users 'mostly from mobile'

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore. 02/05/2014 | Full story...

Digital Intelligence - US social network users mostly from mobile

Twitter encourages advertisers to target by 'moments'

To tap into the trend for 'newsjacking' - real time marketing based around live moments- Twitter has launched a new planner tool that lets advertisers buy promoted tweets based on upcoming events. 13/05/2014 | Full story...

More top social media stories from this month:

 - Nielsen ads age and gender to Twitter TV ratings
 - Social media World Cup: Which players make the marketer's dream team? (Infographic)
 - Eurovision Song contest gets record 5.3m tweets

MobileMobile and tablets

www.DigitalStrategyConsulting.com/intelligence/mobile-marketing

SnapChat stepped up this month with self-destructing video and instant messages- as chat apps and photo sharing apps align. Now the likes of WeChat, Instagram, Vine, WhatsApp and SnapChat are all offering similar services while slowly opening up to advertising.

Yahoo buys Snapchat rival Blink

Yahoo has self-destructing messaging app Blink for an undisclosed sum, as the firm looks to rival SnapChat and Facebook's WhatsApp in the growing mobile messaging market. 14/05/2014 | Full story...

Digital Intelligence - Yahoo buys Snapchat rival Blink

Mobile phones replacing shop assistants

This chart shows where consumers go for assistance in-store. Interestingly, consumers will look to their own device such as a smartphone or in-store digital kiosks to aid their shopping experience before seeking out a sales associate to help them. 21/05/2014 | Full story...

Digital Intelligence - Mobile phones replacing shop assistants

WeChat rivals WhatsApp with 396m monthly users

Tencent has announced that its mobile messaging app WeChat ended the first quarter of 2014 with 396 million monthly active users, as its expansion beyond China continues. 19/05/2014 | Full story...

Apple to buy Dr Dre's headphone firm for $3.2bn?

Apple could buy headphone maker Beats Electronics for $3.2bn (£1.9bn), in what may be its biggest ever acquisition, according to a news report. 09/05/2014 | Full story...

Snapchat debuts self-destructing video and instant messages

ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp, Vine, Instagram and WeChat. 02/05/2014 | Full story...

Digital Intelligence - Snapchat debuts self-destructing video and instant messages

More top mobile stories from this month:

 - Milkmen go mobile: DairyCrest debuts mobile optimised site

Multimedia contentMultimedia content

www.DigitalStrategyConsulting.com/intelligence/content-marketing

The rise of cord-cutting in the US continues with new research this month showing that Netflix video streaming accounts for a huge third of all the country's internet traffic. This gives plenty for cable companies to worry about as viewers switch from scheduled TV to on-demand viewing over the web. Twitter may be having another attempt at music with a rumoured SoundCloud purchase, while Yahoo has bought SnapChat rival Blink as it continues its push into mobile.

Twitter planning Soundcloud purchase?

Twitter is in talks to buy popular music streaming service SoundCloud, as the newly listed social network tries once again to expand into music, according to a news report. 21/05/2014 | Full story...

Netflix accounts for third of all US internet traffic - as piracy drops

Netflix increased its share of fixed-line Internet traffic in North America in the first half of 2014, accounting for 34% of data flowing to consumers during peak times, up from 32% in the latter half of 2013. 15/05/2014 | Full story...

More top multimedia content stories from this month:

 - AT&T buys DirecTV for $50bn to create TV giant
 - Lifestyle bloggers 'can earn £900 per year' via affiliate sales
 - The rise of connected TV in the US (infographic)
 - Amazon streams first original kids' series
 - Quarter of Spotify tracks 'skipped in first five seconds'
 - Viacom buys Channel 5 for £450m

GamingGaming

www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming/

Twitch - the live gaming sites that caught the headlines for its online Pokemon marathon this year- looks to be in Google's sights. The potential acquisition could tie in neatly with YouTube and its hugely popular 'Let's Play' video game walkthroughs.

Google to buy live games site Twitch for $1bn?

Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network. 20/05/2014 | Full story...

Shaun the Sheep coding competition gets kids into digital coding

Aardman Animations, the creator of Shaun the Sheep, has teamed up with Nominet Trust to launch Shaun's Game Academy, a national competition for young people to build online games based on the adventures of the popular TV character. 16/05/2014 | Full story...

Digital Intelligence - Shaun the Sheep coding competition gets kids into digital coding

EcommerceEcommerce

www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing

Overtaking traditional retail giants Walmart and Staples, Apple is now the second biggest online retailer in the US, with its combination of hardware, software and app sales showing how far the company has come in the past decade since the advent of the iPod. The US' biggest retailer Amazon tied with Twitter for a hashtag-based shopping tool while new research shows that women are leading a surge in smartphone restaurant bookings as mobile commerce continues to rise.

Apple now second biggest online retailer in US

Amazon dominates the online retail market in the US, but Apple's iTunes now generates more sales than Staples and Walmart on the web, according to new data. 09/05/2014 | Full story...

Digital Intelligence - Apple now second biggest online retailer in US

Restaurant marketing trends: Women lead rise in mobile bookings (infographic)

UK diners are creating a 'fast dining' culture with two in five (41%) diners now booking restaurants through tablets or mobiles, compared to 7% in 2011, according to new research. 19/05/2014 | Full story...

Digital Intelligence - Restaurant marketing trends Women lead rise in mobile bookings

Amazon debuts Twitter shopping tool

Amazon has struck a partnership with Twitter that lets users add products to their shopping carts by tweeting a special hashtag. 06/05/2014 | Full story...

Digital Intelligence - Amazon debuts Twitter shopping tooldigital-intelligence-apple-now-second-biggest-online-retailer-in-us.jpg

More top ecommerce stories from this month:

 - Top 100 global retailers failing to convert social marketing into sales
 - Shoppers open up to smartphone coupons

RegulationRegulation

www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation

eBay have become the latest victims in cybercrime, urging all customers to change their passwords after a massive hack attack. The online marketplace has since come under criticism for its delayed announcement as the attack took place several months ago - showing that timing is key when it comes to customer relations and security. The concept of net neutrality (an equal internet speed for all users) came under threat this month US plans to allow certain web publishers to allow faster access to their sites for higher paying customers. Meanwhile the 'do not track' battle rumbles on, with the ad industry proposing an alternative that it hopes will prevent tracking being blocked by default - with huge implications for behavioural targeting campaigns.

Google gets first batch of 'delete me' requests

Following the controversial 'right to be forgotten' ruling in Europe this week, Google has received new takedown requests, according to a news report. 16/05/2014 | Full story...

Plans for two-speed internet get go ahead in US

Regulators have given the go ahead for new rules would let content firms charge more for faster delivery of traffic to their users, in move that critics say could end 'net neutrality'. 16/05/2014 | Full story...

Ad industry offers tracking opt out choice for consumers

The Digital Advertising Alliance is planning to offer a single-click "browser choice" option for consumers to opt out of some data tracking online, according to a news report. 02/05/2014 | Full story...

More top regulation stories from this month:

 - Win for pirates? UK illegal downloaders will only get 'educational' letters from ISP
 - UK gets first brand safety kitemarks to reduce online ad misplacement

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