The monthly review of new research and developments in digital marketing
June 2008
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| Advertising |
Online adspend breaks £3bn barrier in UK Total online adspend surpassed £3bn for the first time during 2007 according to new figures from the Advertising Association and WARC, writes The Guardian. Online now represents 16% of the total UK advertising market. Online grew 39.5% year-on-year to remain the UK's fastest growing sector while total UK adspend grew 4.2% in 2007 to £19.4bn. From The Guardian: http://www.guardian.co.uk, 10/06/2008 The Advertising Association: http://www.adassoc.org.uk UK Advertising Expenditure at current prices, 2007
Note:
These figures are inclusive of production costs. UK Advertising Expenditure, % share
Note:
These figures are inclusive of production costs. UK Advertising Expenditure, year-on-year % change
Note:
These figures are inclusive of production costs. European online adspend up 40% Online Ad Spend in Europe and US 2006-2007
Source:
IAB Europe AdEx 2007/PwC Online advertising spend as a % of total advertising spend per market
Source:
IAB Europe AdEx 2007/PwC & WARC Online advertising spend per user (Spend per User)
Source: IAB
Europe AdEx 2007/PwC
UK online on course to overtake TV during 2008
Online taking over 50% of UK marketing budgets
Interactive adspend on course for 15%
Q1
ad revenues up 24% in US |
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| Companies |
Yahoo! partners with Google to avoid shotgun wedding to Microsoft The long-running acquisition talks between Yahoo! and Microsoft have finally come to an end following Yahoo's decision to work with Google, writes The Telegraph. The deal builds on the firms' recent ad partnership and will see Yahoo! displaying Google ads next to its search results in the US and Canada from this September. The firms also intend to make their instant messaging tools compatible. Analysts expect Yahoo! to gain up to $800m in additional annual revenues from the deal. Google has had other reasons to be happy this month with news that year-on-year traffic to the site was up 12% in the UK in May. According to Hitwise, the search giant received 87% of UK searches during the month compared to 68% of US searches. The firm has also made some changes to its ad business, integrating its Google Analytics and Google TV Ads services. The new system will allow marketers to track the impact of TV ads on website traffic by analysing the scheduling of TV ads against subsequent impressions and CPM. In addition it can provide region-specific reports to track web traffic from localised TV campaigns with data being updated throughout the day. Google has also launched a beta version of its latest tool Ad Planner. The service helps advertisers to track which websites their target audiences are visiting, helping them to target their campaigns more precisely. The Telegraph: http://www.telegraph.co.uk, 13/06/2008 Google Ad Planner: https://www.google.com/adplanner Percentage of U.K. searches among leading search engine providers
Note: Data
is based on UK Internet usage over the four week rolling periods
(ending 31/5/2007, 26/4/08, 26/5/2007) from the Hitwise sample of 8.4
million UK Internet users. Note that the percentages for the search
properties include the .uk and .com domains. Percentage of U.S. searches among leading search engine providers
Note: Data
is based on four week rolling periods (ending 31/5/2007, 26/4/08,
26/5/2007 from the Hitwise sample of 10 million U.S. Internet users. *
- includes executed searches on Live.com and MSN Search but does not
include searches on Club.Live.com. comScore qSearch 2.0 U.K. share of search report - April 2008 vs. March 2008
Total U.K.,
Age 15+ - Home & Work Locations (excludes searches from public
computers such as Internet cafes or access from mobile phones or PDAs) Facebook overtakes MySpace |
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| E-commerce |
Online shopping continues to grow in UK A new consumer study by Verdict Research has found that online retail spending grew 35% in the UK during 2007 to reach £14.7bn, writes Netimperative. Verdict expect the trend to continue as consumers become used to making make more frequent and more expensive purchases online. The study predicts that online retail sales will reach £44.9bn in 2012, equivalent to about 13.8% of total retail spend. Netimperative: http://www.netimperative.com, 04/06/2008 Verdict Research: http://www.verdict.co.uk |
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| Mobile |
UK comes first in Western Europe for mobile advertising 65% of all mobile phone ad requests in Western Europe come from the UK, writes Netimperative. The research from AdMob show that it served 196,323,883 ad requests in the UK during May, equivalent to 65.1% of the total Western European figure. Spain showed the greatest increase with growth of 270% from September 2007, followed by Italy (up 210%). In total AdMob's network impressions grew 16.9% and the firm now serves 100m impressions per day. 22.4% of impressions came from smartphones. From Netimperative: http://www.netimperative.com, 20/06/2008 AdMob: http://www.admob.com Ad requests by country May 2008
Source:
AdMob
Mobile ads appeal to young consumers |
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| Broadcasting |
BBC One to go live online The BBC is to broadcast its flagship channel BBC One online as a live video stream, writes Brand Republic. This is the first time that the corporation has broadcast one of its original analogue channels via the internet. The BBC announced the plan in its latest Statements of Programme Policy and it intends for the move to take place later this year. In the meantime the BBC has just launched the latest beta version of its successful iPlayer service. The revamped service now combines both TV and radio content and features live radio streams. Other upgrades to the iPlayer include better sound quality, TV listings and new recommendation tools in addition to improved "listen again" and "last played" features. iPlayer traffic has continued to grow with recent statistics from Hitwise revealing that The Apprentice had become the most viewed programme. From Brand Republic: http://www.brandrepublic.com, 05/06/2008 iPlayer: http://www.bbc.co.uk/iplayer Top BBC programme sites sending traffic to iPlayer
Weekly upstream % of
www.bbc.co.uk/iplayer based on UK usage |
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| Statistics |
Monthly internet usage statistics for Germany, March 2008
Source: Nielsen/NetRatings Home/Work Panel monthly statistics Monthly top ten German parent companies for March 2008
Source: Nielsen/NetRatings Home/Work Panel monthly statistics Top 10 popular websites in the UK, May 2008
This list features the most popular websites based on
UK Internet usage for May 2008, ranked by market share of visits
across all Hitwise industries. |
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