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Digital Intelligence
Your monthly review of new research and trends in digital marketing
June 2011

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Digital Strategy Consulting


Has Google finally got social right? Early signs from our research indicate that the more nuanced approach of Google+ more to social might finally give Facebook something to worry about, after the failures of Buzz and Wave. Our trackers show Google now attracts 1 billion visitors a month- the audience is there if the product is good enough. And if Facebook needs any reminding that the mighty can fall, this month saw News Corp offload former social media king MySpace for a pittance.

As opportunities for digital marketers grow, so do the legal pitfalls. This month saw ICANN approve '.anything domains'. We're split on whether this helps brands or leaves them exposed to squatters - but without a clear online brand strategy it will be an uncomfortable year for marketing directors. Meanwhile the new EU cookie law, which effectively makes most UK websites illegal without an opt-in for tracking, has been deferred for a year. Are your strategies in place?

Headlines below, full stories at the end of the click, and if you'd like a deep dive briefing on a key theme then let us know what you'd like researched by setting your choices here: http://www.digitalstrategyconsulting.com/updatemydetails.


Best from all @ Digital



Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting

 

Social networking
www.digitaltrainingacademy.com/socialmedia
Guinness unveils social media world records
Guinness World Records has announced the latest social media world records, including most 'likes', 'dislikes' and followers, with Charlie Sheen breaking records for fastest time to reach 1 million followers on Twitter. The latest social media records has been launched to coincide with global Social Media Day today (30th June 2011). The records confirmed by Guinness include the most likes on a Facebook page which is 47,194,601, achieved by Facebook for its own product page on 29th June 2011.
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30/06/2011

News Corp to sell MySpace - half of staff to go?
News Corp. is on the verge of selling MySpace and a deal could include laying off more than half of the troubled social network's staff, according to a news report. The Wall Street Journal quoted a "person familiar with the matter," saying that there were two leading bidders for MySpace; digital ad-targeting firm Specific Media and private equity firm Golden Gate Capital.
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30/06/2011

Farmville creator Zynga plans $2bn float this week
Social gaming firm Zynga is preparing to file for an initial public offering as early as today and hopes to raise up to $2bn, according to a news report. CNBC cites 'people familiar with the matter' saying Zynga has picked Morgan Stanley to lead the offering.
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30/06/2011

Google tackles social media 'oversharing' with Google+
Google has launched a new online sharing tool 'Google+' , as the search giant once again attempts to gain ground on Facebook in the social media arena. The service gives users the ability to separate online friends and family into different "Circles," or networks, and to share information only with members of a particular circle. The service aims to address one of the key criticisms of Facebook, where updates are shared with all of one's friends unless a user has gone through a relatively complicated process to create separate Facebook Groups.
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29/06/2011

Facebook debuts 'comment' ad format
Facebook has launched its eighth ad format, dubbed the 'comment' ad unit, letting brands provoke debate from potential customers on the social network. Designed by ad agency Leo Burnett, the ad encourages conversations around whatever content or questions a brand decisions to pose. Brands can use the format to let users post photos, videos, links and status updates in response to their advert.
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28/06/2011

Twitter to add promoted tweets inside users' news feed?
Twitter is mulling plans to insert 'promoted tweets' in the platform's main messages stream in a bid to accelerate ad revenue growth, according to a news report. The Financial Times reports the micro-blogging site is also considering other options, including time-sensitive discount coupons and enhanced profile pages for brands.
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28/06/2011

UK: Facebook overtakes Microsoft as second most-visited website
Facebook has usurped Microsoft as the second most visited web property behind Google, according to online measurement body UKOM/Nielsen. Facebook had a record 26.8 million visitors in Britain in May, representing a 7 percent jump from the previous year. By comparison, Microsoft's MSN, WindowsLive and Bing sites combined had 26.2 million visitors, and Google had 33.9 million.
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27/06/2011

Google lets users manage web identity with 'me on the web' tool
Google has launched a new feature which enables users to manage their own identity on the web as they relate to Google services and search engine results. Google product manager Andreas Tuerk wrote on the Google blog that it had become easier and easier to publish information online, via social networking sites, photo sharing services and more.
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17/06/2011

Brands warned against using Facebook to target children
Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising's influence on their young. The survey of over 2000 adults, by marketing specialists Verridian, comes in the wake of Facebook's plans to challenge the law stopping children using the site.
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17/06/2011

Twitter adds own-brand short URLs
Twitter has launched a built-in link shortening service that automatically condenses long URLs down to 19 characters. According to Twitter President of Global Revenue Adam Bain, 80 percent of Twitter's on-site engagement consists of people clicking on links.
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14/06/2011

Facebook buys design firm Sofa
Facebook has bought Dutch software and interface design company Sofa for an undisclosed amount. The company is known for its Mac interface design and has won an Apple Design Award. According to The Next Web, Facebook believes both its values and Sofa's align quite closely.
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13/06/2011

Two thirds of consumers 'fail to click with unengaged social media advertising'
While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
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10/06/2011

Brits 'declaring their love for first time via social networks'
New Yahoo mail research on how we keep in touch says social networks have changed Britain into 'Generation 140'. Over 10% of Britons surveyed have said or heard 'I love you' for the first time over a social network. Nearly 20% check their social networks and emails on the loo, while 54% do the same from bed.
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09/06/2011

Facebook's 'stealth' facial recognition roll-out sparks privacy outcry
Facebook has started rolling out a facial recognition feature worldwide, with a tool called 'Tag Suggestions', sparking controversy for not informing users of the change. Late last year, Facebook started rolling a facial recognition feature across the US. Now, the company has pushed the Tag Suggestions feature to countries outside of the US, but has switched it on by default without telling its users first. When a user uploads new photos, Facebook uses software similar to that found in many photo editing tools to match new photos to other photos they're tagged in.
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08/06/2011

Top UK search and social sites: Facebook loses ground to YouTube and Twitter
Facebook has lost further ground to YouTube and Twitter in the UK, with the micro-blogging site boosted by the ongoing super injunction row, according to new data. Experian Hitwise's latest Search Engine and Social Analysis shows that Google and Yahoo both lost market share in terms of searches in May 2011 as Bing, Ask and other search engines made significant gains.
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07/06/2011

France bans words 'Twitter' and 'Facebook' from TV and radio
The French government is set to ban the use of the words 'Facebook' and 'Twitter' on television or radio programs, after a crackdown on using brand names on news programmes. According to a report in the Daily Mail, President Nicolas Sarkozy's colleagues have agreed to uphold a 1992 decree, which stipulates that commercial enterprises should not be promoted on news programs. Broadcasting anchors would be forbidden to refer to the popular social networking site and the micro-blogging phenomenon, unless it is relevant to a news item.
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06/06/2011

Indians 'now spend more time on social media than email'
Social Media has now become part of everyday life for a majority of online Indians., with two-thirds of the country's web users accessing social media daily, according to new research. According to a study on social media usage by The Nielsen Company conducted in collaboration with AbsolutData, nearly 30 million Indians who are online are members of social networking sites and about two-thirds of them spend time on these social networking sites daily.
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03/06/2011

Super injunction dispute: Twitter prepared to hand user ID to authorities
Twitter has warned users that it is prepared to hand over their personal information to authorities if required by law, although it would notify them before they do so, following the recent controversy surrounding multiple breeches of gagging orders on the micro-blogging site.
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02/06/2011

Most journalists now using social media for scoops - research
More than three quarters of journalists rate social media as an important professional tool, while almost 90% are using social media more than they were a year ago, according to new research from Daryl Willcox Publishing.
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02/06/2011

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Trends
www.DigitalStrategyConsulting.com/intelligence
Unique searchers across European markets
In August 2010, Germany was the highest ranking European market based on number of searchers, with 54.1 million people conducting at least one search. (Measured by millions of searchers).

Digital Strategy - Unique searchers across European markets

Share of total online minutes by top categories: Peru
Portals accounted for the largest share of time spent online in April 2011, followed by social networking and instant messengers.

Digital Strategy - Share of total online minutes by top categories: Peru

Top internet properties by total unique visitors: Peru
4 million people (aged 15+) accessed the internet in Peru during April 2011, spending an average of 24.4 hours online. Google sites led as the most visited online property with 3.9 million unique visitors, but Microsoft led in engagement with visitors averaging 8.6 hours on the property.

Digital Strategy - Top internet propeties by total unique visitors: Peru

World's data 'more than doubling every two years'
The world's data is doubling every two years. The amount of data created in 2011 alone would be enough to fill 57.5 billion 32GB Apple iPads, which lined up would be the length of the Great Wall of China and twice its height, according to a new study.
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30/06/2011

The death of the PC? Brits lead Europe for mobile web access
Brits are the biggest users of mobile internet in Europe, while tablets are most popular in Germany, according to new research. The findings, from comScore's new Device Essentials reporting tool looking on digital traffic by device, found 68.1% of non-PC related traffic access from UK web users came from mobiles.
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28/06/2011

UK web users 'most paranoid in the world'
Web users from the UK are more concerned with online safety than users from any other country, according to a study published today by Internet security firm G Data. The international report entitled "How do users assess threats on the Internet?" reveals that of all countries asked, the UK is the most concerned with safety with over 94 percent of UK web users having a security solution installed on their machine. This compares with 83% of users in Russia, who are the least concerned with online safety.
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28/06/2011

Data capture suffers as Brits opting for online anonymity - research
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to new research. The findings come from the new Direct Marketing Association (DMA)/fast.MAP Data Tracking Study sponsored by Equifax and Communisis. Of the 1,032 consumers polled for the study, 37 per cent said they were now unwilling to provide any data about themselves when creating a social media account; just 32 per cent said they were willing to provide their name.
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24/06/2011

Top 5 global websites: Google breaks records with 1 billion visitors
Google attracted more than one billion people worldwide to its web sites in May, marking the first time that an Internet firm has drawn in that many visitors in one month, according to research from comScore. The search giant saw the number of unique visitors to its site increase by 8.4% from 931 million a year ago. Across the world, Google saw its greatest numbers in India and South Africa, which accounted for 14.3% and 13.5% of all site visitors, collectively.
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23/06/2011

ICANN gives greenlight for '.brand' domain names
ICANN's board of directors has voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system's biggest shake-up since it started 26 years ago.
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21/06/2011

Internet use in Italy
The thing you first notice is the scale of mobile use. When it comes to the internet in Italy, mobile is the key platform, and as mobiles get smarter and connections get faster, internet access in Italy is undergoing a step-change from the web to mobile. Online use in Italy gives a window into mobile social networking that other markets will adopt and as Danny Meadows-Klue discovers in Milan, Italians are hungry for even more time on Facebook.
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20/06/2011

Peru: comScore audience research expansion continues
Google, Microsoft and Facebook rank as the most-visited Internet properties in Peru, while portal sites account for one-third of Peruvian Internet users' time online, according to new data from comScore. The findings come from comScore's first public study of Internet usage in Peru based on data from its online audience measurement and media planning service, comScore Media Metrix.
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17/06/2011

The rise of the 'connected home': Are consumers willing to pay for extra services?
With more and more household devices becoming connected to the internet, such as energy controls and security systems, are consumers willing to pay the extra costs these systems will entail? New research from Ovum takes a closer look at the home of the future...
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17/06/2011

Searches to influence interest rates? Bank of England monitors Google for consumer trends
Google Search can be used to predict changes in economic sentiment in the UK, according to a new report from The Bank of England. Nick McLaren, part of the Bank's Conjunctural Assessment and Projections Division, co-wrote the piece with Rachana Shanbhogue of the Structural Economics Analysis Division. Their research looks at Google Trends data, which is freely available to the public.
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14/06/2011

Global Internet traffic 'to quadruple by 2015'
The number of network-connected devices will outnumber people 2 in three years time, while a million minutes of Internet video to be transmitted per second, according to a new report. Communication network Cisco predicts that the number of network-connected devices will be more than 15 billion, twice the world's population, by 2015.
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13/06/2011

Hackers take down Turkish Government website
A group of hackers known as Anonymous has taken responsibility for disabling a Turkish government website in a protest against recently introduced Internet filters that many consider to be censorship. The online anarchist group has threatened to attack Turkish agencies that impose censorship, siding with Turkish Internet users against a new filtering system that the government plans to roll out this summer.
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13/06/2011

IPv6 key to web's future says Google
In the build up to World IPv6 day approaching on June 8th, high profile Internet companies are speaking out about of the importance of the new addressing standard to the future of the web. With IPv4 addresses beginning to run out globally and a huge increase in networked devices predicted, Erik Kline, IPv6 Software Engineer at Google has described the new standard as "critical to the long term prosperity of the open internet".
Keep reading...
09/06/2011

Mobile consumer behaviour: Canada is the latest to get new comScore tools
Mobile users in Canada are big on apps, and a quarter are using social networks. These are among the latest findings from comScore's new measurement tool for mobile that launches in Canada as the digital measuring giants square up for battle. Hot on the heals of the TNS MobileLife research, comScore, one of the web's oldest measurement companies is rolling out their rival mobile measurement tool. More on the tool and Canadian mobile internet audiences...
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07/06/2011

Italy tackles 'digital divide'
Italy has significantly lowed "digital divide" over the past year and a half, - the number of citizens not connected to the broadband network has fallen from 7.8 million to 5 million. According to the Minister of Economic Development, Paolo Romani, in addition, the digital divide is distributed fairly evenly throughout the country and does not split the North and the South. The minister, during a presentation of Vodafone Italia's mobile broadband project "100 Towns", out of a total of 22 million lines in Italy, 12.5 are connected to broadband, adding that these are figures from a year ago. He added that there are 15.8 million smart phones in use in Italy.
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07/06/2011

Top 30 web properties in Europe
Google attracts the most web uses in Europe, but Facebook gets most of their time, according to new research from comScore. Google Sites ranked as the top European web property in April, attracting 329.8 million unique visitors and reaching 90.3 percent of the total European Internet audience.
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02/06/2011

Top 18 European countries by web use
Across Europe, 365.3 million unique visitors went online in April 2011 for an average of 24.2 hours per person, according to new research from comScore. The study found that Germany and Russia have the most web users, but British, Turkish and Dutch audiences are the most prolific.
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02/06/2011

Google 'accounts for 9 of 10 searches in Latin America'
In the past year searches in Latin America surged 21 percent to more than 18.5 billion queries in March 2011, with the typical searcher conducting 167 queries during the month, according to new research. The study, from comScore, found that Google Sites held a strong lead as the top search destination, accounting for 90 percent of all searches conducted in the region.
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01/06/2011

Internet use in Mexico - strong growth, broadening market, but massive untapped potential
The rise of internet use in marketing is happening much faster in Mexico. From the pavement cafes of Polanco to the glass box skyscrapers of Santa Fe, in Mexico City Danny Meadows-Klue finds a growing internet economy and ambitious marketers readily using online tools from search to mobile and keen to exploit everything social media has to offer in Mexico.
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01/06/2011

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Digital marketing audits
www.DigitalStrategyConsulting.com/digitalmarketingaudits
Getting the best ROI from your websites, emails and online ads? Sure? Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts. Ask for more: TheTeam@digitalstrategyconsulting.com.
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Mobile
www.DigitalTrainingAcademy.com/mobilemarketing

Most smartphone users 'actively seeking local info'
Over four in five (81%) of UK smartphone users have looked for local information on their mobile devices, with the numbers even higher in the US, France, Germany and Japan, according to a new global study. The Mobile Marketing Association (MMA) has published a new whitepaper entitled "Getting Started - A Brand Marketer's Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition."
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29/06/2011

Top 13 countries for mobile news access: UK tops list
Brits are the biggest consumers of newspaper content vie their mobiles, according to new data. The findings, from comScore's new Device Essentials reporting tool looking on digital traffic by device, found 7.4% of the UK's newspaper website traffic came from mobiles, and 9.8% if tablets and other non-PC devices were included too.
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27/06/2011

Top 13 countries for tablet and mobile internet use
Canada is the top country for iPad use, Japan has most iPhone users and the US prefers Android phones, according to new data from comScore. comScore has launched Device Essentials, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices.
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27/06/2011

Top 20 UK apps: Google maps tops list
Google owns three out of the five top ranked apps, with mapping, the weather and Facebook proving the most popular mobile tools for Brits on the go, according to new research from comScore and GSMA. The study also showed that Apple's iOS accounted for 65% of apps being used, more than double its closest rival Android with application usage at 31 percent.
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23/06/2011

US smartphones use - Data use leaps 90% on smartphones
Do consumers use more data when the telco reduces the costs? You bet! Latest stats from America show the data downloads among US smartphone users leapt 89% as telcos reduced their pricing. Smartphone users, especially those with iPhones and Androids, are consuming more data than ever. It's a pattern that will repeat in every market...
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22/06/2011

Blackberry mobile use set to fall - Revenues and profits tumbling
It's been a miserable year at Blackberry. Revenues are down, profits are down, and now RIM (the corporate operating company behind the brand) is planning job cuts to plug the gap. This isn't a short term problem; failure to continue device innovation gives Blackberry a massive gap to fill vs. Android, iPhone and newly energised Nokia. Markets reacting badly already - but worse is yet to come...
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21/06/2011

The mobile wallet: an end to flashing your cash?
Will the mobile wallet sound the death knell of cash? The latest research by YouGov shows almost one quarter (23%) of people are interested in using their mobile phone instead of cash to pay for purchases. YouGov analysts expect take up of this so-called "wave and pay" technology to be rapid. This prediction is based on the findings that 10% are likely to use the service in the future. And while 5% agree that they will get the technology as soon as it's available, the vast majority - almost a half (48%) - won't be rushing to swap their real wallet for their mobile wallet.
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20/06/2011

Top UK networks unite for 'mobile wallet' service
Vodafone UK, Telefónica UK (the owners of O2) and Everything Everywhere (the joint venture between Orange and T-Mobile), are working on a mobile commerce joint venture, in a bid to improve mobile payments in the UK. The project will aim to produce a single ecosystem for m-commerce helping advertisers, retailers and banks to reach consumers through their mobile phones.
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17/06/2011

Google speeds up search for mobile devices
Google has revamped its search engine with a new tool called 'Instant Pages', designed to make it easier to access from handheld mobile devices. At a briefing in San Francisco on Tuesday, Google demonstrated Instant Pages, which allows certain Web pages to pop-up in a user's Web browser nearly instantaneously, as well as a revamped version of its website for mobile devices.
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16/06/2011

Nearly half smartphone users 'have shopped online'
New research from eDigitalResearch and Portaltech shows that almost half of Smartphone users (48.2%) have now shopped online and on their mobile, increasing by a dramatic 13% in just nine months.
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10/06/2011

NFC Mobile Payments: 'Contactless' transactions 'to reach $50bn by 2014'
A new report from Juniper Research forecasts that global NFC mobile contactless payment transactions will reach nearly $50 billion worldwide by 2014. Following on from the Orange Mobile Payments service launch in the UK, 2011 and 2012 are expected to be banner years for NFC service rollouts. In researching the new report, Juniper concluded that prospects for NFC have improved markedly in the last half year.
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10/06/2011

Apple takes on Google One Pass with 'digital newsstand'
Apple has launched its Newsstand service, allowing users to set up online subscriptions to magazines and newspapers. Set to launch later this year, the app was unveiled this week at Apple's Worldwide Developer Conference.
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09/06/2011

Smartphones on the rise in Southeast Asia
Almost half of online consumers in Southeast Asian countries who say they do not own a smartphone, say they plan on buying a smartphone in 2011 according to a recent global online survey from The Nielsen Company. About a quarter (24%) of survey respondents said they already own a smartphone, up from 21 percent at the start of 2010.
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03/06/2011

Consumers 'expecting more from mobile sites'
Overall consumer satisfaction with mobile sites is beginning to fall since the first mCommerce benchmark study 8 months ago as consumer demands and expectations continue to drive the expansion and development of mobile retail sites. The latest mCommerce benchmark study from eDigitalResearch found that the overall top score dropped by 3% to 85.7%, as consumers start to shop more from their mobiles and now have higher expectations of mobile sites.
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01/06/2011

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Advertising
www.DigitalStrategyConsulting.com/intelligence

Top 10 'display advertisement' categories: France
Social network publishers served 29% of all online display advertisements in France during April 2011. In total, 97% of the French population were exposed to 55 billion online display advertisements.

Digital Strategy - Top 10 'display advertisment' categories: France

Advertising spending by media agencies: US
Online ad spending is not yet keeping pace with Americans' time spent on the Internet, so the upward trend in spending still has plenty of room to grow (spending measured in billions of US dollars).

Digital Strategy - Advertising spending by media agencies: US

Advertising spending: old vs. new media: US
Advertisers spend 53 cents for every hour American adults spend with newspapers, but only 12 cents for internet and just 1 cent for mobile.

Digital Strategy - Advertising spending: old vs new media: US

Online advertising revenue: US
Nearly half of the $26 billion US online advertising revenue in 2010 came from search.

Digital Strategy - Online advertising revenue: US

Top 10 online advertising properties
Google Ad Network leads online advertising property rankings with a 93.1% reach of Americans who used the internet in January 2011.

Digital Strategy - Top 10 online advertising properties

Online advertising revenues (2000-2010): US
US online advertising revenues were $26 billion in 2010, up from $22.7 billion in 2009. (Billions of USD).

Digital Strategy - Online advertising revenues (2000-2010): US

Government axes COI ad agency - 400 advertising jobs at risk
The Government has shut down its iconic Central Office of Information (COI) ad agency arm, putting an estimated 400 advertising jobs at risk. Set up in 1946, the COI commissions public information films and government advertising and publicity campaigns, and was the agency behind the memorable fire safety TV ad "Charley says".
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24/06/2011

US: Facebook set to overtake Yahoo in display advertising
Facebook will leap over Yahoo in US display ad revenues this year, while Google will remain the third-largest seller of display ads, with Yahoo at No. 2, according to new report. The forecast, from eMarketer, estimates Facebook's share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year.
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23/06/2011

Nielsen's new approach includes demographics
For the media channel that promised perfect measurement, the web has struggled to deliver. That's why the new Nielsen Online advertising effectiveness measurement tool called Campaign Ratings could be a breakthrough. Nielsen have combined the Nielsen panel data with aggregated, anonymous demographic data from online data providers. This unique hybrid approach can measure online advertising campaigns of nearly any size, running nearly anywhere on the web. It could be the answer both media planners and finance controllers have been waiting for. Here's why...
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22/06/2011

US ad network YuMe expands into Europe with London office
Video advertising technology company YuMe has launched YuMe Europe with its first office in London, and the acquisition of Appealing Media. The firm offers premium mobile video advertising for clients including ESPN, IPC Media, Bauer Media, and Universal McCann. Already a leader in the UK market, Appealing Media brings seasoned executives and tested technology and network properties to YuMe.
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17/06/2011

Top 3 email mistakes: How to avoid a bad reputation (and spam filters)
Complaints, unknown users and spam traps are the key reasons for getting a reputation in email marketing, with spam filters now blocking up to 36% of 'legitimate' marketing emails, according to new research. Email certification and reputation monitoring company Return Path has announced the findings from its latest research report, "The Sender Reputation Report: Key Factors that Impact Email Deliverability."
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16/06/2011

UK digital marketing spend to grow 11% by 2015 - PwC
The UK's advertising market as a whole will grow by 4.8 per cent to £17.7 billion by 2015, driven by digital marketing , according to a new report. The study by accountancy firm Pricewaterhouse Coopers (PwC) forecast that the entertainment and media market in the UK will grow to £59.6bn in 2015, ushered in by the "golden age for the digitally empowered consumer.
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15/06/2011

Canada internet ad spend 'to rise 15% by 2015'
Ad spending in Canada will grow faster than in the US until 2015, spurred by a rise in digital media, according to a new report. Entertainment and media (E&M) spending rose by 4.8% in Canada in 2010 and 3.2% for Canada and the US combined, the first increase in North American spending since 2007, according to PwC's Global Entertainment and Media Outlook 2011-2015, which provides forecasts and analysis on 13 major E&M industry segments in 48 countries.
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15/06/2011

Google to ramp up display ads with AdMeld buy?
Google is reportedly on the verge of buying online advertising technology company AdMeld. for about $400m, according to media reports. The New York Times cites 'three people briefed on the negotiations that Google is willing to pay $400m for US-based AdMeld's technology and customers. An acquisition of AdMeld would boost Google's display advertising business, which currently makes up less than 3% of its annual $30bn revenue.
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10/06/2011

Digital networked society: New cookies law reminds direct marketers to understand and respect data trails
Twenty years ago direct marketing focussed on postal mail and print adverts. As direct response TV grew, another channel was added within the framework of the discipline. The direct marketing skill set grew into a core discipline in digital marketing, and as new laws on privacy and the use of cookies arrive in the UK, Danny Meadows-Klue reflects that direct marketers need to be going further than the new legal framework if they're to maintain the trust of their consumers.
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06/06/2011

US sees highest ever online ad revenues for Q1
Internet advertising revenues in the U.S. hit $7.bn for the first quarter of 2011, a 23% increase over the same period in 2010, according to new research. The findings, from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), represent the highest-ever Q1 revenue level ever for the industry and a significant increase over last year's first-quarter revenue level, which had been the highest on record to date.
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02/06/2011

Digital media in Canada: Agencies give their views
Nearly half (48.1%) of Canadian digital media agencies expect year-over-year growth in revenues, according to a new report. The study from agency Teehan Lax, entitled 'Pixel to Product' found that the average salary of a Canadian digital media professional is between $40,000 and $59,999 and the average age is 28.2 years old.
Keep reading...
01/06/2011

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Digital regulatory compliance - get it right, right now
www.DigitalStrategyConsulting.com
Regulation of web content, advertising and personal data is now stronger than ever. Is your firm compliant? And are you truly sure? Have our consultants join your team to troubleshoot and give you the real picture. Email our team for more information: TheTeam@DigitalStrategyConsulting.com.
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Ecommerce
www.DigitalStrategyConsulting.com/intelligence

Top 10 European countries by online retail penetration
The UK led European countries in online retail penetration during October 2010, with 89.3% of the UK population visiting online retailers, closely followed by France (84.3%) and Germany (81.7%).

Digital Strategy - Top 10 European countries by online retail penetration

 Top 10 online retail categories (by growth): France
The number of unique visitors to online retail sites in France increased by 21% between November 2009 and November 2010. The fastest growing categories were toys (72%), followed by department stores (53%).

Digital Strategy - Top 10 online retail categories (by growth): France

Consumers 'spend just six minutes of a 24-hour process on a retailer site'
Shoppers avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made. Instead, on a scale previously unimagined, they do their pre-purchase research by tapping into a variety of social sources including friends and family, consumer reviews and Facebook friends, according to new research.
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24/06/2011

Online shopping in May: Top e-tailers give their views
Online shopping continues to grow in the UK, with £5.3 billion spent online during May; a year-on-year increase of 18%. However, Brits are preferring to make lots of small purchases rather than big investments, according to the latest data from the IMRG and Capgemini. Here, key figures form the UK ecommerce industry share their experience of last month's trading.
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20/06/2011

Argos debuts online TV shopping channel
Argos has launched its own home shopping channel this week on Sky and online. The channel will act as a shop window for the retailer, showcasing more than a thousand products a week with in-depth demonstrations. It will broadcast 24 hours a day, seven days a week, and can also be viewed on the Argos website.
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17/06/2011

Online shopping in May: Brits splash out on the little things, but reluctant to buy big
Online shopping continues to grow in the UK, with £5.3 billion spent online during May; a year-on-year increase of 18%. However, Brits are preferring to make lots of small purchases rather than big investments, according to the latest data from the IMRG and Capgemini. The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed continuing strong growth for online sales in May, with shoppers in the UK spending a total of £5.3 billion online, an impressive 18% more than May 2010, up 2% on last month and equivalent to £86 per person. To date, £25.7 billion has been spent online during 2011.
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16/06/2011

Top 3 online retail mistakes: Web shoppers reveal pet hates
British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov. The research, which surveyed 2050 UK adults online, examined customer satisfaction in a number of key areas, including retailers' promotions, recommendations, web site search, navigation and pricing.
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15/06/2011

Online travel booking: Positive reviews 'nearly as important as price'
User-generated content in the form of positive reviews on sites like Trip Advisor, is increasingly becoming the make or break factor when it comes to online travel booking, with more than one quarter of consumers identifying it as the most important factor, according to new findings released today.
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09/06/2011

Top 10 travel sites in Europe
Expedia, Priceline and Groupe SNCF were the most visited online travel properties in Europe according to new data from comScore. In April 2011, the number of European visitors to the Travel category grew 11 percent in the past year.
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03/06/2011

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TV and radio
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 Average hours spent viewing online video on YouTube
Germany has the most engaged YouTube audience, with viewers watching 5.2 hours of video in June 2010. On average across international markets, viewers spend 4 hours per month watching YouTube videos.

Digital Strategy - Average hours spent viewing online video on YouTube

Top 10 video streaming brands: UK
YouTube is ranked as the top online video content property in the UK for April 2011, with more than double the number of viewers for the second highest site, BBC (sites ranked by millions of viewers).

Digital Strategy - Top 10 video streaming brands: UK

Top 10 online video brands by unique viewers: US
YouTube remains the top video brand, with AOL Media Network and the College Humour Network gaining more viewers than Hulu, which was the 6th placed video brand in March, (measured in millions of unique viewers).

Digital Strategy - Top 10 online video brands by unique viewers: US

Top 10 online video brands by total streams: US
YouTube saw its usage hit an all-time high in April 2011 as US Viewers consumers 8.7 billion streams. Hulu followed some way behind with just over 760 million streams. (Number of streams measured in millions).

Digital Strategy - Top 10 online video brands by total streams: US

Demographic profile of online video viewers: Turkey
In February 2011, 89% of the Turkish online population spent an average of 14.8 hours viewing online videos. Males aged 15-24 viewed an average of 20.8 hours of online video, while females in this age group viewed just 12 hours, (measured in average number of hours).

Digital Strategy - Demographic profile of online video viewers: Turkey

Shazam strengthens TV services after $32m funding boost
Mobile music discovery firm Shazam has raised $32m in new funding led by Kleiner Perkins Caufield & Byers (KPCB) and Institutional Venture Partners (IVP), with existing investor DN Capital participating. The investment will be used to support the company's continued growth and the development of Shazam's real-time discovery and sharing App which creates an engaging, interactive mobile commerce platform for brands as it expands into television with Shazam for TV.
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24/06/2011

Yahoo to buy Hulu?
Yahoo has reportedly approached Hulu to discuss a possible acquisition of the popular online video service, according to a person with knowledge of the matter. The Los Angeles Times reported that word of Yahoo's unsolicited offer was confirmed by a person close to the company, but noted it remained unclear whether the offer had come directly from the Internet firm or another entity. Hulu, which streams television shows on the Internet, has been the subject of intense speculation about its future.
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22/06/2011

ITV Player launches on Android
ITV has launched its catch-up TV service ITV Player for Android, with plans to launch on the iPhone making later this year. Viewers can watch all ITV programmes of which the rights to show on mobile are cleared, for up to seven days after broadcast. ITV Player works on Android mobile and tablet devices that run Android 2.2 (or higher), Adobe Air 2.6 (or higher) and are connected to wireless internet.
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22/06/2011

US: YouTube viewers 'watch more than 5 hours of video a month'
176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer, according to new research from comScore. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month, the data revealed.
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21/06/2011

Pandora Media's IPO: Pricing too high?
Internet radio network Pandora helped define social music online. Using the Amazon model of 'people who like this also like this', Pandora build a global audience franchise. But while Shazam stole the crowds in clubs, and iTunes captured the downloads markets, Danny Meadows-Klue argues that Pandora's growth lacks the scalability of a smart internet business model. That's why $16 a share feels like investors are paying over the odds...
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20/06/2011

BBC News launches on connected TVs
The BBC has launched its BBC News product for connected TV which will bring video news clips via the web to living-room TV screens. The BBC News product for connected TV combines existing video and text content from BBC News Online and will initially be made available on Samsung's range of Smart TVs. It will subsequently be made available on a range of connected devices over time.
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20/06/2011

Internet radio pioneer Pandora's shares soar on stock float
Pandora Media saw its shares soar above expectations, as the US-based online radio firm floated on the New York Stock Exchange this week. On the first day of trading Wednesday, the California-based company leapt as much as 63 percent to $26 after its debut on the New York Stock Exchange, under the symbol P. Founded in 2000 by Tim Westergren under the name Savage Beast, Pandora makes 87% of its sales from ads that target users based on age, gender, home postal code and musical taste.
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16/06/2011

Shazam buys first company: Synchronized Lyrics adds words to song
Mobile music discovery firm Shazam has made its first corporate acquisition with the purchase of synchronized lyric technology from Tunezee, a Silicon Valley-based company. As a part of the announcement, Shazam is immediately launching Shazam LyricPlay, a new feature in the Encore premium App that allows Shazamers to view lyrics synchronized in real-time with the music they are listening to, wherever they are.
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16/06/2011

Germany leads Europe in online video viewing
Internet users in Germany, Turkey, Spain and the UK watch an average of at least 30 minutes a day of online video, according to new research. The study, from comScore, shows that Germany leads in online video viewing across several reporting metrics for the European countries currently reported in comScore Video Metrix (France, Germany, Italy, Russia, Spain, Turkey and UK).
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15/06/2011

Top 10 online videos in US
172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer, according to new research from comScore. The total U.S. Internet audience engaged in more than 5.1 billion viewing sessions during the course of the month.
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01/06/2011

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Companies making the news
www.DigitalStrategyConsulting.com/intelligence
New Media Age shuts print edition - goes online only
Centaur Media is shutting down the print edition of New Media Age - the market leading weekly magazine for the UK digital marketing industry. Launched as a newsletter in 1995, NMA went on to become a weekly magazine in 1998, and its annual NMA Awards are now a highlight of the UK digital marketing calendar.
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28/06/2011

Welcome to 'Blogwarts': Harry Potter lives on with new JK Rowling site
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise. The website will contain 18,000 words of footnotes to her Harry Potter books. Pottermore, which will open to the public in October, will allow fans to read in-depth biographies of characters and other background material that the author was unable to squeeze into the original seven volumes.
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24/06/2011

Lego Universe offers free trial of virtual world for kids
The Lego Group has announced the creation of a "free-to-play" zone inside Lego Universe coming in August, giving players a taste of what the Lego Universe massively multiplayer online game (MMOG) has to offer. While players will be restricted to this free-to-play zone within the game, players will still be able to try out a limited selection of gameplay without a time limit. If players like what they see in the free-to-play zone they can pay $10 per month to subscribe and gain access to the full game, which includes the adventure zones and property worlds.
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24/06/2011

Nokia UK debuts interactive VoD campaign
Nokia has launched Tremor Video UK's first inRoll ad format to complement its TV commercial for the new E7 mobile phone. The ad format from the online video technology company - the recently rebranded Tremor Video (formerly Tremor Media) - integrated Nokia's broadcast and social media marketing strategies into one online ad unit.
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23/06/2011

China: Alibaba restructures online retail giant Taobao
Alibaba Group plans to split its online retail operation TaoBao into three separate companies- a move which could hinder Yahoo's plans to invest further in the company. The move looks likely to prevent a public listing of Taobao, an option that was expected to see Yahoo, an investor in Alibaba, see an increase in the value of its investment.
Keep reading...
17/06/2011

Google boosts voice and image-based searches
Google has launched two new search features, using voice and images, instead of text-based keywords, to find information on the web. Speaking at the Internet search giant's Inside Search Event in San Francisco, Mike Cohen, head of Google's speech technology efforts, said its voice search is now available in 27 languages and dialects, an estimated coverage of around 5 billion people or two-thirds of world population.
Keep reading...
16/06/2011

Nokia wins Apple iPhone patent case
Nokia has won a landmark case against Apple for using technologies patented by the Finnish phone giant in its iPhone. The victory is the result of Apple settling a patent dispute, which began in October 2009 and led to more than 40 claims and counter-actions. Nokia sued Apple in the United States, arguing the iPhone-maker was getting a "free ride" on technologies patented by Nokia. The terms of the deal have remain confidential but Nokia has said its second-quarter earnings will be boosted by the agreement to settle all litigation.
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15/06/2011

Google plans online mapping for China?
Google has reportedly applied for a licence to operate an online mapping service in China, as the search giant once again looks to capitalize on the world's biggest internet market. Dow Jones Newswires cites 'an official', saying the State Bureau of Surveying and Mapping was reviewing the application from Beijing Guxiang Information Technology Co., which operates Google's mapping service in China.
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15/06/2011

Sky rebrands mobile and web services as Sky Go
Broadcaster Sky is rebranding all of its mobile and on-line offerings into a single package called Sky Go. The service, which is free to existing subscribers, brings Sky Player and Sky Mobile TV to multiple platforms including Windows PCs and Apple's iOS and OSX operating systems allowing users to watch 'live' Sky programmes in line with their subscriptions.
Keep reading...
14/06/2011

Apple takes on Amazon and Google with 'iCloud' storage service
Apple has launched iCloud, its new cloud-based platform designed to provide a selection of instantly pushed services across all manner of Apple products. The move once again puts Apple in competition with Amazon and Google, who have each launched their own cloud-based media storage tools, with the Amazon Cloud Player and Google Music Beta.
Keep reading...
08/06/2011

Pepsi woos European digital agencies with competition
PepsiCo has announced an open call for digital entrepreneurs across Europe to apply to take part in 'PepsiCo10', a new programme that will discover and support new technology innovations. Launched in the US last June, PepsiCo has expanded PepsiCo10 to Europe. The goal of the PepsiCo10 Europe programme is to identify up to 10 of the most promising companies and give them the opportunity to work with PepsiCo in the U.K. to deliver pilots of their technologies, whilst receiving the support and guidance from mentors.
Keep reading...
07/06/2011

Chinese paper warns Google over hacking accusations
An official Beijing newspaper has warned Google that it could face 'serious consequences' after it accused China of hacking into its Gmail accounts. The People's Daily, the leading newspaper of China's ruling Communist Party, termed Google as a "political tool" and added that tensions between the United States and China over Internet security could extend further after the accusations.
Keep reading...
06/06/2011

US firm buys UK digital agency Steak
US-based agency network Dentsu has acquired 100% of the share capital of UK digital marketing agency Steak Group for an undisclosed sum. The deal will see Steak operate under the supervision of Dentsu Network West, reporting to its London office. Steak is a digital media company, with offices in London, New York and Melbourne. Its client roster includes Virgin Holidays, AXA, Swiftcover, Debenhams and Comparethemarket.com.
Keep reading...
03/06/2011

Yahoo 'reaches deal' with Alibaba over Alipay dispute
Yahoo has reached an agreement with China's Alibaba over online-payment business Alipay, Reuters reported, citing people close to the matter. In recent weeks, Yahoo, the biggest shareholder of Alibaba Group, has been negotiating with the Chinese company over the loss of Alipay.
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01/06/2011

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