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Digital Strategy ConsultingDigital Intelligence

Latest research and digital marketing trends

June 2012

The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web.

In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a major ad push, creating deeper ties with Apple, Zynga and WordPress, scrapping 'credits' for local currencies and opening to third party ad platforms for first time. Twitter upped its game with its first TV commercial and curated hashtags for brands, while revealing it's mobile ad revenue have overtaken desktop PCs. Microsoft showcased its iPad rival 'Surface', but was forced into an embarrassing U-Turn on its proposed plans to make 'Do Not Track' the default option for its next IE browser, after much outcry from advertisers.

The were some major acquisitions this month, with Facebook buying a facial recognition firm, Salesforce buying Buddy Media and WPP snapping up AKQA.

This month we include a guide to Pinterest, Mary Meeker's 'State of the Web' presentation and the DMA's implications of the new EU cookie laws for email and mobile marketing. We also take a look at Social media SEO, with growing evidence that Facebook and Twitter now play a key role in determining Google search rankings. Full stories and charts below and on click through.

Best from all @ Digital

Danny signature
Danny Meadows-Klue
Chief Executive
Digital Strategy Consulting Group

The state of the web in 2012 (slideshow)

As digital technology becomes ever-more entrenched in modern life, just how deeply has it impacted traditional media, and what are the next trends? This slide presentation from Kleiner Perkins partner Mary Meeker takes a global view on the web's impact on society. View the slide presentation in full below: Digital Intelligence - The state of the web in 2012

08/06/2012 | Full story...

Top brands battle for new domain names - Amazon and Google fight over '.cloud' and '.music'

The full list of submissions for new internet address endings, allowing firms to create their own '.brand' on the web, has been published. Requests to the Internet Corporation for Assigned Names and Numbers (ICANN), the global organisation co-ordinating the expansion, include .porn, .ninja, and .ferrari.
14/06/2012 | Full story...

Economy-Proof Ads: Funny Beats Frugal in Advertising

In 2011, worldwide ad spending totalled $488 billion, $72 billion of which was spent on U.S. television alone. Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake-and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding and connected audience? Nielsen conducted an in-depth custom research study of advertising effectiveness of more than 4,000 ads before, during and after the "Great Recession" to find out.
25/06/2012 | Full story...

Cannes Cyber Lions winners revealed - Judges award brands for actions, not words

Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry's calendar. A key theme that the judges found this year was a shift from storytelling to behaviour, with the most successful campaigns showcasing what a brand can do, rather than via 'stunts' or clever messages that create buzz but have little substance or relation to the brand.
Watch the Nike+ FuelBand team talk about the inspiration behind the campaign here:
Digital Intelligence - Cannes Cyber Lions winners revealed- Judges award brands for actions, not words

22/06/2012 | Full story...

More email marketing being junked as ISPs tighten security

The increase in worldwide spam volumes has lead to more legitimate email marketing messages being consigned to the 'junk' bin, according to new research. Email certification firm Return Path has announced the findings from its 2012 Sender Reputation Benchmark Report: The Power to be Heard report and infographic. As ISPs continue to tighten their filtering methods, email marketers with poor sender reputations have unwittingly become caught in the net used to keep out the deluge of spam.
22/06/2012 | Full story...

Digital 'to account for 35% of UK ad spend this year' as TV revenue growth forecast halved

UK internet advertising spend is forecast to grow 10.3% this year, accounting for more than a third of all UK ad spend, according to a new report. Media buying network ZenithOptimedia raised its full-year forecast for internet growth from 9.3% to 10.3%, marking a rise of £200m. UK internet advertising spend reached £4.78bn in 2011 to account for 28% of total advertising spend in the UK, according to figures compiled by the Internet Advertising Bureau.
21/06/2012 | Full story...

ASA bans Nike Twitter ad

The UK's Advertising Standards Authority has banned a Nike Twitter campaign, featuring a Tweet from Wayne Rooney using the brand's slogan. The campaign also featured Arsenal player Jack Wilshere, who posted at the request of the sportswear firm. The UK's advertising watchdog said that the messages did not make clear they were "identifiable as marketing communications". The move marks the first time the ASA has acted against a Twitter-based campaign.
21/06/2012 | Full story...

Cookie law compliance for email marketing

How does the new EU cookie law affect email tracking? This report from the DMA offers a guide to email marketers on changes to customer consent, and how to turn the new law to your advantage.
21/06/2012 | Full story...

Xbox 360 gets motion controlled ads for Kinect

Microsoft has announced 'NUads' Kinect enabled adverts for its Xbox 360, letting the viewer interact and control the experience using their bodies and voices. NUads are set to launch in the US later this year, and work like TV ads presented through the Xbox 360 dashboard. Watch a video explaining how the service works below.
Digital Intelligence - Xbox 360 gets motion controlled ads for Kinect

19/06/2012 | Full story...

Mexico online ad spend up 36% in 2011 - Automotive and financial services lead the way

Online ad spend in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México). The report, entitled "Estudio de Inversión Publicitaria Online en México-Resultados de 2011," indicates that online ad spend in Mexico rose 36% last year to reach MXN4.6 billion ($370 million).
14/06/2012 | Full story...

Internet adspend data - US sets new records

Latest research from PricewaterhouseCoopers show internet advertising spend levels have broken all records. The US internet adspend data shows continued massive switches into online advertising from other media. Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC US.
12/06/2012 | Full story...

Which countries generate the most ad impressions: Global

2011 saw American publishers account for the highest percentage of online impressions. However, the chart shows that throughout 2011, the Asia-Pacific publishers in China and Japan progressed significantly ahead of their Northern European counterparts.

Digital Strategy - Facebook growth 2007-2011 Global regions

01/06/2012 | Full story...

Which online ad sizes are growing in popularity: Global

Digital Strategy - Which online ad sizes are growing in popularity: Global

Mobile optimised ad sizes experience record growth (119%) among publishers, while traditional ad sizes fall out of favour.
01/06/2012 | Full story...

Argentina online ad spend up 117% in 2011

Online marketing is soaring in Argentina, with $ 1,147m was spent on advertising in Internet during 2011, representing a growth of 117% compared to 2010 ($528m). The data, from the Interactive Advertising Bureau of Argentina (IAB), indicates that the Internet was the fastest growing medium, ahead of newspapers with a growth of 37.4%, and magazines with a rise of 34.1%.
13/06/2012 | Full story...

Brazil online ad spend to increase 40% in 2012

Online ad spend in Brazil is set to grow by 39%, according to new data from IAB Brasil's Indicadores de Mercado. The trade body notes that overall billing for online advertising in Brazil in 2011 totalled 3.33 billion reales (US$1.6 billion) and predicts that it will grow to 4.6 billion reales (US$2.3 billion) in 2012. IAB Brazil's calculations take into account both display and search advertising.
12/06/2012 | Full story...

Digital marketing in Latin America - a snapshot of the world's fastest growing online population

Latin America represents a huge opportunity for digital marketers, with the world's fastest growing online population, hungry for social, video and mobile content. The region is home to five of the most engaged social networking markets worldwide, with an online audience that is fast embracing video and mobile advertising.
11/06/2012 | Full story...

Infographic - The Digital Lives of American Moms

Moms are at the centre of their family's offline life, so it's little surprise that they're also at the centre of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect with friends, families, and even brands through social networks, American moms are particularly active and influential online. This presentation from Nielsen takes a look at the key stats behind this lucrative demographic.
08/06/2012 | Full story...

Six types of social media users (Infographic)

Are you a 'spark' or an 'onlooker'? This infographic from loyalty management firm Aimia looks at the 6 most common US social networkers by category type. Aimia's segmentation model analysed the behavioural drivers of trust and control to identify six distinct social media personas - no shows, newcomers, onlookers, cliquers, mix-n-minglers and sparks.
Digital Intelligence - Six types of social media users Infographic

26/06/2012 | Full story...

Microsoft boosts social office tools with $1.2bn Yammer buy

Microsoft has bought Yammer, a cloud-based social collaboration tool Yammer, for $1.2bn. The deal will boost the enterprise social networking capabilities in Office, SharePoint and other Microsoft collaboration products. Founded in 2008, Yammer has five million users and operates like Facebook for communication within companies.
26/06/2012 | Full story...

Twitter becomes content creator

Twitter looks set to follow Google in creating value from content collation. The value Twitter is trying to unlock is in context rather than content itself, by collating material together around popular hashtags. Twitter is hiring editorial staff to curate 'hashtag pages' on specific events, as the microblogging firm further encroaches on traditional media territory.
20/06/2012 | Full story...

Microsoft to buy social collaboration tool Yammer for $1.2bn?

Business-based social collaboration tool Yammer has agreed to acquisition by Microsoft for $1.2 billion, according to a news report. Yammer lets organisations offer employees Twitter-like and Facebook-like functionality in a workplace setting. Employees can set up profiles, do microblogging, participate in discussion forums and receive activity stream notifications about what their colleagues are doing.
18/06/2012 | Full story...

Latin America most Socially-Engaged global region - report

More than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month, according to new research.
18/06/2012 | Full story...

Twitter runs first TV commercial with customised hashtag pages

Twitter has premiered its first-ever TV commercial during a NASCAR race in the US, which showed off a brand-new hashtag page that could open a new revenue stream for the microblogging platform. The seven 15 second commercials ran during the telecast of Sunday's Pocono 400 Nascar race and were centred on the activity in and around the racetrack. All ads feature a URL at the end, which reads, Twitter.com/#NASCAR.
View one of the commercials below: Digital Intelligence - 
Twitter runs first TV commercial with customised hashtag pages

12/06/2012 | Full story...

Twitter gets serious about branding as new bird logo takes flight

Twitter has introduced a strict set of instructions to go with its new stripped-down 'Twitterbird' logo. The website is getting rid of its cartoon-style bird and replacing it with a simplified, dark blue version of the famous image. A long list of rules lays out 'do's' and 'don'ts' for Twitter users, web designers, authors and advertisers has been drawn up by Twitter. Watch a video from Twitter explaining the changes below:
Digital Intelligence - Twitter gets serious about branding as new bird logo takes flight

12/06/2012 | Full story...

Twitter's mobile ad revenue overtakes desktop PCs

Twitter has announced that revenue from promoted tweets on mobiles, which were introduced in February, have now overtaken revenue from PCs. The announcement was made by the firm's CEO Dick Costolo, who claimed that 60% of the microblogging site's 140m users now accessing via mobile devices, up from 55% at the beginning of the year.
11/06/2012 | Full story...

LinkedIn passwords hacked - 6.5 million members at risk?

Password information for 6.5m members of business social network LinkedIn have been leaked, according to a news report. The hackers have posted a file containing encrypted passwords onto a Russian web forum. They have invited the hacking community to help with decryption.
07/06/2012 | Full story...

A video guide to Pinterest - making the most of the social pinboard

Pinterest has been one of the dotcom success stories of 2012, growing in popularity across the US and Europe. This video, from MDG Advertising, details the social site's demographics, growth, and potential to drive abundant traffic to company websites.
Digital Intelligence - A video guide to Pinterest - making the most of the social pinboard

06/06/2012 | Full story...

Foursquare teams with American Express to offer 'voucher-free' offers in UK

Location-based social network Foursquare has teamed up with American Express to launch a range of voucher-free offers in the UK, following a similar campaign in the US last year. Foursquare co-founder Dennis Crowley said he believes the new service will help the location-based social network reach the same popularity in the UK as it has in the US within "another year or so".
01/06/2012 | Full story...

Facebook adds 'Find Friends Nearby' location tool

Facebook has integrated a new feature into its mobile apps and website, which allows users to spot nearby friends. The Find Friends Nearby page uses GPS coordinates and shows other people currently visiting that 'meeting room,' whether you're already friends with them or not. Non-friends will be listed in an 'Others' section.
26/06/2012 | Full story...

Facebook lets users edit comments

Facebook is letting users edit the comments they make on status updates, photos videos or other content posted on the social network. While the social network did roll out a feature during April 2011 that allowed allowed users to edit comments within a few seconds of posting a reply, that restriction has been lifted and users can edit comments without any regard to a specific time limit.
25/06/2012 | Full story...

Facebook scraps 'Credits' for local currency

Facebook is to phase out its Credits payments system in favour of users using real money in local currency to buy goods and services within the site. The social network, which generates an estimated 15% of its total revenue from game purchases, said it was making the change to "simplify the purchase experience". The move may help boost the firm's profits. It takes a 30% cut of all transactions made on its network.
21/06/2012 | Full story...

Facebook statistics - 9 facts about the world's biggest social network

  • Monthly active users - 901m (March 2012)
  • Daily active users: 526m (March 2012)
  • 400m users were active on at least six out of the last seven days (March 2012)
  • People using Facebook mobile products: Over 500m (April 2012)
  • Number of photos uploaded per day: 300m (on average)
  • Number of Likes and Comments per day: 3.2 billion
  • Number of languages Facebook is available in: More than 70
  • % of active users outside North America: 80%
  • Number of friend connections: 125 billion
19/06/2012 | Full story...

Facebook growth 2007-2011: Global regions

This chart depicts Facebook's growth between 2007-2011, throughout all global regions. Facebook reached 12% of the worldwide internet audience at the end of 2007 and by December 2011 had increased that reach to over half of the total internet population (55%). However, this growth slowed between 2010 and 2011 in the majority of regions except Latin America.

Digital Strategy - Facebook growth 2007-2011 Global regions
19/06/2012 | Full story...

Facebook marketing - 7 ways earned and paid media can drive sales

Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to get the most out of the platform.
19/06/2012 | Full story...

Facebook buys facial recognition firm

Facebook has bought Israel-based Face.com for an undisclosed sum, bolstering its facial recognition software. Launched in 2008, Face.com powers many Facebook apps that detect and "recognize" faces in photos. Thousands of developers, including Facebook itself, have built applications using Face.com's online software.
19/06/2012 | Full story...

Global Facebook audience growth over past 5 years - Latin America leads the way

Facebook's reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached over half of the internet audience, 55 percent (43 percentage point rise).
19/06/2012 | Full story...

Facebook opens to third party ad platforms for first time

Facebook will soon let advertisers participate in real-time bidding to show ads on its website, as the social network looks to boost its ad revenue amid mounting pressure from its new shareholders, according to a news report. A service called Facebook Exchange will let advertisers reach users based on their browsing history elsewhere on the Web. Advertisers can bid on ad slots on the social network.
18/06/2012 | Full story...

Facebook's growth rate 'slowing down'

Social networking giant Facebook's growth appears to be slowing down, especially in the United States, according to a report. A report, from comScore, said that US visitors to the social media site rose five cent in April to 158 million. That's the slowest growth rate since comScore started tracking data in 2008.
18/06/2012 | Full story...

Facebook links with WordPress to boost content sharing

Facebook has expanded its integration with WordPress, as the firm looks to tap into the publishing platform's audience of 600 million monthly viewers to boost sharing on its own social network. The plugin allows users of both platforms to cross-post their WordPress content to their timeline profiles and pages they manage, as well as to add the names of pages or friends to the posts.
13/06/2012 | Full story...

Facebook ignores own user poll on privacy due to 'low turnout'

Proposed Facebook privacy policy changes have been rejected by Facebook users taking part in an official poll on the social networking site. However, Facebook has decided to ignore the results of vote due to 'too few users made their wishes known'. Just 13% of voters supported Facebook's proposed policy changes. However, the voter turnout of 342,600 came to just 0.1% of the number Facebook required to make the vote binding.
12/06/2012 | Full story...

Facebook ordered to give up troll data for first time

Facebook will be forced to reveal the identities of a group of four users who wrote abusive messages on the site about a 45-year-old Brighton woman. Facebook must now reveal the names, email and IP addresses of those behind the abusive messages, showing who they are and where they posted from.
12/06/2012 | Full story...

Facebook marketing in 2012 (Infographic)

In the US, Facebook is the largest single publisher in the terms of US ad impressions, and over a quarter of all online 'engagement' on the web comes from content posted on the Facebook newsfeed. This infographic from The Social Marketer provides some key insights into how Facebook is playing an increasingly important role in marketing.
11/06/2012 | Full story...

Facebook in 2012 - Key statistics (Infographic)

Facebook has had a turbulent month, seeing its stock value plunge by a quarter since its IPO in May. But how can the social network market leader turn around its fortunes? This infographic from Infographic Labs looks at the key stats behind the company as it faces up to more scrutiny as a public company.

Digital Strategy - Facebook in 2012

07/06/2012 | Full story...

Facebook's $5 promoted status updates go live

Facebook has launched a new 'micro-advertising' feature on its social network, allowing fan-page owners to create more prominent status updates for one off costs starting at $5. The feature was initially trialled in New Zealand and is now available to anybody with more than 400 'Likes' for their fan Pages.

Digital Intelligence - facebook $5 promoted status updates go live

06/06/2012 | Full story...

Nasdaq 'to compensate Facebook shareholders after IPO fiasco'

Nasdaq is reportedly set to compensate investor losses following computer glitches that tarnished trading on the first day of Facebook's $US16 billion IPO, according to a news report. The Wall Street Journal reports that Nasdaq OMX Group, which operates the Nasdaq exchange, has told brokers that it expects to submit plans on the issue to the Securities and Exchange Commission on how it might make up losses tied to its systems problems.
06/06/2012 | Full story...

Top UK search engines - Google extends lead

UK Internet users made 2.3 billion visits to search engines in May 2012, up by 82 million visits compared to April 2012, according to new research. The study, from Experian Marketing Services, found the rise in visits represents a 3.7 per cent monthly increase in search activity and a 3.6 per cent year-on-year increase. Google increased its market share of searches for the third consecutive month whilst rival search engines Bing, Yahoo! and Ask all lost market share.
22/06/2012 | Full story...

Social media SEO - Facebook and Twitter 'now play key role in Google search rankings'

The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research. The study, from SEO agency Search Metrics looked at the search results of 10,000 common keywords and 300,000 websites. One of the key findings of the study was the important role social media now plays in Google rankings.
18/06/2012 | Full story...

Bing takes on Google with encyclopedia added to search results

Microsoft has partnered with Encyclopaedia Britannica to boost its Bing search engine as it looks to take on Google. The move follows Google's new Knowledge Graph, which pulls out relevant stats, facts, stories and information about various search terms. For example, searching a popular actor's name would bring up details from their Wikipedia and IMDB entries. Watch a video explaining how the Google Knowledge Graph works here:
Digital Intelligence - Bing takes on Google with encyclopedia added to search results

13/06/2012 | Full story...

Top Jubilee search keywords: 'Bunting, concerts and cake' dominate party planning lists

This weekend the UK will celebrate the Queen's Diamond Jubilee, with bunting, concert tickets and cake topping the party planning lists, according to new data on the top UK search terms. The study, from Experian Hitwise, looked at how the British public have been searching online. In the last 12 weeks the firm has seen over 65,000 unique search term variations including the word 'jubilee' typed into search engines by the UK population.
01/06/2012 | Full story...

BlackBerry owner mulls splitting company in two

BlackBerry maker Research in Motion is considering splitting its business in two, separating its struggling handset manufacturing division from its messaging network, according to a new report. The Sunday Times reported that RIM, which last month hired JP Morgan and RBC Capital to look at its strategic options, could break off its handset division into a separate listed company or sell it.
26/06/2012 | Full story...

Google helps manage workers on the move with mobile app

Google has launched Maps Coordinate, a paid-for mobile app designed to help companies track and manage workers on the move. The location-based tool combines Google's mapping technology and Android smartphones to deploy offsite staff effectively depending on their locations.
Watch a video explaining how the service works below:
Digital Intelligence - Google helps manage workers on the move with mobile app

25/06/2012 | Full story...

Mobile traffic 'converting at rate of 3.1%' - study

Mobile is accounting for 7.85% of all online sales in the UK, according to new research. The study, from Affiliate Window's second annual m-commerce white paper, looks at mobile growth trends. On average across all mobile platforms, mobile traffic is converting at 3.1%, and 10.94% of traffic is now mobile (including tablets).
25/06/2012 | Full story...

Cookie law compliance for mobile marketing

How does the new EU cookie law affect mobile tracking? This report from the DMA offers a guide to mobile marketers on changes to customer consent, and how to turn the new law to your advantage. This paper looks at the legal, compliance, technical and best practice issues around the Regulations in relation to mobile devices (including tablets).
22/06/2012 | Full story...

Microsoft takes on iPad with touchscreen tablets

Microsoft has launched its first touch screen tablet computer 'Surface', as the software giant looks to rival Google in the fast growing market. Microsoft's latest innovation is a big change for the company which has relied on computer manufacturers to make and market machines which then run the Windows operating system. Watch a video demonstrating how Surface works below:
Digital Intelligence - Microsoft takes on iPad with touchscreen tablets

19/06/2012 | Full story...

Android Phones in India - smartphones and social media fuel web growth

Social Networking is one of the top activities for smartphone users in India, fuelled by the simultaneous growth of social media and smartphone adoption in the country. Social networking apps offer seamless integration with other phone functions enabling instant photo sharing, updates, and website links and more.
18/06/2012 | Full story...

Mobile accounts for 40% of web access in UK - report

Around 40% of the money spent on accessing the web last year was spent on mobile internet usage, largely due to the growth of smartphones, according to a new report. The study, from PwC, went on to predict that mobile will account for a 46% by 2016, as more and more users ditch traditional computers in favour of portable devices.
18/06/2012 | Full story...

24/7 boosts mobile app advertising

24/7 Media, WPP's marketing technology company, has launch of a new software development kit (SDK) for 24/7 Mobile, offering in-app ads for iOS and Android devices.
18/06/2012 | Full story...

Google opens AdWords to 300,000 apps via AdMob integration

Google has integrated its AdMob mobile platform with AdWords, allowing purchases across both networks from a single dashboard. The move adds about 350 million mobile users, 300,000 mobile apps and 12 countries to AdWords' reach. AdWords currently reaches two million websites, so the move is likely to make Google's mobile ad services more attractive to advertisers as they have a broader reach.
11/06/2012 | Full story...

Mobile adspend reaches $5.3bn in 2011 - Asia Pacific leads the way

About $5.3 billion was spent on mobile advertising in 2011, according to the first industry-sponsored measure of the lucrative market. The survey by the Interactive Advertising Bureau with its IAB Europe affiliate and the research firm IHS found the Asia-Pacific region accounted for 35.9% of global revenues.
08/06/2012 | Full story...

Vodafone partners O2 - Is UK set for 4G access?

Vodafone and O2 have announced plans to merge their networks into a single grid, to improve coverage and accelerate the move to 4G. However, the deal does not mean customers can expect to roam between the two networks just yet. Under an agreement announced on Thursday, Vodafone and O2 parent Telefonica UK will create a joint venture that will take over the running of the pair's basic network infrastructure, including their towers and over 18,500 masts.
08/06/2012 | Full story...

UK online shopping trends - Brits beat Monday blues with e-tail therapy

Online shoppers in the UK are most likely to browse and buy on Monday evenings, but also enjoy boozy late night browsing on Fridays and take less than a minute to make a decision on clothes and books purchases according to new research. The study, from Rakuten's Play.com, looked into Britain's online shopping and browsing habits, based on data mined from traffic and sales through its website.
20/06/2012 | Full story...

Shopper sentiment: How consumers feel about shopping in-store, online, and via mobile

Which do US consumers prefer: In-store, online, or mobile purchases? Among U.S. consumers surveyed by Nielsen earlier this year, the answer is a resounding, "that depends..."
13/06/2012 | Full story...

Video viral of the week: Code Club school kids grill Internet pioneers

The founders of YouTube, Skype, Lastminute and even the world wide web face their toughest grilling yet in this humorous video from Code Club, a new UK initiative to try to get more kids learning to code. See why it's out video viral of the week below.
Digital Intelligence - Video viral of the week: Code Club school kids grill Internet pioneers

26/06/2012 | Full story...

Google TV to launch in UK next month

Google has partnered with Sony to take its web TV service outside of the US for the first time. The set-top box allows users to browse the internet through their television, as well as access a range of specially designed applications. The device, which will cost around £200 when it is released in July, will compete with Apple's own TV box.
Watch a video showing how the service works below:
Digital Intelligence - Google TV to launch in UK next month

26/06/2012 | Full story...

Video viral of the week: Prometheus end credits image leads cinema goers online

To promote it's latest sci-fi blockbuster Prometheus, 20th Century Fox has run a viral marketing campaign to maintain online buzz before, and after, the films release. See why it's our video viral of the week below...
Digital Intelligence - Prometheus end credits image leads cinema goers online

14/06/2012 | Full story...

Amazon takes on iTunes with cloud music relaunch

Amazon is set to relaunch its digital locker offer next month after agreeing licensing deals with all four majors. Like Google, Amazon launched a music-focused online storage service in the US last year without any licences from record companies or music publishers.
20/06/2012 | Full story...

Digital album sales overtake CDs for first time

Digital formats have now overtaken physical music sales in the UK, with downloads accounting for 55.5% of total industry revenues of £155.8m in Q1, according to new data. According to figures compiled by the British Phonographic Industry (BPI) the impressive growth in digital boosted the record industry's overall market value by 2.7% to £155.8m and helped to offset a decline in sales of CDs.
01/06/2012 | Full story...

Zynga displays Facebook sponsored stories

Zynga has opened its social gaming website to Facebook ads, as the social network looks to boost its ad reach amid mounting pressure from its new shareholders. The deal means visitors to Zynga's site are being shown Facebook sponsored stories, ads triggered when a Facebook member 'likes' a certain brand or business on the social site. The financials of the deal between Facebook and Zynga have not been released, so it is unknown how they will split any revenue that comes from the advertisements.
25/06/2012 | Full story...

Zynga shares dip as demand for Facebook games declines

Zynga shares have fallen more than 10% this week, as the social gaming company's user numbers wane and investors worry that the craze for games on Facebook may have passed its peak.
18/06/2012 | Full story...

Sony drops 'download-only' plans for PS4 console

Sony has decided to keep an optical drive for Blu-Rays in its next console, following reports that it was considering a download-only option that would rely heavily on the web. The decision to stick with the legacy component was due to internet connection speeds varying so much around the world, the Wall Street Journal reported.
01/06/2012 | Full story...

Google ends 6-year legal battle over e-books

Google has finally struck a deal with publishing group SNE to allow the scanning and publishing of books online - ending a six-year legal spat. The dispute started in 2006 when Google first outlined plans to digitise snippets of Books for its search engine. After a dispute with SNE, a court ruled in 2009 that the search company was in breach of copyright infringement after it digitised a number of French books.
13/06/2012 | Full story...

YouTube clamps down on MP3 ripping site

Google is threatening to sue a major site that allows users to rip YouTube videos and record them as MP3 files. YouTube.mp3 allows users to copy and paste a YouTube URL and have it converted to an MP3 in just three or four minutes. The company insists its service is legal, but has had all its servers blocked from accessing YouTube. Google claims that the service violates its terms of service and has sent the company a cease-and-desist letter.
21/06/2012 | Full story...

Google debuts 'Endangered Languages Project'

Google has launched the Endangered Languages Project in collaboration with the Alliance for Linguistic Diversity. The project aims to catalogue over 3,000 languages that are considered on the verge of extinction. Each language listed has its own page with video samples of the language being spoken, metadata about the language, and an area in which users can upload documents related to the study of that language.
Watch a video explaining how the service works below.

Digital Intelligence - Google debuts Endangered Languages Project

22/06/2012 | Full story...

WPP snaps up digital agency AKQA

Advertising giant WPP has bought independent digital agency AKQA for an undisclosed sum. Founded in 2001, AKQA provides digital communications campaigns, spanning social media, mobile, interactive experiences, gaming and content creation. Clients include Delta, Diageo, EDF, GAP, Google, Microsoft Xbox, Nike, Target, Unilever and Virgin Money and many others.
21/06/2012 | Full story...

Yahoo hires former Google exec to boost ad revenue

Yahoo has hired former Google exec and AdMeld boss Michael Barrett as its new chief of revenue. Barrett will be in charge of advertising revenue and operations worldwide at the Silicon Valley internet giant, including units in the US, Europe and Asia that will report to him.
19/06/2012 | Full story...

Retailer PR stunt puts 'tax' on Internet Explorer 7 users

Australian online retailer Kogan.com has introduced a spoof 'tax' on Microsoft's Internet Explorer 7 (IE7) browser. Customers who use IE7 will see a 6.8% extra surcharge on online purchases made through the firm's site appear on their bill. However, once they go through to the final checkout phase, the 'tax' will disappear.
18/06/2012 | Full story...

Rakuten buys Spanish web TV firm Wuaki.tv

Japanese ecommerce giant Rakuten has acquired Spanish streaming and video on demand business, Wuaki.tv. Wuaki.tv offers premium content over the Internet directly to Smart TVs. The acquisition will see Rakuten further extend its global reach as it enters the Spanish market for the first time.
14/06/2012 | Full story...

Lastminute ramps up marketing with Affiliate Window partnership

Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window. The launch of the new programme with Affiliate Window will see lastminute.com work in a more targeted and integrated approach with their current publisher base enlisting Affiliate Window's dedicated travel specialist to recruit new, top quality partners to the programme.
14/06/2012 | Full story...

Apple 'likes' Facebook, drops Google Maps

Apple has ditched Google's mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies. The move represents a major blow for Google, which stands to lose mobile advertising revenue and valuable insights about people's whereabouts if users of the popular iPhone and iPad devices switch to Apple's mapping service. Meanwhile, Apple is building Facebook into iOS 6, so users will be able to update their Facebook status by talking to their phones and declare that they "like" movies and apps in Apple's iTunes store.
12/06/2012 | Full story...

Napster founders reunite for webcam community site 'Airtime'

Napster co-founders Sean Parker and Shawn Fanning have reunited to launch a new video communication site 'Airtime'. The duo have been creating and investing in various online start-ups individually since its shutdown, with varying degrees of success. Unlike 'random' video chat services, such as Chatroulette and Omegle, Airtime analyzes its users' Facebook profiles, stores their 'likes', and thus, manages to throw two people into a video chat who have something in common, which allows them to talk about their shared interests.
11/06/2012 | Full story...

Microsoft 'Do Not Track' U-turn - User consent now needed for IE browsers

Microsoft has backed-down over its controversial decision to make its 'Do Not Track' feature the default on its next Internet Explorer browser. The move had sparked criticism from the online marketing industry, saying the move would severely affect the way advertising was conducted on the internet. In response, Microsoft published a new specification this week which now requires users to turn on the anti-behavioural tracking feature. This means it is no longer the default setting and IE 10 will not comply with the official Do Not Track specification.
08/06/2012 | Full story...

Google's augmented reality glasses 'could be on sale next year'

Google's augmented reality glasses, known as 'Project Glass', could be available in the market as early as next year, according to its founder. Last week, Google showed off the first video taken with its 'Project Glass' techno-glasses - hi-tech specs that 'layer' computer information over the world.
Watch the first published video taken from a Google Glasses device here: Digital Intelligence - Google’s augmented reality glasses could be on sale next year

07/06/2012 | Full story...

Google revamps Maps with 3D technology

Google is updating its mapping service with 3D technology, as the internet giant looks to counter Apple's decision to drop its service from its iPhone and iPads. The new service will offer zoomable, three-dimensional cityscapes, complete with top and side level views of buildings, streets and landscaping. The new features include 3D enhancements to Google Earth, a portable device for taking "street view" panoramic photos and offline access to Google Maps on Android phones. Watch a video demonstrating how the service works here:
Digital Intelligence - Google revamps Maps with 3D technology

07/06/2012 | Full story...

Google's buying spree continues with Quickoffice and Meebo

Google has bought Quickoffice, an office suite for phones and other mobile devices. The move comes a day after the Internet giant confirmed its long-rumoured acquisition of Meebo. The Quickoffice app costs $15-$20 and approximately 400 million devices are currently equipped with the app. Meebo's browser-based instant messaging client, including the Meebo Bar feature, enables users to chat on various websites like TV Guide, TMZ, and Entertainment Weekly.
07/06/2012 | Full story...

Salesforce to boost social media with $800m Buddy Media buy

Salesforce.com has made a $800m bid for Buddy Media, in a move that could create the first enterprise level platform to have a fully integrated social customer relationship management (sCRM) module. The news was first reported by All Things D, which cites unnamed sources as saying the two companies have agreed to terms of the sale, though the purchase is not yet final.
06/06/2012 | Full story...

MoneySavingExpert sold for £87m - Owner makes charity pledge

Financial information website MoneySuperMarket has been sold for £87m, with its high-profile founder Martin Lewis pledging to give a portion of his payout from the deal to charity. The firm is being bought by MoneySupermarket.com which runs an online price comparison service. Martin Lewis will remain as editor-in-chief of MoneySavingExpert, which will retain its editorial independence via an agreed editorial code.
06/06/2012 | Full story...

Microsoft makes 'Do Not Track' default browser option - A threat to advertisers?

Microsoft's next version of its Internet Explorer browser will come with do-not-track already turned on, in a move that has sparked criticism from the online advertising industry. In a statement, the software giant said Internet Explorer 10 will be the "first browser to feature Do Not Track 'on' by default, giving customers more choice and control over their privacy."
01/06/2012 | Full story...

Channel 4 uses new cookie law to its advantage

As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. See how they did it here...
Digital Intelligence - Channel 4 uses new cookie law to its advantage

01/06/2012 | Full story...

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