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Latest research and digital marketing trends

June 2013

In this month's round-up, we look at advertising: Facebook's new ad formats, Amazon overtaking Twitter in ad revenue, and Google's new 'enhanced' campaigns. The continued evolution of these 3 media properties is covered in our Digital Acceleration training, so email us back if you need more.

For consumer marketers, new research on brand equity shows which brands are the winners among Generation Y, the digitally native 16-34 year-olds that are so tough to reach effectively. And there's more from Cannes, plus the latest online films that are driving the "earned" media many marketers are searching for. Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.

If you'd like quick tips about what these mean for your team's plans, then simply reply back to this email for a digital strategist to send you extra advice. And with advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills.

Best from the trainers and digital strategists

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Danny Meadows-Klue
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Digital Strategy Consulting Group

Top stories this monthTop stories this month

www.DigitalStrategyConsulting.com/intelligence

The biggest stories that show how your markets and audiences are changing.

Amazon ramps up targeting as ad revenue 'overtakes Twitter'

Is a sleeping giant awakening in the online ad industry? Amazon's ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process. 06/06/2013 | Full story...

Facebook halves number of ad formats: simpler options for marketers

Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives. 07/06/2013 | Full story...

Top 6 SEO trends - What factors boost rankings in Google searches?

Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares, but keyword domains are becoming less important, according to new US research.

Digital Intelligence - Top 6 SEO trends- What factors boost rankings in Google searches?
27/06/2013 | Full story...

Using Google Enhanced Campaigns - tips for improving effectiveness of paid search advertising

New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here's how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you. 19/06/2013 | Full story...

Smartphone usage data: A day in the life of a mobile user

The average adult smartphone user in the US spends 58 minutes daily on their device, with iPhone users spending longer on their mobiles than Android users, according to new smartphone usage data.
05/06/2013 | Full story...

'Generation Y' favours internet brands - Amazon more popular than Google (infographic)

Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK's 'Generation Y' of 16 to 34 year olds, according to a new survey.

Digital Intelligence - Generation Y' favours internet brands- Amazon more popular than Google
07/06/2013 | Full story...

Google Play to overtake Apple App Store 'in next few months'

Google is poised to overtake Apple's App Store as the most popular app platform in the world, according to new reports.

Digital Intelligence - Google Play to overtake Apple App Store 'in next few months'
03/06/2013 | Full story...

Apple planning larger iPhones for Autumn launch?

Apple is planning on launching larger size iPhones to rival the likes of Samsung's Galaxy S4 and the HTC One, according to a new report. 14/06/2013 | Full story...

YouTube mobile ad sales triple - accounts for 10% of Google revenues

YouTube now generates about 10% of Google's total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months.
Watch the Bloomberg interview where the data was revealed here:

Digital Intelligence - YouTube mobile ad sales triple- accounts for 10% of Google revenues
07/06/2013 | Full story...

BARB to measure online catch-up viewing- New UK audience data for marketers

Kantar Media has been appointed by BARB (Broadcasters' Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful UK audience data for marketers. 20/06/2013 | Full story...

VideoVirals

www.DigitalStrategyConsulting.com/intelligence/viral-marketing

When videos go viral they cut through the communication clutter. Getting messages forwarded from friends is the most powerful marketing, and this is the best of what our friends sent us. Send us what impressed you!

Coca-Cola unites Pakistani and Indian consumers via 'Small World Machines'

Coca-Cola's latest online video campaign taking Cannes by storm featured a 'Small World Machine', linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process.

Digital Intelligence - Coca-Cola unites Pakistani and Indian consumers via 'Small World Machines'

25/06/2013 | Full story...

Skittles lets viewers 'smash the rainbow' with interactive YouTube ad

Continuing its surreal marketing efforts, Skittles' latest YouTube video viral campaign lets viewers select items to smash- with bizarre results.

Digital Intelligence - Skittles lets viewers 'smash the rainbow' with interactive YouTube ad

13/06/2013 | Full story...

giffgaff shows caring side of zombies

Mobile network giffgaff's latest viral campaign depicts a zombie apocalypse... with a twist.

Digital Intelligence - giffgaff shows caring side of zombies

11/06/2013 | Full story...

Oreo augmented reality One Direction campaign brings product packages to life

Mondelez International and Nabisco's Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction's 2013 North American tour. The augmented reality packaging features the band on more than 21 million specially-marked packages.

Digital Intelligence - Oreo augmented reality One Direction campaign brings product packages to life

03/06/2013 | Full story...

Oscar Mayer's 'hilarious honest old guy' links mobile and video to build brand engagement

Oscar Mayer's latest app lets users create their own commercials centred around "Grandpa Frank". This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology.

Digital Intelligence - Oscar Mayer's 'hilarious honest old guy' links mobile and video to build brand engagement

02/06/2013 | Full story...

AdvertisingAdvertising

www.DigitalStrategyConsulting.com/intelligence/online-advertising

High impact ads that encouraged smart social sharing were big winners at this year's Cannes Lions festival, with Dove, Oreo and Lynx earning plenty of awards. With Salesforce boosting its marketing automation tools, this month we also take a look at the role of 'big data projects', and the barriers currently preventing marketing teams from getting the most from their customer details.

Top websites in South Africa

This chart shows the unique visitors and page views for the top 15 websites in South Africa (not including international sites).

Digital Intelligence - Top websites in South Africa

27/06/2013 | Full story...

Cannes Lions 2013 winners: 'Dumb Ways to Die' scoops top awards

Ad agency Mccann's Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold, three silver and six bronze.

Digital Intelligence - Cannes Lions 2013 winners: 'Dumb Ways to Die' scoops top awards
24/06/2013 | Full story...

Salesforce buys ExactTarget to boost marketing automation

CRM platform Salesforce.com has bought cloud marketing suite ExactTarget, in a deal valued at $2.5 billion. 14/06/2013 | Full story...

Big data projects 'too time consuming'

Organisations can't gather business insights from 'big data' fast enough, according to a new survey which found that just 23% of businesses perceive these projects to be a success. 04/06/2013 | Full story...

More top Advertising stories from this month:

 - Internet to drive UK ad market growth to £3bn by 2017 - PwC
 - Major UK retailers 'failing to optimise email marketing for mobile'
 - UK email trends: Marketing messages 'hit all-time high'
 - Digital marketing in Latin America 2013: A snapshot of the internet's fastest growing region

SearchSearch

www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing

Google added nutritional data for over 1000 foods to its search results this month, further increasing the link between food labels and digital campaigns. The search giant also bought 'social sat nav' Waze- largely seen as a defensive move to stay ahead of Apple and Facebook in the mapping sector. In Russia, Yandex has added 'call-to-action' buttons within search results, giving brands a more direct link to consumers.

Food search trends: Google adds nutritional data to search

Google has updated its search results to include details on calories, carbohydrates, proteins, sugars, and other information pertaining to nutrition, as the internet giant looks to capitalise on food search trends related to healthy eating. 03/06/2013 | Full story...

Google buys social sat-nav Waze for $1.3bn

Google has bought crowd-sourced navigation app Waze for a reported $1.3bn (£835m), as the firm looks to extend its sat-nav tools.
Watch this video from Bloomberg discussing the deal here:

Digital Intelligence - Google buys social sat-nav Waze for $1.3bn

12/06/2013 | Full story...

Yandex search engine marketing in Russia unveils new digital marketing techniques

New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new "snippets" allow results to be more deeply integrated.
Watch this video explaining how the service works below:

Digital Intelligence - Yandex search engine marketing in Russia unveils new digital marketing techniques
17/06/2013 | Full story...

 - Can Google predict box office takings?
 - Yandex detects short and long-term user interests with personalised search

FacebookFacebook

www.DigitalStrategyConsulting.com/intelligence/facebook-marketing

Facebook 'borrowed' a couple of ideas from Twitter this month. First adding 15-second videos to Instagram to rival Twitter's popular Vine service- which has already proved a popular and engaging channel for brands. Second, it added clickable hashtags to status updates, providing a new way for marketers to reach target audiences on the social network. One in-demand feature that Facebook is yet to implement is a 'dislike' button for annoying ads- an idea that has proved popular with many consumers.

Facebook adds 15-second videos to Instagram

Facebook has added a video function to its popular photo app Instagram, in a move that will challenge both YouTube and Twitter's Vine in the user generated mobile video space.
Watch the launch ad here:

Digital Intelligence - Facebook adds 15-second videos to Instagram
21/06/2013 | Full story...

Social media ad targeting: Facebook adds clickable hashtags for real-time marketing

Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting. 13/06/2013 | Full story...

Half of consumers want a 'dislike' button for annoying ads - study

The majority of global consumers are still finding online ads annoying, with half calling for a 'dislike' button on Facebook to vent their frustrations with a brand, according to new research. 20/06/2013 | Full story...

 - Facebook bug exposes 6 million private emails and phone numbers
 - Web spying scandal: Facebook shows details of US Govt. data requests

SocialSocial - beyond Facebook

www.DigitalStrategyConsulting.com/intelligence/social-media-marketing

Is the 'unthinkable possible'? Some controversial data out this month suggests that Google+ will overtake Facebook for social sharing by 2017 in the US. Despite a relatively small base, Google+ activity and users are growing at an insane speed- certainly something for marketers to consider in their long term media planning. Meanwhile Yahoo continues its fight back with new 'Klout-style' ads based on social influence, and new data shows that social media is just as effective at driving in-store sales as those made through online retailers.

Yahoo demographics: Tumblr gives Yahoo a younger audience

This chart shows the user demographics for both Yahoo sites and Tumblr.

Digital Intelligence - Yahoo demographics: Tumblr gives Yahoo a younger audience

12/06/2013 | Full story...

Social media 'drives online and in-store purchases equally'

Facebook, Twitter and Pinterest are responsible for driving as many in-store purchases as they do from online retailers, according to new research. 28/06/2013 | Full story...

Google+ 'to overtake Facebook' for social sharing by 2016

Sharing of online content by users on the Google+ social network is set to surpass sharing by Facebook users by February 2016 according to a new US study. 21/06/2013 | Full story...

Yahoo rivals Klout with ads based on social influence

Yahoo plans to let marketers bid on ads based around a user's 'social influence', rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates. 18/06/2013 | Full story...

More top social media stories from this month:

 - Social food on the high street: Connecting 'likes' to purchases
 - Unilever ramps up crowd-sourcing with eYeka partnership
 - WPP offers real-time brand insights on Twitter

MobileMobile and tablets

www.DigitalStrategyConsulting.com/intelligence/mobile-marketing

Apple's Passbook app is taking off in a big way, letting consumers store digital coupons while giving brands a huge audience of affluent iPhone users to tempt with offers. Mobile payments are already paying off for Starbucks, which revealed that its app accounts for 10% of all purchases. We also take a look at the 7 'dos and don'ts' of app marketing with a handy infographic.

UK mobile advertising: Young Brits have higher recall of mobile ads

This chart shows the different levels of engagement with mobile ads, between the average smartphone user and a smartphone user aged between 18-24 in Britain.

Digital Intelligence - UK mobile advertising: Young Brits have higher recall of mobile ads

12/06/2013 | Full story...

A day in the life of a smartphone user: US

The average US smartphone user spends 58 minutes a day using their device.

Digital Intelligence - A day in the life of a smartphone user: US

18/06/2013 | Full story...

A day in the life of an iPhone smartphone user: US

iPhone users spend an average of one hour and 15 minutes a day on their mobile, exceeding the time spent on Android devices by 26 minutes.

Digital Intelligence - A day in the life of an iPhone smartphone user: US

18/06/2013 | Full story...

A day in the life of an Android smartphone user: US

The average Android user spends 49 minutes per day using their mobile.

Digital Intelligence - A day in the life of an Android smartphone user: US

18/06/2013 | Full story...

Top mobile websites in South Africa

This chart shows the top 10 mobile websites in South Africa (not including international sites).

Digital Intelligence - Top mobile websites in South Africa

27/06/2013 | Full story...

Location based marketing - New mobile couponing application seamlessly deployed to millions of phone

Apple's Passbook feature, baked into all their phones since September last year, is providing a real competitive advantage to many retailers who are using it for location based marketing purposes particularly mobile coupons. 27/06/2013 | Full story...

Mobile payments 'account for 10%' of Starbucks purchases

Mobile payments now account for 1 in 10 transactions at Starbuck, according to its Chief Financial Officer. 21/06/2013 | Full story...

7 dos and don'ts of mobile app marketing (infographic)

With smartphones fast catching PC use, this infographic from technology firm Dot Com Infoway sheds light on vital aspects that mobile app marketers need to focus on to make sure their promotional activities drive results. 25/06/2013 | Full story...

 - Top 10 most visited mobile retail sites in the UK
 - WhatsApp gets 250m active users- becomes one of the biggest global messaging platforms
 - European mobile ad trends: Smartphone surge sparks 275% increase in mobile RTB ad spend in 2013
 - MTV runs 'cheeky' ads on Snapchat to promote Geordie Shore

Multimedia contentMultimedia content

www.DigitalStrategyConsulting.com/intelligence/content-marketing

More evidence that video ads are paying off this month, with news sites doubling their inventory last year. UK consumers are particularly hungry for video content, the Brits twice as likely to view pre-roll ads than the global average. The ad-funded iTunes radio was the big music story of the month, offering a new channel for marketers looking to reach Apple's audience.

Online video ad trends: interactive pre-rolls 'twice as popular in UK'

UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends.
12/06/2013 | Full story...

Video ads on news sites 'tripled last year' (DoubleClick infographic)

News publishers are running three times more video ads this year than last, with huge rises in investment coming from the automotive, sports and shopping sectors, according to new data from Google's DoubleClick ad network.
12/06/2013 | Full story...

Apple debuts ad-funded music streaming- new channel for marketers

Apple has launched its much-anticipated iTunes Radio music streaming service, as the firm looks to rival the likes of Spotify, Pandora and Google Music.
Watch this video from Bloomberg with highlights from the launch event here:

Digital Intelligence - Apple debuts ad-funded music streaming- new channel for marketers
11/06/2013 | Full story...

More top multimedia content stories from this month:

 - Global marketers 'believe online video more efficient than TV' (infographic)
 - Are newspaper paywalls starting to payoff?

GamingGaming

www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming/

Microsoft was forced into a dramatic U-turn on its new Xbox One this month, with web outcry (and smart marketing from rival Sony) prompting the firm to backtrack on its used games restrictions and online access. Online gaming giant Zynga's woes continue with a further 520 job cuts, and we a global online gaming audience shows Asia and Europe lead the way for engagement.

Biggest U-turn yet? Microsoft axes DRM restrictions after web outcry

In one of the most striking examples of internet protest power yet seen, Microsoft has reversed its controversial decision to impose restrictions on pre-owned games on its upcoming Xbox One console. 20/06/2013 | Full story...

Zynga cuts 520 jobs as losses widen

Zynga plans to axe a further 520 jobs, amid warnings that the Farmville games developer expects wider losses than it previously estimated. 04/06/2013 | Full story...

Global online gaming trends: Asia Pacific and Europe lead the way (infographic)

Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore. 18/06/2013 | Full story...

More top gaming stories from this month:

 - Android game console Ouya sells out on Amazon

EcommerceEcommerce

www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing

Coca-Cola tested its first home delivery service in India this month, while popular budget clothes maker Primark finally went online via a partnership with ASOS. Amazon took on iTunes with 'AutoRip', giving free MP3 versions of albums to past customers - a sign of further 'digital replacements' to come?

Coca-Cola tests home delivery service in India

Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time. 10/06/2013 | Full story...

Primark sells online for first time with Asos

Primark has partnered with Asos, as the discount fashion retailer makes its first foray into ecommerce. 05/06/2013 | Full story...

Amazon brings AutoRip to UK - free MP3s for past customers

Amazon is launching its AutoRip service in the UK, giving customers that have bought music CDs from the online retailer a free digital version, in a bid to entice music fans away from rival iTunes. 28/06/2013 | Full story...

More top ecommerce stories from this month:

 - Top 100 online retailers in the UK 2013
 - Mobile shopping trends: Most smartphone shoppers are not 'on the move'
 - UK online retail trends: Strong May sales, but basket value showing decline
 - Tesco trials Clubcard iPads in-store
 - Latin America online shopping trends: Clothing and electronics top categories for web shoppers

RegulationRegulation

www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation

The US web spying scandal dominated headlines this month, forcing web giants to calm fears over privacy, with Apple, Facebook and Microsoft disclosing the user data requests received from US authorities. In the UK, Google's tax affairs continue to spark controversy, and the search giant was also given a 35-day ultimatum to delete the European wi-fi data it 'mistakenly' collected via Street View cars.

Apple reveals US spying requests - Google and Twitter keep quiet

Apple has followed Facebook and Microsoft in revealing details of data requests from the US authorities, following revelations that the National Security Agency (NSA) had "direct access" to their servers under a data collection programme called Prism. 18/06/2013 | Full story...

Google tax: MPs urge HMRC to 'fully investigate' search giant

A parliamentary committee has urged HM Revenue & Customs to "fully investigate" Google, after finding that the internet giant uses "highly contrived" tax arrangements with the sole purpose of avoiding corporation tax on its multibillion-pound revenues in the UK. 14/06/2013 | Full story...

Google given 35 days to delete Street View wi-fi data

Google has been given 35 days to delete any remaining data it collected 'mistakenly' from its Street View mapping service. 24/06/2013 | Full story...

Microsoft resurrects 'Start' button for Windows 8 after user complaints

Microsoft is bringing back the starts button to the desktop version of its new Windows 8 operating system, after a raft of complaints from users. 03/06/2013 | Full story...

More top regulation stories from this month:

 - Apple reveals US spying requests - Google and Twitter keep quiet
 - Google tax: MPs urge HMRC to 'fully investigate' search giant
 - Google given 35 days to delete Street View wi-fi data
 - Microsoft resurrects 'Start' button for Windows 8 after user complaints

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