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Digital Strategy ConsultingDigital Intelligence

Latest research and digital marketing trends

June 2014

Digital strategies needs to be strong and flexible - and this month's round-up of the big stories reminds you why:

  • Facebook's ad targeting: How the cookie got (even) smarter
  • "Internet of Things": Latest acquisition and launches as Apple attacks Google
  • How much are you worth? Google and Facebook's latest revenue per user numbers
  • Programmatic ad buying: Why P&G are now at 70% and saving media costs

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Danny
Danny Meadows-Klue
Chief Executive
Digital Strategy Consulting Group

Top stories this monthTop stories this month

www.DigitalStrategyConsulting.com/intelligence

The biggest stories that show how your markets and audiences are changing.

The myths of social sharing: Facebook and Twitter 'are not the biggest sharing platforms'

Most social sharing happens via 'copy and pasted' links shared over iPhones and iPads - not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web. 02/06/2014 | Full story...

Digital Intelligence - The myths of social sharing Facebook and Twitter are not the biggest sharing platforms

Facebook serves ads based on user's external browsing habits

Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance. Watch this video explaining how the new programme works below. 16/06/2014 | Full story...

Digital Intelligence - Facebook serves ads based on users external browsing habits

Facebook relaunches Snapchat rival 'Slingshot'... but it's not for lurkers

After a high-profile delay, Facebook has finally launched a photo-messaging app to rival SnapChat, letting users swap self-destructing photos- provided everyone takes part in the sharing process. 19/06/2014 | Full story...

Ad tech giants crash Cannes as creativity and big data merge

The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party. 17/06/2014 | Full story...

Google to launch premium programmatic video exchange

Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space. 11/06/2014 | Full story...

P&G 'to shift 70% of digital budget to programmatic ads'

Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report. 11/06/2014 | Full story...

Internet-of-thingsInternet of Things

www.DigitalStrategyConsulting.com/intelligence/tag/internet-of-things

As the internet moves from a network of data to a data controlled network of objects, here are the latest stories about how the Internet of Things is changing the world around you.

Apple's big play for Internet of things: Health apps and home automation

Apple has introduced new apps for iPhones and iPads that will help users monitor their health and control devices in their homes, as the firm looks to rival the likes of Google's smart thermostats and Samsung's SAMI fitness software. Watch this video from Bloomberg covering the key note speech from CEO Tim Cook below. 03/06/2014 | Full story...

Digital Intelligence - Apples big play for Internet of things Health apps and home automation

Google buys home monitoring firm Dropcam

Google has bought home-monitoring camera start-up Dropcam for a reported $555m, as the firm looks to expand its recently acquired Nest smart home technology. Watch this promo video explaining how Dropcam works below. 23/06/2014 | Full story...

Digital Intelligence - Google buys home monitoring firm DropCam

Can computers imitate humans? BBC presenter unimpressed by robot that 'passed' Turing test (audio)

This week the news was abuzz with a new super computer that could pass the famous Turing Test and convince people that it was a human during a text conversation. But a new interview with John Humphrys left the BBC Radio 4 presenter rather unimpressed by the automaton. Judge for yourself in the audio sample below... 13/06/2014 | Full story...

Digital Intelligence - Can computers imitate humans BBC presenter unimpressed by robot that passed Turing test

Google smartwatches go on sale with Android Wear

Google's new smartwatch system, Android Wear, was the main focus of its annual I/O developer conference this year, with an interface that ditches app grips for voice commands and swipeable cards. Watch this Google developer video showing how Android Wear works below. 26/06/2014 | Full story...

Digital Intelligence - Google smartwatches go on sale with Android Wear

VideoVirals

www.DigitalStrategyConsulting.com/intelligence/viral-marketing

When videos go viral they cut through the communication clutter. Getting messages forwarded from friends is the most powerful marketing, and this is the best of what our friends sent us. Send us what impressed you!

Shaggy dog story: Retailer replaces community manager with pug (and boosts visits by 150,000)

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget. 03/06/2014 | Full story...

Digital Intelligence - Shaggy dog story Retailer replaces community manager with pug and boosts visits by 150000

Twitter marketing trends: CIA launches on social media with covert joke

The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz... but not everyone has seen the funny side. 10/06/2014 | Full story...

Digital Intelligence - Twitter marketing trends CIA launches on social media with covert joke

Dove defies dad stereotypes with Father's Day campaign

Looking to repeat the success of its 'Sketches' viral last year, this new video from Unilever's Dove's celebrates the hard work dads put in every day to promote its Men + Care range. 11/06/2014 | Full story...

Digital Intelligence - Dove defies dad stereotypes with Fathers Day campaign

Weight Watchers cafe offers free food for social shares

Weight Watchers opened a pop-up caf?in London for just a week, offering healthy food for free... Provided diners share the experience on social media. 02/06/2014 | Full story...

Coca-Cola flies flag with user content at World Cup

Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. 23/06/2014 | Full story...

Digital Intelligence - Coca-Cola flies flag with user content at World Cup

AdvertisingAdvertising

www.DigitalStrategyConsulting.com/intelligence/online-advertising

This year's Cannes Lions festival celebrated bold and controversial ads, with Volvo and Harvey Nichols getting the top awards. We've included full highlights from the event that included a star studded line up of guest speakers plus big marketing players. This month we also look at some of the key barriers holding back advertisers when it comes to using programmatic ads.

How much are you worth? Average revenue per user at Google, Facebook and Twitter

Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook's at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15. 18/06/2014 | Full story...

Digital Intelligence - Average revenue per user at Google Facebook and Twitter

Advertisers still uncertain about real-time advertising

Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey. 19/06/2014 | Full story...

Cannes Lions Grand Prix winners: Harvey Nichols and Volvo share top award

The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year's festival, giving equal honours to Harvey Nichols' "Sorry I Spent It on Myself" and Volvo's "Epic Split." 23/06/2014 | Full story...

Digital Intelligence - Cannes Lions Grand Prix winners Harvey Nichols and Volvo share top award

Cannes Lions 2014: Full highlights from the week

With Cannes Lions 2014 celebrating creativity in the digital media industries, Exact Target from Salesforce looks back at some of the key trends to come out of the festival. 23/06/2014 | Full story...

Digital Intelligence - Cannes Lions 2014 Full highlights from the week

More top advertising stories from this month:

 - Global ad trends: Digital 'to account for third of all revenue by 2018'
 - 5 trends for Cannes Lions 2014: Smart tech, emotional power and long-form videos lead way
 - World Cup marketing trends: Which regions generate most social buzz?
 - McDonald's launches digital-focused office in San Francisco
 - Coca-Cola discusses real-time challenge for brands

SearchSearch

www.DigitalStrategyConsulting.com/intelligence/search-engine-marketing

Leaked prototype AdWords dashboard data indicates that Google is adding a 'parent' option to its targeting tools, posing more questions and opportunities as the search giant offers ever more granular ways of reaching key audiences online. Conversely, eBay research seems to indicate that paid search ads have little benefit to big brands as users would click on their natural links anyway. We also look at the relationship between Facebook ads and paid search.

Search ads lift brand awareness across sectors

Across many sectors, having an ad appear in Google for your company or brand will get you 6.6% more top-of-mind awareness among your consumers. The B2B and Automotive sectors seethe best levels of top-of-mind awareness both achieving 9% high awareness levels when running an ad In Google. 01/07/2014 | Full story...

Digital Intelligence - Search ads lift brand awareness across sectors

Ad tracking trends: Google now knows if you have kids

Google has added a 'parental status' tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns. 24/06/2014 | Full story...

Digital Intelligence - 
Ad tracking trends: Google now knows if you have kids

The social sweet spot for search: Facebook ads 'increase paid search conversions' by 19%

Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study. 19/06/2014 | Full story...

Digital Intelligence - The social sweet spot for search Facebook ads increase paid search conversions by 19

eBay claims paid search ads have 'no measurable benefit'

Web users are just as likely to click on natural search results as paid ads, according to new US research from eBay. 06/06/2014 | Full story...

More top search stories from this month:

 - Search ads 'lift brand awareness'
 - Apple adds Duck Duck Go as search option

FacebookFacebook

www.DigitalStrategyConsulting.com/intelligence/facebook-marketing

When is the best time to post on Facebook? New research suggests that after work might be the best time to ensure your status update is seen by your target audience. Meanwhile, Instagram has expanded its ads beyond the USA and Facebook's video ads are now ranked by viewing time rather than 'likes'.

Facebook brand posts by time of day-interactions

This chart shows the average number of interactions brands can expect when they post at different times of the day. As to be expected, posts that are made after work hours achieve the highest number of interactions with 2.49 per hour. Posts made earlier In the day (1am-8am) see the lowest amount of interactions with 1.93 per hour. 01/07/2014 | Full story...

Digital Intelligence - Facebook brand posts by time of day-interactions

Facebook brand posts by time of day

This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. 01/07/2014 | Full story...

Digital Intelligence - Facebook brand posts by time of day

Best times to post on Facebook: 'After hours' gets most clicks

There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But when are the best times for a brand to post on Facebook - and what should that post contain? This study from TrackMaven looks into how to get the most visibility from status updates. 17/06/2014 | Full story and data...

Digital Intelligence - Best times to post on Facebook After hours gets most clicks

Instagram rolls out ads to UK, Canada, and Australia

Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. 10/06/2014 | Full story...

Facebook revamps news feed rankings for video

Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result. 25/06/2014 | Full story...

Digital Intelligence - Facebook revamps news feed rankings for video

More top Facebook stories from this month:

 - Facebook claims 30 million small businesses with active pages
 - Facebook was late to the mobile party, admits Sandberg

SocialSocial - beyond Facebook

www.DigitalStrategyConsulting.com/intelligence/social-media-marketing

Socialbakers has become an influential monitoring firm in social, media industry, so this months decision to switch to 'interactions' rather than 'engagements' in significant. Find out how the metrics differ below. Meanwhile, Twitter has provided tips for marketing in the moment so brands can capitalise on big World Cup talking points.

The value of a social share: Socialbakers ditches 'engagement rate' for 'interaction rate'

Social media monitoring firm Socialbakers is switching its metric of choice, now favouring 'interactions' (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube. 18/06/2014 | Full story and data...

Digital Intelligence - The value of a social share Socialbakers ditches engagement rate for interaction rate

Best social media posts: Funny and informative content still king

The most sharable social media content is either funny or informative - or a combination of both - according to the findings of a new survey. 20/06/2014 | Full story...

Digital Intelligence - Best social media posts Funny and informative content still king

Marketing in the moment: Ten tips from Twitter

With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands looks to get their messages to the right people at the right time. 02/06/2014 | Full story...

Digital Intelligence - Marketing in the moment Ten tips from Twitter

More top social media stories from this month:

 - Twitter boosts native ads with Namo Media buy
 - Twitters' biggest TV moments: Superbowl and Breaking Bad get most tweets
 - MySpace emails users their embarrassing old pics
 - LinkedIn revamps profiles... but only for paying customers

MobileMobile and tablets

www.DigitalStrategyConsulting.com/intelligence/mobile-marketing

Two of the biggest augmented reality player joined forces this month, with Blippar and Layer now offering an interesting platform for brands to explore this new medium that mixes online and offiline experiences. Google's own play for augmented reality - Google Glass - also came closer to launch with its prototype available in the UK for the first time - for a cool ?1,000. With the World Cup in full swing, we also look at how football fans have gone mobile in a big way - and they love to share content.

US media use vs. ad spend: Mobile under-invested

This chart shows the percentage of time spent on media versus the percentage of advertising spend In the US for 2013. The most notable aspects are the apparent overspend marketers are making in print media (19% for spend for the low time of 5%) and the surprising underspend in mobile advertising, a media that gets 20% of consumers' time but gets only 4% of ad spend. 18/06/2014 | Full story...

Digital Intelligence - US media use vs ad spend Mobile under-invested

Global device trends: Smartphones owned by 22%

This chart shows the global figures of device ownership. 8% of the planet's population now owns a tablet device, making It a prime area for growth. Smartphones are a key device with 1.6 billion people owning a smartphone. 18/06/2014 | Full story...

Digital Intelligence - Global device trends Smartphones owned by 22

Blippar buys Layar to create largest augmented reality firm

Blippar has bought augmented reality network Layar, establishing one of the biggest data footprints for consumer AR use around the world. View this video showing how Blippar works with brands such as Schwartz Flavour Shots below. 20/06/2014 | Full story...

Digital Intelligence - 
Blippar buys Layar to create largest augmented reality firm

How football fans have changed: Mobile savvy and engaging digitally during matches

The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans. 09/06/2014 | Full story...

Google Glass prototype goes on sale in UK - yours for ?1,000

Google Glass has gone on sale in the UK as a prototype for ?1,000, as the internet giant prepares the augmented reality eyewear for general release in the next year. Watch this video showing Glass being used in London here. 24/06/2014 | Full story...

Digital Intelligence - Google Glass prototype goes on sale in UK - yours for 1000

More top mobile stories from this month:

 - Samsung debuts first Tizen phone in Russia
 - Google opens 'Glass at Work' project to developers
 - Salesforce partners mobile messaging app LINE
 - Mobile ad spend soars 109% as video rises 65% during 2014

Email and relationship marketingEmail and relationship marketing

www.DigitalStrategyConsulting.com/intelligence/email-marketing

Two big research pieces on email this month show how bounce rates have dropped massively as brands become more aware of 'list hygiene'. Meanwhile a look into acquisition rates suggest that the platform now works best as a purely relationship tool.

Email marketing trends: Bounce rates drop 95% with rise of 'list hygiene'

The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research. 12/06/2014 | Full story and data...

Digital Intelligence - Email marketing trends Bounce rates drop 95 with rise of list hygiene

Email marketing trends: Forget acquisition, is email now purely a relationship tool?

Managing email relationships with potential and existing customers is a tricky balancing act. Steve Abbott, Director at The British Consumer Index, used data to show why brands that continue to use 'cold' email could not only waste their marketing effort and money but risk damaging the brand in the process. 03/06/2014 | Full story...

Multimedia contentMultimedia content

www.DigitalStrategyConsulting.com/intelligence/content-marketing

Will YouTube be the dominant TV platform in 5 year's time? Dreamworks CEO certainly thinks so- and a new channel from the studio marks another big investment from a traditional media owner, following Disney's moves earlier this year. At the other end of the spectrum, we look at new upstart Buzzfeed, and the secret to its native ad based success. New research also show that video is yet to catch display in terms of programmatic buys, with CPM still the dominant media buying format.

Dreamworks bets on YouTube: Dominant platform in 5 years time?

YouTube will be the dominant media platform in five years according to Dreamworks CEO Jeffrey Katzenberg as the company prepares a family orientated channel on Google's video sharing site. Watch this backstage interview with Katzenberg below. 23/06/2014 | Full story...

Digital Intelligence - Dreamworks bets on YouTube Dominant platform in 5 years time

Video ad buying trends: Fixed CPMs lead the way despite growth in real-time bidding

While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research. 16/06/2014 | Full story and data...

Digital Intelligence - Video ad buying trends Fixed CPMs lead the way despite growth in real-time bidding

What's the secret to Buzzfeed's success? Founder discusses art of viral content

Unlike many other digital news sites, Buzzfeed decided not to run banner ads from the beginning. An early proponent of the brands as publishers movement, Buzzfeed instead encouraged advertisers to create native advertising content that would integrate seamlessly into Buzzfeed's homepage news feed. In this interview with Cannes TV, founder Jonah Peretti talks about the secret to the publisher's success in the new era of social news and native ads. 18/06/2014 | Full story...

Digital Intelligence - Whats the secret to Buzzfeeds success Founder discusses art of viral content

More top multimedia content stories from this month:

 - YouTube blocks indie artists in music subscription row
 - The Economist debuts multi-platform ad package 'First Impression'

GamingGaming

www.DigitalStrategyConsulting.com/intelligence/marketing-through-gaming/

In one fell swoop, Microsoft has become Twitter's biggest content partner, with a new Xbox TV feature incorporating Twitter trends into its on screen TV listings. Meanwhile, Samsung reveals its own plans for a virtual reality headset to rival Oculus Rift and Sony's project Morpheus.

Hashtags to replace TV commercials? Xbox One adds Twitter trends to TV listings

In one fell swoop, Microsoft has become Twitter's biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console. Watch this video explaining how the Twitter integration works below. 05/06/2014 | Full story...

Digital Intelligence - Digital Intelligence - Hashtags to replace TV commercials Xbox One adds Twitter trends to TV listings

Samsung planning virtual reality headset for smartphones?

Samsung is working on its own virtual reality headset, flowing in the footsteps of Facebook's Oculus Rift and Sony's Project Morpheus, according to a news report. 02/06/2014 | Full story...

EcommerceEcommerce

www.DigitalStrategyConsulting.com/intelligence/ecommerce-and-eretailing

Amazon got into the smartphone game this month, and its Fire phone detects objects nearby that consumer can buy (preferably from Amazon of course). Meanwhile Chinese ecommerce giant Alibaba expanded into browsers.

Amazon Prime adds music streaming to the mix

Amazon is launching a Prime Music, a streaming service available at no additional cost for Prime members, offering one million tracks to stream... compared to Spotify's 20 million. 13/06/2014 | Full story...

Amazon's first smartphone detects buyable objects nearby

Amazon has launched its first mobile handset, dubbed the Fire Phone, with 3D effects, gesture controls, and a feature that detects objects and digital media purchasable (preferably) from Amazon's online stores. Watch this video looking into the prospects of Amazon's new phone here. 19/06/2014 | Full story...

Alibaba buys mobile browser firm UCWeb

Ecommerce giant Alibaba has bought UCWeb, one of Chinas top mobile browser companies, in a deal that will give the firm 500,000 new smartphone users. 12/06/2014 | Full story...

RegulationRegulation and protection

www.DigitalStrategyConsulting.com/intelligence/digital-marketing-regulation

Another stark reminder that consumer data is vulnerable, with Dominos Pizza held to ransom in France and Germany from opportunist hackers. Meanwhile, new rules mean that Facebook could soon allow kids on the social network.

"Give us your dough": Hackers hold Dominos Pizza to ransom

Dominos Pizza has become the latest victim of a hack attack for their French and Belgian sites, with the perpetrators demanding a ransom of ?30,000 or they will expose their customers address (and their favourite toppings). 19/06/2014 | Full story...

Facebook to allow kids via parent verification system?

Facebook has patented a system that lets children under 13 create accounts with parental supervision. 04/06/2014 | Full story...

Google gets 12,000 forget me requests on first day

Google received 12,000 takedown forms on the day it published its response to the European Court of Justice "right to be forgotten" ruling according to reports. 03/06/2014 | Full story...

More top regulation stories from this month:

 - UK Govt claims social media and search spying is legal

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