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Digital Intelligence
Your monthly review of new research and trends in digital marketing
August 2010

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Digital Strategy Consulting


The pace of Google's acquisitions is astonishing: Jambool, Social Gold and social apps maker Slide all became GOOG, and there's clear interest in visual search firm Like.com - the new frontier in search. Add to that their PayPal integration with Android and its clear Google's focus today is as much about social, apps, and the web on the move as it is about Search.

Facebook matched the pace with the launch of their Q&A service and the bedding in of CEOP, both of which are strategically core. Facebook clocked up record access levels at work here in the UK, moved into top place in India, and no doubt its stickiness will rise even higher as TV networks like the UK's Channel 5 start to embed their top shows into FB's TV on-demand platform. As Google gears up for Social, Facebook is gearing up for Search and Video.

In the mobile space, the acceleration echoes the late 90s' Tipping Point when the web mainstreamed. All brands we spoke with this month now put mobile into the digital plan - even if only at small levels - and media owners are finally seeing mobile as a core platform. Innovation from device manufacturers continued - especially Nokia and Apple - while BlackBerry's network came under the long-expected scrutiny by governments across the Middle East and India, no doubt triggering a massive loss of customers along the way.

As usual news headlines from our team are below, and full stories at the end of the jumps.


Best from all @ Digital



Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting

 

Digital Directors' Dinner
www.DigitalStrategyConsulting.com/

Web advertising regulation - what it means for your brand or agency - 26/08/2010
Tonight in London we host a round table dinner with the head of the Advertising Standards Authority - the group regulating UK web advertising. If you're not taking part, but have questions you'd like added then email them back to me on Danny@DigitalStrategyConsulting.com.

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Trends
www.DigitalStrategyConsulting.com/intelligence

Games overtake email as second top online time killer - US study
Games have overtaken e-mail as Americans' number two online time killer for the first time, according to new research, with social networking coming top of the list. The study, from Nielsen Online, found that of the nearly 24 hours of time that Americans on average spent online during the month of June, 23 percent was on social networks and blogs. That is up from 16 percent in the same month a year earlier.
Keep reading...
04/08/2010

Brits spend half their time online or watching TV
Britons spend almost half their waking hours watching TV or on the internet, with the rise of smartphones causing a dramatic rise in digital media consumption, according to new research. The study, from communications watchdog Ofcom, indicates that consumers often multi-task while consuming media, with the average person fitting an average of eight hours and 48 minutes of media into just over seven hours each day.
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20/08/2010

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Digital marketing audits
www.DigitalStrategyConsulting.com/digitalmarketingaudits
Getting the best ROI from your websites, emails and online ads? Sure? Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts. Ask for more: TheTeam@digitalstrategyconsulting.com.
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Social networking
www.digitaltrainingacademy.com/socialmedia

Facebook takes on Google with Q&A service
Facebook has introduced Facebook Questions, a beta product that lets users pose questions to the social network's community. The new service introduced Wednesday appears as an "Ask Question" button at the top of users' homepages.
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01/08/2010

Facebook updates mobile privacy controls
Facebook has simplified its privacy controls for users who access the social networking using the Apple iPhone and other mobile devices. The changes give mobile users the same privacy settings previously available to those accessing the site via desktop browsers.
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06/08/2010

More than one billion Facebook hits 'from people at work'
Accessing and downloading content from Facebook and YouTube while at work still accounts for more corporate web activity and bandwidth usage than from any other sites, according to new figures from managed security company, Network Box. Just over seven per cent of all hits from business networks are to Facebook, with Google the second most popular at four per cent. In the dataset used, Facebook clocked up 98 million more hits (totalling 1,008,046,041) in the second quarter of 2010 than it did in the first (which saw 909.710,076 hits), a rise of 10.8% in the quarter.
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12/08/2010

Facebook and AOL planning online ad alliance?
Internet firms Facebook and AOL are discussing a strategic alliance aimed at boosting their online advertisement business, according to a news report. The New York Post cited three separate sources saying the the two companies have been talking for several months about a partnership that would allow Facebook to tap AOL in selling online advertisements. One possibility for AOL is being named a "preferred media partner" to Facebook, a source told the Post.
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12/08/2010

Global Twitter usage: Indonesia, Brazil and Venezuela lead surge as audience doubles in a year
The global audience to Twitter.com has doubled in the past year, as the Latin American audience grows fourfold, according to new research. The study, from comScore, found that in June, nearly 93 million Internet users visited Twitter.com, an increase of 109 percent from the previous year, as the social networking site achieved strong gains across all global regions.
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13/08/2010

Facebook's CEOP abuse button 'a success'
More than 200 Facebook users have reported suspicious behaviour online since the launch of an anti-abuse application last month, according to new figures. Investigators saw more than a seven-fold increase in the number of reports from the social networking site since the launch of the safety button aimed at protecting children from bullying, suspected grooming and other abuse.
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13/08/2010

Facebook buys semantic search platform Chai Labs - report
Facebook has reportedly bought semantic search platform Chai Labs, as the social network looks to boost its search capabilities. According to a report from Kara Swisher at Boomtown, Facebook has bought the US firm for around $10m.
Keep reading...
17/08/2010

Social media catching search in terms of visits
Online retailers should not rely on search to drive business, with the latest quarterly survey from IMRG and The British Population Survey showing that the use of social media has increased fourfold in the last two years. The IMRG/BPS Internet Access and Online Shopping in Britain report for the second quarter of 2010 shows that internet users visiting social networking and blogging sites have grown to 48.9%, a four-fold increase over the same period in 2008.
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17/08/2010

Facebook takes on Foursquare with 'Places' app
Facebook's 500 million-plus users will soon be able to track friends' whereabouts across the US. The new "Places" feature begins rolling out on Wednesday to some users and goes across the US within weeks. The tool help users share where they are, figure out who is in the vicinity, and check out happenings and services within the same locale.
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20/08/2010

Top 50 social media campaigns of all time
From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published. This list runs down the most successful. memorable and controversial social media campaigns of all time.
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23/08/2010

Fashion retailers claim social media branding top spots
Fashion brands have a significantly stronger social media presence than other UK retailers, by actively embracing various platforms for the benefit of both the customer and the business, according to a new survey. Having measured the fundamental rise of ecommerce over the past decade with its eRetail Benchmark study, eDigitalResearch is now monitoring retailer's social media as part of its benchmark activity, assessing brand's presence over several different sites and their efforts to engage in two-way dialogue.
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23/08/2010

Most marketers don't know who Biz Stone is - survey
Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show. When asked to clarify who or what Biz Stone is only 11 per cent identified him correctly as the founder of social networking site Twitter.
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23/04/2010

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Digital regulatory compliance - get it right, right now
www.DigitalStrategyConsulting.com
Regulation of web content, advertising and personal data is now stronger than ever. Is your firm compliant? And are you truly sure? Have our consultants join your team to troubleshoot and give you the real picture. Email our team for more information: TheTeam@DigitalStrategyConsulting.com.
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Mobile
www.DigitalTrainingAcademy.com/mobilemarketing

Gulf nations ban BlackBerry web functions over 'security issues'
Saudia Arabia and The United Arab Emirates are both banning some of BlackBerry internet-based functions over 'security issues'. BlackBerry owners in two Gulf states will soon have their handsets' functions restricted under a ban imposed by the countries' governments.
Keep reading...
03/08/2010

BlackBerry opens its traffic to government monitoring
Research In Motion has agreed to allow Indian security agencies to monitor its BlackBerry services after the government raised concerns over the smartphones' messaging technology. The news follows the United Arab Emirates' threats to cut off BlackBerry services as authorities could not access encrypted data. RIM later pledged to satisfy both the needs of customers and governments.
Keep reading...
04/08/2010

Google to integrate PayPal into Android phones?
Google has been in talks with PayPal about using the popular online payment system with its Android smartphone software. The talks between the search giant and the eBay-owned firm include utilising PayPal's mobile technology to collect payments for applications via Android smartphones.
Keep reading...
16/08/2010

Google debuts voice search for Android phones
Google has released the latest voice based control applications for Android-based smartphones. The voice based action program aid users to direct commands to their smartphones and thus enables to write texts, e-mails and even find road directions. The application works with 12 commands including calling, texting, browsing and GPS navigating.
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19/08/2010

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Ecommerce
www.DigitalStrategyConsulting.com/intelligence

2 in 5 Brits 'shop online at least once a week'
Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research. The report announced by eCommera, a provider of ecommerce trading solutions, adds weight to the latest IMRG Capgemini e-Retail Sales Index showing growth for the British online retail market is continuing to climb.
Keep reading...
10/08/2010

Shoppers 'moving faster than retailers towards mobile web'
Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to new research. The study, from the Association for Interactive Media and Entertainment (AIME), the Internet Advertising Bureau (IAB) and the Interactive Media in Retail Group (IMRG), indicates that while mobile commerce is still very much at the consideration stage, the majority of retailers surveyed expect mobile commerce to be part of their main strategy within the next 12 months.
Keep reading...
19/08/2010

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Accelerating Digital Brands: Could we help your team achieve more?
www.DigitalTrainingAcademy.com/skillsassessment
It's never mattered more. The web, search, email and social media have become the critical tools every firm has to get right. Yet most digital strategies deliver less than half their potential. Why?

We've spent ten years helping agencies, brands, business services and governments find the right digital strategy for them. From building new online entertainment sites to finding new ways to connect with customers, we're front-line practitioners who share our knowledge and skills with others. Not only do we help companies get this right we also coach their teams to build their knowledge and intuition. Email the trainers at Admissions@DigitalTrainingAcademy.com
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Advertising
www.DigitalStrategyConsulting.com/intelligence

Top email marketing brands: Amazon, Tesco and M&S lead the way
New research from the Internet Advertising Bureau - the trade association for digital marketing - suggests that email marketers should look to Amazon, Tesco and Marks and Spencer for inspiration when planning their email campaigns. Around a quarter of consumers cited one or more of the three big brands as those they'd 'most like to hear from' via email, citing easy navigation and simplicity as the biggest draw in emails from marketers.
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13/08/2010

UK affiliate marketing sector to drive £4.62bn in online retail sales during 2010
The affiliate marketing sector will drive an estimated £4.62bn in UK online retail sales during 2010, according to a report published this week by Econsultancy. The Affiliate Marketing Buyer's Guide 2010, the most comprehensive report available on the UK's digital performance marketing industry, estimates that the sector grew by 8% in 2009 and will expand by a further 12% in 2010.
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20/08/2010

IAB helps public sector and charities get more out of search marketing
In order to help charities and public sector organisations increase their visibility online, the Internet Advertising Bureau - the trade body for digital marketing - has launched a Search Marketing Toolkit to educate the market about how to use search more effectively.
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24/08/2010

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Broadcasting
www.DigitalStrategyConsulting.com/intelligence

Virgin Media files complaint about 'anti-competitive' Project Canvas
Virgin Media has lodged a complaint with Ofcom, aimed at halting the BBC-backed video-on-demand service Project Canvas. The cable giant says the project, which is developing common standards for net TV in the UK, is anti-competitive. BT, Channel 4 and ITV are partners alongside the BBC.
Keep reading...
04/08/2010

Online video: TV still king in US, Asians rely on mobile video
People in China watch half as much television each day as Americans, but they are more likely to catch video on computer or mobile phones, according to new research. The study, from Nielsen, looked into the technology habits of some 27,000 online consumers in 55 countries in March.
Keep reading...
10/08/2010

Channel Five broadcasts TV shows on Facebook
Channel Five has made a deal with Facebook that means its TV-on-demand platform, 'Demand Five', will be embedded into the social-networking site. The deal will see Channel Five become the first broadcaster to show television programmes through Facebook, and apparently it will be launching in the next ten days.
Keep reading...
12/08/2010

BBC to put 88-year back catalogue online
The BBC is planning to create a complete online broadcast history of the corporation dating back to its foundation in 1922, as part of its 'Genome Project'. Starting this process, thousands of back copies of the Radio Times are being studied in a bid to compile a list of every BBC programme broadcast in its 88 years.
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24/08/2010

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Companies making the news
www.DigitalStrategyConsulting.com/intelligence

Google Wave to close down following lack of demand
Google Inc. will end development of its Wave service, which lets users share images and documents, because customers were slow to adopt the technology. Google launched the real-time web collaboration tool at its annual I/O developer conference last year.
Keep reading...
06/08/2010

Microsoft 'may object' to Yahoo! Japan deal
Software giant Microsoft has said it is "evaluating its options" after Yahoo! Japan announced it is to move away from a deal with the firm and instead work with Google. As part of the new agreement, Yahoo! Japan will be able to utilise Google's search capabilities but the announcement of the deal came after Yahoo! Japan had already spoken about a potential team-up with Microsoft.
Keep reading...
07/08/2010

Rightmove lets users 'draw-a-search' to find properties
Property website Rightmove has introduced an innovative new search tool to its website. Draw-a-Search allows people to sketch out their own search shape on a Google Map and perform property searches on that specific area. The tool works by connecting a series of points together to form a shape covering the exact area that the home-hunter would like to search in. These shapes can then be saved to receive property alerts when relevant homes in that area become available, and even be shared with others on Facebook and Twitter.
Keep reading...
09/08/2010

Google buys social app maker Slide for $180m
Google has bought social widget maker Slide, for a reported $180m, as the search giant looks to expand into the lucrative apps market. The deal gives Google a team of developers with extensive social networking experience.
Keep reading...
10/08/2010

Google Acquires Jambool And Social Gold
Google has reportedly acquired Jambool and Social Gold in a move to add expertise to is rumoured forthcoming new social network. According to a report by the Wall Street Journal on Monday, Google has purchased San Francisco-based Jambool, along with its online payment system Social Gold, for $70 million.
Keep reading...
11/08/2010

MediaMind expects to raise $73m after going public
MediaMind Technologies, the digital advertising company, formerly known as Eyeblaster, has filed an initial prospectus with the Securities and Exchange Commission to take the company public. The Company's shares will begin trading on August 11, 2010 on the NASDAQ Global Select Market under the trading symbol "MDMD."
Keep reading...
12/08/2010

Google to buy visual search firm Like.com for over $100m?
Google is reportedly set to buy Like.com, a visual search and e-commerce firm, for more than $100m. Reuters quoted a report in Techcrunch saying that Google wants to experiment with a new kind of search technology that appears to be getting traction. Like.com, which was founded by Munjal Shah and Burak Gokturk in August 2004, raised nearly $50m and started applying computer vision and learning technology to online fashion purchases.
Keep reading...
17/08/2010

Times loses 1.2 million online readers after paywall
Visits to the websites of The Times and The Sunday Times have dropped by 1.2 million since May 2010, according to new data. The statistics, from ComScore, indicate that the websites of The Times and The Sunday Times dropped from 2.79 million in May 2010 to 1.61 million in July 2010.
Keep reading...
18/08/2010

Disney and Warner Bros accused of 'spying on web users'
A number of high profile companies, including Disney and Warner Brothers, are being sued in the US for using a company that allegedly tracks the online activity of web users illegally. The complaint, filed last week in California, alleges that Disney, Warner Bros. Records, Ustream and others have installed illegal codes on millions of computers with the purpose of tracking the online activity of their owners.
Keep reading...
18/08/2010

AOL targets classified ad dollars with launch of 500 local sites
AOL is to launch an additional 500 websites under its 'Patch' brand this year, part of a broader effort to remake itself as a destination for users seeking maps, reviews, and other local content. AOL has launched 100 of these local sites so far and plans to spend more than $50 million to initiate hundreds more this year.
Keep reading...
18/08/2010

Google tests universal search for Gmail, Docs and Sites
Google is testing a universal search feature that will let users search their e-mail, presentations, spreadsheets and documents. Google Apps Search is a new Gmail Labs feature that "extends search with Google Docs and Sites results," according to the feature's description. When activated, the "Search Mail" button changes to "Search Mail and Docs" with results displaying the 20 most recent e-mails, alongside the 20 related Google Docs or Sites as well. These are displayed below the Gmail search results. In addition to universal search functionality, Apps Search also includes a second feature: "Did you mean?" search suggestions. Whenever queries contain typos, Google will provide a suggestion for the search it believes the user meant to perform.
Keep reading...
20/08/2010

Google retains US Internet search share in July
Google's share of U.S. Internet searches was essentially flat at 71.4% in the four weeks ended Aug. 1 from a month earlier, according to new research. Among the top four categories, Bing notched strong growth across the board from a year ago, while Google's searches grew for automotive, shopping and travel, but fell 4% for health.
Keep reading...
20/08/2010

Unilever unveils first 'crowd-sourced' Peperami ad
Covent Garden-based creative agency BPL has produced the first crowd sourced advert for Unilever's Peperami brand. The TV ad which is for the new bite size Peperami Nibblers product line features the Peperami character "Animal" and introduces the Peperami family.
Keep reading...
23/08/2010

Google hires 200 Ireland staff to boost location tools
Google is all set to hire 200 employees for Google Dublin office, as the search giant looks to expand its location services.
The move will see the creation of a new operations centre in the Republic of Ireland's capital, where new the employees will work on the group's location-based products such as Google Local and Google Maps. The centre could lead a challenge to Facebook Places, as Google pieces together some sort of social network.
Keep reading...
24/08/2010

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