Google went 'instant', Apple went Ping, Microsoft put IE 9 into beta and
Twitter got pictures: what a month for giant digital product development
from digital giants.
All these impact on how digital strategies work for brands - and that's
why to get them working well the strategy needs to be flexible to deal
with the constant evolution of the landscape. Technology and business
horizons are constantly expanding, the attention of customers is
migrating, and brands need to be agile enough to deliver what their
customers need today, not yesterday.
Among the social networks Facebook gave social media metrics a much
needed boost with their new analytics tools (ROI gradually creeping into
social media), Twitter started looking even more like a Facebook-lite,
and Facebook launched location tools to prevent young socnets like
FourSquare gaining the traction of Twitter.
Mobile device wars intensified with Blackberry and Samsung lining up
tablet launches, and the largest smartphone maker - Nokia - reorganising
'in preparation for the next billion mobile web users' and its upcoming
high-end device launches. The online video world was equally hectic with
product development announcements from Facebook, YouTube, Yahoo and
Google, proving that the video platforms have much more yet to deliver.
Enjoy the digest we've collated for you below, and full stories from us
are at the end of the click-through. More context, background and links
available by email if you need -
Danny@DigitalStrategyConsulting.com - and bespoke reports and
briefings available privately for agencies, brands and media owners
planning their 2011 strategies and processes.
Best from all @ Digital
Founder and Chief Executive
Digital Strategy Consulting
bans BT broadband ad for misleading about speed
The UK's advertising watchdog has banned BT's latest
TV broadband advertisement, following claims the communications giant
was making "unrealistic" claims about the speed of its broadband
service. BT's advert showed 'Jane' instantly loading a website and
looking through images, while an estate agent was apologising to
'Adam' for the slowness of his connection.
Wednesday 'is peak-time for workplace shopping'
Employees are hitting the online shopping aisles
during office hours to get away from work pressures, according to
research from real-time online shopping tool Invisible Hand. Workers
hit a post-lunch slump and as a result head online for some retail
therapy, as data shows an 11% increase in the number of online
shoppers at 2pm, compared to midday.
the Internet killed the Oxford English Dictionary?
The publisher of the complete Oxford English
Dictionary says the iconic publication may give up on paper and go
completely digital. The Oxford University Press said recently it may
not have enough market demand to publish a hardcover version of the
third edition of the multi-volume OED.
More than a third of Brits now watching TV online
A third of television viewers now watch their
favourite programmes online, on computers and mobile phones, according
to new research. The joint study by the Radio Times and SeeSaw.com has
highlighted changes in the way people now view programmes.
million adults 'have never used the Internet'
More than 9 million UK adults have never used the
Internet, according to figures from the Office for National
Statistics. This compares with just over 38 million UK adults who were
Internet users, and of those, just over 30 million accessed the
Internet every day or almost every day. People who were more likely to
have never used the Internet were the over 65s, the widowed, those on
low incomes and those with no formal qualifications.
billion consumers now online, with a quarter of them in Europe
Another internet milestone is reached this month as
the two-billionth person comes online, with 85% of those having
shopped online, according to new research. This means that almost 30%
of the world's population (of 6.8 billion) are now "internautes", as
the French call internet users, having adopted the World Wide Web
which, in its consumer form, is just 16 years old.
most expensive broadband in the world
If you ever complained about broadband access prices
here in the UK then spare a thought for those who would have to pay 40
times their month's salary to get online. New research from the UN
throws up some unlikely findings for both the most expensive and
cheapest places on the planet for broadband access.
eBooks survey: Kindle beats iPad... but paperbacks remain popular
A survey of over 1000 US and UK users found the Kindle
scored strongly over the iPad as an e-reader. The survey also found
demand remains for the trusty paperback, although many consumers are
now going digital for their holiday reads.
Ofcom to make switching broadband simpler
Some 45 per cent of broadband customers think that
switching provider is too difficult, according to research from
industry regulator Ofcom. Ofcom has proposed further measures to make
switching broadband provider easier, after research showed that nearly
half of customers think it is still too difficult.
Consumer confidence in online banking is growing, despite the rise in
New research shows that despite the rise in online
fraud with the recent Zeus Trojan stealing banking information from
some 100,000 British people in the UK over the last month, consumer
confidence remains high in online banking sites.
Online piracy: Copyright holders and ISPs to bear cost of Digital
The UK Government has outlined its plans to enforce
its new Digital Economy Act, aimed at cracking down on online piracy.
Under the new scheme, copyright holders will pay 75 per cent of the
costs associated with tackling online copyright infringement, while
internet service providers will shoulder the remaining burden.
reaches 500m digital music downloads
Britain recently passed the 500-million mark for
digital music downloads, and figures out this year suggest another
record total in 2010, according to the Official Charts Company (OCC).
Industry leaders said the figure was all the more impressive given the
level of online music piracy which has robbed record labels and their
artists of billions of dollars in recent years.
Facebook leads social networks in India for first time
Facebook became the most popular social network in India for the first
time in July with 20.9 million visitors, up 179 percent versus year
ago, according to new data. More than 33 million Internet users age 15
and older in India visited social networking sites in July,
representing 84 percent of the total Internet audience.
Social media 'making TV a social experience again'
How we watch, share, discuss and interact with
traditional TV in the UK is evolving rapidly in response to the rise
of social media, according to the findings of the Social TV Trends
Report. The research into the habits of over 2,000 British consumers
commissioned by social media agency Diffusion and conducted by YouGov,
has found that 'media stacking' is becoming the norm as we watch TV
with growing viewer demand for more real-time interactive online
services accessible via the 'traditional' TV set.
Facebook movie: 'The Social Network' gets new website and trailer
Columbia Pictures has launched a new official website
for their new movie 'The Social Network', a 'warts-and-all' biopic
based around the lives of the Facebook founders. The movie, tells the
story of Eduardo Saverin and Mark Zuckerberg, the founders of
Facebook, and is directed by David Fincher, of Se7en and Fight Club
Apple's music social network Ping gets 1m users in 2 days
Apple announced last week that more than one million
users signed up for Ping in the service's first 48 hours of
availability. Ping is the music-focused social network built into
iTunes 10, which the company released just last week.
Time spent online: Facebook overtakes Google in the US
US web users are spending more socialising on Facebook
than searching with Google, according to new data from comScore. In
August, people spent a total of 41.1 million minutes on Facebook,
comScore said, about 9.9 percent of their Web-surfing minutes for the
Facebook 'social metrics' help advertisers target your most clickable
Facebook has launched social metrics, a new tool that
helps marketers understand the benefits of adverts that include social
context from people's friends on Facebook. There is now a new column
called "Social %" in the Ads Manager, which shows the percentage of ad
impressions that were delivered with social endorsements.
Online video referrals: Facebook catching Google
Newspaper websites are enjoying a surge of traffic
from their online video stories, while Facebook is on track to be
second only to Google for video referral traffic by year's end,
according to new research.
YouTube tests live streaming
YouTube has begun to test its own-brand live
video-streaming technology. Over two days the site is planning a trial
in which four partners will get the chance to air live programmes.
Twitter revamp adds pics and video to feed
Twitter is set to launch a new version of its
micro-blogging platform, incorporating pictures and video posted by
users into its feed. The popular social network is hoping the revamp-
the first major update in its four year history, will encourage users
to stay on the site for longer, ramping up its appeal to advertisers
in the process.
Facebook launches 'Places' app in UK
Facebook has launched its Places service in the UK, as
the social network looks to take advantage of the growing demand for
location-based apps such as Foursquare, Gowalla, and Google's Latitude
service. The new tool allows users 'check in' wherever they are and
see who among their friends and other Facebook users is - or has been
- at the same location.
Facebook dampens smartphone rumours
After rumours of new 'Facebook Phone' getting ready to
take on other smartphones in the market, Facebook has released an
official statement, debunking rumours, saying it has no plans to
develop such a device.
to investigate mobile broadband speed advertising
The Advertising Standards Authority (ASA) has asked
Advertising Code writing bodies CAP and BCAP to review the advertising
of broadband speed claims.
Blyk gets €17m funding boost for mobile ad platform
Mobile ad platform Blyk, has secured a 17 million euro
investment lead by Nexit Ventures and other individual investors.
Launched in 2006, the Finnish firm began as an ad-funded mobile
network targeted at youngsters, later pivoted to focusing on the
mobile advertising platform as a business of its own.
Nokia boss planning for next billion mobile web users
Nokia is going to connect the "next billion" people to
internet using its mobile technology and "locally relevant Ovi
services". The manufacturer made the declaration on the final day of
the Nokia World event, calling in Sir Tim Berners-Lee to help fight
'Young online generation' prefer to buy in store - study
Brits have a wide variety of preferences to marketing
formats, depending on their age and location, according to new
research, which found that youngsters prefer to buy in-store rather
than shop online.
Morrisons to start selling food online
Morrisons is set to launch an online grocery store, as
the supermarket chain looks to take on rivals Tesco, Waitrose and Asda.
launches transactional site in UK
Swedish fashion giant H&M has launched its much
anticipated transactional website this week, hoping to tap into the
growing demand for clothes shopping online.
Tesco planning to launch online store overseas
Tesco plans to launch online shopping in China, the
Czech Republic and Poland, as the supermarket chain looks to expand
its international presence. Speaking to the Financial Times incoming
chief executive Philip Clarke told the Financial Times that he wanted
to expand Tesco's online offer around the world.
Accelerating Digital Brands: Could we help your team achieve more?
It's never mattered more. The web, search,
email and social media have become the critical tools every firm has
to get right. Yet most digital strategies deliver less than half their
We've spent ten years helping agencies, brands, business services and
governments find the right digital strategy for them. From building
new online entertainment sites to finding new ways to connect with
customers, we're front-line practitioners who share our knowledge and
skills with others.
Not only do we help companies get this right we also coach their teams
to build their knowledge and intuition. Email the trainers at
watchdog gets tough on web advertising
Companies in the UK will soon have to ensure content
on their websites and social network pages comply with rules set out
by The Advertising Standards Authority (ASA), or face being 'named and
shamed' as part of a new initiative. From March next year, the rules
covering misleading advertising, social responsibility and the
protection of children will apply in full to all online marketing by
all sectors, businesses and organisations, regardless of size.
debuts top 10 virals chart
The Internet Advertising Bureau - the trade
association for digital advertising - has joined forces with Unruly
Media to launch a new UK viral chart, showcasing the most popular
branded video content in the UK each month.
10 UK ad networks: 24/7 Real Media growing fast
24/7 Real Media is the fastest growing ad network in
the UK, while Google remains top in terms of visitors, according to
new data. The research, from comScore, reported the top 10 ad networks
based on their reach among UK internet users in July 2010.
launches guide to in-game ads
The IAB's Games Steering Group (GSG) - a committee of
leading games publishers and networks - has launched a practical
handbook about advertising within console, mobile and online
Five rejoins Project Canvas
Channel Five has reversed its decision, made only six
weeks ago, to pull out of the UK television industry's project to
allow consumers to see video programmes via the internet. Project
Canvas now includes again all the terrestrial broadcasters - the BBC,
ITV and Channel 4 remained involved when Channel Five left for
financial reasons last month - as well as BT, Carphone Warehouse and
the infrastructure owner Arqiva. It is looking for further partners..
Yahoo to launch web TV service in Europe
Yahoo is set to launch an online TV service in Europe,
through a partnership with TV maker Vestel.
iPlayer offers downloads before shows are broadcast on TV
BBC has revamped its iPlayer online video platform,
with a number of new features, including the ability to let users
download shows before they are aired on TV, and then watched them
straight after broadcast. Previously, users had to wait for the show
to finish and be uploaded to the iPlayer before watching or
Google TV coming to UK living rooms next year
Google is set to launch its much-anticipated TV
service in the US over the next few weeks, while UK viewers will have
to wait until next year. The service will let viewers in the US search
and view content from TV providers, the Internet, mobile apps and
their own personal content library via their TV sets.
Project Canvas to launch Web TV next year as 'YouView' brand
Project Canvas, the on-demand TV service backed by BBC
ITV, BT and Channel 4, has officially rebranded as YouView, and is set
to launch as a beta test in the first quarter of next year. The site
aims to bring video-on-demand programming and services to Freeview and
Companies making the news
Google displays 'streaming search' results as users type
Google is testing out a new 'streaming search' feature
that displays search results to users as they type. The tool, which is
being tested on a small group of users, takes the search giant's
existing autocomplete suggestions one step further.
Google takes on Skype with free web calls
Google has launched a new tool that lets its US-based
Gmail users make free calls to one another via the web. The new
feature increases the search giant's competition with Internet phone
providers like Skype.
Amazon to sell subscription service for online movies?
Amazon is reportedly planning to launch an online TV
and movie rental service, and is currently in talks with major TV and
Google debuts 'priority inbox' for Gmail to cut through e-mail clutter
Google has added a new tool called "Priority Inbox" to
its Gmail service, designed to help people wade through their
overflowing e-mail inboxes. The feature uses formulas developed by
Google engineers to automatically figure out and highlight which
incoming messages are likely to be the most important to each Gmail
comScore buys analytics firm Nedstat for $37m
comScore has acquired Nedstat, a provider of web
analytics and innovative video measurement solutions for approximately
$36.7 million. Headquartered in Amsterdam, the Netherlands, Nedstat
offers technology that helps organizations optimize customer
experiences and maximize the return on digital media investments.
Apple debuts music-based social network Ping
Apple made its first foray into social networking on
Wednesday with the introduction of Ping, a 'social music discovery'
service with that runs alongside the latest version of iTunes. The
service was unveiled by chief executive Steve Jobs, who touted the
site as aiding "social music discovery, and comes as part of iTunes
10, which Apple released today. Ping is like Facebook and Twitter
meets iTunes, Jobs said at a San Francisco press event. It's a "social
network all about music and built right into iTunes," he said.
Google in talks with music labels to create iTunes rival
Google is reportedly in negotiations with music labels
on starting a music-download service that would allow mobile users to
listen to songs wherever they go in an effort compete with Apple
iTunes online music and video store. A report in Reuters cites 'people
familiar with the matter', claiming Google vice president of
engineering Andy Rubin, the executive behind the company's Android
mobile operating system, wants to have the service 'up by Christmas'.
Samsung debuts iPad rival Galaxy Tab
Samsung has unveiled its rival to the iPad with the
Samsung Galaxy Tab, a new tablet PC using Google's Android operating
system. The tablet features a 7-inch LCD display and will run the
latest Google Android 2.2 operating system, Froyo, at launch. It will
be able to store up to 16 gigabytes of data internally and has a
microSD slot that allows for an additional 32 gigabyte SD card.
'How to' videos on the rise: Blinkx teams with Videojug and Howdini
Blinkx has partnered with VideoJug and Howdini, to
bring 50,000 direct play How-to video's to its video search platform.
These professionally produced videos will help viewers master a wide
range of skills, from throwing the perfect curve ball to
puppy-proofing the home and more.
Google debuts 'Instant' predictive search results
Google has launched 'Instant' search results, a new
service that starts predicting results as soon as users begin typing.
As internet users begin a word, Google's homepage will move instantly
to a page of results that is updated as each letter is typed.
Microsoft tests Internet Explorer 9
Microsoft has unveiled a public beta test of its next
web browser, Internet Explorer 9 this week. IE9 supports several new
web technologies, including HTML5 video and CSS3 layouts, and uses a
Yahoo revamps email and search
Yahoo is working on improvements to its web services,
including e-mail and search, in a move to increase its market share.
The internet media giant is planning to give most of its services and
products a major overhaul under its new product strategy.