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Digital Intelligence
Your monthly review of new research and trends in digital marketing
September 2010

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Digital Strategy Consulting


Google went 'instant', Apple went Ping, Microsoft put IE 9 into beta and Twitter got pictures: what a month for giant digital product development from digital giants.

All these impact on how digital strategies work for brands - and that's why to get them working well the strategy needs to be flexible to deal with the constant evolution of the landscape. Technology and business horizons are constantly expanding, the attention of customers is migrating, and brands need to be agile enough to deliver what their customers need today, not yesterday.

Among the social networks Facebook gave social media metrics a much needed boost with their new analytics tools (ROI gradually creeping into social media), Twitter started looking even more like a Facebook-lite, and Facebook launched location tools to prevent young socnets like FourSquare gaining the traction of Twitter.

Mobile device wars intensified with Blackberry and Samsung lining up tablet launches, and the largest smartphone maker - Nokia - reorganising 'in preparation for the next billion mobile web users' and its upcoming high-end device launches. The online video world was equally hectic with product development announcements from Facebook, YouTube, Yahoo and Google, proving that the video platforms have much more yet to deliver.

Enjoy the digest we've collated for you below, and full stories from us are at the end of the click-through. More context, background and links available by email if you need - Danny@DigitalStrategyConsulting.com - and bespoke reports and briefings available privately for agencies, brands and media owners planning their 2011 strategies and processes.


Best from all @ Digital



Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting

 

Trends
www.DigitalStrategyConsulting.com/intelligence

ASA bans BT broadband ad for misleading about speed
The UK's advertising watchdog has banned BT's latest TV broadband advertisement, following claims the communications giant was making "unrealistic" claims about the speed of its broadband service. BT's advert showed 'Jane' instantly loading a website and looking through images, while an estate agent was apologising to 'Adam' for the slowness of his connection.
Keep reading...
01/09/2010

4pm Wednesday 'is peak-time for workplace shopping'
Employees are hitting the online shopping aisles during office hours to get away from work pressures, according to research from real-time online shopping tool Invisible Hand. Workers hit a post-lunch slump and as a result head online for some retail therapy, as data shows an 11% increase in the number of online shoppers at 2pm, compared to midday.
Keep reading...
01/09/2010

Has the Internet killed the Oxford English Dictionary?
The publisher of the complete Oxford English Dictionary says the iconic publication may give up on paper and go completely digital. The Oxford University Press said recently it may not have enough market demand to publish a hardcover version of the third edition of the multi-volume OED.
Keep reading...
01/09/2010

More than a third of Brits now watching TV online
A third of television viewers now watch their favourite programmes online, on computers and mobile phones, according to new research. The joint study by the Radio Times and SeeSaw.com has highlighted changes in the way people now view programmes.
Keep reading...
01/09/2010

9 million adults 'have never used the Internet'
More than 9 million UK adults have never used the Internet, according to figures from the Office for National Statistics. This compares with just over 38 million UK adults who were Internet users, and of those, just over 30 million accessed the Internet every day or almost every day. People who were more likely to have never used the Internet were the over 65s, the widowed, those on low incomes and those with no formal qualifications.
Keep reading...
02/09/2010

2 billion consumers now online, with a quarter of them in Europe
Another internet milestone is reached this month as the two-billionth person comes online, with 85% of those having shopped online, according to new research. This means that almost 30% of the world's population (of 6.8 billion) are now "internautes", as the French call internet users, having adopted the World Wide Web which, in its consumer form, is just 16 years old.
Keep reading...
07/09/2010

The most expensive broadband in the world
If you ever complained about broadband access prices here in the UK then spare a thought for those who would have to pay 40 times their month's salary to get online. New research from the UN throws up some unlikely findings for both the most expensive and cheapest places on the planet for broadband access.
Keep reading...
07/09/2010

eBooks survey: Kindle beats iPad... but paperbacks remain popular
A survey of over 1000 US and UK users found the Kindle scored strongly over the iPad as an e-reader. The survey also found demand remains for the trusty paperback, although many consumers are now going digital for their holiday reads.
Keep reading...
07/09/2010

Ofcom to make switching broadband simpler
Some 45 per cent of broadband customers think that switching provider is too difficult, according to research from industry regulator Ofcom. Ofcom has proposed further measures to make switching broadband provider easier, after research showed that nearly half of customers think it is still too difficult.
Keep reading...
14/09/2010

Consumer confidence in online banking is growing, despite the rise in fraud
New research shows that despite the rise in online fraud with the recent Zeus Trojan stealing banking information from some 100,000 British people in the UK over the last month, consumer confidence remains high in online banking sites.
Keep reading...
15/09/2010

Online piracy: Copyright holders and ISPs to bear cost of Digital Economy Act
The UK Government has outlined its plans to enforce its new Digital Economy Act, aimed at cracking down on online piracy. Under the new scheme, copyright holders will pay 75 per cent of the costs associated with tackling online copyright infringement, while internet service providers will shoulder the remaining burden.
Keep reading...
15/09/2010

UK reaches 500m digital music downloads
Britain recently passed the 500-million mark for digital music downloads, and figures out this year suggest another record total in 2010, according to the Official Charts Company (OCC). Industry leaders said the figure was all the more impressive given the level of online music piracy which has robbed record labels and their artists of billions of dollars in recent years.
Keep reading...
20/09/2010

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Digital marketing audits
www.DigitalStrategyConsulting.com/digitalmarketingaudits
Getting the best ROI from your websites, emails and online ads? Sure? Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts. Ask for more: TheTeam@digitalstrategyconsulting.com.
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Social networking
www.digitaltrainingacademy.com/socialmedia

Facebook leads social networks in India for first time
Facebook became the most popular social network in India for the first time in July with 20.9 million visitors, up 179 percent versus year ago, according to new data. More than 33 million Internet users age 15 and older in India visited social networking sites in July, representing 84 percent of the total Internet audience. Keep reading...
01/09/2010

Social media 'making TV a social experience again'
How we watch, share, discuss and interact with traditional TV in the UK is evolving rapidly in response to the rise of social media, according to the findings of the Social TV Trends Report. The research into the habits of over 2,000 British consumers commissioned by social media agency Diffusion and conducted by YouGov, has found that 'media stacking' is becoming the norm as we watch TV with growing viewer demand for more real-time interactive online services accessible via the 'traditional' TV set.
Keep reading...
01/09/2010

Facebook movie: 'The Social Network' gets new website and trailer
Columbia Pictures has launched a new official website for their new movie 'The Social Network', a 'warts-and-all' biopic based around the lives of the Facebook founders. The movie, tells the story of Eduardo Saverin and Mark Zuckerberg, the founders of Facebook, and is directed by David Fincher, of Se7en and Fight Club fame.
Keep reading...
03/09/2010

Apple's music social network Ping gets 1m users in 2 days
Apple announced last week that more than one million users signed up for Ping in the service's first 48 hours of availability. Ping is the music-focused social network built into iTunes 10, which the company released just last week.
Keep reading...
10/09/2010

Time spent online: Facebook overtakes Google in the US
US web users are spending more socialising on Facebook than searching with Google, according to new data from comScore. In August, people spent a total of 41.1 million minutes on Facebook, comScore said, about 9.9 percent of their Web-surfing minutes for the month.
Keep reading...
13/09/2010

Facebook 'social metrics' help advertisers target your most clickable friends
Facebook has launched social metrics, a new tool that helps marketers understand the benefits of adverts that include social context from people's friends on Facebook. There is now a new column called "Social %" in the Ads Manager, which shows the percentage of ad impressions that were delivered with social endorsements.
Keep reading...
13/09/2010

Online video referrals: Facebook catching Google
Newspaper websites are enjoying a surge of traffic from their online video stories, while Facebook is on track to be second only to Google for video referral traffic by year's end, according to new research.
Keep reading...
15/09/2010

YouTube tests live streaming
YouTube has begun to test its own-brand live video-streaming technology. Over two days the site is planning a trial in which four partners will get the chance to air live programmes.
Keep reading...
15/09/2010

Twitter revamp adds pics and video to feed
Twitter is set to launch a new version of its micro-blogging platform, incorporating pictures and video posted by users into its feed. The popular social network is hoping the revamp- the first major update in its four year history, will encourage users to stay on the site for longer, ramping up its appeal to advertisers in the process.
Keep reading...
16/09/2010

Facebook launches 'Places' app in UK
Facebook has launched its Places service in the UK, as the social network looks to take advantage of the growing demand for location-based apps such as Foursquare, Gowalla, and Google's Latitude service. The new tool allows users 'check in' wherever they are and see who among their friends and other Facebook users is - or has been - at the same location.
Keep reading...
20/09/2010

Facebook dampens smartphone rumours
After rumours of new 'Facebook Phone' getting ready to take on other smartphones in the market, Facebook has released an official statement, debunking rumours, saying it has no plans to develop such a device.
Keep reading...
21/09/2010

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Digital regulatory compliance - get it right, right now
www.DigitalStrategyConsulting.com
Regulation of web content, advertising and personal data is now stronger than ever. Is your firm compliant? And are you truly sure? Have our consultants join your team to troubleshoot and give you the real picture. Email our team for more information: TheTeam@DigitalStrategyConsulting.com.
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Mobile
www.DigitalTrainingAcademy.com/mobilemarketing

ASA to investigate mobile broadband speed advertising
The Advertising Standards Authority (ASA) has asked Advertising Code writing bodies CAP and BCAP to review the advertising of broadband speed claims.
Keep reading...
01/09/2010

Blyk gets €17m funding boost for mobile ad platform
Mobile ad platform Blyk, has secured a 17 million euro investment lead by Nexit Ventures and other individual investors. Launched in 2006, the Finnish firm began as an ad-funded mobile network targeted at youngsters, later pivoted to focusing on the mobile advertising platform as a business of its own.
Keep reading...
14/09/2010

Nokia boss planning for next billion mobile web users
Nokia is going to connect the "next billion" people to internet using its mobile technology and "locally relevant Ovi services". The manufacturer made the declaration on the final day of the Nokia World event, calling in Sir Tim Berners-Lee to help fight the cause.
Keep reading...
16/09/2010

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Ecommerce
www.DigitalStrategyConsulting.com/intelligence

'Young online generation' prefer to buy in store - study
Brits have a wide variety of preferences to marketing formats, depending on their age and location, according to new research, which found that youngsters prefer to buy in-store rather than shop online.
Keep reading...
01/09/2010

Morrisons to start selling food online
Morrisons is set to launch an online grocery store, as the supermarket chain looks to take on rivals Tesco, Waitrose and Asda.
Keep reading...
07/09/2010

H&M launches transactional site in UK
Swedish fashion giant H&M has launched its much anticipated transactional website this week, hoping to tap into the growing demand for clothes shopping online.
Keep reading...
16/09/2010

Tesco planning to launch online store overseas
Tesco plans to launch online shopping in China, the Czech Republic and Poland, as the supermarket chain looks to expand its international presence. Speaking to the Financial Times incoming chief executive Philip Clarke told the Financial Times that he wanted to expand Tesco's online offer around the world.
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21/09/2010

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Accelerating Digital Brands: Could we help your team achieve more?
www.DigitalTrainingAcademy.com/skillsassessment
It's never mattered more. The web, search, email and social media have become the critical tools every firm has to get right. Yet most digital strategies deliver less than half their potential. Why?

We've spent ten years helping agencies, brands, business services and governments find the right digital strategy for them. From building new online entertainment sites to finding new ways to connect with customers, we're front-line practitioners who share our knowledge and skills with others. Not only do we help companies get this right we also coach their teams to build their knowledge and intuition. Email the trainers at Admissions@DigitalTrainingAcademy.com
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Advertising
www.DigitalStrategyConsulting.com/intelligence

Ad watchdog gets tough on web advertising
Companies in the UK will soon have to ensure content on their websites and social network pages comply with rules set out by The Advertising Standards Authority (ASA), or face being 'named and shamed' as part of a new initiative. From March next year, the rules covering misleading advertising, social responsibility and the protection of children will apply in full to all online marketing by all sectors, businesses and organisations, regardless of size.
Keep reading...
01/09/2010

IAB debuts top 10 virals chart
The Internet Advertising Bureau - the trade association for digital advertising - has joined forces with Unruly Media to launch a new UK viral chart, showcasing the most popular branded video content in the UK each month.
Keep reading...
10/09/2010

Top 10 UK ad networks: 24/7 Real Media growing fast
24/7 Real Media is the fastest growing ad network in the UK, while Google remains top in terms of visitors, according to new data. The research, from comScore, reported the top 10 ad networks based on their reach among UK internet users in July 2010.
Keep reading...
13/09/2010

IAB launches guide to in-game ads
The IAB's Games Steering Group (GSG) - a committee of leading games publishers and networks - has launched a practical handbook about advertising within console, mobile and online social/casual games.
Keep reading...
16/09/2010

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Broadcasting
www.DigitalStrategyConsulting.com/intelligence

Five rejoins Project Canvas
Channel Five has reversed its decision, made only six weeks ago, to pull out of the UK television industry's project to allow consumers to see video programmes via the internet. Project Canvas now includes again all the terrestrial broadcasters - the BBC, ITV and Channel 4 remained involved when Channel Five left for financial reasons last month - as well as BT, Carphone Warehouse and the infrastructure owner Arqiva. It is looking for further partners..
Keep reading...
01/09/2010

Yahoo to launch web TV service in Europe
Yahoo is set to launch an online TV service in Europe, through a partnership with TV maker Vestel.
Keep reading...
07/09/2010

BBC iPlayer offers downloads before shows are broadcast on TV
BBC has revamped its iPlayer online video platform, with a number of new features, including the ability to let users download shows before they are aired on TV, and then watched them straight after broadcast. Previously, users had to wait for the show to finish and be uploaded to the iPlayer before watching or downloading it.
Keep reading...
08/09/2010

Google TV coming to UK living rooms next year
Google is set to launch its much-anticipated TV service in the US over the next few weeks, while UK viewers will have to wait until next year. The service will let viewers in the US search and view content from TV providers, the Internet, mobile apps and their own personal content library via their TV sets.
Keep reading...
09/09/2010

Project Canvas to launch Web TV next year as 'YouView' brand
Project Canvas, the on-demand TV service backed by BBC ITV, BT and Channel 4, has officially rebranded as YouView, and is set to launch as a beta test in the first quarter of next year. The site aims to bring video-on-demand programming and services to Freeview and Freesat.
Keep reading...
16/09/2010

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Companies making the news
www.DigitalStrategyConsulting.com/intelligence

Google displays 'streaming search' results as users type
Google is testing out a new 'streaming search' feature that displays search results to users as they type. The tool, which is being tested on a small group of users, takes the search giant's existing autocomplete suggestions one step further.
Keep reading...
01/09/2010

Google takes on Skype with free web calls
Google has launched a new tool that lets its US-based Gmail users make free calls to one another via the web. The new feature increases the search giant's competition with Internet phone providers like Skype.
Keep reading...
01/09/2010

Amazon to sell subscription service for online movies?
Amazon is reportedly planning to launch an online TV and movie rental service, and is currently in talks with major TV and film studios.
Keep reading...
01/09/2010

Google debuts 'priority inbox' for Gmail to cut through e-mail clutter
Google has added a new tool called "Priority Inbox" to its Gmail service, designed to help people wade through their overflowing e-mail inboxes. The feature uses formulas developed by Google engineers to automatically figure out and highlight which incoming messages are likely to be the most important to each Gmail user.
Keep reading...
01/09/2010

comScore buys analytics firm Nedstat for $37m
comScore has acquired Nedstat, a provider of web analytics and innovative video measurement solutions for approximately $36.7 million. Headquartered in Amsterdam, the Netherlands, Nedstat offers technology that helps organizations optimize customer experiences and maximize the return on digital media investments.
Keep reading...
02/09/2010

Apple debuts music-based social network Ping
Apple made its first foray into social networking on Wednesday with the introduction of Ping, a 'social music discovery' service with that runs alongside the latest version of iTunes. The service was unveiled by chief executive Steve Jobs, who touted the site as aiding "social music discovery, and comes as part of iTunes 10, which Apple released today. Ping is like Facebook and Twitter meets iTunes, Jobs said at a San Francisco press event. It's a "social network all about music and built right into iTunes," he said.
Keep reading...
02/09/2010

Google in talks with music labels to create iTunes rival
Google is reportedly in negotiations with music labels on starting a music-download service that would allow mobile users to listen to songs wherever they go in an effort compete with Apple iTunes online music and video store. A report in Reuters cites 'people familiar with the matter', claiming Google vice president of engineering Andy Rubin, the executive behind the company's Android mobile operating system, wants to have the service 'up by Christmas'.
Keep reading...
06/09/2010

Samsung debuts iPad rival Galaxy Tab
Samsung has unveiled its rival to the iPad with the Samsung Galaxy Tab, a new tablet PC using Google's Android operating system. The tablet features a 7-inch LCD display and will run the latest Google Android 2.2 operating system, Froyo, at launch. It will be able to store up to 16 gigabytes of data internally and has a microSD slot that allows for an additional 32 gigabyte SD card.
Keep reading...
06/09/2010

'How to' videos on the rise: Blinkx teams with Videojug and Howdini
Blinkx has partnered with VideoJug and Howdini, to bring 50,000 direct play How-to video's to its video search platform. These professionally produced videos will help viewers master a wide range of skills, from throwing the perfect curve ball to puppy-proofing the home and more.
Keep reading...
09/09/2010

Google debuts 'Instant' predictive search results
Google has launched 'Instant' search results, a new service that starts predicting results as soon as users begin typing. As internet users begin a word, Google's homepage will move instantly to a page of results that is updated as each letter is typed.
Keep reading...
10/09/2010

Microsoft tests Internet Explorer 9
Microsoft has unveiled a public beta test of its next web browser, Internet Explorer 9 this week. IE9 supports several new web technologies, including HTML5 video and CSS3 layouts, and uses a new Javascript engine.
Keep reading...
16/09/2010

Yahoo revamps email and search
Yahoo is working on improvements to its web services, including e-mail and search, in a move to increase its market share. The internet media giant is planning to give most of its services and products a major overhaul under its new product strategy.
Keep reading...
21/09/2010

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