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Digital Strategy ConsultingDigital Intelligence

Latest research and digital marketing trends

October 2012

After its IPO woes, Facebook finally turned a corner this month - but at what price to advertisers? Reports suggest that the social network is lowering the reach of 'likes' in favour of paid-for advertising such as newsfeed ads and an upcoming 'want' button. Shares in Facebook rose on the back of increased revenues and new ad schemes, but brands are left once again pondering the true value of their 'likes'.

As Christmas looms, mini-tablets look set to be the gift of choice, with the iPad mini unveiled (albeit with a hefty price tag) meaning tablet-friendly sites will become more essential in 2013. As desktop and laptop use wanes, Microsoft's newly-launched Windows 8 is the company's biggest gamble yet, as the software giant looks to challenge Apple and Google in the mobile OS market.

Worst mistake of the month goes to Google, which saw nearly $20bn wiped off its market value in minutes, after Q3 earnings figures released prematurely by mistake revealed a surprise drop in profit growth. Larry Page can take some solace in YouTube's revenues, which are now rivalling US TV networks.

Our video viral highlight of the month is Bodyform's spoof CEO response to a Facebook posting. A master class in viral marketing, the video was created within days and attracted over 3 million views within a week. Scroll to the bottom of this newsletter for more examples of 'digital done right' in our viral videos section.

Full stories below...

Best from all @ Digital

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Danny Meadows-Klue
Chief Executive
Digital Strategy Consulting Group

Social media's influence on purchase decisions

The influence of social media on purchase decisions increased across all but one of the regions surveyed in 2011. The global average has risen by 3% since 2010. The region that saw the biggest increase was 'Middle East and Africa' with 10%. Social media's influence dropped by 5% in Latin America (the only region that reported a decrease).
Digital Intelligence - Social media's influence on purchase decisions

18/10/2012 | Full story...

Global online grocery shopper's browsing habits

This chart shows the global averages of online browsing behaviour by grocery shoppers. The most popular daily behaviours include conducting research (37%) and providing feedback about a grocery category via social media (33%). 48% of respondents are likely to purchase a product once a month rather than daily, making it the most popular monthly activity, and the least popular daily activity.
Digital Intelligence - Global online grocery shopper's browsing habits

18/10/2012 | Full story...

UK digital adspend in Q3 2012

The overall digital ad spend during the period was £2.59bn, up from the previous year. The suggested reason for the rise in digital adspend is the statistic that 58% of the UK now own a smartphone. By far the most popular form of digital advertising was paid for search which accounted for 59%.
Digital Intelligence - UK digital adspend in Q3 2012

26/10/2012 | Full story...

Facebook, Edgerank and a brand's ability to communicate to its fans

With more brands turning to Facebook as a way to reach their audiences, Gavin Sinden looks at practical ways you can ensure more of your brand's posts get seen by fans and their wider circles of friends.
29/10/2012 | Full article...

LowCostHolidays gives free holiday to 'Thomas Cook' after Facebook snub

In a social media coup, a man who shares his name with travel agency Thomas Cook has won a free holiday, courtesy of rival LowCostHolidays. The man (named Thomas Cook) was awarded a trip to Paris after the travel agency Thomas Cook turned him down for a free vacation.
24/10/2012 | Full story...

Video viral of the week: Kit Kat performs own 'space jump'

In honour of Felix Baumgartner's landmark skydive from the edge of space, Nestle sent a Kit Kat bar into the ether with a video camera. See why it's our video viral of the week below....
Digital Intelligence - Video viral of the week: Kit Kat performs own space jump

24/10/2012 | Full story...

Video viral of the week: FedEx captures data to create personalised jingle

FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customizable parts of their very own 'jingle'. See why it's our video viral of the week below....
Digital Intelligence - Video viral of the week: FedEx captures data to create personalised jingle

17/10/2012 | Full story...

Viral of the week: V Energy lets users swap Facebook profiles for an hour

To promote its drink in Sweden, V Energy ran a risqué campaign that invited friends to swap Facebook profiles for an hour. See why it's our viral of the week below....
Digital Intelligence - Viral of the week: V Energy lets users swap Facebook profiles for an hour

11/10/2012 | Full story...

C4 strikes Paralympic gold with 'Superhuman' online ad campaign

This summer saw Channel 4 run its 'Superhuman' campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions. As part of Channel 4's 'Meet the Superhumans' online Paralympics advertising campaign, deployed in partnership with digital advertising specialists, Mediasyndicator, also captured the attention of online audiences - with results revealing the campaign achieved over 150,000 interactions.
Watch the C4 trailer here:.
Digital Intelligence - C4 strikes Paralympic gold with 'Superhuman' online ad campaign

03/10/2012 | Full story...

Is Facebook driving down fan reach in favour of sponsored stories?

Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach. According to a report in the FT, a number of brands running Facebook pages are finding their reach has dropped since the social network altered its EdgeRank algorithm last month (September 20th).
16/10/2012 | Full story...

Microsoft's biggest gamble yet: Multi-platform Windows 8 goes live

Microsoft has launched Windows 8, designed to run on PCs, tablets and smartphones, as the software giant looks to take on Apple and Google in the lucrative mobile operating system market. The new operating system, still the most widely used in the world, signals the biggest change at Microsoft since the emergence of Windows 95. About half of business users still have not upgraded to Windows 7 from Windows XP, which came out in 2001.
26/10/2012 | Full story...

Facebook shares rise after 32% revenue boost

Things are finally looking up at Facebook after its disastrous IPO in May, as the world's largest social network recorded its largest share rises as a public company on the back of better than expected results. Facebook posted a small but significant improvement in its previous quarter earnings that pushed up its stock price up by 19%. The social network reported a loss of $59m (£37m) despite seeing third quarter revenues rise 32% compared with a year earlier.
26/10/2012 | Full story...

'There's no such thing as a happy period': Spoof Bodyform CEO responds to Facebook man's rant

UK maxi pad brand Bodyform has created a viral ad with a fictional CEO responding to a Facebook user, who accused the company of lying to the public. Facebook user Richard Neill wrote a sarcastic comment on Bodyform's page earlier this month poking fun at the company's depiction of a woman's "wonderful time of the month" in its TV ads. The spoof video - which has so far notched up 135,036 views on YouTube, 2,213 Facebook 'likes' and 211 comments - ends with the CEO thanking Richard for lifting the veil on their lies and exposing the truth.
18/10/2012 | Full story...

Google boss: Apple battle is 'good for consumers' (Video)

Google's and Apple's smartphone platform war is the defining fight for the industry today' according to Google's CEO Eric Schmidt. Speaking at the All Things Digital conference this week, Schmidt said that the rivalry between iOS and Android was much more important than the war between Apple's and Microsoft's desktop platforms.
Watch the video in full below (Runtime: 1 hour 10 mins):
Digital Intelligence - Google boss: Apple battle is good for consumers

12/10/2012 | Full story...

YouTube ads 'making as much revenue as US TV networks'

YouTube's skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube's global head of content. Speaking at the Mipcom TV industry event, YouTube global head of content Robert Kyncl claimed the group's skippable ads format means it is now matching US cable groups in terms of per-hour revenue.
11/10/2012 | Full story...

'Meteoric rise of mobile' pushes UK digital ad spend up nearly 13%

UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau. The UK trade body found that a 'meteoric rise in mobile' drove much of the growth. With 58 per cent of the UK population now said to own smartphones according to the IAB, mobile advertising has continued a "meteoric rise". It was said to be up 132% to £181.5m.
09/10/2012 | Full story...

Facebook tests 'Want' button with retailers

Facebook is testing its long-rumoured 'Want' button, a retail-friendly accompaniment to the 'Like' button that could help the social network boost revenue through sales commissions and ads. Facebook is working with seven retail partners in the beta test; Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com. Facebook users in certain territories have been able to click “want” and “collect” buttons upon products from the retailers.
10/10/2012 | Full story...

Apple reveals £269 iPad mini

Apple has revealed a smaller version of its iPad, dubbed the 'iPad mini' as it looks to take on Amazon's Kindle Fire, Google's Nexus 7 and Samsung's Galaxy Note in the growing mini tablet market. The device will be available for pre-order from 26th October and will ship from November 2nd. The company has also launched a new version of its full size iPad.
Watch the keynote presentation here:.
Digital Intelligence - Apple reveals £269 iPad mini

24/10/2012 | Full story...

Google shock profit slowdown: Shares suspended after results blunder

Google saw nearly $20bn wiped off its market value in minutes yesterday, after third quarter earnings figures released prematurely by mistake revealed a surprise drop in profit growth. The web giant reported a 20% drop in net income to $2.18bn (£1.36bn) between July and September. But the announcement, which was expected after the market close, was released early after financial printer RR Donnelley filed a draft of its earnings statement without authorisation on Thursday morning.
19/10/2012 | Full story...

AdvertisingAdvertising

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Global ad spend continues its rise across nearly all continents, while new moves from Google (and research from Forrester) suggests digital marketing measurement is shifting from impressions to engagement.

Global ad spend 2012: Web grows faster than all other media

The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen. Advertising is on the rise around the globe and across nearly all media types, according to Nielsen's Global AdView Pulse report.
24/10/2012 | Full story...

Google debuts pay-for engagement ad unit 'Lightbox'

Google has launched its lightbox display ad format, which it calls the first of a new family of display ads that "allow marketers to pay only when a user engages." The lightbox starts as a standard display ad, but after a two-second hover, expands to a "super-sized canvas." The expanded ad appears in the middle of the screen and dims the page behind it.
05/10/2012 | Full story...

'Viewable impressions' set to become new standard for media buyers - Forrester

Digital media buyers will eventually switch to the 'viewable impression' standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester. The report said the new 'viewable impressions' standard is likely to drive up CPM rates publishers receive while reducing total inventory.
12/10/2012 | Full story...

More top Advertising stories from this month:

 - Online ads: 'Creepy and a bunch of B.S.' say US consumers (infographic)
 - Top ad execs blast Microsoft for 'Do Not Track' defaults in IE 10
 - Google debuts tag manager for analytics and ads
 - Email marketing trends - why email still matters (Infographic)
 - What every marketer needs to know about big data

SearchSearch

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That all-important top spot in Google gets half of all clicks, while US web users are increasingly conducting local searches. In Russia, Yandex has launched a Chrome-style browser to squeeze Google out of the market.

Local traffic by search engine: North America

Bing users are more likely to search for local goods and services then Google or Yahoo users in North America with 28.81%. Although Google is the largest of the three search engines, only 24.24% of users opted to conduct local search queries during the analysed period.
Digital Intelligence - Local traffic by search engine: North America

25/10/2012 | Full story...

Search marketing trends: 53% of organic search clicks go to first link

Getting to the top of Google is becoming increasingly important, with 53% of US searchers clicking on the top link of the natural search listings, according to new research. The study, from Kantar media's Compete.com, also found that over 3 in 4 searchers (77%) click on the top 3 links in the natural listings.
15/10/2012 | Full story...

1 in 4 US searches are local - study

The number of searches looking for local goods and services in the US has risen significantly in the past two years, with local searches making up 24% of Google queries, according to new research. The study, from ad network Chitika, indicates that Bing users are slightly more likely to search for local goods and services then Google or Yahoo! users. About 28% of Bing searches indicate a user's interest in local services and products compared to around 25% for Google and Yahoo.
11/10/2012 | Full story...

Yandex takes on Google with new browser

Yandex has launched its own Internet browser, as the search giant looks to take on Google in the growing Russian market. The browser offers a relatively minimalist Russian-language interface based on the WebKit platform and Google's Chromium code.
02/10/2012 | Full story...

More top search stories from this month:

 - Paid search marketing trends: Sponsored search adspend up 24% globally
 - DuckDuckGo attacks Google: "There's no regular search anymore"

FacebookFacebook

www.DigitalStrategyConsulting.com/intelligence/facebook-marketing


Facebook reached the 1bn user milestone this month (how many are genuine is up for debate). The social network had another busy month, unveiling CRM and affinity tools for paying brands.

Facebook hits 1bn users - top regional audiences revealed

Facebook has surpassed 1 billion users for the first time, as the newly-listed social networking giant looks to expand its global reach and ad revenues. The passing of the milestone was announced by founder Mark Zuckerberg on US television on Thursday. The company said that those billion users were to date responsible for 1.13 trillion "likes", 219 billion photos and 17 billion location check-ins.
To celebrate passing the 1bn mark, Facebook created this ad:.
Digital Intelligence - Facebook hits 1bn users - top regional audiences revealed

05/10/2012 | Full story...

Facebook planning CRM tools for brands?

Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of 'premium services', such as customer relationship management (CRM) tools and search functions, according to a news report. Speaking to US TV network CNBC, Facebook Chief Operating Officer Sheryl Sandberg said that the company is looking at opportunities to sell premium services for businesses.
02/10/2012 | Full story...

Facebook marketing effectiveness research - brand measurement affinity tools coming

To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the brand's target audience, and how to measure marketing effectiveness. Could this be the answer?
18/10/2012 | Full story...

More top Facebook stories from this month:

 - Facebook opens mobile app ads to all developers
 - Facebook opens engineering centre in London
 - Facebook debuts real gifting service

SocialSocial - beyond Facebook

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More evidence that social media content can influence purchases this month, while Twitter and LinkedIn boosted their social sharing tools.

Social media content 'influences purchases' (Infographic)

Social shopping is on the rise, with many consumers being influenced by product images, friend recommendations, trends and fan page offers, according to a new study. The study and infographic from media agency MPG Media Contacts and Lightspeed Research shows that while there is a rising demand for social content, there is a lack of social media included on ecommerce sites.
16/10/2012 | Full story...

Twitter to replace 'Favourite' button with stars and 'likes'?

Twitter is reportedly testing alternatives to its 'Favourite' button, as the micro-blogging platform looks to compete with Facebook on social bookmarking tools. The favourite button is Twitter's equivalent to the Facebook 'Like' and a way to show appreciation to a good tweet, a weird tweet, a tweeted link or any tweet without replying or retweeting.
23/10/2012 | Full story...

LinkedIn adds Twitter-style 'follow' tool to boost users

LinkedIn will now let its users 'follow' and receive updates from people outside their personal contact list, as the business-based social network looks to boost user engagement on the site. The new feature mimics other popular social networks such as Twitter and Facebook where users can check for updates from leaders, celebrities and others with large numbers of followers. Until now, LinkedIn's 175 million-members could only share information with their immediate circle of contacts on the service.
03/10/2012 | Full story...

More top social media stories from this month:

 - Top newspapers on Pinterest: Mail Online gets 2 million shares
 - Twitter online marketing effectiveness - new research toolkits for brands
 - Top social shopping categories: Video games, baby toys and mobile phones top list

MobileMobile and tablets

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Are your websites mobile compatible? Data shows you could be missing out of 2 minutes of dwell time if not. Focusing on Android alongside Apple might help, as Google's OS is catching the iPad in US tablet use. Meanwhile, Yahoo followed Facebook's footsteps with a renewed focus on mobile after surprisingly good results.

Mobile vs. non mobile local searches

This chart shows the local search breakdown for mobile and non-mobile users in North America. 16.37% of local search queries on Google were conducting using a mobile device. The fewest local searches on a mobile were conducted using Bing with only 5.21%.
Digital Intelligence - Mobile vs. non mobile local searches

24/10/2012 | Full story...

Mobile consumption behaviour in the UK

The UK utilised text messaging more than any of the 5 European countries surveyed (91.6%) during the 3 month survey period ending July 2012. External apps were popular in the UK with a 56.9% usage rate, exceeding the European average by more than 11%. Mobile gaming in the UK (38.6%) was more popular than listening to music via mobile (30.6%).
Digital Intelligence - Mobile consumption behaviour in the UK

05/10/2012 | Full story...

Mobile consumption behaviour in Europe

51.3% of European mobile users have used a smartphone in the three month survey period ending July 2012, showing relatively high adoption of the technology. 83% of those surveyed utilised text messaging, making it the most popular.
Digital Intelligence - Mobile consumption behaviour in Europe

05/10/2012 | Full story...

Mobile-ready websites 'get 2 minutes more dwell time'

Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study. The study proved how a significant percentage of the top 100 brands such as Tesco, B&Q and Boots are starting to sit up and listen, with nearly 40% now having a mobile-optimised website.
16/10/2012 | Full story...

Yahoo targets mobile after results beat expectations

Yahoo is to focus its efforts on mobile advertising as the embattled web giant looks to compete with the likes of Google and Facebook. Announcing the company's third quarter results, which beat expectations, Yahoo's new boss Marissa Mayer revealed a revival strategy focused on making it a "predominantly mobile company."
23/10/2012 | Full story...

Android catching iPad in US tablet market

One in four US adults now owns a tablet computer, with Android catching Apple's iOS iPad, according to a new report. The study, from the Pew Internet and American Life Project indicates that about two-thirds of those who own tablets bought them in the last year.
05/10/2012 | Full story...

More top mobile and tablet stories from this month:

 - West behind East for mobile commerce adoption
 - Final analogue switch off signals era of 4G
 - EE reveals 4G pricing in UK
 - Google warns of more job cuts at Motorola
 - Which US retailers lead the mobile commerce market?
 - Mobile consumption behaviour in France
 - Mobile consumption behaviour in Germany
 - Mobile consumption behaviour in Italy
 - Mobile consumption behaviour in Spain

Multimedia contentMultimedia content

www.DigitalStrategyConsulting.com/intelligence

YouTube's advertising seems to be proving its worth. Its TrueView ads, which only charge marketers for ads watched in their entirety, produced an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads. A second screen is also becoming commonplace, with viewers watching TV and searching for info on the web at the same time. Meanwhile, the top 50 US websites welcomed Pinterest for the first time.

Video advertising online - YouTube data shows video advertising effectiveness

The video advertising effectiveness of Google's TrueView ads has been demonstrated in a new report. It's video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads.
Watch the TrueView ads in action here:.
Digital Intelligence - Video advertising online - YouTube data shows video advertising effectiveness

04/10/2012 | Full story...

Simultaneous use of Internet and TV 'now an everyday reality'

Two thirds of Connected TV viewers frequently use the internet while watching TV, and a quarter are always online while they watch television, according to a new study. The study, from video ad platform smartclip, found that with every new purchase of a television set the penetration of smart TV devices increases.
01/10/2012 | Full story...

Top 50 US sites: Pinterest hits mainstream

Pinterest has entered the top 50 most visited US sites, attracting 25.3 million visitors during September, according to new data. The data, from comScore, reveals that Google sites remain at the top with 187 million visitors, closely followed by Microsoft, Yahoo, and Facebook.
26/10/2012 | Full story...

More top multimedia content stories from this month:

 - Skype lets businesses offer free public Wi-Fi for £10 a month
 - BBC splits iPlayer with standalone online radio service
 - Newsweek magazine goes online-only after 80 years of print
 - Microsoft takes on iTunes with Xbox and Windows music store

GamingGaming

www.DigitalStrategyConsulting.com/intelligence

L'Oreal made innovative use of the Xbox to target female gamers, while an embattled Zynga prepares to axe 5% of its workforce amid dwindling revenues.

L'Oreal targets female gamers with Xbox app

L'Oréal USA has launched a beauty and style app on Xbox LIVE called 'The Next Level', becoming the first app on the Microsoft games console to be targeted at women. The destination site lets users create a personalised event calendar, shopping list, weather-based beauty recommendations, and 'redemption centre' where rewards earned through interaction can be traded for tangible branded offers.
Watch a video explaining how the service works below:.
Digital Intelligence - L'Oreal targets female gamers with Xbox app

08/10/2012 | Full story...

Zynga to axe 5% of workforce

Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its titles. In an email to staff, founder Mark Pincus said the company would close its Boston studio and consider closing studios in the UK and Japan. It is be the first ever round of job cuts at Zynga, which is based in San Francisco and has about 3,200 employees.
25/10/2012 | Full story...

AOL debuts gaming destination site games.com

AOL has launched a multi-platform gaming platform 'games.com' for mobile and desktop PC users alike. Games.com offers more than 5,000 free online games, a large library of mobile games, plus new engagement and personalisation features.
10/10/2012 | Full story...

More top gaming stories from this month:

 - Sony launches Playstation Mobile Store
 - World of Warcraft hit by hack attack - virtual cities 'wiped out'

EcommerceEcommerce

www.DigitalStrategyConsulting.com/intelligence

eBay shed its auction roots with a Pinterest-style revamp, while retail trends in China reveal Taobao's dominance (and Amazon's insignificance!) in the market. Food and drinks shoppers are switching to digital channels, with a 44% uplift in intention globally.

eBay revamps site with Pinterest-style layout

Online marketplace eBay has today rolled out a new website, with a strong visual style similar to Pinterest. The new look site allows users to create their own customised homepage as the firm moves away from its auction roots to focus more on instant purchases.
12/10/2012 | Full story...

Shopper intention to buy food and drink online grows 44% - global survey

Online shopping for food and beverages is on the rise, with 61% of global online consumers using the web to research their grocery shopping, with 44% intending to spend more online during the past 2 years, according to a study. The research, from Nielsen, looked into consumers intent to buy food and beverages online. It found that more than one-quarter (26%) of global respondents reporting they planned to purchase food and beverage products by way of a device with Internet access, such as a computer, mobile phone or tablet, in the next three to six months.
01/10/2012 | Full story...

China online retail trends: Sales hit $45bn in Q2 as Taobao dominates

China's e-commerce sector grew a massive 45% year-on-year in the second quarter, accounting for 12.5% of the country's GDP, according to new research. The study, from Analysys International indicates that total sales in China was 278.84 billion yuan ($44.5bn/ £36bn), with Alibaba Group's Taobao capturing a huge 76% of the market.
17/10/2012 | Full story...

More top ecommerce stories from this month:

 - Argos scales down catalogue to focus on digital
 - Amazon mulling bid for ASOS?
 - Dixons shuts down website to focus on multi-channel
 - PayPal to axe 3% of workforce - 400 jobs to go?

RegulationRegulation

www.DigitalStrategyConsulting.com/intelligence

Google faced the wrath of the EU this month, being forced to change its 'catch all' privacy policy (which simplified its ad targeting at the expense of users' privacy). In Germany, all web users now have to pay a TV license fee - a sign of things to come in other countries? In the UK, a new online ID scheme linked to Facebook logins is being suggested.

Google forced to change 'catch-all' privacy policy by EU regulators

Google has been forced to change its controversial privacy policy by European Union regulators after it was criticised over its collection of internet users' personal information. In a letter to the firm's chief executive Larry Page yesterday, an EU data protection commissioner said that Google "empowers itself to collect vast amounts of personal data about Internet users" without demonstrating that this "collection was proportionate".
17/10/2012 | Full story...

Digital media regulation - internet users to pay TV licence in Germany

A surprise decision by the German constitutional court on digital media regulation sees people with internet-enabled PCs liable for TV licence. It's a media regulation that could travel across Europe...
03/10/2012 | Full story...

UK government planning online ID scheme

The Government is set to announce details of its controversial national identity plans, letting people use their mobile phones and social media profiles as official identification documents for accessing public services, according to a news report. Initially floated by the government last year, under the scheme people wishing to apply for services ranging from tax credits to fishing licences and passports will be asked to choose from a list of familiar online log-ins, including those they already use on social media sites, banks, and large retailers such as supermarkets, to prove their identity.
05/10/2012 | Full story...

More top regulation stories from this month:

Spam texters fined £250,000 by UK regulator
 - Top retailers ordered to change website to comply with consumer refund rights
 - The Pirate Bay moves to cloud to thwart shutdown
 - SEC battled Facebook over mobile risks before IPO: Bloomberg
 - Pirates 'spend 30% more on music than non-sharers'

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