The monthly review of new research and developments in digital marketing
December 2008
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| Advertising |
Online adspend up 42% in China New research from Nielsen has found that online adspend in China grew 42% year-on-year to reach $541m in Q3, writes eMarketer. eMarketer predicts that the China's total online adspend will reach $1.4bn during 2008, up 37% on 2007. From eMarketer: http://www.emarketer.com, 16/12/2008 Nielsen Online: http://www.nielsen-online.com Advertising spending in China by Media Q3 2008
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eMarketer Online advertising in China 2007-2012
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eMarketer UK online adspend set to slow |
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| Ecommerce |
UK online shopping sets new record New figures from the Interactive Media in Retail Group (IMRG) show that Monday 8th December was the biggest online shopping day in 2008. Sales volumes were up 18% as sales values rose 14%, reaching £320m as consumers looked for bargains online. It was not the busiest day for online retail traffic however. According to Hitwise, traffic to retail sites accounted for 12.32% of all UK visits - the third highest result for 2008. The IMRG reasons that consumers are using the weekend to search for products before buying them online on Monday. A number of online retailers broke sales figures on the day. Play.com had their busiest ever day with order volumes up 45% year-on-year. At peak trading time the firm processed over 1000 orders per minute - compared to 700 orders per minute at the same time in 2007. Sales for the day saw over 500,000 units shipped, including 115,000 copies of Batman: The Dark Knight. Firebox.com also had their busiest day ever with a record number of orders placed. Research carried out earlier this year had found that 68% of shoppers were more likely to buy products online this Christmas with 77% of shoppers planning to purchase half or more of their Christmas shopping online (from 56% in 2007). IMRG: http://www.imrg.org, 09/12/2008
Searches for online discount vouchers up 133% in UK UK internet searches for vouchers
Source: Hitwise Search terms containing voucher
Source: Hitwise |
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| Companies |
Amazon UK moves into music downloads Amazon UK has opened an online MP3 music store offering over 3m digital rights-free tracks from 59p and full albums from £3, writes Brand Republic. In contrast, the cheapest price for a single track on Apple's iTunes Music Store is currently 79p. All four major record labels (SonyBMG, Universal, EMI and Warner) are offering music through the new Amazon MP3 store, in addition to a number of independent labels such as Beggar's Banquet. In total, online music sales in the UK were worth £163m in 2007. From Brand Republic: http://www.brandrepublic.com, 03/12/2008 Amazon MP3: http://www.amazon.co.uk
Virgin Media launches 50Mbps super broadband |
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| Trends |
Asian internet users spend most leisure time online A study entitled Digital World, Digital Life from TNS Global has found that Chinese internet users under 25 spend on average 50% of their leisure time online, writes ZDNet. Japanese and Koreans shared second place behind the Chinese, with each countries respondents claiming to spend 40% of their free time using the internet. Chinese internet users are very engaged with social media, with 94% of those polled using online forums or message boards and 60% contributing on a regular basis. Nearly 90% read or contribute to blogs and 85% use chat rooms. In the UK, the report found that adult British internet users spend on average 28% of all their free time on the internet (rising to 32% for 18-24 year olds). British housewives came top for leisure time spent online, whiling away 47% of their free time on the internet. Top activities for British internet users include searching for information (80%), using online banking (76%) and reading the news (75%). In total the study polled 27,522 internet users across 16 countries. On average and across all those surveyed people now spend 30% of their leisure time online. From ZDNet: http://news.zdnet.co.uk, 01/12/2008 TNS Global: http://www.tnsglobal.com Percentage of leisure time spent online
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TNS Global Online activities of UK internet users
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eMarketer Frequency of internet usage by UK adult internet users
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eMarketer
Google reveals top searches of 2008 Fastest rising global search terms
Source: Google Top UK search terms
Source: Google Fastest rising UK search terms
Source: Google |
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| Mobile |
Mobile revenues on course for $1bn by 2013 The latest forecast from Informa Telecoms & Media predicts that annual revenues for the global mobile market will surpass $1.03tn by 2013, with total worldwide subscriptions passing 5.3bn, writes Telecoms.com. The firm estimates that the world's mobile market will increase by 56% between the end of 2007 and the end of 2013. While it took over 20 years for the world to reach 3bn mobile subscriptions, a further 1.9bn additional subscriptions are expected in only six years, with the 5bn point being crossed in 2011. According to Informa 78% of global net additions between 2007 and 2013 will come from Asia Pacific, Africa and Latin America. Over half of these will come from only five markets: India, China, Indonesia, Brazil and Russia. By 2013 global subscription penetration will have reached 75%. From Telecoms.com: http://www.telecoms.com, 15/12/2008 Informa Telecoms & Media: http://www.informatm.com |
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| Broadcasting |
BBC sets out £120m partnership plan The BBC has suggested a range of possible partnerships with other UK public service broadcasters which include the sharing of its iPlayer technology and the development of a free-to-view broadband internet-enabled digital TV set-top box, writes The Guardian. The proposals were included in the corporation's final submission to Ofcom's public service broadcasting review. Other measures put forward include sharing regional news offices with ITV and scrapping fees for TV listings. Both ITV and BT have responded favourably to the BBC's suggestion to create an internet-based Freeview box and the three organisations are now working in partnership to promote a common industry approach to the delivery of TV services over the internet. Were the BBC to share its iPlayer service with other broadcasters, it could eventually develop into a general video-on-demand platform. The service has received over 237m viewing requests since its official launch last Christmas and the corporation has recently said that it intends to launch its new version 3 in the first half of 2009. From The Guardian: http://www.guardian.co.uk, 11/12/2008 BBC: http://www.bbc.co.uk ITV to re-brand online catch-up service
Over 30% of UK adults have listened to the radio online |
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| Statistics |
Monthly internet usage statistics for Germany, November 2008
Source: Nielsen/NetRatings Home Panel monthly statistics Monthly top ten German parent companies for November 2008
Source: Nielsen/NetRatings Home Panel monthly statistics Top 10 popular websites in the UK, November 2008
This list features the most popular websites based on
UK Internet usage for November 2008, ranked by market share of visits
across all Hitwise industries. |
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