Whatever market your business is working in, understanding your customers is key. It's about getting the right message to them at the right time and the right way.

The growth of internet use in India is attracting the focus of global brands, as well as national firms looking for more effective ways to reach upmarket and professional audiences. As online commerce and internet audiences accelerate, the web is moving to the centre of the retail and information culture in key demographic groups.

To support our clients and partners we've collated together research that provides a snapshot of the online economy in India today, and there is a supporting online resources page.

Developing digital strategies for content, commerce and communications in India demands a strong understanding of the role the web, email and social media play in people's changing media mix. If you find the notes useful then add your comments in the supporting pages.

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Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting

Internet usage: India
Growth of Internet use in India 1998 - 2008

Broadband growth: India
Broadband subscriber growth 2007-2008

Frequency of internet use: India
Percentage of active internet users who use the internet

Internet access location: India
Breakdown of where time is spent online

Online activities: India
Main reasons for using the internet

Social media and multimedia: India
Behaviour of internet users

Online advertising sectors: India
Category of advertisements seen by users

Online advertising: India
Information searched for after seeing specific ads

The growth of search engine advertising
The role of search is similar to most developed internet markets, although there is a lack of accurate data due to challenges in researching the market size effectively...
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The mass market communication tool
There are around 300m mobile users in India (2008: 286million accounts). 92% of mobile subscribers are on pre-paid connection and remaining 8% on post-paid terms according to the IAMIA research of 2008...
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